Hi everyone! I’m so excited to finally be able to give you a first look at our April Collection – Wish You Were Here! For us, April really kicks off our summer season, which is always one of those releases that’s so fun to design. And for this release, that was especially true as we found our inspiration in this idea of a classic family vacation.
When we started to design, we were all planning our own family vacations, which was perfect. And we drew inspiration from our own childhood memories, too. Lara brought in pictures of this grand hotel in Michigan she used to go to as a girl with her family, and we just all fell in love with the bright, playful colors and the mixed-and-matched vintage prints and all the sweet little details and touches.
Our color palette this time is so fun – really sunny and summery. There’s a really bright yellow we’ve never done before, but it’s so great. It’s just like the sun shining – it just makes you feel happy.
As far as styles, we wanted to give everyone what they needed for every part of vacation. I know when I’m packing my own girls, I like to pack a special dress for dinner, something comfy to run around in during the day, and of course their cutest P.J.’s for those late-night pajama parties with cousins.
There’s so many new pieces we just love so much – including some really exciting styles for tween! My own girls wear our 435 Collection, and I really wanted to give them the trendy styles they want … but in an MJ way of course! They can’t wait to get their hands on this gingham romper we’re doing. It has the most-fun faux peekaboo cutout details – so cute!
Another thing we’re really excited about is baby. As you know Meagan recently had a little baby — and those tiny fingers and toes just melted our hearts. So we thought, why don’t we do little baby? So we are! All our baby styles, including some new layette-type styles, are going to be available in sizes 0-3 months with this release!
That’s not the only surprise either. We have some amazing women’s styles (some brand-new silhouettes, some returning favorites), new home arrivals, and a promo we’re pretty sure you are going to love. I can’t wait for you to see it all.
Wish You Were Here arrives April 3!