The best part of childhood is that magical belief that something wonderful is about to happen. And on Monday, October 2, something wonderful will happen – we will release our brand-new collection!
The anticipation is getting to us, and we can’t wait for you to see this little collection of love. But until then, how about a sneak or two into all the goodness October has to offer?
No matter the collection at Matilda Jane, we always start with a feeling, a memory or a moment in time that does nothing but bring a smile not only to our faces but our hearts …
There are so many somethings about the season that make fall fabulous – the crisp mornings, gorgeous golden hues, and of course a little pumpkin spice … and EVERYTHING nice! October reminds us all to take in the little things life has to offer. It’s a time to slow down and savor the moments of joy and discovery and sweet snuggles with the ones we hold close – these are what we treasure. These are the cherished moments that soon become those traditions that we look forward to each year. No matter how big or small they are, they are truly everything.
This is what was in the design team’s hearts as they started to dream up the latest release. “October is that magical month where we transition from fall to true holiday,” Madeline, our VP of Design, shares. “And for us, October’s Make Believe story started as a cozy slumber party.”
Slumber party? Well, why not?! And every MJ gal is in need of the perfect pajamas for the chilly days coming our way. Our sweet new jammies are as comfy and cozy as can be, making them just perfect for memory making – from late night sleepovers with friends to early morning sweetness with grandma and grandpa.
What else will October bring? According to Madeline, lots of beautiful florals, pretty new prints (with many mini works of art designed by in-house artist Maggie), darling MJ details, and a fun, fresh take on the classic fall hues.
“We are always thinking about what our Matilda Jane gal is doing. And we know right now she’s planning family pictures – so we made sure all of our designs coordinate really beautifully together. You’ll see lots of happy hues – from rose pink to a new wintery blue to classic MJ yellow.”
It all sounds so amazing – because it is! From our favorite twirly numbers to a variety of mix-and-match cuteness, we hope not to disappoint. Plus, there will be an irresistible promo that you won’t want to miss and another Jane Exclusive, so hosting a show will definitely be a must.
So much cuteness awaits, be sure to check back October 2 for all the Matilda Jane magic. If you don’t already have a Trunk Keeper, let us know, and we’ll help make something wonderful happen. In the meantime, don’t hesitate to browse our current collection and contact your Trunk Keeper today to schedule your October trunk show.
your MJC Team