Catch Us If You Can …

Hi everyone! I’m so excited to give you a first look at March. There is so much I can’t wait for you to see!!

This time of year is one of my favorites. Cold days start to melt away – and you can finally start to think spring. It’s such a wonderfully busy time with Easter and Spring Break and those highly anticipated first sunny, warm days.

Warmer weather on the horizon means we get to dive back into swim! This season we were all really inspired by summers at the lake, and you’ll see that in this beautiful sun-kissed palette and really pretty vintage silhouettes.

We just had to design a few pieces for mom, too! These pieces – a classic one piece and a two-piece tankini – are super feminine and super flattering. We hope you love them as much as we do. Our goal with swim is always to make it feel as good as it looks – with thoughtful coverage and really good construction so you can really run and jump and play with no worries.

This year for Easter, we wanted to give every girl an option she would love. While you’ll see lots of girly options (of course!), you will also see some more casual options as well – in super soft knits and really easy silhouettes.

No matter the fabrication, each new dress was made to make her feel extra special with favorite MJ touches, whether that’s fancy trims, one of a kind prints, or skirts made for twirling. And we are giving you lots of sister matches in baby and tween, and coordinating women’s looks, too – so everyone can coordinate for those spring events and pictures.

 Speaking of coordinating – there are so many really good mix and match prints in this release! From sweet snails to conversational chickens, to a really pretty peony Maggie created just for us, they are all just so super special and sweet for spring.

What new arrival has caught your eye? I can’t wait for you to see it all on March 1!


CATHY Campbell - March 14, 2018 - 8:58 pm

i would like to see the summer collection.

Marianne bobick - March 3, 2018 - 7:00 pm

For the birds knot dress! Im crazy over this dress. Ive seen alot of prints but this one is one of the BEST. Im shocked it didnt sell out within the 1st hour its incredible

Susana - March 1, 2018 - 9:05 am

I really like yo see your new collection.

Kim White - February 28, 2018 - 5:19 pm

Do you know if you’re going to come out with any girls half sizes in the near future? My daughter is 11 and still loves MJ however the girls / tween sizes are too small and the adults just don’t fit quite right either we’d really love to see some for our chunkier girls ❤️

Michele Thompson - February 28, 2018 - 4:22 pm

I love the colors of this release! Excited to see all the new pieces in the tween line.

Cristina Faiella - February 28, 2018 - 4:13 pm

Hoping for some mommy & me pieces for a spring photo shoot that look good on me. Everything looks great on my daughter lol

Sarah - February 28, 2018 - 2:23 pm

I absolutely love the peony print. They were my grandpa’s favorite flower. I always try to bring some to him when I visit his grave.

Kelly Parvin - February 28, 2018 - 5:53 am

I love the mom swimwear, the new cardigans, and the umbrella! I also love the sneaks of the mom dresses. It feels like a wonderful combination of new and retro mjc design. Please check out my instagram and see my story of battling cancer since December 2015. I had a stem cell transplant in June. I love mjc, but currently have my entire financial focus on my kids education and my medical bills. I would be so excited to win a piece or two from this amazing collection. Congratulations on a great design success! #choosehappy #livetolovetolive #mommylove

Kristy - February 28, 2018 - 1:22 am

Soo cute… definitely want to see more of the adult line 🙂

Morgan Fox - February 27, 2018 - 8:36 pm

I ❤️❤️❤️The swim wear!!

Julia Harrison-Sketo - February 27, 2018 - 6:08 pm

I am so excited about the swim collection! And I love the the florals in the new dresses!!!

Amy Hoover - February 27, 2018 - 5:58 pm

I cannot wait to see the Tween & Women’s swimsuits, & of course more of the Tween & Women’s clothing line. From what I can tell it look fabulous!!!

Megan wesle - February 27, 2018 - 4:27 pm

All the yellow!!! Loving it all!!

Nicole Taylor-McKinney - February 27, 2018 - 4:25 pm

The blue pinstripe women’s dress! 💕

Mary Ann Miles - February 27, 2018 - 4:22 pm

I thought the green coordinating dresses were my favorite until I saw this one! 😍

Lindsay - February 27, 2018 - 4:22 pm

Love the sleeve on the moms dress!!!!

bree - February 27, 2018 - 3:45 pm

the momma blue vertical stripe dress 🙂

Krystal Colon - February 27, 2018 - 3:29 pm

I love the Mama swim coverup from last year. Looking forward to the Blue Sneaked above in the blog.

Sara Hancock - February 27, 2018 - 3:27 pm

I love the blue one piece swim suit for girls and the cover up!!

Brittany - February 27, 2018 - 2:19 pm

I think the peonies are truly incredible. I have to be honest though, I think you have truly hit it out of the park with this collection! I cannot to have a trunk show this season.

Kaylan Morrisett - February 27, 2018 - 12:28 pm

I think I’m in l❤ve with it ALL!!

Emily Craig - February 27, 2018 - 9:06 am

Everything has caught my eye! But what I love the most so far is the mustard floral fabric! I’m IN LOVE with those dresses! They are gorgeous with that blue!

Cherain Good - February 27, 2018 - 12:03 am

I’m excited to see the tankini

Natalie Miller - February 26, 2018 - 10:36 pm

Love the yellows and blues…can’t wait to see it all in person!

Marta - February 26, 2018 - 4:02 pm

The matching blue floral dresses for mother and child look beautiful!

Connie Christopher - February 26, 2018 - 1:29 pm

Love the ear rings on the mama. Loving the sweater.

Emily Dupont - February 26, 2018 - 12:01 pm

Take it too the beach

Jill Troyer - February 26, 2018 - 11:31 am

Would like too see more of your adult swimming wear that is available.


We had so much fun this week hosting our sweet #SnappedForACause winners. Do you remember seeing this photo contest on our pages last month? It was the cutest! We partnered with Platinum and our very dear friends at Livie & Luca and beloved fans at MJ addicts – all to raise money for the Mighty Acorn Foundation!

You all jumped in with so much heart! We had more than 200 gorgeous gals submit photos and over 30,000 votes. Together we raised $31,264.92 for Mighty Acorns! In the end, the competition ended ever so close.

Our sweet winner, 5-year-old Piper, and her mama thought it was too close – so they invited our runner up to share in the big prize: a trip to MJC headquarters to star in a Platinum photo shoot and to design their very own Platinum dresses!

Not only is Piper’s mom super generous, she is the amazing photographer behind our winning shot. Her grand prize was having the opportunity to lead and photograph our latest Platinum shoot. Just check out this sweet shot she captured! (If you’re in the Nashville area, you have to check out Gretchen Lee Photography!)

Upon arriving in Fort Wayne, it became abundantly clear that Piper, who traveled up from Tennessee, and 6-year-old Jada from Florida were just destined to become the best of friends. They had a ball smiling with pride at the Platinum shoot and later touring the MJC offices. But if you ask the girls – both longtime MJ fans – there was one huge highlight: designing their dress!

No girly detail was spared for these sweet girls who left with an experience and friendship to remember.  Their energy and enthusiasm and great big smiles certainly lifted our hearts and encouraged our spirits. In the words of our little muse, Piper …

“I love MJC – it just feels so good!”

You make us feel good too, Piper! And if any of YOU are looking for a new pretty piece to spread some goodness of your own, we have very good news – Platinum is all set to release brand-new pretties later TODAY … so be on the lookout!

MJC - February 26, 2018 - 8:51 am

Thank you so much for your interest in Matilda Jane Platinum! Although we already used the unicorn fabric in one of our sweet Ellie dresses about a year ago, be on the lookout as we always have new unicorn fabrics popping into our website ( Have a wonderful day!

Nicole Padgett - February 22, 2018 - 8:12 pm

I have a question about the fabric and sketch posted above. Will there by any pieces with the unicorn fabric? I have a unicorn obsessed princess! 💕