Friends Forever: A Matilda Jane Collection

“We keep this love in a photograph
We made these memories for ourselves
Where our eyes are never closing
Hearts are never broken
Times forever frozen still”


Have you ever sat in a room full of friends, full of laughter and full of love and still felt alone?

I know what Denise has created is beautiful, rare and still in existence, but how do you move forward knowing that room that is so full of laughter and love was all due to her? I’ve asked myself this more times then I should, maybe because who I am today is 100% due to her influence, and I’m learning about a new version of myself. A version without her.

A part of me laughs every time I hear a comment about me being strong willed and confident. While that is what most see, that was not the girl 8 years ago when I stepped into those doors at the Fairfield Manor. The girl I remember 8 years ago was confused, scared and unsure of the future and my worth to this world. The beautiful thing about true friendship is they see past what you see yourself. Because she never saw me that way, and I began to see myself differently too. I forgot who that girl was until a month ago when a chunk of my heart and who I am was taken from me, from all of us. She wasn’t just a boss, co-worker or friend. She was a mentor, big sister and mom. She was my Hero. She had this amazing ability to bring the right people together, and with her we created our own world. A world full of beauty, wonderful experiences and a WHOLE LOT of LOVE. We changed lives together, how cool is that!

What has made this world shattering experience a little brighter, however, is knowing how much she was loved by all of you and how much you were loved by her. The days after her passing I became obsessed with reading Facebook. Seeing the wonderful things people had to say, the spread the love packages in her memory and the wonderful emails, Facebook messages and cards I received. In my heart those gestures will never go unnoticed and if I have not thanked you already, I thank you now.

I realized in the passing of loved ones we often regret things we didn’t get a chance to say. As Sam and I were reminiscing in Italy on a trip planned by Denise, it dawned on me that that is not a regret I have. I know she loved me and she knew I loved her, and when it comes down to it that is all I need to know. Sure there are more stories and memories that I would like to create, but the special thing about friendship is understanding each other without saying anything at all. Oh, how I wish she could have taken that trip as planned with us, but a part of me wants to believe we were meant to take it regardless. I don’t know what that reason is just yet, but as everyone has reminded me, Denise lives in Sam and I and we can’t let her down. We won’t let her down!!

Matilda Jane has had an amazing ability to create those friendships as well, and like our little world you have also created your own. I hope you all know how amazing Denise thought that was. It was her favorite thing about Art Fair and maybe one of her greatest accomplishments because you women have said it loud and clear, “it is more than just clothes”. Knowing all of this, it became so fitting that this next release be called “Friends Forever”. Each piece is named after a childhood friend or current friend of those at home office. One of Denise’s last brilliant ideas, and such an example of who she was. Stay tuned to watch those stories unfold, such as the Jorie Knot Top, who was named after my best friend.

One of my favorite things about Friends Forever is a cute little number named the Lucia Shabby Top. Sure her fabrics are cute and colors are as bright and cheerful as her namesake, but most importantly she will be creating love, laughter and hope just like Denise would have wanted. The proceeds of this top in the month of August (up to $50,000) will be donated to the Mighty Acorn Foundation. I hope each of you fall in love with her as you did Denise and Matilda Jane. I hope it reminds you to love endlessly, laugh till it hurts and dream your wildest dreams.

 Enjoy this little video that we hope calls to mind your best friend, and thank you for being a part of the amazing family that Matilda Jane Clothing is!




Sarah M - August 6, 2015 - 3:00 pm

Thank you for sharing. Denise touched an infinite number of lives, and it sounds like she was such a blessing to yours.

Emily - August 5, 2015 - 9:44 am

Love you Kayla! This is beautiful!

Ann Dale - August 4, 2015 - 2:12 am

Kayla, so beautifully said!! You know I share your sentiments. It’s so much more than the clothes! Proud to share the legacy.

Coree - August 2, 2015 - 7:54 pm

Thank you Kayla!!!

Jama Smith - August 2, 2015 - 9:14 am

What a beautiful tribute, Kayla! The pictures and words are so touching, and a wonderful look into the passion that goes into the work you do. Although she’s gone, you’re ensuring her spirit goes on.

ann - August 2, 2015 - 6:38 am

Over many years I have been a faithful and dedicated Matilda Jane lover. It has been so sad for what Denise had gone through, I feel like part of the family wearing my clothes and when people ask what is that you are wearing I say Matilda Jane, proudly. Thank you for telling us your story.

Toni - August 2, 2015 - 2:43 am

As my customers wait patiently for the preview day to begin. I encoutage them all to come and read your beautiful blog post. It’s a wonderful reminder of why we all are so in love with our jobs, this company, the beautiful creations and our customers. I love our family of “Friends forever”. ♡ Thank you for sharing your heart. ♡

Amy - August 2, 2015 - 2:42 am

Kayla this was so beautiful to read. I love the special bond you Sam and Denise have. I know you all just can’t believe she’s gone, as it’s hard for even me to realize that, and I have never even met any of you. Excited for friends forever, it looks amazing as Matilda Jane always is.

Cathy - August 2, 2015 - 12:35 am

Kayla, love you girl!

Melissa Scamuffa - August 2, 2015 - 12:18 am

You are such an awesome lady and you have such a beautiful soul. Hugs

Brittney Bell - August 2, 2015 - 12:10 am

Kayla – thank you for sharing such insight to the journey you’ve been traveling. It is so hard to lose someone who has made so many positive changes in the world. As a simple outsider, “fan,” or bystander, it is an honor to see her influence on you. I remember meeting you at Art Fair 2013 and thinking you were one of the coolest people ever. I’m excited to see what is in store for the new fall line. I also hope that your trip with Sam was full of fun moments of adventure and reflection on Denise. You know she is smiling down on both of you!!

Julie - August 1, 2015 - 11:21 pm

All of the posts that you and Sam share are so honest and beautiful. I fall apart all over again with each one. Thank you for sharing!!

Christine Isabella - August 1, 2015 - 10:52 pm


Hayley Lia - August 1, 2015 - 9:39 pm

Thankyou for continuing this beautiful legacy. That video made me smile and tear up at the same time as I pictured my own daughter sharing memories and laughter with sweet friends. It was the very essence of why we love Matilda Jane.

Loretta - August 1, 2015 - 8:25 pm

Thank you for making me laugh and cry at the same time, Kayla! I am so excited about this collection and knowing that the heart of it resides in Denise and all of you! #its more than just clothes

A Kurtz - August 1, 2015 - 7:33 pm

Thank you so much for sharing with us, Kayla!

Brenda Bell - August 1, 2015 - 7:17 pm

Sending tons of hugs Kayla!!