Nervosa and excitement!

I haven’t been able to stop thinking about the Good Hart release this weekend! I really want to know what your favorite items are!

And if you’re wondering what my favorites are then you should sign up for the Fancy + Free newsletter we send out every week! I wrote something special for Good Hart today that should be landing in your inbox’s sometime tomorrow.

Little legs are the cutest things and shorties make them even cuter! If you think the shorties in first release are adorable, just wait until 2nd and 3rd…. Aren’t you stoked we ordered so many this year!?

Okay, it’s Monday and that means there is A TON of work to be done. So I’ll talk to you later!!



PS.. Thanks for getting tickets for the special parties during Art Fair!! Both events are for such a great cause, and I can’t wait to meet you all at them! Ahhh, I can’t wait for Art Fair!!!!!!!!


Lil - February 7, 2013 - 1:44 pm

For sure looking forward to the bay of birds look dress with the red pok a dot shorts. My dd saw it and loved it. She’s had the old set over and over. Can’t wait for that one!!! 🙂

Lisa perlman - February 6, 2013 - 10:24 pm

I have to say that i was almost repulsed by the trellis dress online. When i saw it in person? OOOO…MMMMM….GGGGEEEE!!! It was amazing! By far the biggest sleeper surprise of R1 🙂

katie knizner - February 6, 2013 - 9:04 pm

Absolutely in love with the Ethel!!

Liz M - February 6, 2013 - 4:47 pm

As usual…the line was absolutely adorable…wish I could bought one of everything. I thought everything was so cute and you guys are just amazing. I can’t even begin to imagine creating the things you do and the only disappointing thing was that I am not able to buy it all! Thanks!

Heather Bumgardner - February 6, 2013 - 4:25 pm

I haven’t seen anything in person but, I keep falling in love with the Star Line Benny’s over and over again. Only because they match so much in our MJ closet AND I can’t wait to pair them with everything else coming in our order including the releases to come. I think they are going to be a staple FOR SURE!

Shawna - February 6, 2013 - 10:00 am

I love it all! but am most excited about the sea salt and plesantville tank – my dd loves skirts! and of course those shorties! can’t wait to see what comes in the next 2 releases – Good Hart is so amazing – my favorite collection so far!

Deb Stallings - February 6, 2013 - 5:58 am

I wish the blue shorties came up to a 12 or 14. I hope all the others do. Please make everything up to a 14. I loved the Ethel but I am fairly siure she will look like a stuffed sausage in it but I am going to try. I love the line as I knew I would.

Jamie XOXO - February 5, 2013 - 11:38 pm

Loved ethel and popcorn– really cute collection!

Erica S - February 5, 2013 - 11:33 pm

My favorites…everything Chevron; The Serenity Ballet Dress; and the Pier Dress. For adults, the neighborly stroll sweater is I think my dream piece of clothing. It’s just perfect in every way! You have outdone yourselves and that’s saying a lot! It’s all just beautiful. I am so sad that our plumbing and heat and air failed just before this Spring release, but I have big plans of hosting my first show just before my daughter’s birthday this year! It’s all just SO beautiful and we have met so many girls that have fallen in love with her Matilda Jane that I’m hoping it will be the perfect way to share it with them!

Minnie Paddy - February 5, 2013 - 6:47 pm

I just loved the new SHORTIES!!! and the platinum shorties too. make sure you have some knits at AF for me in tween sizes please.

jgidgar - February 5, 2013 - 6:46 pm

my favs were the pleasantville tank and pier dress.

Bethany - February 5, 2013 - 2:04 pm

I just LOVE the sweet youthfulness of the darling Veranda dress. My daughter is six, and growing fast…I’m hoping this dress will help freeze time.
Her favorite was the pier dress…we can’t wait to receive our order!

Karen Julian Smith - February 5, 2013 - 11:19 am

LOVED all of it! I guess my most favorite is Serenity Ballet. Driftwood lap dress, and the sea salt skirt. What an awesome collection!

CarrieB - February 5, 2013 - 10:52 am

I LOVE the Pier dress! And the Crescendo Poet top is so soft and girly with the hint of pink writing! And of course we always love shorties, you can never have too many 🙂

Loretta - February 5, 2013 - 9:40 am

Everything in the adult line is AMAZING. I bought my first fair of Finns and the Clear Skies. Going for the green next! For my DD, the Sea Salt skirt. All the detail, the colors, the twirl factor. LOVE. Can’t wait to the next release!!

Sarah Dennis - February 5, 2013 - 7:05 am

The seasalt and Pleasantville top are pure perfection!! Thank you so much for a purple collection!!! My dd and I both love purple and adore everything!!!

Gina - February 5, 2013 - 2:55 am

LOVE the Sea Salt skirt. It is truly amazing!!!

Jade - February 5, 2013 - 1:40 am

So hard to pick favorites!
I’d have to say the Trellis Dress with the Star Line Benny Leggings, and The Art in the Park Ethel with the Sweet Violet Ruffles. Cute! Cute! Cute! 🙂

Melanie H. - February 4, 2013 - 10:39 pm

Ohhhh, the spring collections always just make me happy & Good Hart does not disappoint!! It is just so cheery & fresh! I love all of the florals & happy colors! My girls HAD to have the Pier dress, loved it because it had great twirl! I was in love with Veranda for my littlest, so much sweetness going on…perfect for Easter! I love the navy dots to contrast all of the floral, so the Great Lakes BRs were a must. And the Sea Salt Skirt, pure darlingness! Hmmmm, and that’s probably only a third of my order 😉 I guess you could say I had a LOT of favorites! I’m very excited about the Kimono dress & amazing green cardigan for myself! And can’t wait to see the ladies dresses & girls shorties in the next releases! Great job all around!!! Now just waiting, waiting for the happy boxes to be delivered!!! Thank you!

Tonya - February 4, 2013 - 10:28 pm

Love the Sea Salt & the Pier Dress, can’t wait to get them!

Jennifer Vail - February 4, 2013 - 9:40 pm

LOVE the prints and colors of the entire line, but fell head over heals in love with the Pier dress for my 7 year old! Although not a pretty pastel, the Back Roads ruffles are going to be a staple in my wardrobe…ordered more than one pair!!

Priscilla - February 4, 2013 - 8:13 pm

It’s so hard for me to pick a favorite! I’d have to go with the Cher dress, has always been a favorite style! One request, well two…another shiver and a dress similar to the Layla lace. That dress is an ALL time favorite of mine and doesn’t get the attention it deserves!!! 🙂 love the purple in this line. You don’t see alot of purple in clothing normally and it’s a favorite of mine!!!

Meredith - February 4, 2013 - 7:33 pm

I love it all! I am so excited that there were some smaller sizes so that my 6 month old and my 4 year old can wear matching Matilda Jane outfits! If I had to choose, my favorite would be the Serenity Ballet dress.

Kristi - February 4, 2013 - 6:33 pm

Without a doubt, our fave was the serenity ballet dress. My 2 1/2 year old and I both let out a squeal when she put it on. No knots to tug at, no tie in the back to drive her bonkers when she’s in her car seat and not one, but two perfectly pink polka dot pockets. No doubt at all!

Courtney Kistler - February 4, 2013 - 6:12 pm

Loving the new stuff… Hard to say what I love most… But the Maple Sugar Ruffles are to die for… along with the Great Lakes, Love good, and Popcorn… Decisions decisions… As for tops… Loving the Crescendo Poet top and Lilies of the Valley… And so many many more!

Shana - February 4, 2013 - 5:35 pm

So excited to see the Shorties!!! Glad I got my daughter a pair before they sold out 🙂
You guys Rock…you never dissapoint 🙂

Beth - February 4, 2013 - 5:30 pm

Loved the Ethel, Sara and Straits. The colors are wonderful especially the purple! Can’t wait to see a sneak of more SHORTIES!

Missy - February 4, 2013 - 4:55 pm

My favorite piece was the Lilac Lush Sara-I am a sucker for Sara Tops…and we got the Great Lakes to go with it…

Hands down my daughter’s favorite piece is the Pier. She was smitten at first glance.

Surprisingly, my husband…even looked at the line yesterday…and commented. He loved the Hemmingway! (so, now I need to order that one)

Alicia MH - February 4, 2013 - 4:27 pm

My favorites are Pier dress and the Ethel. Beautiful colors!

MichelleS - February 4, 2013 - 4:21 pm

My favorite is Trellis! Adorable adorable adorable. 🙂

AND…thank you for ordering more inventory this year! I was so excited to get every piece I wanted for my daughter at retail.

Erin - February 4, 2013 - 4:13 pm

Love so many of the pieces! I had a hard time narrowing down a wishlist that I could afford.
I bought by sweet Katy her first Sara top! I love the colors so much…we’ll be pairing it with the shorties and great lake ruffles. Love the Ethel, it is just so adorable.
And since your fabrics are so gorgeous and filled with beautiful colors, everything just goes with…everything. It’s amazing! Blows me away everytime, I don’t know how you all do it! In fact, a surprising favorite turned out to be the Joanna Wrap from Serendipity with the Star Line Bennys and Popcorn Ruffles.
Thanks a million for helping make my Katy bug stand out in beautiful clothes. 🙂

Melody - February 4, 2013 - 4:02 pm

My favorite thing was the Farm Fresh Shorties – so adorable!!

Mel F - February 4, 2013 - 3:43 pm

Love everything about the Ethel!!!!

Lisa Beard - February 4, 2013 - 3:30 pm

While I didn’t get to go to a show, I so loved looking at the catalog online. My top three favs are the Kimono dress for Moms – gorgeous! For my littles, I love the new Ethel and the Popcorn ruffles – absolutely sweet.

Nicole - February 4, 2013 - 3:17 pm

I LOVED the Ethel and Farm Fresh shorties! That’s the only outfit I got that we could afford right now and I am super excited to get it! You ladies did an amazing job on this line! If I could buy every piece I would!
Lots of Love,

Ingrid levy - February 4, 2013 - 3:09 pm

The colors are amazing in this line!!! Trellis was my absolute fav

Jill L. - February 4, 2013 - 3:01 pm

Hard to narrow down the favorites, Sam! LOVE so much! Everything is so dainty and feminine with an old fashioned vibe. So me. I think I ordered 24 items – the most I’ve ever ordered from a line before! My girls loved the sea salt skirt with the purple collared top. I am SO happy that you made sizes up to 14. My 7 yr old is in a 12 so this makes her super happy! They acted like they were fainting when they saw pics of the new Cher dress so I had to get those too! Looking forward to the dot cardi coming up… Trying to figure out what Josiah and Jude can wear to match the girls. LMK if any coordinating Good Ones is on the horizen! 🙂

Mary Goldberg - February 4, 2013 - 3:01 pm

I love the Lilac Sara and the Farm Fresh shorties! I love all the lavender in this line, makes me want it all! Thank you.

Traci Foster - February 4, 2013 - 3:00 pm

Love everything!

CCH - February 4, 2013 - 2:59 pm

Sea Salt Skirt & Stargazer Cher were my favorites! And yes…so excited there are so many shorties coming out!!

Missy - February 4, 2013 - 2:58 pm

The Lillies of the Valley tank was my (unexpected) favorite piece! It’s so girly and classic and I can see it matching so much. Good job on that one! 😀

Leslie Click - February 4, 2013 - 2:49 pm

Sam- I sent you your “breathe” note in a fb pm:) favorite pieces…hmmm…Art in the Park Ethel and popcorn big ruffles- it screams “wear me to art fair!!!!” Love the butter yellow chevron- yellow is so happy! Love Love Love the Lilies of the Valley tank because I have the first one from Hotline? from a dear friend I met in the MJ world- and I will never forget that! Cant wait to put the Trillium top on Robyn with shorties for her little chubby legs- so cute I could just eat her up! Love it all…cant wait for more! <3

Jenn - February 4, 2013 - 2:44 pm

In love with the Benny’s because they match so much that we already have. The maybeline, peppermint dress, bubblegum, etc. Also can’t wait to see the ff shorties on my 2 year old. Oh yes, and love the Abbott leggins

Rachel - February 4, 2013 - 2:42 pm

I adored all of it. Every single piece. You have ruined me for every other brand – nothing compares!!!!!!:)

Misty - February 4, 2013 - 2:41 pm

I love the Pier for my 6 year old. Had to have Lilac Lush and Farm Fresh for baby girl and I have been anxiously awaiting black ruffles, so Back Roads Big Ruffles for ME!!! 🙂

Nancy - February 4, 2013 - 2:40 pm

A couple pieces I’m really excited to get are the Lily of the Valley tank and Sweet Violet ruffles…a lovely and (in my opinion!) underrated combination 🙂

laurie - February 4, 2013 - 2:40 pm

You guys did a great job, I love the fabrics and color choices….trellis is definitely my show stopper but those maple sugar ruffles just make me smile too!!

Vanessa Bullock - February 4, 2013 - 2:37 pm

Great Release, shortie lover here!

AMB - February 4, 2013 - 2:37 pm

Crescendo Poet Top and Star Line Benny Leggings. So sweet and simple.

brandic - February 4, 2013 - 2:36 pm

Faves…you want 1 or all 🙂 My fave childs piece is the straits leggings….the pink and purple w/ ruffles, they just look so perfect for a little girl or maybe those maple sugar ruffles, farm fresh shorties!!! For me, the fresh cut tee, love me some green. Yall have done a fabulous job, best collection 🙂

Jessica - February 4, 2013 - 2:34 pm

Really love the Pier dress, it’s not like other dresses we have. Also loved the Ethel, very spring and girly.
Wasn’t able to score tickets to the special fundraisers but I look forward to meeting you at Art Fair, sweet Sam!

Lara H. - February 4, 2013 - 2:32 pm

This line is absolutely amazing Sam, I cannot wait to see more already! My favorite piece so far is The Piers Dress but I’m a sucker for shorties and the Farm Fresh are my favorites yet!

Maria Bellot - February 4, 2013 - 2:30 pm

if I had to pick one piece it would be the sea salt skirt!!! Loved it all but that was #1

Amber V - February 4, 2013 - 2:29 pm

I love Good Hart and really can’t wait for the 2nd favorites were the straits and Sea salt skirt(love that green!)

Kristin - February 4, 2013 - 2:28 pm

I love the Sara and Ethel tops with the Farm Fresh shorties! And the Sea Salt with Pleasantville on my 15 month old are perfection! 🙂 Thanks for putting out such a beautiful line! We love it! 🙂

Stacie Petta - February 4, 2013 - 2:27 pm

Well my favorite piece that I saw from the sneak peeks didn’t end up in release 1 so I’ll have to wait! It was the tuxedo top on red polka dot dress. From release 1 though some of my favorites that I bought were farm fresh shorties, maple sugar ruffles, and the ethel top! I was surprised to not find at least one knot top or dress in release one!

Jennifer Shultz - February 4, 2013 - 2:27 pm

I really LOVED it all but if I must pick a favorite it would have to be the Farm Fresh Shorties with the Art in the Part Ethel, they just scream cute and comfortable! I loved the sneaks and then was blown away when I saw the goodies in person at my Trunk Show, can’t wait for the next releases!!!

amy a - February 4, 2013 - 2:26 pm

The stargazer cher, pier dress, sea salts and the straits are favorites for my girl!!

Monika M. - February 4, 2013 - 2:23 pm

Hand’s down favorite for both girls: Cher! I only ordered one for Grace though, hoping Erina will fit in the adult version :). Second place goes to Sea Salt skirt, Grace LOVES that style skirt.

Kelly - February 4, 2013 - 2:23 pm

Good Hart is so amazing! I am thrilled with all the upcoming shorties! I loved so many pieces and I was able to order 8 of them this time…my top three favorites are the Trellis dress (this will be our very first puffer dress!!!), Art in the Park Ethel top (love that fabric!), and the Farm Fresh shorties (multicolor ruffles are awesome!). Thank you all for such amazing pieces and such beautiful floral colors! 🙂

Jennifer B - February 4, 2013 - 2:20 pm

How do I pick a favorite?!??! hmmm. . . I LOVE Ryba’s leggings because they go with everything! Great with lots of Serendipity dresses! I love the sea salt skirt as well and the schools out big ruffles!

Sandi - February 4, 2013 - 2:20 pm

Oh,once again, I really loved what I saw! I am particularly excited for the Pier Dress come. Also, I love the Pleasantville tank and Great Lake Ruffled pants. Piper is gonna look so cute!

Lauren - February 4, 2013 - 2:18 pm

I have to say the Serenity ballet was a surprise favorite! I wasn’t going to order it based on the pictures online… It was cute but I just didn’t think we “needed” it. It was a completely different story when I saw it in person and now I can’t wait to have it in hand!

Valeria p - February 4, 2013 - 2:18 pm

The Serenity dress was my very favorite! The perfect dress for my little one…comfy, adorable, easy care, and POCKETS!

Kaatje Pitzer - February 4, 2013 - 2:18 pm

I love Good Hart! Amazing job & I haven’t even seen it all yet! I love it so much not sure I can even pick some favorites! I’m so excited to see the next two releases & get my girls in these adorable clothes! Good thing the groundhog said an early spring! We are ready!

Dalena Ryskoski - February 4, 2013 - 2:18 pm

The farm fresh shorties are TDF!

Joy - February 4, 2013 - 2:17 pm

LOVE the serenity, the pockets are adorable!

Brandi young - February 4, 2013 - 2:17 pm

Love the trellis dress!

Traci - February 4, 2013 - 2:17 pm

My favorite combination from this release was the Veranda dress with the Great Lakes big ruffles. But I also ADORE the Trillium top sized up and worn as a dress by my 2-year-old. Very sweet!

Ashley S - February 4, 2013 - 2:17 pm

I love this first release! Cannot wait to see what’s coming in 2nd and 3rd! I especially love the Ethel with the Blue Benny’s and the Farm Fresh Shorties!!

Courtney Wilson - February 4, 2013 - 2:17 pm

Unfortunately we are in a bad place financially due to the economy and I was unable to actually buy anything which totally broke my heart 🙁 – but I was absolutely drooling over the driftwood lap, star gazer Cher, all of the chevron basics, the Sara top, the pleasantville tank with the sea salt, the Great Lakes ruffles, the straits, the maple sugar ruffles, and OH the mama stuff! The Kimono dress – I don’t even know if I can pick a few mama pieces – it’s all darling! A girl can dream! Thanks for designing such beautiful pieces!!!

Jennifer D. - February 4, 2013 - 2:16 pm

We loved the 1st release of good hart! Our favorites are Trellis, Serenity, Hemingway, Lilies of the valley, and star lines. Cannot wait to see them in person. .. 🙂

Congratulations on another job well done! Looking forward to all of the other upcoming releases!

Jenn in Ohio - February 4, 2013 - 2:15 pm

Truly I have so many favs I find it near impossible to narrow it down! And that doesn’t happen for me!! The Cher is pretty fabulous but if I really can only pick one… The lilac lush Sara probably takes the cake!!! But the sea salt and straits are kinda amazing too!!!!

Khara - February 4, 2013 - 2:14 pm

Of course I love the shorties but I am MOST excited about the Cher, which will be our first! Can’t wait to see more of what’s in store for Good Hart =)

Nicole Poest - February 4, 2013 - 2:13 pm

My FAVE items from this release are: Trellis dress, Art in the Park Ethel and The Straits for girls
Mamma: Back Roads, School’s Out, Playdate and Freshcut green tee
This is quickly becoming my favorite line!!!

Jamie Hicks - February 4, 2013 - 2:12 pm

Eeep yes little legs in shorties!
Can not WAIT to see you for the Thursday event Sam!!

Moriah @ Please Pass the Salt - February 4, 2013 - 2:12 pm

TRELLIS. hands down.

jenn r - February 4, 2013 - 2:09 pm

I think the cher but I got a pair of Finns for myself for the first time, can’t wait

Sarah - February 4, 2013 - 2:09 pm

We love the Veranda dress!

Becky P - February 4, 2013 - 2:08 pm

My favorites are the farm fresh shorties and the ethel! Thank you thank you thank you for the small sizes!!!

Mallory - February 4, 2013 - 2:08 pm

I am most excited for the farm fresh shorties! (paired with the ethel and the sara top!) And soooo excited for trellis dress with bennys and ballet dress with great lakes. I can’t even WAIT to get it all in!