One of the most special things about Matilda Jane is the love and care that goes into each and every piece. You can bet each new design we bring you has a story – some make us laugh, some make us cry, they all touch our hearts. The story we have for you today does all of that – and so much more!
Today our Platinum team is uploading a very special release of new pretties – with one dress we just know is going to steal your heart away. The dress, the Brave & Beautiful Bennett Knot Dress, was named after one super special girl.
Little Miss Bennett passed away in October of 2015 from pediatric cancer, but her sparkling and radiant personality made a huge impact on everyone she met – including our friends at the American Childhood Cancer Organization. All proceeds from the dress they helped us design in Bennett’s honor will benefit the non-profit, the oldest and largest grassroots childhood cancer organization in the U.S.
“I was so honored to call Katie Anne, Bennett’s mom, and get to work with her on creating this dress,” Jamie Ennis Bloyd of ACCO explained. “When we were designing the dress we both thought it was so important to go over the top in all things super girly. Chemotherapy causes children to lose their hair and even their beautiful eyelashes – everything that makes a little girl feel like a little girl – so we wanted it to be pink and have ruffles and showcase the color gold, because that’s the color identified with childhood cancer.”
To show off Platinum’s newest pretty, Jamie and one of our Trunk Keepers, Julie DeGraff, planned a photoshoot for three little girls currently receiving treatment, who were joined by a few siblings of children impacted or lost to pediatric cancer. As you can imagine, it was a magical, magical day. There were so many laughs and smiles and twirls!
“This is something Denise, our founder, would have embraced and said yes to without hesitation,” TK Julie explains. “This was what drew me to our company many years ago and one of the many reasons we always say, Matilda Jane is not just clothing. It’s truly not about clothing – it’s about the little girl wearing it. I hope all the little girls who wear this dress want to twirl when they put it on. I hope it makes them feel happy, and strong, and special!”
Us too! You can shop this super special dress later today when the latest Platinum upload goes up on matildajaneplatinum.com this afternoon. Be sure to check out the Marvelous Molly Ellie Dress, too – as it was named after another special little gal who showed marvelous spirit and courage in her fight against cancer.