And it’s Wednesday. And it’s the middle of April. How the heck does that happen. My life has been such a blur I’m not sure even what to focus on lately. Luckily Anne pulled me out of the house bright and early this morning for a nice long walk. I love my friends. I am so lucky to have so many great girls in my life. I’m a sucky friend. The friend that can’t say yes or no till the last minute, the friend that puts something on the calender months prior and then cancels the day of..yup, that’s me. And luckily my friends just know that about me and roll with it. Love those girls. Someday, I’ll find a great way to thank them all.

Sam and I have been working like crazy to get Spring 14 in full swing. Pretty much like my friend situation, that too get’s side tracked way too often. Kayla has been a rock star at keeping us in line and on track.This week was going to be the week we got at least got Collection One done. Not so much. We had a full day meeting scheduled yesterday with some consultants. Truth, I was not super stoked about it. So much has been going on at Matilda Jane ever since we moved into the new building. All good but just so much it is hard to stay focused and in the loop at the same time. Anyways, I really wanted to stay home and just design  but grabbed a few diet cokes and an iced coffee and walked in with an open mind. So glad I did. They were awesome and asked such great questions. I can hardly wait to dive in with them and start working.

I’m gonna be honest, Matilda Jane is hard. I’ve got the easy job when it comes to designing. There are so many variables that go into everything. I love nothing more than sitting at a table with season experts and just soaking in all their experiences. Sometimes I feel like I am drowning, so many times. I only know what I know. And we built Matilda Jane on trial and error. I had no clue how to make a pattern, how to source it out or even better what the content and weight of fabric should be. And that is just 1/100th of it. There’s shipping, duties, inspections, laws, billing, tech sheets, testing and 20 million other things. I didn’t know any of it. None. I just googled and learned what I could. No one ever just took me under their wing and handed me this knowledge. I have made so many mistakes. But so many great mistakes that taught me. They taught me the right way and the wrong way. I’m still learning.

I could go on and on about all the silly things. I remember being in Alabama when we took Joe to therapy and Lynette called me in a panic. I was in a bakery and Joe was picking out a cookie, and she was so stressed cuz we were doing a free bag promo and all the bags were gone. We had made like 500 of them.  This was a couple of years ago. I remember the stress perfectly. I hate to let you guys down, I hate to disappoint. I remember being at a hockey game and reading on FB how someone thought the mug give away was so cheesy and cheap. I was bummed. I thought it was cute and then I thought, it was free after all?  Sam has one on her desk she uses almost everyday.  I’m not even sure where I am going with this besides, I love you guys. I love everything you have taught me in the past years. I have grown so much and in so many ways. Sometimes it is really hard hearing negative things. I mean who wants to be told something they created is ugly?  But it is those thing, the negative things that have taught me the most. It is good. I mean if we were patted on the back all the time, what would we learn? That we did a good job?  I love that you have helped me become who I am, that you have stood by my side and supported so many things that I believe in. And right now, I am beyond over the moon that you have helped so much with the kids in Kitale. Right now, all I can think of is that in one week Kiara, Jenni, Denise W, and Jami will be meeting close to 100 girls who’s live will be changed because of you. Because of all you have taught me and all the growth you have helped me achieve. Thank you.

This blog totally took a different spin. I wanted to tell you all about the folks I met yesterday and how excited I am that they are going to help break down all the components of Matilda Jane so we can see what and where we need to learn, grown and focus on, So excited about this. I would have never in a million years called a consulting firm. I would have been way too nervous and intimidated. So a huge thanks to Jeff for loving MJC as we all do and stepping in to help us!

Susie - April 17, 2013 - 11:34 am

Oh this is the sweetest blanket!!!!

A - April 17, 2013 - 11:36 am

Remember, at the end of the day (if it ever does end), there is only one of you. So take care of you, ok?

Brenda R - April 17, 2013 - 11:37 am

Thank you for all you do Matilda Jane Clothing! I’m sure it’s not easy to hear some of the negative things but we all keep coming back so y’all are definitely doing something right! 🙂 I’m so excited for this blanket! My daughter will be ecstatic!

Stacie Petta - April 17, 2013 - 11:42 am

I can’t imagine having your job! I can’t imagine the stress you feel on a daily basis! You’re doing a great job and just know that someone somewhere will be unhappy at some point!

I love the new blanket! I hope this is a sign that you are dabbling into bedding! About what size is the blanket?

Dee G - April 17, 2013 - 11:45 am

I absolutely LOVE the blanket, I cannot wait to get one for my daughters first birthday!

Joy Williams - April 17, 2013 - 11:48 am

Your amazing company has grown so much, so fast. I know that you must be proud of what it has become, not just on the selling side, but how many amazing opportunities that you have helped others. You have showed that you have a good heart! I have several of the promotion pieces that I use often. My MJC mug is the best hot chocolate mug ever! I used my bag until it literally fell apart at Mardi Gras this year. My ever so excited kids stuffed too many items in it! I love the towels, pens, water bottles, etc. I can’t wait to get the beautiful blanket. I think it is awesome that you do so much and you started in your home! MJC and you still rock in my book! 🙂

Gina - April 17, 2013 - 11:50 am

Every company has its ups and downs, but no company listens like MJ! I will continue to buy your adorable and beautiful clothing and thank you greatly for it. No other company has an owner who stays in contact with their loyal customers. We all know you by first name! That’s a big deal 🙂 you comment on the photos we send to face book, and by doing those that makes us feel great! The owner of Matilda jane said my dd looks cute, omg!!! I couldn’t imagin how stressful your job is, yet you still take time for all of us 🙂 no matter where we go or what we do, we will always have critics xo

Lynne H. - April 17, 2013 - 11:53 am

I have the mug and I use it EVERY day! 🙂

Suni - April 17, 2013 - 11:56 am

You are very brave and inspiring. Know that many of us think this of you.

Renee - April 17, 2013 - 12:12 pm

I have been been your friend for 35 years sweet girl and I can tell you this… you are not a sucky friend! XO

E. Darling - April 17, 2013 - 12:16 pm

Great blog! So excited for the future of MJC! One word on consultants, we LOVE helping others grow and succeed!!!

Teresa James - April 17, 2013 - 12:17 pm

Love,Love this blanket!Love all that you girls do.I bet if you sat and read all the comments made about MJC.You would come up with more positive than negative.:)

Brandi Parker - April 17, 2013 - 12:26 pm

You will never please everyone. Learning as you go is all you can do. I assure you the good that mjc does far out weighs the mistakes you think you’ve made.

On another note. I am sitting here waiting to pick savannah up from school and I have seen 3 different preschool classes go by and each one had a little girl in mj. It makes me smile because I am so happy to be a part of the mj family.

Love you guys!!

Shari - April 17, 2013 - 12:31 pm

Hope there are enough for everyone!!! So cute.

Rachel - April 17, 2013 - 12:33 pm

Well…Matilda Jane has grown quickly but you and your girls have done a great job handling it and growing it. I LOVED the mug- still use it regularly, it sits with my Anthro mugs and I love it. I somehow missed the bag promo but I remember it…and the blanket. It’s lovely and looks so soft. I could imagine my Kyles curling up in it. You can’t please everyone so do what you love- it’s worked so far!- and be yourself and everything will fall into place. I have been shopping MJC for 4 or 5 years now and I LOVE your company and what it stands for and more important my little girl loves your company and what it stands for. Thank you for being so different from the “J” word. (Justice)

Alison - April 17, 2013 - 1:34 pm

I am absolutely in love with MJC! I discovered you all after seeing some MJC listed on Ebay. I thought to myself, “I need to check this out.” So I got on your website and decided to “locate a trunk keeper in my area.” Denee’ Kochersperger’s name came up. So I emailed her. She was(and still is)very very pleasant and very helpful and super nice.
I was hooked after just seeing the pictures on your website. I took my five year old daughter with me to our first MJ trunk show. I was hooked doubled over hooked. I purchased my first MJ piece of clothing, the Firefly Knot Dress. Oh my goodness my daughter and I both could hardly handle ourselves. 🙂 Ok so that was just last Fall, let’s just say I have also discovered Platinum. 🙂 Oh man that Platinum. I LOVE it!
I will say it makes me sad to read all the comments people make on FB about how they are done with MJ and they are so upset about their clothes. I have bought tons of different brands for my two daughters and I will have to say that NONE of them brings a bigger smile to their faces than when they wear MJC. It shines bright their little girl cuteness and brings a smile to my face too. So thank you MJC for all you do. And there will always be critics unfortunately. Those critics will only make you stronger. So… how about some Platinum? 🙂

Betsy - April 17, 2013 - 2:10 pm

I love your transparency! It is so eye opening to hear how everything feels and goes from your perspective. You make beautiful things….always

Hope Boyce - April 17, 2013 - 2:37 pm

Whew! That wore me out! Bless you and yours! The blanket is presh – can’t wait to have mine – I guess Lane (the lil sis) will beat her sisters out to use it when they are at my house – maybe they will take turns!! Are you talking about the You & Me Mug? I travel for work and not having my fave mug for my morning coffee is the pits – it’s just not the same. I have 6 and haven’t broken one yet … I’m hoping that stash lasts forever!

Julie - April 17, 2013 - 2:59 pm

I do appreciate what each of you goes through on a daily basis to continue building and growing this company while still having the bandwidth to focus on customer service… I have been through those growing pains personally with my own company and they are the challenges that have helped us grow as individuals within a business that is rapidly expanding. What I would really like to see and hear on a blog is what measures you are taking to correct the mistakes of Good Hart so that we as faithful consumers can trust that changes are indeed in the works, and that we CAN expect better from future collections- the quality we used to be able to depend on- beginning with the fall line.

Tiffany - April 17, 2013 - 3:13 pm

I am soooo excited about this blanket, it has been non stop on my brain since the moment I saw it. We ALL snuggle our MJC (weather we admit it or not) so what better way than to snuggle an MJC BLANKET! I cannot wait to get mine, and yes its MINE! <3

Ida - April 17, 2013 - 8:28 pm

Denise I love when you share with us. I own a small company and am not nearly as successful as MJ. But I can so relate with all the growing pains you share. It is so scary sometimes, and we are all learning as we go. But your truthfulness and vulnerability encourages me so much. Its okay that we don’t know everything, we do the best we can, learn from our mistakes, and pray for the strength to go on. You do grow so much! And it takes courage to let things grow you. Thanks for being so real!

Amy McKay - April 17, 2013 - 10:00 pm

Love your clothing!!! There are so many ideas and opinions out there, but only one Denise/MJC:) Remember that those who criticize have probably never been in leadership or a position of influence. We all know they wouldnt critcise then huh?;) Keepdoing what you do bc you love it, not just bc ppl may or may not love what you do! Youve got this!!!!

clearance caps - April 18, 2013 - 6:46 pm

I like what you guys are up too. Such smart work and reporting! Keep up the excellent works guys I’ve incorporated you guys to my blogroll. I think it’ll improve the value of my website :).

clearance caps - April 18, 2013 - 6:55 pm

You are my inspiration , I possess few web logs and often run out from to post .

Natalie - April 18, 2013 - 7:29 pm

I just love you Denise. I really do.

Lil - April 24, 2013 - 2:20 am

I see a few of us oldies posting and excited about this blanket. I can’t wait to get it. I hope there is away to get more b.c people with more than one girl weren’t able to get 2 at once. I got one for my dd. 🙂 we are good. Just worried about the rest of the word!

Candid Keepers #435


Ashley McCoy of Madisonville, KY

Favorite Place:

Oxford, MS


Q:  Hey there, you know the drill.  Tell us your basic info.

A: Well, Hello there!  I’m Ashley McCoy from Madisonville, Kentucky.  I attended the University of Mississippi (a family tradition), where I majored in Fashion Merchandising. Once I graduated in December 2001, I returned home. I started working at my family business, the Dr Pepper Bottling Company, where I’m currently the vice president.  My husband and I got married in 2003.  In 2006, we had our precious daughter Morgan Haley. Then to round out the family, we also have our 9 year old Welsh terrier, Bayleigh and our 2 year old duck hunting chocolate lab, Dixie.

Q:  I always love to hear how people met and fell in love with their spouse.  Do share.

A:  Apparently, Shane and I were in Mother’s Day Out together, but who really knows someone when they are 3.  Fast forward to junior high, this is our first memory of being friends.  We were in the same eighth grade class, but it wasn’t until my last semester at Ole Miss that we started dating.  We came home for Easter that year, starting talking and emailing each other, and then during summer break, we had our first date.  Two years later we got married, and this year we are celebrating our ten year wedding anniversary!

Q:  How many kiddos do you have?  Give us a little glimpse into who they are.

A:  We have one daughter Morgan, she is 6 ½ and in the first grade.  She is a fun loving little girl, who loves to dance and stand on her head. No joke, she loves gymnastics and is constantly using the furniture anyway she can to stand on her head or to do some other crazy thing she makes up.   Morgan also competes on a hip hop dance team.  She LOVES to read!  She is also very creative, and would take art supplies over toys any day.   Best of all she is so silly, she keeps us laughing constantly! She is our world!

Q:  How long have you been with Matilda Jane and when did you know you wanted to be a Trunk Keeper?

A:  I just started as a Trunk Keeper in January 2013, but I’m far from new to Matilda Jane; I went to my first trunk show in February of 2008, when Morgan was around 18 months old. There I met Leslie Wills, and fell in love with MJC & the homegrown collection! I soon started having a show of my own.  After the first one, I knew, it would be something I would enjoy.  Now many years later, and I’m loving every minute of it!

Q:  What do you think is the greatest invention of all time?

A: The greatest invention would have to be the camera! I love pictures! Currently, my iPhone has 2,795 pictures and 157 videos. Is that crazy? My husband thinks so!

Q:  What special talent do you wish you possessed?

A: I wish that I could carry a note, to sing! All my friends laugh and tell me I know every word to every song, (I just have a good memoryJ) but no one, including myself, would want to actually hear all those “words” sang out loud!

Q:  Who has been the most influential person in your life and why?

A:  My parents!  They have been such wonderful role models for me.  I have learned so much from them, I couldn’t begin to tell you everything.  My mother, the southern belle and my dad, a hard working business man; together they have most definitely prepared me for life! Thank you mom & dad!

Q:  If you could have lunch with anyone in the world, who would that be and where would you go?

A:  I would have lunch with my daughter, Morgan, at her school cafeteria.  I don’t get there very often, but it amazes me what joy it brings her and her friends for parents to come eat!  Morgan and her classmates are over flowing with smiles and hugs for me. They are such sweet kids! Plus, some day, I realize it may not be “so cool” to have your mom show up for lunch.  So I’ll enjoy it now!!

Q:  What is your favorite time of day and why?

A:  Morning! I like to get up early & get started with my day.   I love the feeling of looking at the clock and realizing its only 10:00 AM, and I’ve gotten tons accomplished!!

Q:  What is your favorite family tradition?

A:  There are tons, but my most favorite is my mother’s dressing balls on Thanksgiving!  My grandmother made them for my dad growing up, and my mother has continued this tradition! I love them!

Q:  Which TV family is most like your own?

A:  This is actually, a hard one.  The only thing on my TV lately, has been football, Duck Dynasty & Re-runs of 24.  You can take your pick.  😉

Q:  Are you a country mouse or city mouse?

A: I would say more of a country mouse.  I love my small hometown & I even went to college in a small town, but I do jump at the chance to visit my best friends in the city too!

Q:  Good Hart is such a special place to Denise.  What town holds a special place in your heart?

A:  Oxford, Mississippi, Hands Down!! It was the place I called home for 4 ½ years, while I attended the University Of Mississippi.  I have met some of my dearest friends in Oxford, not to mention, this is the town where my parents met and fell in love, so many years before it captured my heart!  Oxford has so much charm & history, everyone who visits enjoys themselves! Even if they are from the opposing team.  😉

Meaghan Teal - April 16, 2013 - 4:12 pm

I loved reading this! Tell Miss Morgan I can’t wait to see her on Sunday!

Vicky Scott - April 16, 2013 - 5:29 pm

I loved reading this and the pictures are great.

Marsha Segebarth - April 16, 2013 - 5:48 pm

Ashley, I loved all the pictures of your beautiful family!!!!! You are beautiful!!! And Morgan looks just like you! Lovely ladies!

Leslie Wills - April 17, 2013 - 4:17 pm

That’s my girl and as sweet as they come. Ashley, we couldn’t be more excited and proud to have you apart of the Paperdolls.

Erica S - April 18, 2013 - 4:02 pm

Beautiful family and i love the movement in your daughters photos. Gorgeous.

Good Bye Sunday

Have you ever heard the song Seven Sundays? Ahhh…so good. And I so wish there were really seven Sundays. I certainly need seven Sunday in a row cuz it seems it is always the day when I finally start to wind down only to have Sunday night appear and voila’ the stress begins.

I’d be lying to you, if I said this has been one of the most trying years. Yes, it has. I’m not sure what it is about 2013 but I feel like I have never worked so hard before. And trust me, I know how to work hard. I’m certain I can name a few that will vouche for me when I say, “I used to time everything I did and then try to beat that time.” And that included things like painting  pull knobs, priming picture frames, beading mirrors to sewing buttons. I’m crazily motivated by time. It was a good thing as one point. I got a ton of work done. I had to because I depended on myself for everything. Flash forward to today and it’s a little ..ummm…not so good cuz I expect everyone to work that way, including myself and it’s just not possible anymore. Especially with kids.

I was going to take Frank for a walk a few minutes ago and thought to myself, “That’ll take 20 minutes and in 20 minutes you could blog, fill out forms for tomorrow, and check emails.”  Ya, I  need to go find that clarity crystal and think clear. Not so much focus cuz my focus is too many places. You ever have that feeling where you can be sitting , say just blogging, and you are typing as fast as you can and you can feel your whole body pretty much shaking cuz your mind is racing and you possibly can’t get all those thoughts done? I mean I have so many thoughts that I can;t even let them in my brain for more than 5 seconds cuz I am on to the next one. I many just be going crazy.

Hmm..maybe I will go take Frank for a walk?

Jamie Hicks - April 14, 2013 - 10:47 pm

You should hold your clarity crystal in one hand while coloring! Both very relaxing! 🙂

In all seriousness, i don’t think my mind knows how not to do 800000 things at once so I def. understand. I am forever onto the next thought and on overload in my mind.

E. Darling - April 14, 2013 - 10:49 pm

Um…do I spy a quilt and a hint at a swim suit????

Amy D - April 14, 2013 - 10:58 pm

Hope that you and Franklin got your walk. I can relate to not being able to calm all the thoughts running through your head, but the walk certainly can’t hurt 🙂

Stacie Petta - April 15, 2013 - 9:25 am

Yes I have that same problem! I feel torn quite often between work, catching up on craft items, and my family. In the end you need to take the time for your family knowing they won’t be this little again.

Jodie - April 15, 2013 - 9:29 am

Just remember to BREATHE and that you are great at what you do!

gidget fenwick( Gigi ) - April 15, 2013 - 9:49 am

A woman’s mind is like a hundred windows open online…..that’s for sure me lately… go take that walk:))))

C. Puhl - April 15, 2013 - 12:05 pm

Hope you had a nice long relaxing walk 🙂

Hope Boyce - April 15, 2013 - 12:08 pm

Take time to walk the dog! Just think about the beauty of being able to walk and talk with Franklin. If you don’t take care of you and ratchet it down a notch or two … what then??

Marcy Schneider Hoffnan - April 15, 2013 - 1:15 pm

You are not alone! I have literally had to say out loud to myself…”Marcy, you are not allowed to leave this kitchen until the dishes are done.” Because there is always a million thoughts in my head pulling me in a million different directions.

Cheap Toms - April 16, 2013 - 12:08 pm

You no longer have to register on this site to comment. We do, as many sites also do, need to give a name and email. Go ahead comment all you like! We will still need to approve the comment, but we will get to it soon. Thanks for your engagement!