Q&A with Maya’s Curls

We love seeking out artisans who create unique and beautiful products. Juliet Carey, from Maya’s Curls, is one of those people! We’ve been crazy about her creations for years, so we asked her to collaborate with us on a collection of hair accessories that pair perfectly with Hello, Lovely! Not only did she design four of the most precious hair accessories we’ve ever seen, but she’s been an absolute joy to work with. We wanted to introduce her to all of you, so you could get to know her like we do!


What prompted you to start Maya’s Curls?
When my daughter Maya was about 15 months old, her beautiful curls were beginning to grow in, and I needed something to hold them up and out of her face. It started with colorful hair bows, and as she grew, so did my ideas and my love for ART!

What is your design philosophy?
BEAUTY, ART, UNIQUE, VERSATILE. I truly want each design to be aesthetically pleasing as well as versatile and durable. They should last for years and be something that you can wear everyday or for special occasions. I’ve even had customers put their beautiful pieces in a shadow box frame for keepsakes after baptisms or weddings — literally turn it into a piece of art! I love to bring nature to life through my work…whether it is a bouquet headpiece or a simple flower clip. Mixing various natural materials makes each design very unique, and it stands out in a crowd.


How did you become connected with Matilda Jane?
About 2.5 years ago, the amazing Denise DeMarchis ordered from my website! I sent her some extra pieces in the box, and not too long after that she contacted me to discuss a future collaboration. I designed a line for her to use in a spring 2013 photo shoot, and then happily accepted her invitation to participate in Art Fair 2013. I met Jeff, MJC’s CEO, during Art Fair, and he was such a pleasure to talk with. We continued the discussion of this future collaboration, and I could not be more thrilled that it happened! Madeline, MJC’s design director, has been so wonderful, and I truly admire all of her hard work along with so many others at MJC! They have made this an exciting, amazing experience for me.

Why do you think Matilda Jane and Maya’s Curls make for a great partnership?
Unique, playful, colorful, and mixed fabrics/materials are just a few of the wonderful adjectives we have in common! Designing for MJC comes so natural to me based on the beautiful prints and combinations they use in their designs. We both love buttons and sweet accents in our designs, which makes each design very unique!


When you are not designing adorable accessories, what are you doing for fun?
When the weather is nice, I’m outside taking in nature somewhere with my children and my camera. Both my kids have incredible respect for all living things, and we love to explore. But I may be out shopping, too! I love finding amazing new local boutiques and shops to support, and I always love an awesome vintage find or a new boho piece! I enjoy physical activities and try to be creative to fit a workout into my busy schedule. I enjoy walking my 100 lb. chocolate lab, Tucker (as long as he is not pulling me to the ground), yoga/stretching, short interval workouts, and dancing (in my basement with my headphones on or embarrassing my kids in the living room — sometimes they join me!). But my favorite is going to my wonderful friend/personal trainer’s group FIT sessions; they’re so much fun and the only HARD, GOOD workout I get each week. These things all help when I need a little break from designing!

Tell us a fun/interesting fact about yourself.
I have a Bachelor’s Degree in Environmental Education from The Ohio State University, and after I graduated I wanted to SAVE THE WHALES…literally! I went on a soul-searching mission to look into this as a possible career choice. Although I realized I could not do this and start a family, I’m still absolutely passionate about and obsessed with marine mammals! We are going to the Florida Keys soon, and my husband, children and I will be swimming with dolphins — a lifelong dream of mine!


Any other things you want to share.
I want to sincerely thank my amazing husband of 14 years, Rick Carey, for all of his love and support while my business has grown. He is my partner and the “financial/business brains” behind Maya’s Curls. To all of my sweet friends and family who have helped me lately and my two beautiful children, Anthony (11) and Maya (8), who have been very patient with my busy schedule and often tell me how proud they are of me (melts my heart) — THANK YOU from the bottom of my heart! xoxo! ~Juliet

Marquita - March 11, 2015 - 3:13 pm

Juliet is the kindest, most caring and compassionate person I know! She is brilliantly talented and never to busy to be there for a friend. Love you girl!!

Rebecca McManus - March 11, 2015 - 4:33 pm

Beautiful, artistic, unique!
(love all your pieces as seen on amy crandall!)

Melissa - March 11, 2015 - 4:43 pm

She is one of the most genuine and beautiful people in this world!! Not to mention extremely talented.

Erica S - March 12, 2015 - 4:12 pm

The designs are just beautiful and I loved reading about you and your family!

Send in Your Photo Love Entry

We’re so excited about the Photo Love contest. There are so many talented people in the MJ family, and we can’t wait to see what everyone comes up with! The deadline for Round ONE is March 30, so make sure to get your entry in soon. Click here to view the full contest rules.

To kick things off, here are some adorable tween photos from our talented girls photographer, Skye Johansen.








Ashley Harris - March 6, 2015 - 3:36 pm

Very classy! I have a 5.5 yr old and I feel like sometimes its a struggle to find clothes that are classy and age appropriate. I am not even ready to think about tween years and how rough that will be. I am happy to see classy clothes on tween girls instead of short skirts and sequin low cut tank tops.

Great job with the tween live from a not-so tween mom.

Paige DuVall - March 11, 2015 - 5:50 pm

Beautiful! Very happy the deadline was moved back a bit with the inclement winter weather. I’m looking forward to seeing what we create with the new spring line at our upcoming Trunk Show/Spring Session event :)

It’s time for Photo Love!


Photo Love is a contest started years ago by Denise, MJC’s founder, as a fun way to showcase the amazing talents of the photographers in our Matilda Jane family.

Round ONE, Initiation — March 4 through March 30
Matilda Jane has an amazing new Tween line, 435 by MJC, and we would love to see how you are styling and photographing it. We will accept photographer submissions now through March 30. To enter, send one photo size 520×640 (520 is the width) to marketing@matildajaneclothing.com. The subject line must include your state and the name you do business under, for example, Indiana PhotoMagic. Your email must also include your full mailing address and the size of the 435 outfit you would like if you are selected for Round Two. This is the only qualification necessary for Round ONE. If any of the above is missing, your submission will not be accepted. If you are selected to be in Round TWO, we do require that you link to 435 by MJC on your blog or website.

Round TWO, Photo Love — April 1 through April 13
Matilda Jane will choose 20 photographers. We will send you an outfit to photograph in any manner you choose. (The outfit sent will be in the size stated in your original email.) You will have until April 13 to photograph the outfit, and post it to Instagram using the hashtags #435byMJC and #photolove.

MJC will then narrow the field down to 10 photographers. Our decision will be based on styling and execution as well as the ability to capture the spirit of 435 — It’s What’s On The Inside That Counts. The top 10 finalists will all receive a $250 Matilda Jane Clothing gift card.

Round THREE, The Final Three — Mid-through-late April
We will post our Top 10 choices (link to be announced) for the public to vote. The top three will be chosen by the public, and Matilda Jane will choose the top prize winner.

The Winner
This very talented gal or guy will receive an all expense paid trip for two (2) to our Fall 2015 photo shoot this summer, where you’ll get to meet the team and see what goes on behind-the-scenes. You will also have your 435 work featured in an upcoming Mix & Match book.

evaz - March 5, 2015 - 10:56 am

yahoo BRING IT!! my girls are on it !!

Renee Duffield - March 5, 2015 - 11:26 am

quick question: For round 1, does the photograph need to feature a 435 outfit? Or just something Matilda Jane?

Allison Flatjord - March 5, 2015 - 11:52 am

Hi Renee–Round 1 does not need to feature a 435 outfit. Thanks!


Michelle - March 5, 2015 - 6:09 pm

For round 1….does it have to be a pic from the new line? Or can it be from a previous line? Thanks.

Kendra Krishnan - March 5, 2015 - 7:07 pm

I’m so excited for the return of photo love contest!!! And thank you so much for extending the deadline, this gives us a chance to get some tween line items to photograph!

Crystal Hauser - March 5, 2015 - 7:11 pm

I love this! Mostly the slogan “Its what’s on the inside”! Good for you Matilda Jane! I’m going to submit a photo. Look for Pixie Dust Portraits. :-)

Jenny Kolody - March 9, 2015 - 6:27 pm

So excited about this opportunity! Just wanted to clarify, are hobbyists allowed to enter? I do not have a business…

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