Hello everyone, Madeline here. It is hard to believe that we are almost into the summer months and summer vacations and camps are right around the corner! I don’t know about you, but the days and weeks seem to fly by as I go from designing to school projects and activities with my girls to keeping everything in order at home (or trying to at least—ha). It really makes you appreciate that down time that you get with your family and cherish it that much more. The quiet time also gets me thinking, and of course my brain always seems to be churning up ideas—“why don’t we do this, why don’t we do that!”.
Inspirations are everywhere, it is so hard to limit myself. And what makes me so in love with the Matilda Jane that Denise created is that there really are no rules. Mixing prints, using fun buttons, creating unexpected new styles—it is truly a designer’s dream!
Since I started a while back, I’ve been itching to do a summer vacation collection. I’ve always loved summer — warm days, beach trips, FREEDOM! We’ve never done a June launch, so in true Matilda Jane spirit I let my creativity flow! I wanted to bring you all the things I love about Matilda Jane. You will see vibrant color, twirly dresses and skirts, and some fun new shapes that I hope will capture the unpredictability that drew me to Matilda Jane. I hope you like it and can’t wait to share it with you!
Unpredictable, unique, creative and a wee bit cheeky…that is what Matilda Jane is all about, right? Well, that is exactly what brought me into this wonderful world of MJ. An artist of any kind would do nothing but dream of having a playground where the sky is the limits and this wonderful business that Denise created years back is just that!
“Create the things you wish existed.”
Madeline, MJC’s Design Director