Friends Forever- Fall 2015

Hello! I hope you all have had a wonderful summer so far….I think it is time to talk fall, don’t you? Well, this will be my first fall season as a team member at MJC and I have to tell you I am so excited for you to see some of these beauties. I have known and worn Matilda Jane for many years and the more I wear it and learn about the company, the more I fall in love.

Friends Forever is a collection filled with relationships, memories, and new and exciting possibilities. It’s about the people who leave a little piece of themselves with you, who are there to give you a hug and make you smile when you need it the most, or are always just your partner in crime. It is inspired by the innocence of childhood, the possibility of anything, and the anticipation and excitement for something new, someone new, and the welcoming of unpredictability!

So much has happened over the past year, especially the past few months. Obviously the biggest one, and the one that leaves a huge hole in all our hearts, is Denise’s passing in June. To put it simply, I think Denise was magic! To accomplish so much in such little time, I will never know how she did it all. Whether you knew her for years, met her a couple times like I did, or knew her through her blogs and beautiful clothes, I think we will all agree that she built more than just a clothing company. Matilda Jane is a community, built on relationships to last a lifetime.

Madeline and her team have designed a collection of iconic Matilda Jane styles that have been re-imagined in new colors and prints for a fun, unique take for the fall. You will also discover some new pieces that will complement the current and past collections, whether your gal is a baby, girl, tween, and even for you. When the team spoke with Denise about the collection, her excitement said it all. Of course she had ideas galore (again, magic), but one of the first things she suggested was naming the pieces after our team members and their childhood best friends. Perfection, of course, so you will see things like the Jorie Knot Top and the Bethany Fancy Shasta Dress. This collection, just like the company, is filled with creativity, heart, soul and the importance of building relationships. We are all Matilda Jane!

Friends Forever becomes so much more because we get to share it with you, our amazing customers. I can’t wait to see your girls being themselves in Friends Forever. Your photos really do steal the show and I love that! Besides, happy girls are the prettiest, right? So we hope this collection will make you and your little one (and your not-so-little ones) swoon and become even closer each day. As for fall, I feel like there is so much to tell, so there will definitely be more to come…

Okay….one more for the road. ? How stinkin cute is this!?

Ciao for now,


Amanda - July 15, 2015 - 6:59 pm

CAN’T wait to see this release!! The backpack had me hooked at first sight. <3

Michelle - July 15, 2015 - 4:03 pm


Nina - July 15, 2015 - 10:51 am


Laura - July 15, 2015 - 9:29 am

I want every piece <3

Stephanie - July 15, 2015 - 9:13 am

Oh. My. Word. I want to welcome you and thank you for helping bring back the MJ Look I have grown to love and adore. These sneak pieces have left me drooling for more!
Can not express how fan-freaking-tastic that new knot is and how much I love the name of the line.
Love knowing Denise had a hand in this last endeavor…. I will probably buy the entire line for that reason… but they’re amazing and nostalgic too, that’s a bonus

Jenelle R - July 15, 2015 - 5:11 am

I love the bright pink and blue together. I can’t wait to see the whole collection!

Amanda H - July 15, 2015 - 1:39 am

I love everything I’ve seen so far! Well done!

April - July 15, 2015 - 12:09 am

The one with the apples is just darling! And I love that the classic finn’s for us Momma’s are back too

Jennifer - July 15, 2015 - 12:00 am

Lucia, I love how you shared about Denise’s idea and all the sneaks! Friends Forever, best friend names, love that so much! It’s always so fun! Can’t wait!

Lauren - July 14, 2015 - 11:47 pm

Yay Sneaks!!

Laurabeth Barnett - July 14, 2015 - 10:51 pm

Love this! Such beautiful colors. I can’t wait to see it all!

Portia - July 14, 2015 - 10:25 pm

Can’t wait to see all the pretties!

Melissa - July 14, 2015 - 10:01 pm

Can’t wait!

Jennifer Brown - July 14, 2015 - 9:59 pm

Loving the Lecien Sugar Flower ish Fabric <3

Kelly - July 14, 2015 - 9:59 pm

Can’t wait!!! Eeeek!

Elisha - July 14, 2015 - 9:56 pm

Love the collection name! Excited to see purple my little girl will be soon excited.

Ashley - July 14, 2015 - 9:30 pm

looks awesome, thanks for the sneaks and excited about this collection!

Sarah - July 14, 2015 - 9:27 pm

Love all of these and the meaning behind the names.

Erica Tate - July 14, 2015 - 8:48 pm

Love this!

Christine Isabella - July 14, 2015 - 8:35 pm

perfectly colored transition pieces to ease us into Fall <3

Sarah B - July 14, 2015 - 8:03 pm

Love the bright colors and classic styles!

Maryann - July 14, 2015 - 8:01 pm

Looks amazing!!!

Sarah Linker - July 14, 2015 - 7:55 pm

Thanks for these beautiful sneaks!!! So excited to see the rest of the collection!!

Lindsey Langhans - July 14, 2015 - 7:51 pm

Oh my goodness!! I better start saving now!! I’m in love!! Gorgeous all the way around!!!

Kerri - July 14, 2015 - 7:42 pm

Drool!!! I’m so excited!! Beautiful!

Jennifer Ostrenga - July 14, 2015 - 7:38 pm

So perfectly written! And so thankful for the sweet friendships I’ve made through MJ. Truly so much more than clothes. Can’t wait for these fall beauties!

Jamie Morris - July 14, 2015 - 7:37 pm

Ahhhhh! So stinking cute! I can’t wait 😉

Chrystal Patrick - July 14, 2015 - 7:36 pm

Love what I see!

Stephanie g - July 14, 2015 - 7:35 pm

I love this! Matilda Jane does it again!!!

Angie - July 14, 2015 - 7:34 pm

Every one of these pieces is BEAUTIFUL!! 🙂 <3

Kayla - July 14, 2015 - 7:31 pm

Love it!! So excited

Morgan Turner - July 14, 2015 - 7:31 pm

Wow! What beautiful color combos, we are new to MJ and this is my first time waiting for a release and I’m SO excited to see the sneak peeks!

Melani T - July 14, 2015 - 7:30 pm

I am in love with the new colors and fabrics! Looks like this might be a favorite where we need everything like we did with paint by numbers!!

Florence Taylor - July 14, 2015 - 7:29 pm


Lo - July 14, 2015 - 7:25 pm

The colors are AMAZING. The flutter with apples?! Can’t wait❤️

Kate Edwards - July 14, 2015 - 7:23 pm

LOVE!! The colors are so cute!! Can’t wait to dress my little one in these clothes!!

Tamara M. - July 14, 2015 - 7:21 pm

So awesome!! Beautiful tribute to an amazing woman too. That top left blue and pink outfit I think might just be my favorite of all time so far. Lol! I’m sure everyone says that about a piece from every new line. Haha! But seriously, amazing!!!

Timmi - July 14, 2015 - 7:20 pm

Love it all! So adorable!

Laura Wagener - July 14, 2015 - 7:20 pm

Oh my word! Excited!

Amy H - July 14, 2015 - 7:14 pm

Holy Moly!! Makes my heart skip a beat every time!! I LOVE it all!!!

Kory Fields - July 14, 2015 - 7:14 pm

Beautiful!!! I cannot wait!!

Tara - July 14, 2015 - 7:11 pm

So beautiful!

Jessica H - July 14, 2015 - 7:06 pm

LOVE, LOVE, LOVE!!! ❤ Sooo excited!! And beautifully written!!

Argentina Oler - July 14, 2015 - 7:03 pm

❤️❤️❤️ The colors