Send in Your Photo Love Entry

We’re so excited about the Photo Love contest. There are so many talented people in the MJ family, and we can’t wait to see what everyone comes up with! The deadline for Round ONE is March 30, so make sure to get your entry in soon. Click here to view the full contest rules.

To kick things off, here are some adorable tween photos from our talented girls photographer, Skye Johansen.








Ashley Harris - March 6, 2015 - 3:36 pm

Very classy! I have a 5.5 yr old and I feel like sometimes its a struggle to find clothes that are classy and age appropriate. I am not even ready to think about tween years and how rough that will be. I am happy to see classy clothes on tween girls instead of short skirts and sequin low cut tank tops.

Great job with the tween live from a not-so tween mom.

Paige DuVall - March 11, 2015 - 5:50 pm

Beautiful! Very happy the deadline was moved back a bit with the inclement winter weather. I’m looking forward to seeing what we create with the new spring line at our upcoming Trunk Show/Spring Session event :)

It’s time for Photo Love!


Photo Love is a contest started years ago by Denise, MJC’s founder, as a fun way to showcase the amazing talents of the photographers in our Matilda Jane family.

Round ONE, Initiation — March 4 through March 30
Matilda Jane has an amazing new Tween line, 435 by MJC, and we would love to see how you are styling and photographing it. We will accept photographer submissions now through March 30. To enter, send one photo size 520×640 (520 is the width) to The subject line must include your state and the name you do business under, for example, Indiana PhotoMagic. Your email must also include your full mailing address and the size of the 435 outfit you would like if you are selected for Round Two. This is the only qualification necessary for Round ONE. If any of the above is missing, your submission will not be accepted. If you are selected to be in Round TWO, we do require that you link to 435 by MJC on your blog or website.

Round TWO, Photo Love — April 1 through April 13
Matilda Jane will choose 20 photographers. We will send you an outfit to photograph in any manner you choose. (The outfit sent will be in the size stated in your original email.) You will have until April 13 to photograph the outfit, and post it to Instagram using the hashtags #435byMJC and #photolove.

MJC will then narrow the field down to 10 photographers. Our decision will be based on styling and execution as well as the ability to capture the spirit of 435 — It’s What’s On The Inside That Counts. The top 10 finalists will all receive a $250 Matilda Jane Clothing gift card.

Round THREE, The Final Three — Mid-through-late April
We will post our Top 10 choices (link to be announced) for the public to vote. The top three will be chosen by the public, and Matilda Jane will choose the top prize winner.

The Winner
This very talented gal or guy will receive an all expense paid trip for two (2) to our Fall 2015 photo shoot this summer, where you’ll get to meet the team and see what goes on behind-the-scenes. You will also have your 435 work featured in an upcoming Mix & Match book.

evaz - March 5, 2015 - 10:56 am

yahoo BRING IT!! my girls are on it !!

Renee Duffield - March 5, 2015 - 11:26 am

quick question: For round 1, does the photograph need to feature a 435 outfit? Or just something Matilda Jane?

Allison Flatjord - March 5, 2015 - 11:52 am

Hi Renee–Round 1 does not need to feature a 435 outfit. Thanks!


Michelle - March 5, 2015 - 6:09 pm

For round 1….does it have to be a pic from the new line? Or can it be from a previous line? Thanks.

Kendra Krishnan - March 5, 2015 - 7:07 pm

I’m so excited for the return of photo love contest!!! And thank you so much for extending the deadline, this gives us a chance to get some tween line items to photograph!

Crystal Hauser - March 5, 2015 - 7:11 pm

I love this! Mostly the slogan “Its what’s on the inside”! Good for you Matilda Jane! I’m going to submit a photo. Look for Pixie Dust Portraits. :-)

Jenny Kolody - March 9, 2015 - 6:27 pm

So excited about this opportunity! Just wanted to clarify, are hobbyists allowed to enter? I do not have a business…

Spring 2015 Release 2 – In Real Life

Gina Brown and Suzy Stecki, MJC Janes, and Trunk Keeper, Jennifer Lempesis, put together these adorable in real life pics from our March release of Hello, Lovely! and 435 by Matilda Jane. See the full collections at and

Browntown 1

Browntown 2

Browntown 3

Need for Blog

Browntown 5

Browntown 6

Dawn Williams - March 4, 2015 - 6:36 pm

I wish MJ would restock some of the sold out pieces already…especially since I am not able to go to a show until mid-March. Love getting to choose from picked over leftovers.

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