Release 2 Sneak Peek!

Summer is winding down. The kids are headed back to school. And while the end of summer is always a little bit sad, we can’t help but be excited – especially with beautiful changing leaves and apple picking just around the corner!

Secret Fields’ second release celebrates the first breath of autumn with a collection of pieces designed to help transition your little one’s wardrobe with style. From cozy sweaters and jackets to printed dresses and tops, you’ll fall in love with Secret Fields all over again!


Soft knits and stretchy jersey make the women’s collection everything you need for a fall on-the-go.


Amber - August 13, 2014 - 2:56 pm

This is seriously the best season yet! Y’all have outdone yourselfs. I can’t wait for September 1st!!

KaMarlowete - August 13, 2014 - 3:21 pm

My son turned 9 a few days ago, so this summer seems particularly poignant for me. I was so young when I had him and in many ways, we grew up together. Now he’s so strong, clever, and brave and literally half-grown. I know it’s silly, but, (a bit), I felt like it was my last “childish” summer with him. Anyway, sorry for the ramblings about a (still little-ish) boy on the page of elegant, feminine wear. I’m eager to see these beautiful textiles. Thank you for the precious sneak!

Julie - August 13, 2014 - 3:23 pm

Love this release! I can’t wait!

Michelle Gresham - August 13, 2014 - 4:57 pm

So beautiful! My favorite so far is the Hide and Seek top; it looks so adorable with the Lovely Garden leggings. I can’t wait to see what you have in store for us Sept. 1st! =)

Amy Ijames - August 13, 2014 - 7:39 pm

Love the new colors in the new line! Can’t wait to see the new things on Sept 1 !

Mary - August 13, 2014 - 8:49 pm

Love the orange dress with pink and blue!

brandy lafferty - August 13, 2014 - 11:08 pm

Really need to order some more stuff…about what I ordered last time..

Tamara M - August 14, 2014 - 10:39 am

I love this collection!!! It’s beautiful! I had a trunk show recently to try and spread the MJC love in my town and to hopefully make it a little more affordable for myself ;-) my trunk keeper Sonja Sutton was absolutely amazing and became a quick friend. Can’t wait for my next show! You all are amazing!

Becky - August 15, 2014 - 9:10 am

Sam, I love this line so far and I can’t wait to see R2! Thank you for keeping Denise’s vision for beautiful unique clothing.

Model Spotlight on Franny


The models we work with here at Matilda Jane are all beautiful, spirited, unique little girls. It’s easy to see their sparkling personalities shine through in the final photos. Recently, we met a model with such an inspiring story – and an incredible attitude – that we just had to share her story with you.

Franny is a 6-year-old from Cote d’Ivoire in West Africa. She came to the United States because she was in dire need of medical care that wasn’t available in her home country. Rebecca Ghent and her family, from Fort Wayne, IN, hosted Franny when she first arrived.

Franny Singing

When Franny came to the United States, she was 3 years old, weighed only SEVENTEEN pounds, and didn’t speak a word of English. She was quiet and scared but very brave. Her first surgery was in December of 2011. It took 8 hours, a full 6 hours longer than anticipated, but she was released from the hospital two days later. Eleven days after the surgery, the doctors discovered that Franny had contracted post-op meningitis. She was incredibly sick, lost vitals, and was transported from Fort Wayne to the University of Michigan by ambulance during the middle of a heavy snowstorm.

In total, she lost vitals three times and was touch-and-go for the entire trip. But she persevered and was stabilized for surgery. A successful surgery and seven blood transfusions later, she woke up. She told her shocked host mother in very clear English that her name was Franny and that Jesus was in her heart. Franny was diagnosed with multiple neurological disorders, sustained traumatic brain injury and loss, MRSA infection of the cerebral spinal fluid and meningitis. The doctors told her host family that they had little to no neurological expectations for her. She returned to Africa in November 2012 after a full recovery, but her health rapidly declined again.

The organization that brought Franny to the US the first time was unable to bring her back for a second time. So Franny’s American host family, the Ghent’s, founded Ray of Hope Medical Missions to raise the funds needed to get Franny the help she needed. Ray of Hope has grown into a non-profit organization that facilitates and secures medical visas and passports, free transportation, and life-saving care and medical procedures for medically deprived children from underdeveloped nations. Ray of Hope provides select children (14 total since its inception) with all the necessities required to get medical care in the United States. Once healthy, the children return to their families.

Franny came back to the United States for a second time. When she arrived, she was diagnosed with plasmodium falciparum malaria, the least common and most deadly form of malaria – especially dangerous for an already neurologically compromised child. Her prognosis was grim, but once again, she made a full recovery. Franny continues to surprise her host family daily with all of her achievements.


She has a long road ahead of her. The specialists expect for her to have at least 3 additional emergency surgeries before she turns 18. Since Franny’s home country doesn’t have the medical resources necessary to maintain her condition, she is unable to return to Africa. The Ghent’s have become her full-time adoptive family. Franny stays in touch with her “African Momma” via Skype, and hopes that one day when she is older and healthier, she will be able to go back to Africa – even if just to visit.

Despite all of her struggles, Franny has grown into an incredibly happy, kind and energetic young girl. She brought a smile to everyone’s faces at the shoot. From telling stories to leading the crew in a sing-a-long, Franny is one really special little girl.

Click here to read more about Ray of Hope Medical Missions.

StateChick - July 22, 2014 - 2:26 pm

What a beautiful child! God Bless the Ghent family and their ministry! Thanks for sharing. :)

DanaOh - July 22, 2014 - 2:33 pm

Beautiful girl and beautiful story! She must have something very special planned for her on this earth for surviving such horrific medical challenges and beating the odds. I’d love to watch her story unfold over the years. Miracles happen everyday!!! Thank you for sharing the inspiration. xo

Stacie Petta - July 22, 2014 - 2:36 pm

Beautiful story…beautiful girl!

Katie R. - July 22, 2014 - 2:42 pm

Amazing story. She looks like a spunky little fireball. :)

Michelle Gresham - July 22, 2014 - 2:55 pm

She’s beautiful! Good luck to Miss Franny; I will pray for her and her health. God Bless U of M Children’s Hospital; they saved my daughter’s life in 2012. And God Bless the Ghent family as well. They sound like lovely people! And we can’t forget MJC and all the amazing things you do through your company, so God Bless you too!

Heidi Adam - July 22, 2014 - 3:00 pm

Franny’s story is incredible! That little girl has endured more already than most of us will in our full lifetimes and she looks so happy for it all! The Ghent family are her angels on earth! What an inspirational story, thank you for sharing!

Andrea M - July 22, 2014 - 3:02 pm

She is beautiful! Joy just radiates from her <3 it makes my heart sing that through such adversity that she is able to maintain that joy. Much love

Rochelle - July 22, 2014 - 3:04 pm

What an incredible story & little girl! Thank you for sharing.

Holly - July 22, 2014 - 3:06 pm

Wow! What an amazing story, little girl and family! Thank you for sharing her beautiful, happy face.

Katherine Merritt - July 22, 2014 - 3:08 pm

What an inspiring story! This made me mist up. I will be looking up that nonprofit and donating!

Abby - July 22, 2014 - 3:22 pm

Amazing story and an adorable little lady! Praying for her!

Kelly - July 22, 2014 - 3:31 pm

Wow I am just in tears reading this! This is a precious girl and an amazing family ❤️

Brooke - July 22, 2014 - 3:50 pm

What a beautiful strong girl! She is absolutely remarkable!

amy j. - July 22, 2014 - 4:02 pm

wow…bless her heart!!! she is one special little lady! thank you for sharing!

KaMarlowete - July 22, 2014 - 4:08 pm

I love her! (It’s ok to love her, right? Without knowing her? Because I love her!)

Hannah - July 22, 2014 - 4:10 pm

What a sweetheart. I will keep her in my prayers. She sounds like a ray of sunshine :)

Lisa F. - July 22, 2014 - 4:30 pm

Thank you for sharing such an amazing story, thank you to Franny for displaying what it truly means to be small but mighty, and thank you to the Ghent’s for being a shining example of love and positive change.

Val Taylor - July 22, 2014 - 4:35 pm

Beautiful story and little girl. What a blessing that she received the medical attention that she needed. Her story made my day. Thank you so much for sharing.

Sarah - July 22, 2014 - 4:56 pm

What a beautiful girl and such a fighter! Her personality shines through in these photos and she’s a perfect representative of Matilda Jane Clothing!

Amy - July 22, 2014 - 6:09 pm

What a beautiful little girl with an equally beautiful story :)

Jennifer L - July 22, 2014 - 7:27 pm

So inspiring and so thankful for my healthy children. Franny’s story really puts things in perspective. Will definitely be praying for this special little girl.

Becky S - July 22, 2014 - 10:19 pm

She is just precious! Her story is so inspiring. Thank goodness for her host family in America.

Sarah - July 22, 2014 - 10:55 pm

Franny is an inspiration to us all! Thank you for telling her story!

Jessica Merrill - July 22, 2014 - 11:23 pm

Amazing story! What a strong and courageous little girl!!!

annalee - July 22, 2014 - 11:30 pm

WOW, what an incredible story and life! She is such a doll. Thank you for sharing her smile and miracle.

Laurel - July 23, 2014 - 12:19 am

Franny has stolen my heart! What an amazing story.. I truely feel her energy and spunk, thank you MJC for sharing her story.

Stephanie L. - July 23, 2014 - 1:45 am

What an incredibly adorable and brave little Franny! Praying for a full recovery.

Aubry Rambaud - July 23, 2014 - 1:58 am

Love this, thanks for sharing Franny’s story! I’ll keep this sweet girl in my thoughts and prayers!

Joy - July 23, 2014 - 8:59 am

What a beautiful story! Thank You for sharing with us. Franny is such a doll!!

Shari W - July 23, 2014 - 9:15 am

This is just another reason I love MJC and am proud to help spread the love! You all are the best! Thanks for sharing!

Kayla - July 23, 2014 - 9:20 am

Awesome post!!!! Loved Franny then and love her even more now.

April Aguilera - July 23, 2014 - 1:55 pm

I am in tears… what a beautiful little girl… what beauty she brings to the clothing. Thank you for the work you do. Thank you for making girls like mine shine!

Gran - July 23, 2014 - 2:49 pm

I love reading Franny’s story. Her bubbly personality is showing all over the place in the pictures. Perfect MJC model!

VIOLETA - July 23, 2014 - 11:14 pm


Loretta C - July 23, 2014 - 11:33 pm

I don’t know if I am crying tears of joy or sadness, but all I can say this god bless the Ghent Family and their beautiful daughter, Franny! I will definitely be looking for more pictures of this beautiful and spirited gal in this and future MJC releases. Her smile lights up my heart :)

Thank you for sharing this story with us.

Stacey C - July 24, 2014 - 10:13 am

What a beautiful story… what a beautiful smile… what amazing hearts…. God is Good….

Veronica - July 24, 2014 - 11:36 am

When I saw Franny’s pictures for the first time, my face lit up because she sees like a wonderful little girl, just bursting with energy! She looks like the kind of little girl I would like my daughter to be; tenacious, funny, kind, beautiful, brave, and full of life and laughter! Thank you for choosing someone so inspiring to be one of the faces of your new line! I can’t wait to see what is next for sweet Franny!

Mary - July 24, 2014 - 11:27 pm

Incredible story. What love and courage for her mother to let her go so that she could be well and have a chance to live. Thank you for sharing her story and what an adorable model she makes.

Jocelyn - July 25, 2014 - 1:57 pm

Wow! She sure brightens up my day, especially after reading this!! She is absolutely gorgeous, and even more gorgeous in her MJ! Thanks for sharing this story!

To A New Chapter – Secret Fields, Fall 2014


Secret Fields is a collection filled with meaning and beauty. It’s the golden fields where your imagination can run free, and it’s the trinkets you keep – even when you can’t remember why. It’s a celebration of life and love and friendship, and I’m so excited to share it with you.

When Denise was diagnosed with cancer last year, my whole floral, polka dotted, striped world came crashing to a halt. I didn’t just think, “How will I ever design without her?” but also, “How will I possibly go on without her?” I know I wasn’t alone with these fears. Denise is one much-loved woman!

Letters, phone calls, texts and prayers flooded in from her closest family members as well as customers and friends around the world. Denise wasn’t alone in this journey, and neither was I. Thanks to Kayla, Matt K, Lauren, Kiara, Jeff, and so many other wonderful people, I had the support and love I needed to start my very first MJC collection…on my own. (But like I said, never alone.)


I started designing the same way I always do – with color. I walked through the rows of beautiful, seemingly endless bolts of fabric in our Platinum office and cut swatches like a mad man. I tried to embrace Denise’s fabric favorites, both old and new, to evoke her unbelievable style and eye for color. Next, I chose Pantone colors based on these lovely patterns and began designing fabrics.

After months and months of development, Secret Fields was born. From my original conception to when Denise came back to work from treatment in November, I watched this small collection bloom before my very eyes. Where I had envisioned purple, Denise introduced coral. We combined our ditty flowers, plaids, and toiles into a fabulous fabric fanfare! To put it simply…magic was happening. Magic I had been waiting for. The last boost of confidence, surge of energy, and attention to detail that this collection needed. (And the boost of confidence I needed, too.)


Why Secret Fields, you ask? To me, it’s a way of describing the light at the end of a tunnel. The beautiful hidden things that can be found in times of such deep darkness. Like a mason jar filled with fireflies, it glows and makes you feel safe. Like an inner strength you never knew you had.

Gosh, Denise wasn’t alone last year. And neither was I. How lucky are we? Not only to have each other, but to have all of you. To share so much beauty and truth with you every day is a gift beyond measure, but to share Secret Fields with you is like sharing a page from my diary – an ongoing story of growth, change, and love for all things MJC.

Cheers to a new season!


Julie G - July 7, 2014 - 8:39 pm

LOVE IT!! Can’t wait!

Lisa Kelly - July 7, 2014 - 8:55 pm

Truly amazing , inspirational & a blessing to all !

Xoxo Kelly’s

Jen Williams - July 7, 2014 - 8:58 pm

So precious Sam! Proud of you! These little sneaks look beautiful :)

Michelle Gresham - July 7, 2014 - 9:08 pm

Beautifully said, Sam! You MJC girls have sure gone through a lot but always seem to know how turn lemons into lemonade. :D I can’t wait to see your fall collection. June marks a year since I found you guys; I am excited for what the future holds for MJC! <3

Lisa Kelly - July 7, 2014 - 9:12 pm

Blessing inspirational

Candice - July 7, 2014 - 9:13 pm

I love the symbolism of Secret Fields and admire the strength and courage both you and Denise generated in the midst of such upheaval and uncertainty. Just amazing… And…I love the sneaks and I look forward to all the releases! <3

Rochelle - July 7, 2014 - 9:24 pm

So wonderful!! Can’t wait to see it

Stephanie MC - July 7, 2014 - 9:25 pm

The sneaks look gorgeous! I can’t wait to see the entire line.

Kiley - July 7, 2014 - 9:29 pm

Can. Not. Wait. Great story and so inspiring!!! Love love love MJC!!

Missy - July 7, 2014 - 9:37 pm

Beautiful post! Can’t wait to see more!

Nicole S. - July 7, 2014 - 9:38 pm

It wasn’t until I bought my first MJ piece that I really got what it was all about. The texture and color combinations, the buttons, the details. I was awed. One year in and our closet is filled with beautiful clothing. Excited for the new line and everything it stands for.

Ava Castleberry - July 7, 2014 - 9:39 pm

So exciting Sam! Beautifully said and beautifully named! Can’t wait until we see it all next week! :)

Stephanie Casto - July 7, 2014 - 9:42 pm

Never stop believing Sam:) you’ve got this nailed:) love everything:)

Jennifer Shultz - July 7, 2014 - 9:45 pm

What a beautiful post, thanks for opening your heart and letting us hear a bit of your journey :)

Stacie Petta - July 7, 2014 - 10:03 pm

I love it so far! And I loved ready your way of thinking and designing! It’s always fun to learn about behind the scenes!

Kait G - July 7, 2014 - 10:04 pm

Simply amazing! Love your passion, and your eye for design. Thank you so much for sharing, can’t wait to see you and the line in a few weeks at conf. <3

Abby - July 7, 2014 - 10:09 pm

Can’t wait to journey into the secret fields :)

Ramilda V - July 7, 2014 - 10:21 pm

Eeekk!! I can’t wait ♡ the sneak has me wanting more!!

Rya - July 7, 2014 - 10:26 pm

Oh ladies, you’ve outdone yourselves. Please oh please tell me these amazing pieces go bigger than sz 8. Our young girls who are tall really want to wear these styles!!!

Brooke Malko - July 7, 2014 - 10:30 pm

LOVE it! the colors are just stunning! That Sara top with the ruffle and the birds – all those little details are what make MJ so special! Can’t wait to see it all!! Thanks for all the hard work ladies!


Samantha Guenther - July 7, 2014 - 10:32 pm

What a beautiful story behind the inspiration for this line. I love the name it reminds me of a magical secretive place to hide out and just be free. Beautiful name.

Gina - July 7, 2014 - 10:36 pm

Everything looks amazing! Absolutely beautiful! The colours, the prints.. I am so excited!!
You got this

C Ryan - July 7, 2014 - 10:46 pm

Looks lovely!

Maryann E. - July 7, 2014 - 10:51 pm

So excited to see what this new collection holds! Congrats on the beginning of new adventures!!

Monica Skrove - July 7, 2014 - 11:12 pm

Amazing! Can’t wait to see my sweet daughter in your vision. Blessings!

Amy - NC - July 7, 2014 - 11:13 pm

Sam- just wanted to say first off congrats and second well done, can’t wait to see more. I also just stepped into a head design / creative role (in home furnishings) and understand the excitement and trepidation of the first collection of a new chapter. You were put in this position for a reason…girl’s got talent ;) can’t wait to see what the future holds for both you and MJC!

Gem - July 7, 2014 - 11:16 pm

Beautifully said. ❤️ Can’t wait for the new collection! The sneaks have already gotten me and my daughter so excited! :)

Amanda Moore - July 7, 2014 - 11:24 pm

So amazing…it’s been a difficult year for me as well and I had surgery last week to fix it all. At the hospital I had my bright hobo bag and made sure it sat out. The colors and fun fabric lift spirits so much having pretty items gave us something to smile about after surgery. This new line appears to be just as amazing. Can’t wait to spread some colorful cheer to patients in post op once I’m better again. Helped feel like everything was gonna be fine and even if it wasnt it would be pretty.

Melissa P. - July 7, 2014 - 11:25 pm

So cute! Love the color combination!

Laura Shigley - July 7, 2014 - 11:59 pm

Beautifully written! I feel like this whole collection and the meaning behind it will forever be with me because I have had these same feelings. MJC is truly a family <3

Beth Kregar - July 8, 2014 - 12:07 am

Love it so far! Can’t wait to see the rest!! (can I just go ahead and order that top in the last pic?!)

Tiffany - July 8, 2014 - 9:16 am

Just beautiful! I can’t wait for the collection!!

Marcy Schneider Hoffman - July 8, 2014 - 10:22 am

Beautiful words, beautiful collection, beautiful women! Can’t wait to see more!

portia - July 8, 2014 - 11:57 am

CUTE CUTE CUTE!!!!!!!!!! Can’t wait to see it alL!

Amy - July 8, 2014 - 1:10 pm


Jennifer L - July 8, 2014 - 2:16 pm

What a special and personal way to share the strength, hope, and determination so many of you at MJC have endured during difficult circumstances. I love how you described this new collection like a page out of your diary….so inspirational. Thank you!!

Brooklyn - July 8, 2014 - 2:42 pm

These aren’t just clothes, it’s a state of mind…I like that.

Jessica - July 8, 2014 - 2:43 pm

Love, Love!!

Brittnie Shultz - July 8, 2014 - 2:45 pm

How exciting this all must be for you! I can already tell im going to want it all (again). I can’t wait to see the rest. I’m more of a fall person anyways but i have a feeling im going to be in love with this line!! Congrats on this and everything you will bring to MJC in the future!!

Erica Scott - July 8, 2014 - 3:20 pm

Beautiful post, beautiful designing and beautiful photos. Thanks for the new collection! I needed this one today!! Thanks!

Susan Whetstone - July 8, 2014 - 4:59 pm

Sam,the collection is adorable! Mike and I are so proud of you. You’ve come a long way from sitting on our living room floor and sewing up t-shirts on a borrowed sewing machine. You deserve all that you have achieved.

KaMarlowete - July 8, 2014 - 5:29 pm

Dreams, hopes, confidence, and love are like poetry. Not everyone is going to read the same line and feel the same fuzzy; nor are we all going to understand it or achieve it at the same time. Here’s to another year of fireflies, community, hope, and love.

bridgette lott - July 8, 2014 - 9:00 pm

Sam, this is beautiful! :)

Luvmi Webber - July 9, 2014 - 8:20 am

Speechless wfrom this weenkday post;(((…

Stephanie L - July 9, 2014 - 12:53 pm

Love!!! Fall is all about the happy colors and I cannot wait to see more!

Loretta C - July 9, 2014 - 1:47 pm

We are so excited to see this collection, Sam! The sneaks are ALMOST as lovely as you are :)

Angela Jones - July 10, 2014 - 9:20 pm

So beautifully put. You all are amazing at MJC. I agree with you, Denise wasn’t alone and neither are you in your new journey. We support you. I love the vision I have in my head of the new line. You make it sound lovely.

Tamara M - July 11, 2014 - 4:29 pm

How beautiful! I have had many family members face cancer. I can empathize with your feelings. So touching to face this challenge with your friend in mind and then getting to share it with her and complete in together. Absolutely beautiful. Thank you for sharing your heart with us!!

Quincy B - July 11, 2014 - 8:18 pm

Love love love! So beautiful in every way! And I’m talking about you, your blog entry, the sneaks, the entire company and what MJC is all about and of course, Denise! Can’t wait to see it all!

meredith mcdaniel - July 12, 2014 - 9:10 am

what a beautiful, brave, bold post of HOPE! the line looks ah-mazing, but the heart behind it is what makes me heart sing! excited for my little ellis jane’s first order to arrive soon from the summer sale… we are excited to join the MJ family for more reasons than one. thank you for this post!

KaMarlowete - July 12, 2014 - 3:06 pm

The thing is, we all believe in you, we believe you’re destined for great things, because you’re a big, bold personality. Congratulations on the job well done. (And congrats to we who get to partake in it!)

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