Changing the name of Character Counts was not something we planned on doing a month into the Fall season, but it had to happen. And now the name Heart-Soul-Pride has stolen my heart. I think it’s because, to me, these 3 words capture the true importance of Character. Heart because love is all you need, Soul because being yourself is so important, and Pride because to be yourself, you must be proud of who you are.

I want to know what items from Heart-Soul-Pride made your little one love who they are, and be filled with pride because of it. Post a photo on the Matilda Jane Facebook of your gal (or yourself!) beaming with pride in her favorite Heart-Soul-Pride item or outfit. I will choose a few lucky, random winners for an MJC hobo with a few treats tucked inside.

All you need to do is take a quick photo and tell me why it’s your gals favorite. Easy as pie, right?! I look forward to seeing all your pretty girls faces!!



Ps. Notice all the gorgeous photos? These are a few of the PhotoLove entries we’ve received so far. Trust me, this is just a TASTE of the amazing photos we’ve gotten!! Keep ’em coming, Lauren and I are checking the modelsearch@matildajaneclothing.com email DAILY.

angela hulsey - October 19, 2012 - 4:15 pm

i dont have a pic to post my new baby wont be here til feb/march but i look foward to being able to dress her in any and all of your stuff!!!!! this is the best site ever!!!!!

mamaprincess - October 18, 2012 - 8:40 am

Those pics are amazing! I just love the beautiful colors of Heart-soul-pride.

Jenn - October 17, 2012 - 3:43 pm

These little ladies are stunning! Congrats to the photographers that captured these cuties in their beautiful pieces of MJ too! 🙂

Jenn - October 17, 2012 - 3:43 pm

These little ladies are stunning! Congrats to the photographers that captured these beauties in their beautiful pieces of MJ! 🙂

Kylene Sherer - October 17, 2012 - 2:18 pm

Ditto AnnMarie Walker! That’s my blondie at the bottom, so excited! I am in awe of the other beautiful pictures, thanks for including my little stinker pot Matilda Jane!

Joanie - October 15, 2012 - 6:26 pm

Beautiful photos!

Ingrid - October 15, 2012 - 6:22 pm

Gorgeous photos!

Annmarie Walker - October 15, 2012 - 4:02 pm

AUGH!!!!!! So….EXCITED….to see my sweet little Red-headed girlie posted here.. Thanks for the recognition!!


Sandi - October 15, 2012 - 11:28 am

Wow! Those photos are amazing!

Jessica - October 15, 2012 - 11:23 am

You gals are going to have such a hard time with choosing finalists because these are like WHOA!

Betsy King - October 15, 2012 - 10:54 am

These photos are stunning!!!!