Meet our TK: Jane Hurtig


Hello!  I’m Jane Hurtig, Sr. Trunk Keeper in Olathe, KS; a darling suburb of Kansas City.  I’ve had the pleasure of being with MJC since “Westside” and a Trunk Keeper since “House of Clouds”. What a ride it has been!  I’m a lucky wife of 14 yrs to this hunk of a man, and a proud mom of 3 cuties.  I joke that ‘Matilda Jane’ is my 4th child.  Oh, and also my fur-kid, our dog Murphy!  It’s been a privilege to grow my business for the last 4.5 years.  I have the best team of trunk keepers with me keeping the Midwest cute – one pair of big ruffle pants at a time!


My love story is like a real life version of Green Acres.  Born and raised in Upstate NY, marrying a farm boy from KS who swept me off of my feet and gave me this awesome, crazy, fun, chaotic, sweet life!  I’m a teacher by trade, a ballet dancer by heart, and a wanna-be Food Network Star.  Fashion is my kryptonite, as they say, so being a trunk keeper is the perfect fit for my life right now.  It’s flexible, fun, ever-changing, and whimsical!  I’m crazy excited for the upcoming tween line as my daughter has literally grown up in MJC.

I Love: holding hands, traveling, sushi, stilettos, black eyeliner, sticky lip gloss, ballet, my kids snuggles, my husband’s smell, rhinestones, perfect jeans, fresh blonde highlights, sleeping in, spas, New York, lattes, sunshine, Ultra Fine Point Sharpies, a clean car, a great book, a down comforter, Greece, songs and prayers at night with the kids, wine, my kids voices, photography, Gin & Tonic, mascara, smiling, a perfect manicure, Las Vegas, Dance, exercise, concealer, olives, a LBD, ice cold water, mint mentos

I Loathe: chipped nail polish, arrogance, laundry, road rage, whining, boxing, cellulite, laziness, excuses, piles (of any type), injuries, lying, lack of sleep, close-minded people, idling in traffic, bananas, bad breath, slushy mud/snow sidewalks, scary movies





Photo Credit: Shea Photography



Stephanie O'Connor - December 20, 2014 - 10:58 am

Jane!!! You are beautiful, amazing, heart of gold inspiration to me! Thanks for being you.

Shannah Quinn - December 20, 2014 - 12:47 pm

Jane, the most fabulous, j’adorable lady I have ever met! Can’t WAIT to see you next month!

Gemma Garcia - December 20, 2014 - 12:49 pm

You and your fam are beautiful! What a fun blog. Thank you for letting us get to know you ❤️ merry Christmas to you and the entire MJC family

CamilleBernice - December 20, 2014 - 12:51 pm

Fabulous! Love you Jane Hurtig❤️

Taren Whitley - December 20, 2014 - 12:59 pm

Love me some jane hurtig can’t wait to squeeze you soon

Becky - December 20, 2014 - 2:24 pm

Love this blog. Beautiful pictures.

Georgia Margaritis - December 20, 2014 - 3:16 pm

Absolutely amazing . Love you and I’m going to say ” Babydoll”
From a very proud mom

Ashlee Johansen - December 20, 2014 - 3:28 pm

Jane you are my FAVORITE! Still remember your first time at dress rehearsal and riding back in the car from Denise’s house. Such a sweet, beautiful, kind gal! Just love you to pieces!

Leslie Wills - December 20, 2014 - 4:01 pm

Just perfect Jane!! Love to look at your beautiful pictures!!

This is what it’s all about..

We all know that Matilda Jane is about more than beautiful clothing. We recently heard a wonderful story from Trunk Keeper Ashli Smith that we wanted to share with all of you. Here’s Ashli’s story…

I hosted a fundraiser trunk show during the recent blanket promo at my kids’ school – Columbia Academy in Columbia, TN. They are in the process of trying to raise nearly $60,000 to install an elevator in the Lower School, affectionately known as “Addy’s Elevator.”

Sweet first grader, Addy E., was in JrK when she was in a horrible car accident…an accident that left her paralyzed from the waist down. She is in a motorized wheelchair. While an elevator shaft was included when the Lower School was constructed, they did not include the elevator car and mechanisms required for a functioning elevator because they didn’t have the funding, or an immediate need. Well, now Addy needs this elevator.

For Addy to move between the first and second floors of her school, she has to go outside and follow the sidewalk around the building to the other level. But, she never makes the journey alone. In a show of solidarity, her teacher and entire class make the “detour” with her. They are an amazing group of kids!

The Lower School art teacher approached me about doing a trunk show to raise money for Addy’s Elevator….of course I said yes! It was during the blanket promo, and “Miss Misty” was SO excited about getting a blanket for Addy (a medication Addy takes to improve her circulation makes her very cold.). And the blanket could not have been more perfect…Addy makes everyone happy!

Today we gave Addy her blanket. She LOVED it, and we got to make HER happy! Here she is with the entire first grade and some older girls who helped us promote the show…and they rocked their ruffles proudly! Addy is truly an inspiration to those around her, and we want to make her life a little easier. We need to make Addy’s Elevator a reality!

AddysElevator copyAnyone wishing to join us in helping sweet Addy can donate via a GoFundMe account set up by the school. Every dollar helps!

Michelle Gresham - December 19, 2014 - 3:34 pm

Awww! This is awesome! What a great group of students and an awesome gesture by the TK. Hope they all have a blessed holiday.

Amber Hill - December 19, 2014 - 4:05 pm

I have the BEST trunkkeeper ever. Awesome story Ashli!

Elizabeth Freitag - December 20, 2014 - 12:16 am

Amazing!!! I loved reading this-hope Addy gets her elevator soon!!!

Gran - December 20, 2014 - 9:16 am

Great to share this any time of year but especially during the Christmas season of love, sharing, giving. Praying that Addy gets the elevator soon.

Gran - December 20, 2014 - 9:19 am

This sounds like a project that some of the sports or other stars might be interested in helping.

Becky - December 20, 2014 - 2:27 pm

What a wonderful picture of love. Thank you for sharing this story.

It’s Charity Auction Time!

I don’t know about you, but I love a good auction. Especially when the funds benefit an organization that is near and dear to my heart. It’s been awhile since our last auction, and I was itching to do another one. But whom should the funds go to???

Because of your participation throughout the years, we have been able to raise a lot of money for Habitat for Humanity with our online auctions. For this, we are forever grateful. Thank you again from the bottom of my heart for always supporting Matilda Jane and the various organizations we are passionate about. I feel like anything is possible with you ladies standing by us.

For this auction, though, I wanted to switch it up a bit. Less than a year ago I met a gentleman named Aaron. He works for a local organization called Forgotten Children. I had seen their ads around town but had no idea they were a local Indiana organization until Aaron spoke with me. Listening to him talk about the history of the organization, all the children they have helped, and even his personal experience made me fall in love with this organization. As we talked, all I could focus on was how Matilda Jane could help. I mean this is what we do after all.

Loading a truck full of MJC for Forgotten Children Worldwide.

Loading a truck full of MJC for Forgotten Children Worldwide.

At the time, Forgotten Children desperately needed clothing, and the first thing I thought was, “Aaron, you came to the right place, we have the cutest clothes in town!” I’m sure I am a little biased, but most importantly, I was excited that we could provide something they needed right away. A few months later Aaron and I met again. He shared a few new projects they had in the works, and I knew that Matilda Jane could help with more than just clothing donations.

This is where you and your hearts come into play. Please join us Thursday, December 11 and Friday, December 12 for an online auction. It starts at 9:00 A.M. on Thursday, and will end at 5:00 P.M. on Friday.

This auction is unique. It will showcase one-of-a-kind hobo and messenger bags designed by Matilda Jane employees! Our team was excited to step away from their day-to-day responsibilities and get creative. They took inspiration from all sorts of places, and came up with some truly beautiful designs. There are more than 50 unique bags, and I think you’ll be really impressed with how great everyone did.

A handful of the bags that will be up for auction.

A handful of the bags that will be up for auction.

Each team member who designed a bag also wrote a brief inspiration statement, which I encourage you to read. There are a lot of new faces here at Matilda Jane, and this is a great way for us to introduce them to you. Everyone is really excited to watch the auction to see which bag gets the highest bids, and to see if we recognize the winner. We can’t wait!

All proceeds will benefit Forgotten Children during the busiest part of their year. I encourage you to read more about them and the wonderful things they do each day. I know you will fall in love just like I did. This auction is more than just cute bags; this auction is a beautiful example of a community coming together to help each other. Matilda Jane has always been built on that, and I cannot imagine a better time of year to remember that.

Thank you,


*Note* Starting at 9:00 A.M. on Thursday, December 11, click here to see auction items.

Rhonda - December 10, 2014 - 4:49 pm

Ooh, what a wonderful idea!!! Can’t wait to see everything!!

Deissy - December 11, 2014 - 1:39 am

I’m really intrested on the auction for the bags, girl I luv them all. Especially the first one!!

Bridgette Lott - December 11, 2014 - 7:46 am

This is awesome Kayla!

Krystal Colon - December 11, 2014 - 8:16 am

Oh, I can’t wait to see the items and what a generous deed you all are providing.

Gran - December 11, 2014 - 11:34 am

Another amazing example of God putting people and needs together. Another wonderful example of Matilda Jane’s reaching out to those in need and to those whose lives will be changed as a result of the love and generosity shown to them.

Luvmi - December 12, 2014 - 5:36 am


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