September is Childhood Cancer Awareness month and we are so thrilled to collaborate with the American Childhood Cancer Organization for the third year to bring awareness to this inspiring non-profit. At Matilda Jane we put heart and purpose into every single piece we create, so partnering with the American Childhood Cancer Organization is something we hold very near to us. Each day we strive to inspire and empower every little girl wearing our designs, and with the help of the ACCO, we are able to do just that.
We stand united with the ACCO in the fight against childhood cancer, and to honor that, today we are releasing a curated collection of Platinum styles, available for a limited time through September 30. This mission began two years ago with the release of the Beautiful Bennett Knot Dress, designed in memory of a courageous two year old and her fight with cancer. This year, the curated GO GOLD collection is presented to commemorate the international awareness color for childhood cancer. The assortment of gold themed designs, matched to personality and style, will delight all little girls as they are worn in support of ACCO. For each item purchased, proceeds will be donated by Matilda Jane to the ACCO to advance specific research for pediatric cancer treatment.
Even though the photo session was modified this year due to COVID-19, these beautiful children shined ever so brightly. Each photo shoot was private to ensure safety, yet, offered the opportunity for each girl to twirl, dance and sparkle. These little models are amazing and beautifully embody the spirit of this mission in their symbolic dresses and outfits. There are so many brave children who show unmatched courage and strength as they journey through their battle, and our thoughts and prayers go out to every one of them. Be sure to join us at matildajaneplatinum.com through September 30 to shop our special GO GOLD curated collection from Platinum and support the fight against childhood cancer.