Announcing Release Two!

I am so excited to announce the second release of Hello, Lovely! Here in Fort Wayne, we are starting to see the very first signs of spring. Even though there is still snow on the ground, the days are getting just a tiny bit longer, and I can tell that warm days, beautiful sunshine, and flowers in my yard are just around the corner. Until those days fully return to us, I’m happy to capture the spring spirit with my daughters’ wardrobes and mine. We have so many new and exciting items to share with you!


For this release, we are introducing coordinated dressing for all of the ladies in your family. We found the softest lace around and fell in love with the texture. The littlest girl to tween to mom will all find a look just for her in our favorite fabrics of the season. We mixed this lace with a darling daisy print for girls and tweens. The palette is an extension of our sweet pastels, and it begins to infuse some bright touches. This group of dresses must be seen and felt to be believed! So head on over to a trunk show.

We are also introducing new versions of some MJC classics. Two of my absolute favorite items from this release are the Saturday Afternoon Top (a new take on the Pontoon Top) and the Latticework Benny Leggings.


To add to the excitement, we are so thrilled to announce our first collaboration with Juliet Carey of Maya’s Curls. I know many of you are already familiar with Maya’s Curls. We’ve loved their super special looks for hair paired with our styles for years! Well, we couldn’t be happier to announce that for March, Juliet Carey has especially created four pieces just for us! Juliet designed these with love to match our dresses specifically. Besides being incredibly artistic and creative, she is just one of the loveliest women I’ve ever met.

I hope you love the second release of Hello, Lovely! as much as we do!

Stay Warm,
Madeline, Design Director

Amber Robinson - February 28, 2015 - 6:39 pm

Ahh, so excited to see everything!!

Lauren Hand - February 28, 2015 - 6:08 pm

I love these! Beautiful!

Tamara - February 28, 2015 - 6:08 pm

I love it!!!! Can’t wait!!

Loretta C - February 28, 2015 - 6:03 pm

Cannot wait until tomorrow–even though we’re expected to receive another 6″ of snow here in Ohio, I agree that spring is right around the corner!!! The sneaks from R2 are keeping me going 🙂 And, absolutely cannot wait to see the coordinating pretties from Maya’s Curls!

kelly - February 28, 2015 - 6:00 pm

Hurry up tomorrow….I’m ready!!!

Jennifer - February 28, 2015 - 5:36 pm

MJ needs a maternity line ASAP!

Anna - February 28, 2015 - 3:19 pm

Obsessed with the new Benny’s!! Absolutely love all the colors for this line. Perfect for spring :). Thank you for continuing to create beautiful clothing for our sweet baby girls!!

StephMc - February 28, 2015 - 3:07 pm

The colors are perfect for spring! Very excited to see the rest of the release.

Melissa Fischer - February 28, 2015 - 2:49 pm

Sure it’s going to be just as fabulous as the first release!!

Chrystal Patrick - February 28, 2015 - 2:45 pm

so exciting! Loving us some Hello Lovely”!