The Heart & Soul of 435


Charlotte jumps for joy!

By now, you’ve probably heard the news. We’re so excited about the release of our very first tween collection that we’ve been shouting it from the rooftops. 435 by Matilda Jane Clothing is almost here! We love sharing sneak peeks from our photo shoots, and we wanted to share a little bit about the heart and soul of the line. 435 is so much more than just clothes. It’s a community of smart, creative, unique girls who have grown up with Matilda Jane.


From left to right: Cate, Reagan, and Lulu

When we decided to develop a tween line, we knew we couldn’t do it alone. Designing for tweens is tricky – how could we develop a collection that girls AND their moms love? And how could we do it the Matilda Jane way – with creative and stylish designs that are still age-appropriate?


Clockwise from top left: Anna Louise, Emmersyn, Reagan, and Audrey

Well, the answer was obvious. All we had to do was look around. We have a group of amazing, creative, passionate tweens already in the Matilda Jane family – our Trunk Keepers’ daughters. We asked them if they wanted to help shape 435, and their answer was a resounding “Yes!” And so, our tween council was born.


From left to right: Mackenzie and Madison

Throughout this experience, our tween council has been a much-valued sounding board. They shared their likes, dislikes, and inspirations, and we got to know an incredible group of girls. You’ll get to meet these girls as our 435 journey unfolds. But for now, here are a few pics of our first group of tween council members. These gorgeous tweens stepped in front of the camera and let their personalities shine for our first ever 435 photo shoots in Savannah, GA, and Fort Wayne, IN.

Bracelet Inset

Emma Claire shows off her style in a floral dress and sneakers. Inset: Win one of these special 435 bracelets!

Leave them a little hello in the comments, and we’ll send 20 of you a small treat – our special 435 bracelet.

**Contest is over. Congratulations to our winners – Erica Y, Michelle L, Roxanna, Tracey, Beth S, Meredith T, Lisa A, Amy H, Keely C, Abby B, Tammy G, Nicole M, Carrie D, Karmen L, Laurie S, Nina, Jerilyne J, Holly, Kari J, and Shelley P. We will be in touch with all the winners shortly. Thank you!**

tammy graves - January 22, 2015 - 9:53 am

So cute! Love the looks and models are gorgeous!

HOLLY V - January 22, 2015 - 9:56 am

Very cute ladies!

Colleen L - January 22, 2015 - 9:56 am

Love the new line, the girls are lovely!

Kristin Zuzich - January 22, 2015 - 9:56 am

Love the idea of a tween council; what a great resource! Looooove the floral leggings!

Laura - January 22, 2015 - 9:58 am

Loving this new line! Gorgeous girls :)

Steffanie - January 22, 2015 - 9:58 am

Gorgeous girls! Can’t wait to see the new line.

shana hice - January 22, 2015 - 9:58 am

This is such exciting news!!!!!

kendra miller - January 22, 2015 - 9:59 am

I’m always excited about mj clothes… but it really is the girls who sell it. Thanks ladies, you look amazing!

Jodi R - January 22, 2015 - 9:59 am

Love seeing Audrey! What a cute, sweet group of girls. Excited to see the collection.

Becky - January 22, 2015 - 9:59 am

Love this! I will have a tween soon and I am so excited for this direction you are going in.

Julie Marozsan - January 22, 2015 - 10:00 am

Girls, you all look gorgeous!

Tina P. - January 22, 2015 - 10:01 am

I love how simple, feminine, and down to earth 435 is. Tween years are so difficult. This is right up their alley.

Tracy Wilson - January 22, 2015 - 10:01 am

So presh!! Jessica – Madison and Mackenzie are little fashionistas!!!! Can’t wait to see the new 435 tween line!

Kolbi Knight - January 22, 2015 - 10:02 am

Looks so perfect for young girls! I bet the girls had a blast!!! :)

Melody - January 22, 2015 - 10:02 am

So excited for the new tween line and who better to get input and inspiration from. Beautiful girls!

Abby - January 22, 2015 - 10:03 am

How cool that you let teens help shape the line!!

NicoleM - January 22, 2015 - 10:04 am

Can’t wait! My 12yr old is drooling over every sneak peak. Thank you for helping her express her creative soul:)

Kristine Knobloch - January 22, 2015 - 10:04 am

You go girls !! Way to keep mj alive with 435!

Tonya M - January 22, 2015 - 10:04 am

so excited to continue our love of MJC!!!!

Joslyn Nielson - January 22, 2015 - 10:05 am

My daughter and I beyond excited!

Jen o - January 22, 2015 - 10:05 am

So sweet. I love the joy in these photos! Can’t wait to check out the new line!

Carrie Dickerson - January 22, 2015 - 10:06 am

The girls are beautiful! I love that you are using girls that are all different shapes and sizes, just like your tween customers. :)

Sarah - January 22, 2015 - 10:06 am

What a great looking group of girls! I love seeing girls who are dressed and styled like girls! Thank you MJC!

Nancy Gainous - January 22, 2015 - 10:06 am

Love this!

Lauren Hurm - January 22, 2015 - 10:07 am

Very cute line! Love Matilda Jane!!

Faith Davis - January 22, 2015 - 10:07 am

Fun stuff!

Mary Beth Rich - January 22, 2015 - 10:08 am

So excited for the new line! Sweet and innocent and still very Matilda Jane! Excited that my girl can continue to wear her MJ!

Alana Madon Scifert - January 22, 2015 - 10:08 am

So excited to see the new collection!

Kristine Schopp - January 22, 2015 - 10:09 am

Great clothing, excited for this line

Britt - January 22, 2015 - 10:09 am

Love this super amazing

Christy - January 22, 2015 - 10:10 am

how exciting for the girls to play such a big part in the new line! Great job :)

Michelle - January 22, 2015 - 10:11 am

Adorable girls and great looking clothes! Eager to see the release!

Megan Jackson - January 22, 2015 - 10:11 am

cant wait for this release! Having my trunk show in two weeks!!!

Heather Easter - January 22, 2015 - 10:13 am

Great job to all involved…the line looks amazing!

Amberly - January 22, 2015 - 10:13 am

Very excited for this line! Perfect for my tween!

Jama Lee Schlauch - January 22, 2015 - 10:14 am

I cannot wait for the release of 435! As a mother of a girl who is starting to feel “to old” for some MJ, you knocked it out of the park! Bravo!

Laura Ault - January 22, 2015 - 10:14 am

I know many moms and Tweens that will be excited about this! Hello lovely ladies!

Marcy Hoffman - January 22, 2015 - 10:14 am

So excited about 435! Hoping you will size up to 16/18 eventually!

Cassandra Truelove - January 22, 2015 - 10:16 am

these girls are gorgeous! And I love how MJ is empowering them with the tween council. Way to go!

Jayna - January 22, 2015 - 10:16 am

Hello my daughter isn’t a tween yet but she dresses in that category. I’ve been so sad that she’s not wanted to wear your clothes anymore. I am hoping she will like these new pieces. I sure do.

Amanda Kirkbride - January 22, 2015 - 10:17 am

So excited about this release! Perfect timing for my 8 year old! :)

Amiee S - January 22, 2015 - 10:17 am

HI girls. Can’t wait for the new release

keely conant - January 22, 2015 - 10:19 am

I am a teenager and I love MJC! I am so very excited for the 435 release!

Brandy Cantrell - January 22, 2015 - 10:20 am

Great job ladies :) I love the new tween models… can totally see some personality!!

Amy H. - January 22, 2015 - 10:21 am

Couldn’t have come at a better time – love to see MJC growing up along with my daughter!

Amber Fancher - January 22, 2015 - 10:23 am

Beautiful little ladies!

Jean DeGolier - January 22, 2015 - 10:23 am

Love that they are bringing the tween line offering older girls with yummy options!!

Melissa - January 22, 2015 - 10:24 am

Amazing job girls!!! As a mama of 2 tween girls, we can’t wait for this line to come out!!

susan y - January 22, 2015 - 10:24 am

Love the new tween line! Cant wait to see it on release day ;)

Ediliana Martinez - January 22, 2015 - 10:26 am

great job. Beautiful cloth to keep our girls innocent and beautiful!!!

Sophia Mayfield - January 22, 2015 - 10:27 am

Loving the attitude on these gorgeous girls! Can’t wait for the new line!

Lindsay ONeal - January 22, 2015 - 10:27 am

I love the idea of the tween council! I can’t wait for the release!

Kelly B - January 22, 2015 - 10:27 am

Love this line so much! Can’t wait to dress my tween in these amazing silhouettes!!!!

Rachel - January 22, 2015 - 10:28 am

The new tween line, 435, has charm, grace, and elegance. The polish and loveliness of the tween models has made the photos come to life! Thank you girls!

Alli - January 22, 2015 - 10:29 am

Excited about this launch!

Ashley Jackson - January 22, 2015 - 10:29 am

In love!

Lisa Armstrong - January 22, 2015 - 10:30 am

I think it is awesome to create a line straight from the source…tweens.
These girls look fabulous! The clothes they are wearing are super cute.
I was starting to worry that my 9 year old was getting too old for MJC, so I can’t wait for this line to come out.

Heather wood - January 22, 2015 - 10:31 am

We are over the moon about this upcoming MJ line.

ashley - January 22, 2015 - 10:31 am

Adorable! Their smiles say it all!

Krystal - January 22, 2015 - 10:31 am

The clothes look fabulous and so do the models showing them off! Great job everyone!!

Heidi Bajcar - January 22, 2015 - 10:32 am

Oh thank goodness!! My tween is just starting to head out of regular MJ, so happy this is coming now :) Perfect timing. Mommy is happy there is sweet appropriate styles not covered in glitter, sequins and neon, and daughter approves!! Can’t wait to place our order! Keep up to great work :)

sindy murray - January 22, 2015 - 10:32 am

cute, adorable and fun just the way it should be, very lovely girls.

Joni McDonald - January 22, 2015 - 10:33 am

thank you girls for helping design clothes that I feel GOOD about letting my sweet girl wear!

Mikayla - January 22, 2015 - 10:33 am

I love the new tween line! So gorgeous!!

Nancy H. - January 22, 2015 - 10:33 am

Adorable! Love their smiles!!

Shanna s. - January 22, 2015 - 10:34 am

Amazing job…talented young ladies! !

Mary E - January 22, 2015 - 10:34 am

Love the idea of cute, age appropriate clothes for tweens!

Amy G - January 22, 2015 - 10:37 am

Looking forward to the new tween line!

Ashlie Worth - January 22, 2015 - 10:38 am

<3 LOVE!! <3

Dori - January 22, 2015 - 10:38 am

Can’t wait! Just when I thought my bank account was a little safe on release days this happens…

Amy Mc - January 22, 2015 - 10:39 am

Looking Fabulous!!! Can’t wait!!

Sarah Zink - January 22, 2015 - 10:40 am

Can’t wait to see the whole line! My almost 8 year old is going to love 435!

Erin W - January 22, 2015 - 10:40 am

Excited to see the whole line for my 10.5 year old (who loves MJ but doesn’t want to wear the same things 2year olds are wearing). Great job to these beautiful girls modeling the new line.

JessH - January 22, 2015 - 10:41 am

Good job girls!!! The line is fabulous!

Darby N - January 22, 2015 - 10:42 am

Love this! Let your personalities shine!

Lisa Swancey - January 22, 2015 - 10:42 am

So excited about the tween line! My 11 year old tween is as well, she’s been sporting MJC since she was little!!! We can’t wait to see it!!!

Melanie - January 22, 2015 - 10:44 am

I was so sad that my daughter was “sizing out” of the kid line – so very excited for this new line!!!

Ericka - January 22, 2015 - 10:47 am

Very excited for this as my girl gets older! Love the sneak peeks!

Nellie - January 22, 2015 - 10:48 am

Im so excited for this line! My 4 girls have grown up in Matilda Jane and are now 14,12,10 & 8. We will definitely be ordering from this new collection!

Karmen Lindner - January 22, 2015 - 10:50 am

LOOOOOOOOOOVE THIS!!!! My 9yo will FREAK when I show her this after school! Can’t wait, can’t wait, can’t wait!!

Jen Ruchti - January 22, 2015 - 10:50 am

Just as it seemed my daughter was soon to outgrow Matilda Jane sizing, this new line promises years of creative, thoughtful, and comfortable clothing pieces to come! Overjoyed!

Nicole Sauer - January 22, 2015 - 10:52 am

Our 9 year old us very excited to see what is in store. She loves her MJ but is, ready to look a bit different than her toddler age sisters :) can’t wait!

Galyn - January 22, 2015 - 10:52 am

Excited for your new steps MJC!!

Heidi - January 22, 2015 - 10:52 am

What a great idea! My tween will be happy to see she can still wear MJ

Jami - January 22, 2015 - 10:55 am

Although my Sailor is only 4, she is in a size 8 MJC and we CANNOT wait for 435! Lookin’ good, girls!

Shanna - January 22, 2015 - 10:55 am

So excited for this line! DD just turned 10 and is second-guess in her MJ ruffles sometimes, but I’m not ready to move on! This is perfect.

Alyssa p - January 22, 2015 - 10:56 am

what a great idea!

Rachele - January 22, 2015 - 10:57 am

I am so in love!

Melissa S. - January 22, 2015 - 10:59 am

My tween Gillian is going to love, love, love this new line! She’s a turtle-loving, bike-riding, book-reading, creative & crafty girl who has a style all her own! She loves her ruffles-and her jeans, too! So yeah for 435!

Andrea - January 22, 2015 - 10:59 am

Love this! Beautiful clothes and girls!

jen - January 22, 2015 - 11:01 am

I love it, praying my daughter does too. She is slipping into her own style and I really want her to keep it sweet and innocent forever and I know she can do that with Matilda Jane 435

Sarah C - January 22, 2015 - 11:04 am

This new line helps soften the reality of my daughter growing up! -Cool & hip, yet still innocent. Overprotective Dad approved too! ;)

Megan H - January 22, 2015 - 11:05 am

Oh my stars! That gray floral dress with the gray chucks is absolutely gorgeous! I would love one in my size to match my daughter! ;)

Christine Maloney - January 22, 2015 - 11:05 am

So excited about the tween line! I’ve said a number of times over the last year that I wished MJC had clothes for girls beyond the current sizing – wish granted!!!

Deborah - January 22, 2015 - 11:07 am

Nice work girls! What a great experience for you!!

Meredith Trobaugh - January 22, 2015 - 11:08 am

My daughter thinks the new line looks ‘cool & sweet). She is 11 and can’t wait to try some of these new looks! Thanks MJC!

Kerri - January 22, 2015 - 11:09 am

Hi ladies, You all look beautiful in the new 435 line. I especially love the outfit Emmersyn is wearing for my almost tween. This style suits her perfectly! Can’t wait:-)

Kath - January 22, 2015 - 11:09 am

Very excited about the tween line. My daughter has been sporting MJC since she was a baby. I was sad that she was outgrowing the brand. Think again! MJC is growing with her!

Jessica - January 22, 2015 - 11:10 am

A warm welcome to Emmersyn, Audrey and Lulu
As well as to Emma Claire and Madison too!
Hello and good day to Mackenzie and Anna Louise
And send my regards to Miss Charlotte please!
Bonjour, aloha, and howdy Reagan and Cate
We know all of you ladies are gonna be great!

Rebecca Jennison - January 22, 2015 - 11:12 am

So excited! The girls are fabulous! My daughter and I are thrilled!

Laurie. S - January 22, 2015 - 11:12 am

Hello! Super cute tween line looks great on all shapes and sizes. :)

Jenna - January 22, 2015 - 11:14 am

I absolutely adore the new 435 line ! I’ve loved MJ since it first came out ! Can’t wait to see more and buy it! Can’t wait to match my step-daughter

Jenny Stinebruner - January 22, 2015 - 11:15 am

Thus us the best news I have heard lately! I wasps sad to think my 10 year old was outgrowing MJC! Hooray!

Kaitlin Petersens - January 22, 2015 - 11:17 am

The line looks great, girls! Sophisticated yet fun. Whimsical, yet mature. Great work!

Heather H - January 22, 2015 - 11:18 am

love! And the models are great!

Hannah - January 22, 2015 - 11:18 am

HELLO!! ;) Oh I can already tell my daughter is going to love this 435 line. So excited for the release and to see what hidden pretties there will be. The bracelets are adorable btw.

Tabitha Davis - January 22, 2015 - 11:19 am

Love this line!!

Christina He - January 22, 2015 - 11:21 am

My Isie Grace will be so excited to hear this! Every season she asks me if they have come out with a tween/teen line. Being 13 usually means your too big for kid clothes, but your body isn’t ready for adults. Thanks MJC!

ivana - January 22, 2015 - 11:23 am

Looks amazing great job!!

Jessica - January 22, 2015 - 11:25 am

As someone who has been buying MJ since Homegrown in 2007, I’m so excited for the tween line! Love the floral dress and the floral leggings! Also love that you used TK daughters as models and sounding board – way to go, MJC!!

Addy Van Anne - January 22, 2015 - 11:25 am

Hello gorgeous girls! Love the clothes and love the smiling models!

Georgina Thompson - January 22, 2015 - 11:26 am

They are gorgeous and awesome for bringing “classy” back to teen style! As a high school teacher and a mother of a 1 year old girl it is so refreshing to see positive role models for young girls!!! Way to go!!!

Michelle Gresham - January 22, 2015 - 11:27 am

Very, very cute, stylish, and age appropriate! I love those flowered leggings; leggings seem to be a staple of my middle schoolers’ closets!

Amy Ostendorff - January 22, 2015 - 11:29 am

My 6 yr old has been wearing your clothes since a baby. Finding size 8 or 10 age-appropriate clothes for her has been a HUGE ordeal. Thank you for making it that much easier to keep them precious angels just a little while longer. They have the rest of their lives to be grown up.

Leisha - January 22, 2015 - 11:34 am

I’m so happy you came out with a tween line! Now I can dress my daughter in MJC for years to come!

Ashley Inmon - January 22, 2015 - 11:35 am

I think this line is adorable. I love that this line is stylish and age appropriate it’s hard to find that now days.

Amy - January 22, 2015 - 11:36 am

THANK YOU THANK YOU THANK YOU to all you wonderful girls! My daughters and I were introduced to MJ when my girls were 12 and 9. I was sad we didn’t know about MJ during their baby, toddler and most of my oldest daughter’s elementary years. We are jumping for joy about this new line. And we THANK YOU from the bottom of our hearts for all the time, efforts and energy you put into bringing this line to fruition. We can’t wait for Feb. 1st!

Beth S - January 22, 2015 - 11:36 am

This line is so fun!

Jackie Huhn - January 22, 2015 - 11:40 am

You ladies ROCK!!!!
Can’t wait!

Jen Koelpin - January 22, 2015 - 11:40 am

So excited for this new line! Adore that the awesome young ladies have a part in!! Way to go MJC!

Nina - January 22, 2015 - 11:41 am

Way to give the girls a say! Yet another reason to love Matilda Jane! :)

Jerilyne Johnson - January 22, 2015 - 11:44 am

The Heart & Soul Of 435 has really captured the spirit of TWEENS with all the different size, shapes and styles of the these tweens. Love that natural confident smiling look to introduce this great new line. Thanks girls and of course MJC!

Brittney - January 22, 2015 - 11:45 am

Hi, beautiful girls! It’s exciting to see a fresh and fun Tween line. Can’t wait to see more :)

Darien Prunty - January 22, 2015 - 11:46 am

I have a tween that will love this line of MJ!!!

Christy Hruska - January 22, 2015 - 11:47 am

Way to go girls! I love the line & that you girls were behind the brilliance!

Gem - January 22, 2015 - 11:47 am


Catherine Schrumpf - January 22, 2015 - 11:47 am

As a mom of a 9 year old daughter, I can’t express to you how incredibly thrilled I am for the launch of the tween collection!!! My daughter is equally excited! I ❤️ MJ and from the sneak peeks, I already ❤️ 435!!!

Misty Thompson - January 22, 2015 - 11:48 am

We are so excited to see it all!

Laura Holt - January 22, 2015 - 11:53 am

Thank you for the precious clothes! I’m hoping my Tween will love it!!!!! And thank you for using girls to model that look like our little girls! Not little, tiny twigs, but sweet young ladies that look like my daughter!!!!

Amanda Mayle - January 22, 2015 - 11:55 am

Hello girls!!!! And what a fabulous job on this 435 tween collection!!! I know my 11 yr old daughter will be just as thrilled as i am

Jill Rothamn - January 22, 2015 - 11:56 am

How fun! I can’t wait to see more!!

Ashley Lewis - January 22, 2015 - 11:57 am

Absolutely love it!

Melissa Hughes - January 22, 2015 - 11:57 am

Oh so lovely!!! So looking forward to clothing that captures the true essence of the tween years.

Alice H - January 22, 2015 - 11:58 am

Cute. I can not wait to see what you have to offer for my daughter.

Courtney S - January 22, 2015 - 12:00 pm

Eek! So pumped for this line!! I just love how these sweet models look put together and sophisticated but still innocent and adorable. Way to go MJ!!

Sonja - January 22, 2015 - 12:00 pm

Super cute line! I am excited to see more.

Marla H. - January 22, 2015 - 12:01 pm

Yay for the Tween line 435!!! Excited to see the whole collection!
Thanks for the chance to win! :)

Katherine - January 22, 2015 - 12:07 pm

Cannot wait for this! As a Mom of 6 girls (ages 1-10), this is a perfect fit!

Kelly O - January 22, 2015 - 12:11 pm

My oldest will love this! We are excited!

Stacie Petta - January 22, 2015 - 12:11 pm

I don’t have a tween yet but my 8 year old would love one of those bracelets! She may also like some of the items in the tween line seeing that she hasn’t enjoyed MJ for about 2 years because the styles made her feel young/babyish.

Shannon - January 22, 2015 - 12:14 pm

So excited for the 435 line! My 10 year old loves Matilda Jane!

Kelly B. - January 22, 2015 - 12:15 pm

Adorable looks! So much better than any other tween line I’ve ever seen.

sara brotherton - January 22, 2015 - 12:16 pm

Keep up the great work! You all look beautiful and really make the clothing look great! My tween will be thrilled to check out the new line.

Christine c - January 22, 2015 - 12:23 pm

Rose are cute! My daughters are so excited.

Sara - January 22, 2015 - 12:25 pm

Great looks for the tweens!

Rya H - January 22, 2015 - 12:28 pm

Sophia has been wearing Matilda Jane since she was little. Gypsy Blue was my first Trunk Show I hosted. We’re so excited for a tween line…..I was afraid she was going to have to go naked as I refuse to buy clothes that take away her innocence just because that is what fits.

Lindsey - January 22, 2015 - 12:29 pm

Love the more mature look

Ginny - January 22, 2015 - 12:31 pm

How wonderful! Hope they will fit my adult sized tween!

Cheri - January 22, 2015 - 12:40 pm

Adorable! Can’t wait to see the new line.

Shelley M - January 22, 2015 - 12:40 pm

I see some things that will be a must have for my tween. Thanks for making the line grow with them! Can’t wait to see the whole line!

Josie christensen - January 22, 2015 - 12:42 pm

So very excited for this! Darling!

Emily Parnell - January 22, 2015 - 12:44 pm

I am looking forward to seeing the whole collection! Thanks girls for helping to create this line!

Keri from SC - January 22, 2015 - 12:49 pm

Love this for me and my daughter! :)

Amber young - January 22, 2015 - 12:51 pm

yay!!! Can’t wait for the new tween line!! Adorable!

Sara Mildebrandt - January 22, 2015 - 12:52 pm

I first discovered Matilda Jane when I daughter was two. I bought just one dress and the compliments she received was over the top. With her wearing mj is was special, powerful and super cute. She is now almost 9 and getting to the point of wanting a little less cutsie (not even a word but you get my point) I have not bought clothes in a store for over 6 years and didn’t even know what to do. I look so forward to seeing the new line for Tweens. I know there will be no low cut neckline, but cracks hanging out and shorty short shorts!! Design beautiful clothes for our beautiful daughter. Much love and God bless this amazing company

Tracey - January 22, 2015 - 12:52 pm

Love it! Super delighted about the tween line. My big first wore MJ at 15 months and is now still wearing it at 8. Excited to see what 435 will hold for my girl!!!

Angela Dotter - January 22, 2015 - 12:56 pm

As the mom of a girl who I thought would never grow out of size 4 to the mom who is now buying size 10 I am so excited for this new line. I love the dress that your model Audrey is wearing and can’t wait to get that one for my own Audrey.

Denell - January 22, 2015 - 12:56 pm

Love it!!

Heather - January 22, 2015 - 12:59 pm

I hope this can be my daughter some day. She’s going to be 3 in a couple days and has been in Matilda Jane since she was 1!

Holly - January 22, 2015 - 1:06 pm

Thank you, thank you, thank you!!! My oldest two are outgrowing lap dresses and Benny’s , I was about to resign myself to a life filled with Justice:(. I will be forever grateful to you for saving me from that….really, I can’t express that enuf!!

Angie Stafford - January 22, 2015 - 1:06 pm

Oh my! I’m in Love! Thank you! It looks awesome!!!!!

Kristie - January 22, 2015 - 1:12 pm

Love the sneaks!

Suzanne - January 22, 2015 - 1:16 pm

So cute! Can’t wait!

Leigh - January 22, 2015 - 1:18 pm

Have been waiting for this! Love those great models and fabulous smiles!

Heather - January 22, 2015 - 1:19 pm

love the soft feminine flourishes mixed with the subtly colors of spring. My girls and I can’t wait to see and try out the new line!

Melanie - January 22, 2015 - 1:20 pm

Excited to see the new collection!

Jenny - January 22, 2015 - 1:21 pm

Can’t wait for this!!! My daughter is finally excited for a release again, too!!!

Jennifer Vail - January 22, 2015 - 1:24 pm

I am so excited for the 435 tween line, and my daughter cannot wait! Love the tween council girls, but especially Mackenzie and Madison since they are our Trunk Keeper’s beautiful daughters!

Beth - January 22, 2015 - 1:27 pm

Charlotte looks amazing in the new tween clothes! Perfect pic to show the new line

Kelly Thomas - January 22, 2015 - 1:27 pm

They all look precious! Nice job.

laine jackson - January 22, 2015 - 1:37 pm

cant hardy wait!!! these clothes are gonna be awesome– lovely girls

Christine Gill - January 22, 2015 - 1:57 pm

So excited for this new line for my tween! Thanks gals!

Jennifer M. - January 22, 2015 - 1:59 pm

My 12 year old daughter and I are so excited about this line!

Lauren - January 22, 2015 - 2:00 pm

I love what I have seen so far! I can’t wait to see the rest, great job!

Tessa - January 22, 2015 - 2:09 pm

Thank you so much for creating the 435 tween line!! My daughter and I are so excited for the release!!

Misty - January 22, 2015 - 2:35 pm

Hello girl beautiful

Stephanie - January 22, 2015 - 3:00 pm

I think it’s neat you used TK daughters to help with input. Great idea! Love seeing the pictures-great job girls!

TEISHA M - January 22, 2015 - 3:05 pm

Can’t wait, I have been hoping for this for a while now.

Roxanna - January 22, 2015 - 3:19 pm

Congrats girls on your great and fun job! Great work….it surely pays off because these outfits are beautiful. I love the prints.

Kari J - January 22, 2015 - 3:21 pm

I love hearing about this and seeing the beautiful Tweens behind some of the inspiration! So excited to keep my tweens loving and wearing Matilda Jane!!!

Hallie - January 22, 2015 - 3:21 pm

cant wait to see it in person!

Amy boot - January 22, 2015 - 3:24 pm

Can’t wait to see the whole line. So far, so cute!

Molly Roach - January 22, 2015 - 3:25 pm

Can’t wait to buy my niece some peices from 435!

Courtney Voss - January 22, 2015 - 3:41 pm

My 9 year old (going on 16!) is really excited for the tween line! Everything is looking great so far. Great job, girls!

Luvmi - January 22, 2015 - 3:50 pm

YES!! Finally some more for me to get!!)) times like these when I love being a tiny momma!

Holly Music - January 22, 2015 - 3:56 pm

Cannot wait for this line for my daughter who after years of wearing MJ will transition right in to this line!

Rachel Hess - January 22, 2015 - 4:00 pm

I’m excited! My 14 year old just walked by and said,”I’d wear THAT!!” Fist time I have heard that about MJ in a couple of years from her. :)

Laura - January 22, 2015 - 4:20 pm

Very excited! Love the baseball shirt, the floral leggings, the yellow sweater and the grey dress!

Stephany - January 22, 2015 - 5:08 pm

Congrats to these beautiful girls!! My 9 year old loves what she sees. I’m excited to be making a purchase….it’s been a while. Thanks for thinking of Tweens!

Melissa T - January 22, 2015 - 5:19 pm

Love this modest, fun choice for my tween!

Michelle - January 22, 2015 - 5:21 pm

Can’t wait to see these in person!

Jennifer C - January 22, 2015 - 5:28 pm

my daughter will love this line!!

Angie Henderson - January 22, 2015 - 5:29 pm

So excited to see this new line. It looks amazing.

Nicki Barry - January 22, 2015 - 5:43 pm

You girls are rocking the new line!

penny dekriek - January 22, 2015 - 6:04 pm

Hello, We love the new bracelets and tween line

Amanda Arnold - January 22, 2015 - 6:07 pm

so excited for the new release! These clothes are too stink’n cute! I cannot wait to deck my tall girl out!

Courtney Rasche - January 22, 2015 - 6:14 pm

This is long overdue!!! These girls are all absolutely beautiful and are perfect for the tween faces of MJC!!

Amy Conyer - January 22, 2015 - 6:33 pm

So excited about this line! These young ladies are precious and cannot wait to see my precious young lady in this line!

Martha - January 22, 2015 - 6:40 pm

Love the confidence that these young ladies exude!

Catherine - January 22, 2015 - 7:10 pm

Thanks! My daughter’s so excited. She just grew out of the girls clothes and was sad. Now she has a big smile.

Michelle Lamothe - January 22, 2015 - 7:11 pm

So excited you are growing with my daughter. She loves how she feels in MJC!

Callie - January 22, 2015 - 7:15 pm

so grown up but not too grown up. Just grown up enough.

Toni Parrsons - January 22, 2015 - 7:20 pm

Such beautiful little ladies! So excited to see this line in person!

Sheri Sherten - January 22, 2015 - 7:23 pm

Little Lovey

Nicole - January 22, 2015 - 8:14 pm

so excited to see the new line soon!!!

Leanne - January 22, 2015 - 8:20 pm

Cuppy Cutie

Leanne - January 22, 2015 - 8:21 pm

Oh sew sweet

Leanne - January 22, 2015 - 8:22 pm


Amy - January 22, 2015 - 8:26 pm

cute tween stuff!

anutalp - January 22, 2015 - 8:51 pm


Heather D. - January 22, 2015 - 8:55 pm

Your tween council looks great! My 9 yo can’t wait to see the new line. How exciting!

Laura Davidson - January 22, 2015 - 9:05 pm

These are adorably styled and so cute for a difficult-to-dress age! I cannot wait to see shots of my TK’s daughter, Lilly!

Jessica Merrill - January 22, 2015 - 9:07 pm

Love hearing the Tweens voice on what they want to wear that’s age appropriate!

Becky - January 22, 2015 - 9:35 pm

love this! Cute girlies!

Ashley D - January 22, 2015 - 10:03 pm

Thank God for this…I cannot handle what passes for clothes for young teen & preteen girls. These are made for girls that know their worth. Super cute – thank you!

Tara - January 22, 2015 - 10:10 pm

Excited about tween line!!! Glad I can keep dressing my daughter in adorable age appropriate MJ!!!

ShelleyP - January 22, 2015 - 10:42 pm

I can’t wait to show this to my tween niece and her besties! Boosting confidence is vital to gals going through their tween years and this line looks like it will do just that! #435

Melissa - January 22, 2015 - 10:46 pm

Looking forward for the new tween line! What a great idea to incorporate a little bit older girls to the ruffles and prints of such a unique style!

Michele - January 22, 2015 - 11:02 pm

Love love love the sneak peek! 435 is what my daughter will be wearing this spring!

Charla - January 22, 2015 - 11:34 pm

So excited about the new release of 435! I’m especially glad that my daughter and I can share our love of MJC clothes even longer, as her style begins to change.

Amber - January 22, 2015 - 11:57 pm

You girls look AMAZING and totally rock :) Keep it up

Emily Austin - January 23, 2015 - 12:00 am

It is great to be able to continue our love for MJ with a fun new line that my girls are sure to adore for many more years! Thank you, MJ/435!

Jolie Reid - January 23, 2015 - 12:12 am

I cannot wait for my tween to wear some of these! They are awesome! Thanks!!!

Erica York - January 23, 2015 - 12:13 am

So excited for the tween line! A job well done ladies!

Melanie Knight - January 23, 2015 - 1:11 am

Madelyn Jane

Brandy Bradicich - January 23, 2015 - 1:48 am

Love this new line! Can’t wait for release day!!!

Jennifer Holley - January 23, 2015 - 2:44 am

Beautiful line with even more beautiful girls

Jennifer Jarrett - January 23, 2015 - 7:30 am

Thanks for your hard work girls! You all are beautiful and my girls will love those leggings!

Jennifer - January 23, 2015 - 8:46 am

Cute and classy line girls! So glad to see these girls use their talents in such an awesome way! I love that 435 still looks MJ with modesty and beauty and uniqueness.

Bridgette Lott - January 23, 2015 - 8:54 am

My McKenzie is so excited for the tween line!

Loretta C - January 23, 2015 - 9:21 am

Hello Council! You gals look amazing! I am showing my daughter, Olivia (age 8) your shots and she is in love. Thank you for helping to bring 435 to all of us!

Carla Henley - January 23, 2015 - 9:52 am

Awesome job to you beautiful, sweet, amazing “tween” girls!! Thank you for helping to make something to be proud of! :)

Sarah Lewis - January 23, 2015 - 11:29 am

Looking good girls! So excited to see this new line!!!

Alison Sanders - January 23, 2015 - 12:19 pm

I am so excited about the new tween line! I love how ypu asked these girls to help to ensure it will be something that my daughter will like.

Jenifer Riley - January 23, 2015 - 1:45 pm

Gorgeous Girls! And Gorgeous Line!

RJKern - January 25, 2015 - 8:46 pm

wonderful – even my 7 yr old is at the point where she thinks the regular pieces are cute, but she won’t wear them.

Announcing Spring 2015!


I hope you’ve all had a wonderful holiday season filled with family, friends, and lots of yummy food and wine! I know I did. But after all of the decadence of the holidays, I always welcome January. It’s a fresh start, a new beginning. Resolutions are in place, and although I love a good snow day, my mind is already starting to wander to spring. Well, if your mind is starting to wander, too, you’re in luck. In just a few short weeks we will be launching the Spring 2015 Collection, Hello, Lovely!


This is super exciting for me because it’s my first season with MJC. Remembering back to my first few weeks seems like so long ago. Even before that I can remember meeting with Denise and Sam. I came by Denise’s house on one of my first trips to Fort Wayne. She and Sam had just come back from Tokyo. Laid before them on the kitchen table were piles and piles of the most gorgeous buttons, ribbons, fabrics, and zippers. Yes, even the zippers were adorable! You’ll see our interpretation of these gems in the Hello, Lovely! collection. Along with these delicious little details, Hello, Lovely! is overflowing with florals in every color, size, and shape; and not just for girls. You’ll also see these details in women’s and, of course, our new tween line.


Tweens! We are so excited to offer a new collection just for sizes 8-14. The little ladies who have grown up with us will still be able to wear Matilda Jane with a new collection designed just for her. With all of the charm and personality of the original MJC collection, 435 has a decidedly more grown up feel. But not too grown…. girls should be girls, of course, no matter their age!


Just thinking of spring, I can feel the air getting a little bit warmer, and the trees turning a little greener, and see the flower buds begin to appear. Hello, Lovely! is kind of a beckoning to Mother Nature. Hello, Lovely! We’re ready for you. We’ve been waiting for your sweet smelling flowers, and even your spring showers. The optimism of this new life is what was inspiring for spring, and I hope you feel it when you see the new collections.


Madeline, Design Director

Chrissa's mom - January 5, 2015 - 5:11 pm

I wish the tween collection went up to at least size 16.

Loretta C. - January 5, 2015 - 5:53 pm

Welcome Madeline! Love the collection name and all the beautiful and whimsy imagery that comes to mind when you say it!

As a mom to a tween (8), I am so excited to see the first 435 Collection and know that I can keep my daughter in MJC for many, many years to come. I think you said it best when you said, ” ..decidedly more grown up feel. But not too grown…. girls should be girls, of course, no matter their age!” Preach!!!

Renee Parrott - January 5, 2015 - 5:54 pm

Love this clothing line ….children and adults!!!

Genevieve - January 5, 2015 - 6:06 pm

I also wish the tween sizes would go up to 16 for the bigger (thicker) and taller girls.

Marcy Schneider Hoffman - January 5, 2015 - 6:07 pm

I agree with Chrissa’s mom! I REALLY wish the tween line went up to size 16 at LEAST! My daughter is in a 14 emerging into 16 so I’m not sure if any of the pieces will fit. :( We LOVE MJC and was really looking forward to the tween line.

Bridgette Lott - January 5, 2015 - 6:11 pm

My 11 year old is so excited about this line!!

Michelle Gresham - January 5, 2015 - 6:16 pm

LOVE the zig zag ruffle leggings! Can’t wait to see the rest!

Amanda L - January 5, 2015 - 6:45 pm

Yay! So excited to see fresh designs & the name of the line…ahhhhmazing!

Andrea - January 5, 2015 - 6:51 pm

Well it’s my hope the regular line still goes to a 10-12 my daughter is only 4 but they made shorties so small last season I had to buy a 12, she is very tall for her age and MJ is about the only cute age appropriate 8-10 I can find. We love MJ here. I’m sure 435 will be fabulous!

Brittney Bell - January 5, 2015 - 6:53 pm

Thank you for sharing the first sneaks, I’m excited to see what knits are in store for spring. My daughter lives in knits!!

Gina - January 5, 2015 - 6:56 pm

I am so excited for the new releases! The tween line is exactly what we need!

Timmi - January 5, 2015 - 7:14 pm

Add me to the list of moms who hope that the regular line still goes to at least 10. My DD is 5 but wears an 8 because she is so tall. Loving all the sneaks!

Meg - January 5, 2015 - 7:37 pm

I’m excited! I found MJ about a year again and love most everything. I have a petite 4 dd, but my niece loves it and the 14 might be too small- perhaps it will be generous!

Crystal Saffell - January 5, 2015 - 10:01 pm

Love these clothes!

Erica S - January 5, 2015 - 10:27 pm

Excited about the tween line and the Spring Collection. I’m glad to see all of the moms pulling for larger sizes. My 4 year old is also really tall (90th percentile, just tall) and in at least an 8 now. So love to see the younger clothes continue to be available in bigger sizes! The tween age is such a crucial time for developing self-confidence so I’m pulling for the larger sizes there for all of the tweens, too!

Court - January 5, 2015 - 10:30 pm

Love love love this! Love that I can still dress both of my girls in MJC (2&8). My 8 year old is really excited about the tween line!

Lolo - January 6, 2015 - 12:21 am

I love the hello lovely little girls line and hope to be able to squeeze myself into some of the tween stuff

Luvmi - January 6, 2015 - 3:10 am

More stuff to fit me…ahhhh tytyty

Ronda Mcelveen - January 6, 2015 - 8:35 am

I would love for the tween line to go to 16. My daughter loves Matilda Jane. I have told my trunk keeper Robyn Shirley many times.

Stacey C - January 6, 2015 - 4:41 pm

Gosh, I’m just so excited!!! I can’t even contain my anticipation after these sneaks… how absolutely adorable!!!

ashley peterka - January 6, 2015 - 11:22 pm

Bring on Spring 2015!!! Can. Not. Wait!!!!

Melissa Jahnke - January 9, 2015 - 6:31 pm

Super excited for the Spring line! I too wish the regular line went to size 10 and tweens to 16, hopes for the future. I recently located a.local MJC Trunk Keeper who was thankfully having a sample sale, I was amazed at the pricing and $300 later started my 6 year old with a great statt to her new MJC wardrobe. Since then I have become familiar with the Good Luck Trunk Sales and was astonished to have been able to buy Bennys for $8 and Big Ruffles for $10! In the last couole months I have placed 6 orders, lol! This is my new addiction. Not only have I created a new wardrobe for her, I too wear MJC now with the Finn pants being my favorite!!! I only wish I knew of MJC years ago but thankful I know now. Planning my first trunk show for Feb but would like to know when the Spring line will be released. Thank you MJC for your beautiful designs and quality clothing!!!

karli - January 12, 2015 - 11:46 am

love it all! madeline could you please tell me what brand shoes the little blonde girl on the trike is wearing? the teal booties? ty!!

kaMarlowete - January 12, 2015 - 12:55 pm

Looking forward to the sweet, spring love we call MJC. :)

Meet our TK: Jane Hurtig


Hello!  I’m Jane Hurtig, Sr. Trunk Keeper in Olathe, KS; a darling suburb of Kansas City.  I’ve had the pleasure of being with MJC since “Westside” and a Trunk Keeper since “House of Clouds”. What a ride it has been!  I’m a lucky wife of 14 yrs to this hunk of a man, and a proud mom of 3 cuties.  I joke that ‘Matilda Jane’ is my 4th child.  Oh, and also my fur-kid, our dog Murphy!  It’s been a privilege to grow my business for the last 4.5 years.  I have the best team of trunk keepers with me keeping the Midwest cute – one pair of big ruffle pants at a time!


My love story is like a real life version of Green Acres.  Born and raised in Upstate NY, marrying a farm boy from KS who swept me off of my feet and gave me this awesome, crazy, fun, chaotic, sweet life!  I’m a teacher by trade, a ballet dancer by heart, and a wanna-be Food Network Star.  Fashion is my kryptonite, as they say, so being a trunk keeper is the perfect fit for my life right now.  It’s flexible, fun, ever-changing, and whimsical!  I’m crazy excited for the upcoming tween line as my daughter has literally grown up in MJC.

I Love: holding hands, traveling, sushi, stilettos, black eyeliner, sticky lip gloss, ballet, my kids snuggles, my husband’s smell, rhinestones, perfect jeans, fresh blonde highlights, sleeping in, spas, New York, lattes, sunshine, Ultra Fine Point Sharpies, a clean car, a great book, a down comforter, Greece, songs and prayers at night with the kids, wine, my kids voices, photography, Gin & Tonic, mascara, smiling, a perfect manicure, Las Vegas, Dance, exercise, concealer, olives, a LBD, ice cold water, mint mentos

I Loathe: chipped nail polish, arrogance, laundry, road rage, whining, boxing, cellulite, laziness, excuses, piles (of any type), injuries, lying, lack of sleep, close-minded people, idling in traffic, bananas, bad breath, slushy mud/snow sidewalks, scary movies





Photo Credit: Shea Photography



Stephanie O'Connor - December 20, 2014 - 10:58 am

Jane!!! You are beautiful, amazing, heart of gold inspiration to me! Thanks for being you.

Shannah Quinn - December 20, 2014 - 12:47 pm

Jane, the most fabulous, j’adorable lady I have ever met! Can’t WAIT to see you next month!

Gemma Garcia - December 20, 2014 - 12:49 pm

You and your fam are beautiful! What a fun blog. Thank you for letting us get to know you ❤️ merry Christmas to you and the entire MJC family

CamilleBernice - December 20, 2014 - 12:51 pm

Fabulous! Love you Jane Hurtig❤️

Taren Whitley - December 20, 2014 - 12:59 pm

Love me some jane hurtig can’t wait to squeeze you soon

Becky - December 20, 2014 - 2:24 pm

Love this blog. Beautiful pictures.

Georgia Margaritis - December 20, 2014 - 3:16 pm

Absolutely amazing . Love you and I’m going to say ” Babydoll”
From a very proud mom

Ashlee Johansen - December 20, 2014 - 3:28 pm

Jane you are my FAVORITE! Still remember your first time at dress rehearsal and riding back in the car from Denise’s house. Such a sweet, beautiful, kind gal! Just love you to pieces!

Leslie Wills - December 20, 2014 - 4:01 pm

Just perfect Jane!! Love to look at your beautiful pictures!!

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