Platinum with a Twist!

The sun is out, the flowers are blooming, and the creative juices are definitely flowing here at Matilda Jane! As many of you know, the Platinum gals love finding amazing fabrics, and they are always searching for something new to surprise you with. This month, we are so excited about our new designs that we had to share. We created a special Platinum collection using Liberty of London’s gorgeous fabrics! EEK!!

Platinum Dresses

When I think of Platinum, I think of rare little treasures that keep little girls little and express your darling daughters’ uniqueness and beauty. Liberty is known for decadent florals, amazing colors, and one-of-a-kind designs — it’s a perfect fit! These fun, beautiful fabrics, our limited production quantities, and all the details from  terrific trims to beautiful buttons add up to make these little pieces of art. They’re truly something special!

We are always trying to bring you new and fun things at Platinum, so we hope you love this line as much as we do!

Creativity is seeing possibilities that we have not seen before, and seeing connections between patches of truth and beauty then responding to them in a way we have not done before. – Neal A. Maxwell



Ciao for now,


Michelle Harper - May 25, 2015 - 6:47 pm

Cannot wait to see what’s in store! Hoping there are several pieces in larger sizes for my MJC girl!

Loretta C. - May 25, 2015 - 6:51 pm

Wowza…it’s like announcing Christmas in July!

Michelle Gresham - May 25, 2015 - 6:53 pm

Great job Plat ladies! Hope I can score a few of these beauties for my little beauty!

Kari - May 25, 2015 - 7:00 pm

gorgeous!!!!! I hope you are loading tween sizes! Was SO HAPPY getting a size 14 last load! Keep up the beautiful work!

Darlene Burchfield - May 25, 2015 - 7:01 pm

Larger sizes please. Ballerina dresses are perfect for the little older girls. And please bring back knit ruffles, tees and tanks for platinum. What about laps and straightees?? :) we love the comfort of knit. Thank you! Larger sizes toooooo:)

Jennifer - May 25, 2015 - 7:32 pm

Please load later in the week!!! Please

Kayla - May 25, 2015 - 8:42 pm

We love the platinum girls!!

Faith - May 25, 2015 - 10:05 pm

I’m super excited about this collection! Love Liberty of London!!

Abby - May 26, 2015 - 10:19 am

So excited for the newest Platinum! Crossing my fingers for a Liberty Shabby top! This is by far my favorite style!!!

Jen Vess - May 26, 2015 - 2:49 pm

Packets AND strawberries! My daughter’s two favorite things when it comes to MJ. Too bad I’m on a shopping freeze right now. I’ll be keeping my eye out for pictures of these when they come out so that I can drool. Very well done ladies.

Erica S - May 26, 2015 - 4:26 pm

Beautiful designs! Gorgeous fabrics! We drove 11 hours to Art Fair one year with just enough in my budget to own one Platinum piece after our trip expenses (Art Fair fell on my daughters birthday that year). I would do it all over again. Matilda Jane is so special to us! Luckily, this year she asked to have her party at Sam’s Club. She loves “sample Saturday!” Lol.

Breah St. Vincent - May 29, 2015 - 3:00 am

Strawberries!!! More strawberries please! Even not platinum, my daughter lives the gently used older lines with strawberries and knot tops with pockets! So she can put her “treasures” (flowers) we find on our short walks! Your company truly is a blessing and thank you for making beautiful pieces that keep my little girl a little girl! Not knocking big brands- yours just makes my little girl happy and confidant when wearing! Thank you for making beautiful clothing!! Can’t afford platinum but someday I will, and find a beautiful plat that my daughter picks out! Thank you again! :) it’s crazy but true how a clothing company can change a little girls perspective! Feeling special while wearing! Thank you! Xoxo hugs!

Designer’s Corner

Hello everyone, Madeline here. It is hard to believe that we are almost into the summer months and summer vacations and camps are right around the corner! I don’t know about you, but the days and weeks seem to fly by as I go from designing to school projects and activities with my girls to keeping everything in order at home (or trying to at least—ha). It really makes you appreciate that down time that you get with your family and cherish it that much more. The quiet time also gets me thinking, and of course my brain always seems to be churning up ideas—“why don’t we do this, why don’t we do that!”.

Inspirations are everywhere, it is so hard to limit myself. And what makes me so in love with the Matilda Jane that Denise created is that there really are no rules. Mixing prints, using fun buttons, creating unexpected new styles—it is truly a designer’s dream!

Since I started a while back, I’ve been itching to do a summer vacation collection. I’ve always loved summer — warm days, beach trips, FREEDOM! We’ve never done a June launch, so in true Matilda Jane spirit I let my creativity flow! I wanted to bring you all the things I love about Matilda Jane. You will see vibrant color, twirly dresses and skirts, and some fun new shapes that I hope will capture the unpredictability that drew me to Matilda Jane. I hope you like it and can’t wait to share it with you!

Unpredictable, unique, creative and a wee bit cheeky…that is what Matilda Jane is all about, right? Well, that is exactly what brought me into this wonderful world of MJ. An artist of any kind would do nothing but dream of having a playground where the sky is the limits and this wonderful business that Denise created years back is just that!

“Create the things you wish existed.”

Madeline, MJC’s Design Director

Jessica H - May 18, 2015 - 4:30 pm

Eeeek! So excited!! Please keep the unpredictability and uniqueness coming! Absolutely loving everything lately!

Abby - May 18, 2015 - 4:37 pm

I love what I am seeing! Sunny, bright, happy clothing. Can’t wait for the first!

Lobo - May 18, 2015 - 4:46 pm

I am in love with summer styles by Matilda Jane. sun kissed skin + fantastical MJC = sheer perfection!

Rickiann - May 18, 2015 - 7:34 pm

I can’t wait !!!

Amanda L - May 18, 2015 - 9:40 pm

Yes! Use the whole box of crayons…love that!

kelly Dd - May 18, 2015 - 11:26 pm

Just what I needed after a day of chemo :)

Carmen - May 19, 2015 - 12:05 am

Please continue using box of crayons especially the red crayon!!!! Love it all!!

Rachel - May 19, 2015 - 7:30 am

Can you post a picture of one of the upcoming adult pieces? I am the mother of a boy, but buy the adult pieces!

amy j. - May 19, 2015 - 1:24 pm

looks exciting! can’t wait to see it all!

Stacey C - May 19, 2015 - 4:34 pm

Those bloomers-esque shorties are to-die for! So adorably cute! Much love Madeline. A beautiful spring/summer release line thus-far… cannot wait for June 1st! <3

Photo Love 2015

Oh, happy happy Friday to you all! It is hard to believe that we are into the first week of May and summer will be here before we know it. I am sure many of you MJ mommas are piecing together all the end of the school year festivities, plays, and more, as well as planning what summer may bring your way. It is amazing how you keep it all straight!

Well, as many of you know, we just finished the public voting for Photo Love 2015. I have to tell you, my phone notifications were popping up left and right with all of the voting going on….I loved every minute of it! Seeing @435bymjc hit over 2,000 followers on Instagram was a nice way to end the voting on Wednesday night. Ok, I won’t hold out on you any longer since time is ticking and the weekend is almost here.

So here we go, congratulations the wonderful Ms. Tara Wanner!

This photo is fun, colorful, playful, and so much more! It is perfect with our summer adventures right around the corner. It is such a great reminder for us all to be young, carefree, and open to all the fun things life brings our way. We are so excited to feature Tara’s photography in an upcoming lookbook and have her join us this summer for one of our Fall 2015 photo shoots.

So many thanks to all the wonderful photographers who submitted photos for this year’s Photo Love contest. We love seeing all your creativity, and it inspires us each and every time. Have a wonderful weekend!


Ciao for now,

Abby - May 8, 2015 - 11:48 am

Congratulations! Adorable photo!!

Melissa - May 12, 2015 - 7:38 am

Check out our Amazing Bows/Headbands that have been recycled from the best clothes Ever….Matilda Jane :)

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