Giving 110%

I keep thinking about Art Fair. And about Fall Jane Exclusives. And about quantities we are ordering. And checking facebook for your cutie’s photos. And I keep adding every single thing I do in the day on my list just so I can cross it off. It’s the only way I feel like I am keeping up with everything! Because this is Matilda Jane and we never stop moving. And we never stop thinking and we never stop doing. We never stop thinking of doing! Did you know that? We’re a big group of doers. It’s a pretty fantastic thing to be apart of. Someone is always going further and that keeps you from wanting to stay where you are. Always pushing and driving forward, comparing and contrasting results, and then doing MORE. Challenging ourselves daily.

(Do you see that messy desk?? Ah…I wish I would have cropped my trash can out :()

And 2013 is the year for great things. At least that’s what I keep thinking. Everyday that I go into work I arrive with a smile and leave with one too. I’m too lucky to work here, surrounded by the smartest, funniest, loving, and wonderful girls ever, to take a moment of it for granted. Not this year! January is almost over and my positive attitude is still here! Another good sign for 2013.

But there would be no 2013 without 2012. A long year filled with GROWTH; amazing, scary, intense growth. For Matilda Jane and myself.

This week a year of my life gets “released” on Friday. Isn’t that nuts? A year ago in February Denise and I started to grow our 2013 Spring Collection, Good Hart. At first it was just a few colors; lots of periwinkle and hints of yellow, then add lots of pink and aqua, and our signature shade of dirty-celery green. We sit at our computers next to each other coloring fabrics, adding polka dots, and erasing stripes. Denise’s printer works hard to keep up with us, while it spits out the colors we trust because this printer is the ONLY printer we use to design our fabrics. Every Collection starts this way. Every. Single. One. And then it’s off to the red table….

The moment the printed sheets of paper covered that table, we knew Spring 2013 would be INSANE. At least I did. Ha, I get a little TOO excited while designing, lots of silly smiling for me and restless, jumpy movements of giddiness! And then the cut outs begin, AKA our very own paper dolls. We use scissors, glue sticks, and tape to make little dresses, leggings, and tops. This part is so much fun and such a mess. I feel bad because during these weeks of designing, I always leave Denise’s house a disaster.

The few weeks Denise and I work on it, nurturing the designs and finalizing details until they are as cute as can be, doesn’t even compare to how much time we spend in development. We see every item roll in, some in the CRAZIEST fabric combinations ever, and we have to visualize it in the correct fabrics. Or trust me, we wouldn’t get to approve ANY of these designs. The fabrics they send samples in sometimes are HILARIOUS. But we get past the silly combos, and approve designs, get size sets in, measure every spec, adjust specs to match our sizing, and then get another sample in–FINALLY in the correct fabrics. And then we make necessary changes from there!

It’s such an incredible machine to be apart of. A beautiful, designing and developing machine. Now that Yama is here, it’s even better because if I am dreaming of a pattern change, she can do it RIGHT THERE. And we can work on adjusting sizing IN HOUSE. It’s so exciting. Carla in Peru IS AMAZING, but being across the country made this a little difficult. Yama is here and is soooooo good at her job. I can’t wait for you to see Fall 2013. She has impressed the socks off me with this line. And I have a feeling you’re going to LOVE all of her adjustments.

Okay, I started off this morning by looking at Yama and telling her I didn’t know what to write today. I guess that changed rather quickly! Gosh now all I can think about is Friday and I’m worried I talked the line up too much, but we all love it. Oh boy it’s just sooo pretty to meee…



Marcy Schneider Hoffman - January 30, 2013 - 12:28 pm

Can’t wait for Spring release! And Art Fair too! 🙂

Christina Faust - January 29, 2013 - 4:07 pm

I love to hear about the creativeness of these special releases! The stories behind the lines, the names and all of the hard work is very endearing! I am very excited for the 3rd season that we have been actively buying and certainly hope to meet the creative forces behind this wonderful company!! 🙂

Erica S - January 29, 2013 - 12:09 pm

Sounds like a dream job…creative and challenging with such beautiful pieces and happy customers in the end. It so ironic that ou blogged about designing the fabric this week. I have been thinking ALL WEEK that I would love to design fabric lines. I’m thinking that with all of your creative and artistic followers, it might be time for a fabric design contest! I am sure you would get some AMAZING submissions! (Not that you don’t have enough on your plate already. ha ha.)

Amanda - January 29, 2013 - 7:17 am

How do I get that rainbow picture? LoVe! 🙂

Patsy - January 28, 2013 - 11:49 pm

I am really happy to hear this– after the whole “I made this collection in 15 minutes thing”, this is good to hear. We WANT these to be loved and poured over….not slapped together in 15 minutes.

Gran - January 28, 2013 - 9:07 pm

Sam, I was tired when I finished reading your blog. Every peek and piece of Good Hart that I have seen so far has really caught my eye. Looking forward to seeing more and, of course, to seeing that box arrive here with goodies for the grandgirls. And you already are getting us excited about FALL!!!!!!!!!!

Karen Juliansmith - January 28, 2013 - 7:16 pm

I love hearing how it all comes together. I cannot imagine how exciting it is to see your ideas come to life, then see them on all the little girls! What an amazing feeling that must be!

Katie Ogden - January 28, 2013 - 4:19 pm

Reading this post confirms that it would be a dream to work with ya’ll. Wow, very blessed & talented group of people 🙂

Amber - January 28, 2013 - 3:09 pm

Oh my goodness! That was so awesome to hear how your creative designing works. That seems like so much fun. Thanks:)

Marla H. - January 28, 2013 - 2:40 pm

Very exciting! I am sure the spring line is as pretty as you think it is! You are uber talented, Sam. Can’t wait to see what you and Denise and the team came up with! 🙂

Cortney K - January 28, 2013 - 1:52 pm

I am so excited for Friday, my husband on the other hand…. I already warned him to “refill the account” and then look away!

Leslie Click - January 28, 2013 - 1:47 pm

Sam- I remember riding in Denise’s car with you and seeing some of those designs- thinking- OH MY WORD tell me that isn’t a new piece!!! hahahahaha! Crazy fabrics- but great design:) Cant wait for Friday!!! 🙂

Lisa Lynch - January 28, 2013 - 1:41 pm

Can’t wait to see the entire line this Friday!! All the sneaks have been fun. Wow, that momma sweater is Gorgeous 🙂

Ashley S - January 28, 2013 - 1:33 pm

How exciting! Cannot wait for Fridays release! Wow! That sweater is gorgeous!!!!

Joy Williams - January 28, 2013 - 1:31 pm

I can’t wait to see the whole first release! I am loving all of the sneak peeks! Your happiness is contagious! 🙂

Caitlin G - January 28, 2013 - 12:27 pm

So I fell in love with Yama in Shreveport… and the rest is history! She is the coolest!

Renee Klima - January 28, 2013 - 12:17 pm

Sounds like it never gets dull and I bet is just super exciting getting ready to release another wonderful line! I really enjoy hearing about how the creative process works! Awesome!

Brittney Bell - January 28, 2013 - 12:07 pm

I loved reading the process of what you ladies go through to get a line from simple ideas to reality. I am so very excited to see what items are in the release on Friday! Yay!! Thank you for sharing!! 🙂

Prencie Wood-Ortiz - January 28, 2013 - 12:07 pm

Getting SO EXCITED! The more I see of Spring the more I LOVE! Can’t wait!

Brie M - January 28, 2013 - 12:05 pm

I love Yama! We were so lucky to have her at our conference!! It was so interesting to hear what she does and will be doing! 🙂

Missy J - January 28, 2013 - 12:04 pm

love this post and love that sweater! must have!!!!!!!

Stacie Petta - January 28, 2013 - 12:02 pm

I’m sure the process of designing the lines is fun, tiring, thrilling, tedious, and much more! Can’t wait til Friday!