Hello, everyone! I’m so excited to give you a little sneak peek at our new Fall collection. This season is so, so special because we got our inspiration from our most favorite place: all of your gorgeous gals!
It all started a little over a year ago. We were at our Fall TK conference, Dress Rehearsal, prepping for our big fashion show. One of us was getting a little model dressed and lovingly called her a “princess.” She turned right back around and said, “I’m not a princess; I’m a superhero.” We all instantly fell in love with her and her spirited spunk.
It was such a moment for all of us. We loved this idea that little girls can become anything they wanted to be, that they have all the choices, all the paths. From there, our “Choose Your Own Path” story was born.
The first part of the story you will see unfold is back to school. Even as a kid, I’ve always loved back to school – getting your new notebooks and pencils, backpack and sneakers. With our back-to-school collection, we wanted to give her all the tools she needs for a successful year.
That sentiment really comes across in the prints. You’re going to see so many special prints Maggie created for us. There’s a scientist print, a musician print, an artist print – again, they all go back to inspiring her to explore her interests and find her own path.
The story absolutely is part of new arrivals for Baby and Tween – and even Women. Our Women’s assortment is really strong this season – with so many new pieces for Fall. There will be a few fun surprises, too. Look for jeans (real denim jeans!) and some favorite heritage silhouettes, too.
We can’t wait to see all your littles in the new collection!
It all arrives August 1!!