Release Two is here!

Did anyone see where August went? I swear I remember the beginning of the month, but where did the middle and the end go? Time, man. I’ll never wrap my head around it. A day can last forever, but a month can pass by in the blink of an eye. How does it do that?? 

I’ll put these existential thoughts aside to focus on the real reason I’m wondering where August went… today is September 1st! And you know what that means; an exciting new release of Secret Fields is here! I can’t wait to hear what you think of it. I’ve been reading all the comments on sneak peeks so far, but I never truly feel it until you all get your hands on the items at trunk shows. I’m sure that’s how you feel too, right?


In Release Two, you’ll see lots of new styles and some old favorites, too. They’re designed in a slew of cheery colors with happy, hopeful thoughts in mind. Every piece makes me smile and reminds me of a certain conversation or trip that helped to create it. Because, as I’m sure you know, every item has a story. Every. Single. One. If you had a few hours, I could tell you the ideas, the locations, the jokes, and, heck, even the weather that happened while the design was created! But, if you asked me what my best friend’s phone number is… well, I’d scratch my head and back away quietly. My memory is funny like that. I either remember everything or nothing at all. For now, maybe I should share just one?


Or two. Oh, you know I can never choose a FAVORITE, because I love them all! This little beauty, however, has stolen a nice chunk of my heart. Denise and I designed the Citronella Dress at her home in Indiana, sitting at the same red table we’ve been looking at for years. We wanted to capture the femininity of the women’s Fairest Navy Dress from Paint by Numbers while keeping it bright and playful for your sweet darling daughters. The end result is a dress that’s so comfy you could mistake it for a soft knit lap dress, but with extra bells and whistles that truly make it shine. This super special, cozy dress is exactly how I see Fall – still bright, like the sun is just setting, but with cool blues that say “Winter IS on its way, you know.”

And the second.. Does anyone remember Teacake from You&Me? My VERY first collection that I designed with Denise from start to finish? Well… there was something about looking back to You&Me that really helped me move forward with Secret Fields. I’m sure for a million sentimental reasons, but also because it felt like we really started taking design to the next level with You&Me. And that’s what I want us to keep doing! Evolving our designs, while keeping in mind the gorgeous classics that helped build MJC into what it is today. And hey, I’m calling the Blue Orchid Crochet Sara Top a classic, folks!


Secret Fields has given me an encyclopedia of memories to hold on to. How lucky am I? I get to design sweet, beautiful items, and also build the most rewarding memories at the same time?

One of the biggest memories is Kayla’s and my trip to visit Denise in Houston. What an inspiring place to dive into Release 2. Not just the city, although Houston was so very nice and SO very hot! But… being with Denise and Kayla, who are both SOOOO different, yet two of my absolute best friends and favorite style icons. And being told to shop, shop, shop (David gave Denise permission to spoil the bejeezus out of us! As if she needed his permission.;)) opened my mind to about a million new possibilities. Being at the forefront of the collection for the very first time, I really decided to go for it. I made it my own and hoped to goodness that Denise and the team would love it as much I did.

Long story short and a few meetings later, we added the second release to Secret Fields and while doing so, turned another page in the story of Matilda Jane. Turned another page in the story of Sam, too. And if you’re anything like me, I can’t wait to see/read/feel what happens next.

Enjoy, my friends!



Michelle Gresham - September 1, 2014 - 10:09 am

Thank you for sharing the inspiration behind some of the pieces! Because I’m a teacher, I think I get extra geeked when you delve into the history of MJ. =D <—- Life-long learner over here! =) Thank you again for putting together such a beautiful release; I am SUPER excited for the Clever Fox sweater and the Sunset Benny leggings! I CANNOT WAIT for little Hope to rock that at story time! =D

Christy Hruska - September 1, 2014 - 10:38 am

The collection is beautiful Sam! I love very piece of it.

Stacie Petta - September 1, 2014 - 12:23 pm

I love the colors of the release! The crochet sara top is one of my favs too and yes I still have mine from You & Me! I also love hearing the story behind it all!

Amber - September 1, 2014 - 12:56 pm

Everything is Amazing..I Love it All!!!

Casey Schneider - September 1, 2014 - 2:02 pm

Bravo, Sam. It’s absolutely gorgeous!!!

Gem - September 1, 2014 - 2:39 pm

I’m just so in love with this collection. I’m blown away at how creative and talented you guys are. Thank you for blessing us with your passion. Xoxo

natalie - September 1, 2014 - 7:59 pm

you knocked it out of the park. You have created gorgeous, sweet pieces that will have little girls all over making special memories of their own. Keep doing what you love and I’m proud of you!

Kristen - September 1, 2014 - 9:26 pm

This release is a home run! You should be very proud of your accomplishment! I can’t wait to see the rest!

Brooke - September 1, 2014 - 9:27 pm

It is all so lovely! all the sweet knits and vibrant rich colors are right up our alley! Thanks for the beautiful unique pieces – AND you rocked the Women’s wear this release!


Kiley - September 2, 2014 - 6:59 am

Beautiful collection!!!! I don’t have any little darlings to spoil with your clothing so thank you for making the Mama line so fabulous!!! #iwantitall #mjaddiction

Amy S - September 2, 2014 - 7:57 am

One of the many things I love about MJ- the passion behind it all!

Missy J - September 2, 2014 - 10:19 am

Love your passion and LOVE LOVE LOVE R2! You have done well!

Brandi Crowell - September 2, 2014 - 12:39 pm

Sam! These are the stories I love, the stories behind the pieces, the names, the designs. The stories of you and Denise designing. Thank you!! It is such a fabulous collection, cograts!!!

Brittnie - September 2, 2014 - 12:58 pm

By far best adult collection yet! Love the girls line too but the women’s is practical and cohesive. I have no idea how im going to narrow down my wish list!! Love love love :):)

Nicole S - September 2, 2014 - 2:12 pm

I love the cintronella dress even more knowing the story behind it’s design. It was by far my favorite piece and reminded me of fairest navy. I can’t wait to see my little girl twirl in this dress!

Becky - September 3, 2014 - 9:05 pm

What a beautiful blog, beautiful pictures, and beautiful collection. I am so proud of you and what you created with Secret Fields.

Meet Madeline, MJC’s Design Director

We have been so lucky recently to welcome some wonderful new additions to our Matilda Jane family. One of those additions is Madeline Katzel. As Matilda Jane’s new Design Director, she works hands-on with the clothing, creating and refining MJC’s beautiful and unique style. Here she explains in her own words what a special place MJC is, and how excited she is about Secret Fields.

As I write this, I am at the airport waiting for my last bi-weekly trip to Fort Wayne before my family moves. Sometimes I ask myself, how I (a born and bred NY designer) found myself picking up my family and moving to Fort Wayne, Indiana.

The answer is simple… Matilda Jane.


I’m embarrassed to confess that when I first got a call for this opportunity, I’d never heard of Matilda Jane. So I did some research. I looked at the website first and found adorable girls’ clothes, but what really caught my eye was the story behind the brand. I read about Denise and her mission to “keep a little girl… a little girl.” Well, I happen to have two little girls (Sonny, 8, and Olivia, 7), so I was hooked right away!

Then I read about Denise and Matilda Jane’s passion for philanthropy. Not only was she super creative, she had heart and soul… what’s not to like! I had to find out more.

When I looked at the blog, Denise and Sam had just returned from Tokyo (one of my favorite places to get inspired). Then I looked through older posts and saw some of the Trunk Keeper profiles, and I read customer responses to the posts.

I saw a lot of passion on both side, and it was clear that this was more than just another girls’ clothing company. Something different was happening here. As a designer of 20-something years… (I don’t want to age myself too much) I have seen a lot. But never this level of passion for a brand.

As the weeks progressed, I made my first trip to meet the team – Denise, Sam, Lynette, Jeff and the rest of the Matilda Jane family. In a few short months, I went from not ever having heard of Matilda Jane to wanting very much to be a part of this fantastic story. And so here I am.

I am so excited for the each release of Secret Fields. I can’t wait to attend more trunk shows and place my own orders. My girls are excited about the clothes, too!

So long for now!


Rya Hibbard - August 26, 2014 - 4:33 pm

I can’t wait to see what you come up with for our 7-10 year olds that don’t want to wear the traditional tween clothing styles……I’ve heard rumor that you were coming to help with a true tween line. So excited for what’s coming. Welcome to the MJ family!

Lindsey Langhans - August 26, 2014 - 4:36 pm

Welcome to the family! I can’t wait to see what awesome things you bring to Matilda Jane! I couldn’t imagine my little girl wearing anything else! Matilda Jane definitely keeps to their desire to “keep a little girl…like a little girl!” And I love them for it!

Stacey Carey - August 26, 2014 - 4:57 pm

Welcome Madeline! I can imagine what a meaningful decision this was; so glad to “meet” you and excited for your journey!

Jennifer Bryant - August 26, 2014 - 4:58 pm

Yes! I feel it and this video really captures the fun-loving adventurous spirit of little girls and Matilda Jane. Keeping little girls, little girls while encouraging them to be unique is perfect! Welcome Madeline! Keep up the great work!!

Julie C - August 26, 2014 - 5:01 pm

Welcome Madeline!!

Patricia - August 26, 2014 - 5:47 pm

Hello Madeline!!!! Can’t wait to see some or your beautiful designs!!!!

Amber Hill - August 26, 2014 - 5:54 pm


Amanda Moore - August 26, 2014 - 6:47 pm

Welcome to MJ. Cant wait to see whats in store on the next releases. Congratulations.

StateChick - August 26, 2014 - 10:57 pm

We feel the heart, the soul and the golden glow…!
As always, the attention to detail is exquisite and I’m so happy that my girls share my enthusiasm for this clothing line!! Can’t wait for next week!

Danielle - August 26, 2014 - 11:20 pm

Madeline, First I would like to say welcome. I always look forward to seeing what MJC has up their sleeves at each release and plat loads. I cannot wait to see what designs and patterns you come up with. A couple of the things that I love about MJC is that 1) My little one can wear something that no one else has on and it makes her feel beautiful and special. 2) The passion behind the clothing is overwhelming! You can see the love and dedication behind the clothing, and 3) The clothing really does keep my little one beautifully, innocently little. You have some big shoes to full but you look like you are up for the job. Again I say welcome and congrats! You will love it there.

Laurel - August 27, 2014 - 8:10 am

Welcome Madeline! I can’t wait to see what you have in store for MJC.❤️

amy j. - August 27, 2014 - 12:14 pm

Welcome to the family, Madeline!

Becky - August 27, 2014 - 1:44 pm

Welcome! Secret Fields is a beautiful collection. I wish you a lot of success and happiness with Matilda Jane.

Erica Scott - August 27, 2014 - 2:35 pm

The “golden glow around it” couldn’t describe it better. I am in love with Secret Fields. My 4 year old is just at the point that she is very sure of what she will and won’t wear. She is in love with the Camilla Ribbed Leggings and Hide and Seek Ruffle Top. We love the entire collection and I am so thrilled that the entire line got her seal of approval because I am so attached to Matilda Jane in my heart! Welcome Madeline! So excited to see your influence on the new collections. Can’t wait to get Secret Fields for my daughter!

Candice - August 27, 2014 - 5:39 pm

Welcome, Madeline! Here’s to the future. :)

Abby - August 28, 2014 - 12:09 pm

Welcome, Madeline! I am so excited to see your ideas and showcasing of our favorite clothing line…ever! :) It is such a fun and beautiful company.

KaMarlowete - August 28, 2014 - 3:44 pm

You know, for me, too, the clothes got me interested, but the philanthropy kept me going back. It’s not a faceless corporation. At every one of my trunk shows, I talk about the little girls who are there in spirit; who are getting food, education, stability, and love because we elect to spend a little more on clothes and buy a little less elsewhere. It’s not because we’re all suddenly rich, or in positions to do great and powerful things, but because we’re voting with our money that people matter more than things. MJC is such an honorable company, and I love that.

Amy S - August 28, 2014 - 8:05 pm


ashley peterka - August 28, 2014 - 9:43 pm

Welcome, Madeline! Excited to see what release 2 brings!! Xo

Cheri Hensler - August 30, 2014 - 5:02 pm

OMG. Sam, you are adorable!

Brooke - August 30, 2014 - 9:41 pm

Welcome aboard Madeline! hearing your interview sounds like you have really experienced the “specialness” that we have found in matilda jane for our little girl! so excited to see what it to come!

Release 2 Sneak Peek!

Summer is winding down. The kids are headed back to school. And while the end of summer is always a little bit sad, we can’t help but be excited – especially with beautiful changing leaves and apple picking just around the corner!

Secret Fields’ second release celebrates the first breath of autumn with a collection of pieces designed to help transition your little one’s wardrobe with style. From cozy sweaters and jackets to printed dresses and tops, you’ll fall in love with Secret Fields all over again!


Soft knits and stretchy jersey make the women’s collection everything you need for a fall on-the-go.


Amber - August 13, 2014 - 2:56 pm

This is seriously the best season yet! Y’all have outdone yourselfs. I can’t wait for September 1st!!

KaMarlowete - August 13, 2014 - 3:21 pm

My son turned 9 a few days ago, so this summer seems particularly poignant for me. I was so young when I had him and in many ways, we grew up together. Now he’s so strong, clever, and brave and literally half-grown. I know it’s silly, but, (a bit), I felt like it was my last “childish” summer with him. Anyway, sorry for the ramblings about a (still little-ish) boy on the page of elegant, feminine wear. I’m eager to see these beautiful textiles. Thank you for the precious sneak!

Julie - August 13, 2014 - 3:23 pm

Love this release! I can’t wait!

Michelle Gresham - August 13, 2014 - 4:57 pm

So beautiful! My favorite so far is the Hide and Seek top; it looks so adorable with the Lovely Garden leggings. I can’t wait to see what you have in store for us Sept. 1st! =)

Amy Ijames - August 13, 2014 - 7:39 pm

Love the new colors in the new line! Can’t wait to see the new things on Sept 1 !

Mary - August 13, 2014 - 8:49 pm

Love the orange dress with pink and blue!

brandy lafferty - August 13, 2014 - 11:08 pm

Really need to order some more stuff…about what I ordered last time..

Tamara M - August 14, 2014 - 10:39 am

I love this collection!!! It’s beautiful! I had a trunk show recently to try and spread the MJC love in my town and to hopefully make it a little more affordable for myself ;-) my trunk keeper Sonja Sutton was absolutely amazing and became a quick friend. Can’t wait for my next show! You all are amazing!

Becky - August 15, 2014 - 9:10 am

Sam, I love this line so far and I can’t wait to see R2! Thank you for keeping Denise’s vision for beautiful unique clothing.

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