Hello! I hope you all have had a wonderful summer so far….I think it is time to talk fall, don’t you? Well, this will be my first fall season as a team member at MJC and I have to tell you I am so excited for you to see some of these beauties. I have known and worn Matilda Jane for many years and the more I wear it and learn about the company, the more I fall in love.
Friends Forever is a collection filled with relationships, memories, and new and exciting possibilities. It’s about the people who leave a little piece of themselves with you, who are there to give you a hug and make you smile when you need it the most, or are always just your partner in crime. It is inspired by the innocence of childhood, the possibility of anything, and the anticipation and excitement for something new, someone new, and the welcoming of unpredictability!
So much has happened over the past year, especially the past few months. Obviously the biggest one, and the one that leaves a huge hole in all our hearts, is Denise’s passing in June. To put it simply, I think Denise was magic! To accomplish so much in such little time, I will never know how she did it all. Whether you knew her for years, met her a couple times like I did, or knew her through her blogs and beautiful clothes, I think we will all agree that she built more than just a clothing company. Matilda Jane is a community, built on relationships to last a lifetime.
Madeline and her team have designed a collection of iconic Matilda Jane styles that have been re-imagined in new colors and prints for a fun, unique take for the fall. You will also discover some new pieces that will complement the current and past collections, whether your gal is a baby, girl, tween, and even for you. When the team spoke with Denise about the collection, her excitement said it all. Of course she had ideas galore (again, magic), but one of the first things she suggested was naming the pieces after our team members and their childhood best friends. Perfection, of course, so you will see things like the Jorie Knot Top and the Bethany Fancy Shasta Dress. This collection, just like the company, is filled with creativity, heart, soul and the importance of building relationships. We are all Matilda Jane!
Friends Forever becomes so much more because we get to share it with you, our amazing customers. I can’t wait to see your girls being themselves in Friends Forever. Your photos really do steal the show and I love that! Besides, happy girls are the prettiest, right? So we hope this collection will make you and your little one (and your not-so-little ones) swoon and become even closer each day. As for fall, I feel like there is so much to tell, so there will definitely be more to come…
Okay….one more for the road. 😉 How stinkin cute is this!?
Ciao for now,