Our Fun and Unpredictable MJC Lab…

Our June Release is almost here, and there really is nothing I like better than a little sneak peek. This is the final release for the Hello, Lovely! collection — where has the time gone? We are already working on Spring 2016, yikes! All the work that goes on “behind the seams” is pretty incredible, and I want to share with you the inspiration behind one of my favorite pieces in this release. I can’t wait to see what you all think.

The first piece of the line that I designed is a little beauty called the Always Twirling Dress. I started there because I have always loved summer, and I have also always loved DRESSES! What little girl doesn’t love a chance to twirl like a ballerina? One of my favorite things about Matilda Jane is that Denise and Sam created sooo many amazing, beautiful dresses.

When I started designing this release, I looked through all Matilda Jane’s fabulous past dresses and came across one line I particularly loved, Good Hart. I was trying to think of why it spoke to me so much, and it hit me — the bright colors reminded me of my favorite summer sundress from when I was a little girl.

My family had rented a little cottage on the lake, and I remember spending the day swimming and playing in the sand. I wanted to stay outside all day, but the one thing that pulled me inside was getting the chance to dress up for our family dinner. I can still remember my 7-year-old self feeling so proud and beautiful in my blue and red sun dress. One evening as I walked to dinner with my family, I remember a woman stopping us and saying how adorable I looked in my pretty dress. Although I was a little embarrassed, I definitely felt like a princess and it truly made my evening as I danced out of the restaurant. My mom couldn’t tear that dress off me the rest of the summer, I loved it so much!

The colors in the Always Twirling Dress are a new take on my favorite dress and those wonderful memories at the beach  — brightly colored shovels, pails, and swimsuits on beautiful creamy sand. I hope this dress helps you think of summer too, and that it inspires many a stranger to tell your gal how beautiful she is (inside and out).

Check back soon to see more pieces that I hope will help your little one stand out and leave a little sparkle wherever she goes.

~ Madeline, MJC’s Design Director

Malissa - May 26, 2015 - 12:10 pm

So fun! I love this blog post! We are looking forward to seeing what you have in store for us in June!!

Ashley - May 26, 2015 - 12:29 pm

I love this blog. I can’t wait to see the new line. I just can’t believe it’s already the last release of the summer. So excited.

Christy pierce - May 26, 2015 - 12:39 pm

PLEASE PLEASE PLEASE check out Hammond Bay

Laura - May 26, 2015 - 12:40 pm

I have purchased so many Hello Lovey/Road trip dresses that I planned to avoid them this release. But this one is on my list! I hope for Spring 2016 we get a lulu and an ethel!

Amiee S. - May 26, 2015 - 1:32 pm

This style dress which was called Days Of Summer was from the serendipity line. It’s definitely one of our favorite styles.

Renee maples - May 26, 2015 - 2:33 pm

please say this comes to size 14. The older girls love this style. If it does we will be buying three of them!

Jen Vess - May 26, 2015 - 2:52 pm

This is my favorite style dress. It just fits my daughter perfectly and she just loves the twirl factor. Love this one!

Erica S - May 26, 2015 - 4:12 pm

I love this blog post. My little girl feels the same way when people compliment her on her Matilda Jane. Her favorite dress of all time has to be the Peppermint dress. She’s been through 2 different sizes in that dress and we’re looking for a third because she loves it so much. I think I could do a slideshow of her in that little dress and have at least 1000 pictures. We love the new designs and you are doing a great job with the new collections and so many of the Hello Lovely pieces are on our wish list! Thanks for a little peek behind the seams!

Becky - May 26, 2015 - 4:33 pm

So cute! Serendipity was one of my favorite lines.

Rebel Judge - May 26, 2015 - 7:20 pm

Please do take a peak at Hammond Bay and even back to Westside…and the Laverne dress for tweens. Thanks! Hoping the above comes in size 12! We have so loved the Days of Summer in 3 progressively bigger sizes!

Loretta C. - May 26, 2015 - 10:24 pm

Love this post, thanks for making me smile and remember my favorite sundress as a child (red and yellow with ladybugs). I absolutely love the colors of this dress–so excited to see what else R5 has in store for us mamas and our little lovelies! Bring on June!

Abby - May 27, 2015 - 10:28 am

This is such an adorable dress, Madeline! I am so excited to see you mixing some tried and true styles that we love as well as some fresh new designs to add some new spice to the closet! Looking forward to seeing June 1!

Platinum with a Twist!

The sun is out, the flowers are blooming, and the creative juices are definitely flowing here at Matilda Jane! As many of you know, the Platinum gals love finding amazing fabrics, and they are always searching for something new to surprise you with. This month, we are so excited about our new designs that we had to share. We created a special Platinum collection using Liberty of London’s gorgeous fabrics! EEK!!

Platinum Dresses

When I think of Platinum, I think of rare little treasures that keep little girls little and express your darling daughters’ uniqueness and beauty. Liberty is known for decadent florals, amazing colors, and one-of-a-kind designs — it’s a perfect fit! These fun, beautiful fabrics, our limited production quantities, and all the details from  terrific trims to beautiful buttons add up to make these little pieces of art. They’re truly something special!

We are always trying to bring you new and fun things at Platinum, so we hope you love this line as much as we do!

Creativity is seeing possibilities that we have not seen before, and seeing connections between patches of truth and beauty then responding to them in a way we have not done before. – Neal A. Maxwell



Ciao for now,


Michelle Harper - May 25, 2015 - 6:47 pm

Cannot wait to see what’s in store! Hoping there are several pieces in larger sizes for my MJC girl!

Loretta C. - May 25, 2015 - 6:51 pm

Wowza…it’s like announcing Christmas in July!

Michelle Gresham - May 25, 2015 - 6:53 pm

Great job Plat ladies! Hope I can score a few of these beauties for my little beauty!

Kari - May 25, 2015 - 7:00 pm

gorgeous!!!!! I hope you are loading tween sizes! Was SO HAPPY getting a size 14 last load! Keep up the beautiful work!

Darlene Burchfield - May 25, 2015 - 7:01 pm

Larger sizes please. Ballerina dresses are perfect for the little older girls. And please bring back knit ruffles, tees and tanks for platinum. What about laps and straightees?? :) we love the comfort of knit. Thank you! Larger sizes toooooo:)

Jennifer - May 25, 2015 - 7:32 pm

Please load later in the week!!! Please

Kayla - May 25, 2015 - 8:42 pm

We love the platinum girls!!

Faith - May 25, 2015 - 10:05 pm

I’m super excited about this collection! Love Liberty of London!!

Abby - May 26, 2015 - 10:19 am

So excited for the newest Platinum! Crossing my fingers for a Liberty Shabby top! This is by far my favorite style!!!

Jen Vess - May 26, 2015 - 2:49 pm

Packets AND strawberries! My daughter’s two favorite things when it comes to MJ. Too bad I’m on a shopping freeze right now. I’ll be keeping my eye out for pictures of these when they come out so that I can drool. Very well done ladies.

Erica S - May 26, 2015 - 4:26 pm

Beautiful designs! Gorgeous fabrics! We drove 11 hours to Art Fair one year with just enough in my budget to own one Platinum piece after our trip expenses (Art Fair fell on my daughters birthday that year). I would do it all over again. Matilda Jane is so special to us! Luckily, this year she asked to have her party at Sam’s Club. She loves “sample Saturday!” Lol.

Breah St. Vincent - May 29, 2015 - 3:00 am

Strawberries!!! More strawberries please! Even not platinum, my daughter lives the gently used older lines with strawberries and knot tops with pockets! So she can put her “treasures” (flowers) we find on our short walks! Your company truly is a blessing and thank you for making beautiful pieces that keep my little girl a little girl! Not knocking big brands- yours just makes my little girl happy and confidant when wearing! Thank you for making beautiful clothing!! Can’t afford platinum but someday I will, and find a beautiful plat that my daughter picks out! Thank you again! :) it’s crazy but true how a clothing company can change a little girls perspective! Feeling special while wearing! Thank you! Xoxo hugs!

Designer’s Corner

Hello everyone, Madeline here. It is hard to believe that we are almost into the summer months and summer vacations and camps are right around the corner! I don’t know about you, but the days and weeks seem to fly by as I go from designing to school projects and activities with my girls to keeping everything in order at home (or trying to at least—ha). It really makes you appreciate that down time that you get with your family and cherish it that much more. The quiet time also gets me thinking, and of course my brain always seems to be churning up ideas—“why don’t we do this, why don’t we do that!”.

Inspirations are everywhere, it is so hard to limit myself. And what makes me so in love with the Matilda Jane that Denise created is that there really are no rules. Mixing prints, using fun buttons, creating unexpected new styles—it is truly a designer’s dream!

Since I started a while back, I’ve been itching to do a summer vacation collection. I’ve always loved summer — warm days, beach trips, FREEDOM! We’ve never done a June launch, so in true Matilda Jane spirit I let my creativity flow! I wanted to bring you all the things I love about Matilda Jane. You will see vibrant color, twirly dresses and skirts, and some fun new shapes that I hope will capture the unpredictability that drew me to Matilda Jane. I hope you like it and can’t wait to share it with you!

Unpredictable, unique, creative and a wee bit cheeky…that is what Matilda Jane is all about, right? Well, that is exactly what brought me into this wonderful world of MJ. An artist of any kind would do nothing but dream of having a playground where the sky is the limits and this wonderful business that Denise created years back is just that!

“Create the things you wish existed.”

Madeline, MJC’s Design Director

Jessica H - May 18, 2015 - 4:30 pm

Eeeek! So excited!! Please keep the unpredictability and uniqueness coming! Absolutely loving everything lately!

Abby - May 18, 2015 - 4:37 pm

I love what I am seeing! Sunny, bright, happy clothing. Can’t wait for the first!

Lobo - May 18, 2015 - 4:46 pm

I am in love with summer styles by Matilda Jane. sun kissed skin + fantastical MJC = sheer perfection!

Rickiann - May 18, 2015 - 7:34 pm

I can’t wait !!!

Amanda L - May 18, 2015 - 9:40 pm

Yes! Use the whole box of crayons…love that!

kelly Dd - May 18, 2015 - 11:26 pm

Just what I needed after a day of chemo :)

Carmen - May 19, 2015 - 12:05 am

Please continue using box of crayons especially the red crayon!!!! Love it all!!

Rachel - May 19, 2015 - 7:30 am

Can you post a picture of one of the upcoming adult pieces? I am the mother of a boy, but buy the adult pieces!

amy j. - May 19, 2015 - 1:24 pm

looks exciting! can’t wait to see it all!

Stacey C - May 19, 2015 - 4:34 pm

Those bloomers-esque shorties are to-die for! So adorably cute! Much love Madeline. A beautiful spring/summer release line thus-far… cannot wait for June 1st! <3

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