Once upon a time…Chapter Two

There is something so exciting and a bit magical about starting a new chapter! We are just a day away from the second release of our fall season, and we can’t wait to show you these pieces as we continue the magic and wonder of Once upon a time…

This collection is filled with novelty details and embellishments mixed with gorgeous prints created just for our fabulous customers. As we head in to the woods with our little white basket, you will notice a touch of Little Red Riding Hood weaved into the whimsical and playful feel that Matilda Jane is all about. One of the prints we are most excited about incorporates leaves, acorns, adorable woodland creatures and a few unicorns…yes, unicorns! How could we possibly create such a magical collection without a special appearance by these whimsical creatures? ๐Ÿ˜‰

These amazing prints and patterns adorn the collection in both new styles as well as some favorites from past releases. You know we are always good for a twirl or two and we can’t wait to see your cuties bring these pieces to life. These new hues will highlight the shades of autumn while complementing the colors you saw in August.

And so as we turn the page, we hope you will join us for some fresh new pieces that will build on our MJC characters in the story of the season we call Once upon a timeโ€ฆ Chapter two, here we come!

Ciao for now,

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Once upon a time…

Once upon a timeโ€ฆ Donโ€™t you just love those words? Some of our very best childhood stories start this way. Those words lead us to a world of faraway lands with the sweetest and bravest characters to guide the way. They take our imagination to places we have never been before and tap into the magic of possibilities, creativity, and discovery. What could be more perfect for our fall 2016 collection? We are so excited to bring you Once upon a timeโ€ฆ

From vibrant and original prints to beautiful designs, you and your little one will be sure to think happy thoughts when you see this special collection. Once upon a timeโ€ฆ was inspired by vintage fairy stories, folksy florals, and expressive art. The Design Team worked their magic to capture that special childhood wonder with gorgeous and twirly styles, perfect for every story and every adventure! Each month, you will find a little something specialโ€ฆ What fun would it be without a few surprises from time to time?

To kick off the season, we are offering a backpack promotion throughout the entire month. Your kiddos will be back-to-school perfection with these new pretty pieces. This year, there are TWO beautiful designs to choose from! What girl doesnโ€™t love options, right? ๐Ÿ˜‰ So make sure to contact your Trunk Keeper right away to book your trunk show. You wonโ€™t want to miss out on this promotion, or on a chance to host the perfect gathering of friends, fun, and fashion!

As the summer sails away and autumn falls into place, we hope these pieces will help enhance all the moments, both big and small, that are so magical they stay with us forever. Life itself truly is the most wonderful fairytale, and we cannot wait to see the moments and memories you capture this season!

Ciao for now,

     
LiCat - July 13, 2016 - 9:27 am

Perfection!!!!

Sue Edwards - July 13, 2016 - 9:45 am

Would like to receive emails.

MJC - July 13, 2016 - 9:50 am

I will add you to the list! Thank you so much for your interest. ~ Lucia

Maria - July 13, 2016 - 10:24 am

Would love to recieve e-nails ๐Ÿ™‚

MJC - July 13, 2016 - 10:30 am

I just added you to the list. Thank you for your interest! ~ Lucia

Lo - July 13, 2016 - 10:36 am

I am so excited for the backpacks! I am amazed how well last year’s held up. Meanwhile the PBK backpack my son had is in shreds. Thank you MJC for making such an amazingly durable and gorgeous backpack!

Jenny Brannon - July 13, 2016 - 11:29 am

Love love love

Stacie Petta - July 13, 2016 - 11:55 am

This collection looks fun! Love the book shot!

Katie Edmonson - July 13, 2016 - 11:59 am

Would like to get emails!

MJC - July 13, 2016 - 12:04 pm

Just added you to the list. Thank you for your interest! ~ Lucia

Emily - July 13, 2016 - 12:14 pm

I can’t wait to see this new collection!!
How soon will customers be able to have the backpacks in hand? Our girls go back to school August 10th.

Brittany holland - July 13, 2016 - 12:50 pm

I would love to receive emails ๐Ÿ™‚ thanks!!

amanda - July 13, 2016 - 12:56 pm

Would like to get emails also. Thanks.

Kim - July 13, 2016 - 1:01 pm

Love, love, love

Liz chunga - July 13, 2016 - 1:30 pm

Love to receive emails please

Shae adams - July 13, 2016 - 1:40 pm

Add to email list please

Shannon Watts - July 13, 2016 - 1:56 pm

I would like to receive emails!!

Melissa T - July 13, 2016 - 2:04 pm

Love, love, love everything about the theme of this new line! Can’t wait for the story to unfold. Hoping we see a unicorn along the way ๐Ÿ™‚

MJC - July 13, 2016 - 2:29 pm

Just added you! ~ Lucia

MJC - July 13, 2016 - 2:29 pm

Just added you! ~ Lucia

MJC - July 13, 2016 - 2:30 pm

Just added you! ~ Lucia

MJC - July 13, 2016 - 2:30 pm

Just added you! ~ Lucia

MJC - July 13, 2016 - 2:54 pm

Please watch for more details about shipping options in the coming weeks. ~ Lucia

Selam - July 13, 2016 - 3:20 pm

Will you be offering matching lunch boxes?

Brenda - July 13, 2016 - 3:32 pm

I would love to receive emails

Jamie - July 13, 2016 - 4:41 pm

I would like to receive emails ๐Ÿ™‚

Carol A Sutton - July 13, 2016 - 4:46 pm

Please add

Amber - July 13, 2016 - 5:18 pm

Please add me to the email list.

Cali Reynolds - July 13, 2016 - 7:09 pm

Would love to receive emailsโค๏ธ

Sandra - July 13, 2016 - 7:19 pm

Please add me to your mailing list.

Marci Yingling - July 13, 2016 - 9:40 pm

Thank you! Looking forward to the new season!

Kerri Patterson - July 13, 2016 - 9:58 pm

Would love to receive E-mails!!!

Debbie Baldridge - July 13, 2016 - 10:01 pm

Would love to receive your emails

Charlene Standish - July 13, 2016 - 10:04 pm

I would like to receive emails

Thank you

MJC - July 13, 2016 - 10:13 pm

I just added you, thank you!

MJC - July 13, 2016 - 10:14 pm

Just added you to the list. ~ Lucia

MJC - July 13, 2016 - 10:14 pm

Just added you to the list. ~ Lucia

MJC - July 13, 2016 - 10:15 pm

Of course. ๐Ÿ™‚ ~ Lucia

MJC - July 13, 2016 - 10:16 pm

Just added you. ~ Lucia

MJC - July 13, 2016 - 10:17 pm

of course. ~ Lucia

MJC - July 13, 2016 - 10:18 pm

Keep those eyes peeled for all kinds of goodies this season. ~ Lucia

MJC - July 13, 2016 - 10:19 pm

Of course. ~ Lucia

MJC - July 13, 2016 - 10:20 pm

Just added you, thank you! ~ Lucia

MJC - July 13, 2016 - 10:20 pm

Just added you, thank you. ~ Lucia

Johanna - July 13, 2016 - 10:49 pm

Would be interested in finding a trunk keeper near me. LOVE the book bags!

Lynette - July 13, 2016 - 11:10 pm

Please add.

Andrea M - July 13, 2016 - 11:35 pm

Love the sneaks! Once Upon a Time reminds of my collection of My Book House books growing up that had beautiful illustrations and great stories

Jenny - July 14, 2016 - 2:16 am

I would love to be added to receive emails as well please.

Jennifer Hastings - July 14, 2016 - 2:20 am

I have never been so excited about a release! I can not wait to see what you ladies have for us!!!

Jennifer Olszewski - July 14, 2016 - 7:19 am

Love love love Matilda Jane

Chalice lafferty - July 14, 2016 - 7:44 am

I would like to get emails ๐Ÿ™‚

Jennifer Reeves - July 14, 2016 - 7:45 am

I would love to receive email updates, pretty please ๐Ÿ™‚

Deborah Marlin - July 14, 2016 - 8:44 am

Please add me to the email list

Amanda Lucas - July 14, 2016 - 10:48 am

Would love to be added to the e-mail list ๐Ÿ˜Š๐Ÿ™

Jennifer Maddox - July 14, 2016 - 4:28 pm

Add me!

Jennifer - July 14, 2016 - 7:44 pm

Love, love, LOVE! So excited for this new release! Already want the outfit in the picture ๐Ÿ˜Š If I have signed up for MJC emails before, is that the same email list these people are requesting? If there is a different list, please ad me to whatever that is. ๐Ÿ˜‰

Carla Hurley - July 14, 2016 - 9:02 pm

Please add me too!!

Nancy Bratlien - July 14, 2016 - 10:34 pm

How do you become a trunk keeper

Kelly - July 15, 2016 - 12:07 am

I am so excited to see this line and the backpacks for my little one. I would love to recieve emails as well. Thank you!

Misty Allbritton - July 15, 2016 - 10:09 am

Please add me to your e-mail list also

Lexi - July 15, 2016 - 10:45 am

Would love to receive your emails

Amber glover - July 15, 2016 - 12:28 pm

I am so excited. I would love to be a trunk keeper myself. I have turned my info on for that but it’s was back in the winter. Can you add me to the email list. Thanks

MJC - July 15, 2016 - 1:46 pm

Thank you so much for your interest! We would love to get you connected with one of our wonderful Trunk Keepers. Feel free to visit us at matildajaneclothing.com/find-a-trunk-keeper to get started. Feel free to contact us if you have any questions. Thank you! Lucia

MJC - July 15, 2016 - 1:47 pm

Just add you! ~ Lucia

MJC - July 15, 2016 - 1:48 pm

Just added you! ~ Lucia

MJC - July 15, 2016 - 1:48 pm

Just added you! ~ Lucia

MJC - July 15, 2016 - 1:48 pm

Done. ๐Ÿ™‚ ~ Lucia

MJC - July 15, 2016 - 1:49 pm

We have added you, thank you! ~ Lucia

MJC - July 15, 2016 - 1:50 pm

Of course, I just added you! ~ Lucia

MJC - July 15, 2016 - 1:50 pm

Of course. ~ Lucia

MJC - July 15, 2016 - 1:51 pm

If you already receive emails, then that is the one! So glad you are liking these sneaks. ๐Ÿ™‚ Have a great weekend. ~ Lucia

MJC - July 15, 2016 - 1:52 pm

Sure thing. ~ Lucia

MJC - July 15, 2016 - 1:53 pm

Thank you so much for your interest in becoming a Trunk Keeper! Feel free to visit us at https://www.matildajaneclothing.com/join-us#BecomingATK to learn more about the process. If you have any questions at all, please don’t hesitate to ask! Have a great weekend. ~ Lucia

MJC - July 15, 2016 - 1:54 pm

Just added you! ~ Lucia

MJC - July 15, 2016 - 1:54 pm

Just added you! ~ Lucia

MJC - July 15, 2016 - 1:55 pm

Thank you so much for your interest! You have been added to our email list. ~ Lucia

MJC - July 15, 2016 - 1:58 pm

If you want to check up on your application feel free to email us at opportunity@matildajaneclothing.com. Thank you so much for your interest, I will of course add you to our email list. ๐Ÿ™‚ Have a great weekend. ~ Lucia

Daniele Curry - July 15, 2016 - 3:22 pm

Would like to receive emails

Stephanie Fontana - July 15, 2016 - 5:04 pm

I love the backpacks. Please add me to your email lis

Kylynn Krotzer - July 15, 2016 - 7:21 pm

Would love to receive emails!

Jenny Brannon - July 15, 2016 - 7:23 pm

Please add

ashlei - July 15, 2016 - 11:07 pm

Please add me to email list! Thank you!

Rebecca Garelick - July 16, 2016 - 8:38 am

Please add me to your email! I’m curious about the Trunk Keeper stuff too…about to check out the link you just posted !

Ashley osborne - July 17, 2016 - 11:12 pm

Add please!

Ashlee - July 19, 2016 - 1:13 am

How can u be added to list… I really hope they do another outlet show like last year.

Ashley - July 19, 2016 - 7:11 am

Please add me!

MJC - July 19, 2016 - 10:25 am

Just added you! ~ Lucia

MJC - July 19, 2016 - 10:26 am

We hope so ๐Ÿ™‚ Just added you to our email list. Thank you! ~ Lucia

MJC - July 19, 2016 - 10:26 am

Of course! ~ Lucia

MJC - July 19, 2016 - 10:26 am

We would love to, thank you! ~ Lucia

MJC - July 19, 2016 - 10:27 am

Of course. Thank YOU! ~ Lucia

MJC - July 19, 2016 - 10:27 am

Thank you so much for your interest! I have added you to our email list. ~ Lucia

MJC - July 19, 2016 - 10:27 am

Of course! ~ Lucia

MJC - July 19, 2016 - 10:28 am

You are good to go. ๐Ÿ™‚ Thank you for your interest! ~ Lucia

MJC - July 19, 2016 - 10:28 am

Of course! ~ Lucia

Marla Waters - July 19, 2016 - 5:46 pm

Hi just wanted to tell y’all first of all that I LOVE MJ. I’m just as addicted to it for myself as I am for my two girls. I just have two comments regarding the backpacks. First of all I’m in Georgia and we go back to school August 1 so my girls wouldn’t get the backpacks in time for the beginning of the school year (boo). Last year my 3rd grader got the backpack. She had a 3 inch folder, a reading book, occasionally a science book

Marla Waters - July 19, 2016 - 5:53 pm

It posted before I was done so I guess I will continue where I left off… She had her 3 inch notebook and reading book and occasionally she would bring home either a science or history book. She could barely get the book back zipped. They are so precious I just would love for them to be a little bigger so that we can use it. Thanks! And again I love MJ!!!!

Lillie - July 20, 2016 - 9:06 am

Please add me to the emailing list also!

MJC - July 20, 2016 - 9:48 am

Thank you so much for your feedback! I will be sure to pass this along to the team. ~ Lucia

MJC - July 20, 2016 - 9:50 am

Of course, thank you so much for your interest! ~ Lucia

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