Sometimes you wake up and just want to start your day the MJC way!

Gosh, do you remember the days gone by that I used to pull Sam and Kayla out and do photo shoots? So much fun. Kinda like the college days when you’d all share clothes and get all dolled up. Well, we had so much fun I thought I had better share them with you so you could reminisce along with us.


I’m calling this fun day of dress up MJC OUR WAY. At work, at play, all day…the MJC Way. I love watching Sam and Kayla stamping their individual twist and personality on MJC.


And my fave..fave…fave.. Wait, did I say fave? Well, my fave set of photos is right here?

blog4What about you? What’s your fave?

Stay tuned for Platinum’s take on MJC.

Luvmi Webber. - May 14, 2014 - 10:32 pm

Love the second pic ;) . Like all combos though

tara - May 14, 2014 - 10:33 pm

Gorgeous!!love them all and I love my personal mj clothes!!

It's me, Betsy - May 14, 2014 - 10:34 pm

OMG, LOVE this post so much!!!!!!!!! Adorable!!!!!

Brandi - May 14, 2014 - 10:35 pm

The smiles are my fave!! Great to see the smiles

Angie - May 14, 2014 - 10:35 pm

My FAV right now is the Skippy swing tank with footloose flares!! :)

Tracey - May 14, 2014 - 10:35 pm

EEEP!! How cute are you guys! Love these looks!!!!!

Holly V - May 14, 2014 - 10:38 pm

Love those girls… they are both so beautiful inside and out! Great pics!

ingrid levy - May 14, 2014 - 10:39 pm

OMG LOVE all these! You girls are so adorable!

Mama Hope - May 14, 2014 - 10:47 pm

What’s my fave? That’s a joke, right? Those two rock anything!

Ashley harris - May 14, 2014 - 10:50 pm

I love love Sam on the bike. Classic just like mjc!

Alyssa p. - May 14, 2014 - 10:51 pm

Love the boat neck T!!

Jordan - May 14, 2014 - 10:56 pm

Love these photos. The girls look so genuinely happy! The girls are beautiful, outfits are beautiful, and those orange flats are amazing!

Megan - May 14, 2014 - 11:00 pm

Oh My GOODNESS!! Girls – LOVING every SINGLE look! I’m pretty excited I got to wear that first top in Africa Kayla :) ! I must say the lighting & captures are LOVELY!! Beautiful Beautiful Beautiful!!

Traci - May 14, 2014 - 11:04 pm

Oh,how I have missed these little photo shoots! LOVE these!! Feels like old times…sigh.

Wear it Proud


A while ago one of my nurses was talking to me about how she was concerned over her granddaughter’s love for Matilda Jane. Of course, I chuckled a bit. She went on to explain that her granddaughter only wanted to wear Matilda Jane and when told my others she looked sweet she would reply “It’s Matilda Jane”.  My nurse thought her granddaughter was too young to be talking about “brands” and didn’t want her to become obsessed with only wearing popular brands.

Fully understanding her concern, I told her to look at it in a different way. To let her granddaughter know what it meant to wear Matilda Jane and the causes she supported by loving our brand. Whatever piece you love, part of it is going to support one of the many charities, clubs, or families that Matilda Jane partners with. Not only does she look lovely in her MJC but she should wear it proudly because she is making this small little world of ours a better place to be in.

I’m not all that great with words lately…but our website says it perfectly…..

Our core is our heart. It’s what makes us grow, share, and love. And trust us, giving gives us goosebumps. The success of Matilda Jane Clothing has created the opportunity for us to positively impact communities where we find need, from our own backyards to halfway around the world.

From the very beginning, we wanted this company to make dreams come true. To Spread the Love. And to make the world a little better place, any way we could.

We’re lucky enough to do all that (and then some) with programs and initiatives that range from the Mighty Acorn Foundation’s work finding sponsors for children and helping to build an orphanage in Kitale, Kenya to our work in helping to build homes locally through Habitat for Humanity.

This isn’t simply about sending in monetary donations, either. The extended Matilda Jane family rolls up its sleeves and we put our hearts—and our hands—into every project we are part of. After all, that’s who we are.

We couldn’t do any of this without the support of our incredible team of Trunk Keepers, as well as the terrific customers who believe in what our company stands for and strives to do. We are thankful they’ve made it possible for us make our own dreams come true.


Above: Alicia and her husband, Josh, teaching the children at Seeds Academy about being thankful. Sidenote, the little girls at the very top corner of this page is there 1yr old daughter:)


KaMarlowete - May 7, 2014 - 12:20 am

This is why I save my money for MJC releases. Recently, when i was talking to a friend about it, she complained that it’s so expensive. I pointed out that it’s expensive because it’s making paths for children who otherwise would be left behind. I explained to her that teaching our children, boys or girls, to shop conscientiously is the wisest skill they can have as consumers. It gives us a sense of worth when the money we work so hard for goes toward an article of clothing that will be worn for 2-4 years and in conjunction bears the weight of responsibility upon the garment’s threads. How can I ever go back to inexpensive chain store’s clothing once I read about Deborah? Or heard the horror that awaits the lives of these children who just want safety. Not expensive trips or even name-brand clothes, but safety. It’s a very sobering realization to come to, and it’s why I’ve stuck with MJC. Cute clothes can be found anywhere, they can be made, they can be ordered, but that responsibility keeps me from drifting into greediness and perpetual desire. I buy responsibility, and if that means my daughter’s wardrobe is made of of very few, but honorable, pieces, then c’est la vie. Less laundry for me.

Angie B - May 7, 2014 - 8:32 am

Love this. I also agree about a young child wanting a certain brand, but this is something I can stand behind. I think these clothes are soooo cute but I do love that I feel they represent something more. The giving this company does is the reason I cannot stay away.

Gran - May 7, 2014 - 9:25 am

There are many other causes helped and people’s lives enriched by the goodness of Matilda Jane Clothing. There is not a shirt there for the boxes of Matilda Jane clothing that has been shipped for 2 or maybe more years with a youth group that goes to Africa. I found out about this through a presentation one of last years’ participants gave to our circle. There is not a shirt there for the many spread the love packages that brighten so many days. There is not a shirt there for the packages that specifically brightened days for nurses and teachers. The work of the Mighty Acorn Foundation in Kitale makes my heart swell. Just one of the dresses raised 70,000 for the work there. I’ll think of that each time my two little granddaughters wear it. This company, this family, this foundation……..Love you!!!!

Candace - May 7, 2014 - 9:45 am

What a great perspective!! I was a little embarrassed at the strawberry patch yesterday when I turned around to hear my 4 year old saying, “Thank you! It’s Matilda Jane!” I am reminded that along with the true beauty and detail in the clothing, there is a more important reason we can Wear it Proudly!!! Thank you so much for your giving spirit.

Bridgette L - May 7, 2014 - 11:22 am

One of the many reasons I love Matilda Jane so much :)

Melissa - May 7, 2014 - 12:45 pm

It’s so funny to hear all the positive comments where my situation is somewhat reversed. I love all the cuteness and softness of matilda jane and what it stands for and am trying to convince my daughter to wear some of her MJ pieces. So many girls at this age do not wear the cute,frilly, girly clothes. Although, I do not push name brands and would never want her to, I miss the days where she was little! She is such a beautiful girl and she gets complimented all the time and when she has her MJ pieces on and people ask me about it I try to explain all the neat things the company does and stands for.

Stacey C - May 7, 2014 - 1:02 pm

I couldn’t agree more with this post… Matilda Jane is so much more than just another clothing brand to me. Matilda Jane puts passion in my heart, and I love having the opportunity to spread the love every time I’m asked about the clothes me or my daughter wear. Thank you for giving me the opportunity to invest the dollars I spend on clothing into more than just a name.

Luvmi Webber - May 7, 2014 - 1:13 pm

Thanks for sharing. So sweet;)).

Erica J - May 7, 2014 - 2:19 pm

Love that MJC gives back! One of the many reasons I buy!

amy j. - May 7, 2014 - 2:41 pm

bless y’all!

Abby - May 7, 2014 - 3:08 pm

I love this blog post. It really is amazing what you ladies (and gentlemen) are able to do to reach out and help those in need and it makes feel good to be a part of such a wonderful community.

Stacie Petta - May 7, 2014 - 3:58 pm

What a great way to look at it! You work with and we help support some great organizations just by wearing your beautiful clothes! I had a hard time at first when my now 7 year old slowly voiced how she didn’t want to wear MJ all the time. She started saying this in Kindergarten at age 6. What?! How can a Kindergartner not want to wear such pretty dresses!! I wasn’t ready for that! Up to that point from age 3 to 4K she wore MJ all the time! After some time of finding ways around it I accepted that she wanted to express who she was and if that meant skinny jeans with tees (and the occasional MJ top) I was okay with that. It made her happy and eventually made me happy too! Good thing I have a 5 year old who still loves her twirly dresses!!

Jama - May 7, 2014 - 10:55 pm

so agree!!! I’ve seen first hand the very generous nature of this company, and because of it thousands of lives are changed through their charitable giving. It’s a blessing to see a business that stands for so many beautiful things, spreading the beauty to all those around them.

Marla H. - May 8, 2014 - 1:48 pm

I love Alicia! And her daughter is just precious and growing up soooo fast! I am so glad she and Josh got to go on the trip together!!! Matilda Jane’s “heart” is amazing! you Denise and your company never cease to amaze me! Thanks for all that you do! Even the little things count!

Alicia - May 8, 2014 - 9:57 pm

You are the sweetest, Marla! It was such an incredible trip and has certainly changed our lives! :) and that baby of mine…well she’s not a baby anymore. Time sure does fly!

AmyS - May 9, 2014 - 1:03 am

How sweet! My daughter is the same way- will only wear MJ but I have no problem with that! It means so very much to wear MJ and she wears it proud!

Jean Kennedy - May 9, 2014 - 7:37 am

I love Matilda Jane so much, it is on my favorites on my computer, so I can view it fast. LOL

Jean Kennedy - May 9, 2014 - 7:50 am

Love the Cactus Flower Shasta Dress, very sassy. lol

Erica S - May 9, 2014 - 9:33 am

You are right on point. I was never into “brands” until I found Matilda Jane, and I am so proud that my daughter and I have been blessed enough to be able to wear it. Every time my daughter gets a compliment about Matilda Jane (which is EVERY time), we get a chance to talk about how GOOD TO THE SOUL you all are and lead them to you to join in! It’s the most inspirational clothing line EVER and just reading your stories reminds me to do something for someone else every day. I LOVE IT more than words can say and I love you all. My rock stars!

Erica S - May 9, 2014 - 9:36 am

…and just wanted to say Congrats to the winner on the blog down under and I ADORE the photo of the kids with Sam…we had a horribly unexpected death in the family and I am catching up on my Matilda Jane today! Missed you all dearly.

Jennifer Vess - May 9, 2014 - 3:01 pm

I love this. I often shy away from “advertising” what brand my daughter is wearing because I don’t want to seem like I think I’m better than others because of the brand my daughter wears quite frequently. I LOVE this perspective and will use it often going forward when people say, “I love that outfit. Where did you get it?” I can respond with, “Matilda Jane! It’s an awesome company…no community. If you have a few minutes, I can share all of the amazing work they do not just in their community, but around the world!”

You Can Help

Africa_Coloring-1It seems funny to have a girls clothing line when you have 2 boys right? What you didn’t know was I actually have 3 girls too. 3 girls and 3 boys. To be exact, 3 girls and 5 boys. Confused yet? Above is my Nancy. She lives at the Mighty Acorn House in Kitale, Kenya. She is 6 and every bit as crazy as Gabe. She is also every bit as sweet as Gabe. There was a moment, a moment when Nancy was scared and unsure. She grabbed my hand and it was then I knew she was mine. I can’t explain it. Was it the comfort she was seeking, the trust in me she was feeling or the way I protected her? I’m not sure. But she’s my girl.

It’s nice to be home from Africa. I love it there so much. I adore my girls but miss my boys! This last trip I brought Nancy, Sherry and Veronica into town. I kept looking at my friend, Becky, for affirmation on what I was doing. The girls were so quiet. Becky assured me they were in awe struck. They had never been into town to shop. They had been “pushed” away cuz they were street kids. Not allowed in shops. It was beautiful to watch them try on shoes, pick out fabric for dresses and get ice cream. For them to be respected by others was life changing. For them to be treated as an equal was monumental.

Africa_NancyLove-1The Mighty Acorn Foundation has changed my life  It has changed the lives of my friends and family. It has changed the lives of over 100 kids in Kitale, Kenya. Thank you. Thank you for supporting us.


and a HUGE thank you to all your girls who are wearing the Trunk Show Knot Dress proudly. We have raised over $70,000.00 for the Mighty Acorn Foundation. If you haven’t purchased your Trunk Show Knot Dress there’s still time!  For those of you who do not know much about Mighty Acorn Foundation. We were established in 2012 and is currently working in Kitale, Kenya. We are fighting to restore hearts, ignite dreams and empower the futures of children across the world.  Just look at Nancy. A year ago we had to explain to her what it meant to dream and  just last week she was coloring dream pages with Alicia.


And a huge thanks to Megan Fogel for the great photos.

Janella McGarry - May 2, 2014 - 3:30 pm

Thanks so much for sharing! Your pictures and stories you share are truly inspirational! So happy to hear you have little girls and boys, you have much to offer them. Keep being you and spreading the LOVE!

amy - May 2, 2014 - 3:48 pm

Such a beautiful project! God bless!

Stacie Petta - May 2, 2014 - 7:09 pm

First of all that is awesome and so touching how you have “adopted” that little girl and others! Their life will be forever changed because of you and others! And man, $70,000 – that’s super duper!!! Think of all the possibilities….

Mama Hope - May 2, 2014 - 8:22 pm

Your story is a good one. A very good one. And it is illustrated in living color! Even when you stay inside the lines … you really don’t.

Emily H - May 2, 2014 - 9:17 pm

I absolutely love your blog. Such beautiful words and beautiful children over there. Thank you for helping them learn to dream big. Much love.

Gran - May 2, 2014 - 9:17 pm

This brings tears thinking of that trip to town and how much affirmation of worth it brought to those girls. And to know that 70,000 has been raised with this knot dress. Blessings!!!

KaMarlowete - May 3, 2014 - 2:31 am

This obligation to help feels overwhelming at times. And I often get frustrated. I’m a graduate student as is my husband. We have two children. We don’t have real jobs yet, we’re not finished with our degrees. We’re not even sure where we’re going to end up after school, how on EARTH could we possibly help other people? People who so desperately need help and whom we feel a drive to help? It feels insurmountable, but then I discovered MJC. First for the clothes and then for the real meaning behind it.I’m glad I discovered the philanthropy of MJC without being directed to it. I will always have that “AHA!” moment where I realized I was helping people just by being a conscientious consumer, and it doesn’t come from someone trying to sell me something, it came from a link on this blog. Thank you for helping us to help others.

Stacey C - May 3, 2014 - 7:35 pm

How beautiful! My husband and I look forward to bringing our two daughters and son to see our third daughter in Kitale. Can’t wait to schedule a facetime or Skype =)

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