A while ago one of my nurses was talking to me about how she was concerned over her granddaughter’s love for Matilda Jane. Of course, I chuckled a bit. She went on to explain that her granddaughter only wanted to wear Matilda Jane and when told my others she looked sweet she would reply “It’s Matilda Jane”. My nurse thought her granddaughter was too young to be talking about “brands” and didn’t want her to become obsessed with only wearing popular brands.
Fully understanding her concern, I told her to look at it in a different way. To let her granddaughter know what it meant to wear Matilda Jane and the causes she supported by loving our brand. Whatever piece you love, part of it is going to support one of the many charities, clubs, or families that Matilda Jane partners with. Not only does she look lovely in her MJC but she should wear it proudly because she is making this small little world of ours a better place to be in.
I’m not all that great with words lately…but our website says it perfectly…..
Our core is our heart. It’s what makes us grow, share, and love. And trust us, giving gives us goosebumps. The success of Matilda Jane Clothing has created the opportunity for us to positively impact communities where we find need, from our own backyards to halfway around the world.
From the very beginning, we wanted this company to make dreams come true. To Spread the Love. And to make the world a little better place, any way we could.
We’re lucky enough to do all that (and then some) with programs and initiatives that range from the Mighty Acorn Foundation’s work finding sponsors for children and helping to build an orphanage in Kitale, Kenya to our work in helping to build homes locally through Habitat for Humanity.
This isn’t simply about sending in monetary donations, either. The extended Matilda Jane family rolls up its sleeves and we put our hearts—and our hands—into every project we are part of. After all, that’s who we are.
We couldn’t do any of this without the support of our incredible team of Trunk Keepers, as well as the terrific customers who believe in what our company stands for and strives to do. We are thankful they’ve made it possible for us make our own dreams come true.
Above: Alicia and her husband, Josh, teaching the children at Seeds Academy about being thankful. Sidenote, the little girls at the very top corner of this page is there 1yr old daughter