Holding my breath

I mean it. I don’t know if I’m choosing not to breathe or if I simply can’t today!

I’m in the middle of editing the new GLT photos Kiara took for the Platinum site and every few minutes I’m on Facebook, I’m on Twitter, and I’m back on Facebook…

Seriously, I can’t stop! I might get in trouble if I don’t get the release of Serendipity out of my mind.

But why would I want it to flee my thoughts? I’ve been waiting for this day for….well, what feels like forever.

And reading your thoughts and comments on it is all I want to do!! The good and the bad.

Of course, all the while telling myself to learn from the bad and to really focus on the good.

At least for today!

And as each of you see Serendipity in all it’s wonderful glory today,

I hope you fall in love.

I really do.

Because these items are not just clothing to us, they are pieces of Denise’s and my heart.

Every. Single. Item.

And I can’t help but think,

We are doing something different than just designing clothes for your little beauties.

We are creating wearable LOVE.

Ha, maybe it’s just me.

Enjoy Serendipity, those of you that can catch your breath!

Love, Sam


yoga_lat_te - February 2, 2012 - 3:11 pm

Oh my gosh, Sam, my daughter and I l-o-v-e you (and Denise, of course, and the rest of you ladies)! Congratulations, and thank you ***so*** much for all your hard work!! Amazingly beautiful clothes, unbelievably cool ladies, all the fantastic charitable work you do …: MJ rocks!!!

Ann West - February 2, 2012 - 7:15 am

Oh how I love MJ !

Can you tell me the brand the boots are the mj girl is wearing with the parfait Finn skirt…they are so cute … The photo is on shop the collection?…

adrianne - February 1, 2012 - 10:22 pm

I agree with everyone. Just beautiful!! But please please please make more items go to size 12. My one and only darling is only 8 and she needs to keep wearing sweet and sassy little girl clothes. I’m not ready for big girl clothes on her and she LOVES her MJ. She was so disappointed when i told her we couldn’t go to Art Fair for her b-day weekend after all b/c there would be nothing in her size. sigh.

MJ fan - February 1, 2012 - 6:10 pm

The line is lovely, and there are pieces I love (the good)

However, I was very disappointed MJC used polyester and rayon for the Momma pieces. I ended up not ordering my 2 favorite dresses (the spearmint & the wrap dress) because they were 100% polyester and 100% rayon.

I love the cotton knits best.

Monika - February 1, 2012 - 5:44 pm

You truly are creating more than clothes. I was so sad to see less available in my G’s size… I feel like it’s time to slowly break-up a wonderful long-term relationship due to circumstances out of my hand. I can’t make her stop growing and I can’t force you to make bigger sizes =(. And of course I ordered some goodies a size too small, in hopes to keep that love alive just a bit longer. I’m not ready for this to end. Boy, do I sound pathetic. HUGS, you did a great job on this line <3!

Kristen Cavin - February 1, 2012 - 5:08 pm

What started 3 seasons ago with a few piece for us has turned into much more. These beautiful, durable pieces make my girl feel pretty. She is such a MJ girl. Spirited, determined and sassy. Thank you, thank you for creating a line that is much more than pretty clothes but something a 1st grade girl takes pride in wearing. Bless YOU! She doesn’t know what I ordered (she was in school) and when I offered to show her online- she said “no, I just love being surprised”….isn’t that Serendipity???

Corey Kidd - February 1, 2012 - 4:25 pm

Sorry, my daughter sent the first part of this comment!!!

Anyway, all I was saying was that I couldn’t wait to see the new clothes and I totally was not disappointed….my daughter and I sat down to look at them and she would say oooohhh and awwwww each time I brought up another picture!!! I’m hosting my first trunk show on Monday and everyone has been texting me all day to tell me that they cannt wait to see these gorgeous pieces in person! CONGRATS!!!!

Corey Kidd - February 1, 2012 - 4:15 pm

OK, I’m not going to lie….I was checking the website at 12:01 am in hopes that the collection would just appear….however, it did not!!! Then, this

Megan B - February 1, 2012 - 2:01 pm

Love it! Officially spent the most I have before at a single party! Your designs are amazing!

My Little Carolina Girl - February 1, 2012 - 1:56 pm

I love the entire collection! Congrats! I couldn’t control myself. I teach kindergarten and I kept going to the computer to see the new items whenever, my kids were out of the room. I just wish that you would have more 10’s and 12’s. My daughter is 6 1/2 and needs 10s and 12s. I can’t imagine the day that she out grows MJC. So, please, please, please add more 10’s and 12’s so my little angel can still get her MJC. She is still little and needs to look like a little girl and not a teenager.

I even bought something for me (a first)!!!! I can’t wait!!!

Thanks so much for all you do 🙂

Amber Vaughn - February 1, 2012 - 1:54 pm

Sam it is all so amazing and breath taking..I love Serendipity!!!!

Ida Norwood - February 1, 2012 - 1:27 pm

Love your heart! Love your clothes! Be confident! Its such a good feeling to know you’ve done your best! Sure there are always distractors, but you know whats in your heart. And whats in your heart is beautiful! Thanks for giving us a little joy today!

rhonda hendrix - February 1, 2012 - 1:11 pm

Love this collection, the best by far. I hope you all have plenty of each piece.

rhonda - February 1, 2012 - 1:10 pm

Love this collection. It is the best by far. I hope you all have plenty of each piece.

Diana - February 1, 2012 - 1:03 pm

Yes! Focus on the good, don’t dwell on the bad (because there is none!). I can’t express how much I love Serendipity! I’ve been saving for this day; my wallet is lighter, but it’s SO worth it. I don’t have children of my own (fingers crossed for a little girl!…or a boy, now that I hear there will be a boy’s line!), so I focus on the women’s line and just can’t get enough of it. Every time I wear something MJC, I get compliments- such a great feeling! Thank you for your creativity; I love wearing things that are unique, things that not everyone has. MJC definitely rocks!

Courtney Puhl - February 1, 2012 - 12:52 pm

Sam…I just love it! The only thing I don’t love is having to narrow down my order so I can remain married :). You did an amazing job!

nia - February 1, 2012 - 12:46 pm

As a customer of MJC for over five years, it never ceases to amaze me of the sweetness that is transformed into each and every launch. This season is no exception……however, I do have one gripe. Please make more items in tween sizes. My daughters have grown up with this line, and so many pieces I was unable to purchase because the sizing ended at size 8. Trust me….I echo many other customers, 9 and 10 year olds still want to dress like a little girl-b/c they are still little girls themselves!

Kristi Elston - February 1, 2012 - 12:28 pm

I must say… I was more in love in person that I thought I was gonig to be 🙂 I’m glad I was finally able to get to a show in person. Living in Alaska = everything is more difficult (but Alaska redeems itself in other ways… I promise)

Monica Tyler - February 1, 2012 - 12:26 pm

Everything is just gorgeous. I have been saving and waiting for today! Though I am not sure I saved enough, I want it all for my little girl. Great job!

Jenn in GA - February 1, 2012 - 12:22 pm

Im glad today is here so i can stop holding my breath!! Sheesh-the fits Ive had waiting on this stuff!! 🙂 Love everything!!!! Only thing I hate is that strawberry lemonade ruffles are Jane only!!! :(. Guess I need to get some gals together….

Emily Austin - February 1, 2012 - 12:19 pm

You can see the love put into these clothes.
My favorite line, so far. I am looking forward
to more pink and white released in the next set.
I adore the Shabby top and Swiss Miss Paneled Knot Dress in this
release. I am so excited to share it with my friends at my show tonight!
Thank you for doing what you love…it shows.

Sandi GENTRY - February 1, 2012 - 12:15 pm

Yes, Wearable love! It is the perfect description! It all looks so fantastic. Take in a deep breathe! You did it! I’ve placed my order with my trunk keeper. Can’t wait to get it!

Jessica - February 1, 2012 - 12:06 pm

I’ve been buying MJC since the Homegrown line and this is my favorite collection of all time!! GORGEOUS in every way. One word for Serendipity: SWOON!

daydreambelieverneverhomecomingqueen - February 1, 2012 - 12:01 pm

alllll so lovely. i just can’t afford all that i wish i could. i’m so worried about sell outs as i wait (im)patiently for my tk to respond. (ha!) my favorite element of the line is the dotted swiss fabric. ultimate in femininity! it truly takes my breath away. i’m trying to narrow to one thing for my daughter and one for me. congratulations on a lovely lovely premier. you did good, kid:-) real good.

Leigh A. - February 1, 2012 - 11:57 am

It’s definitely wearable love! I just went to my first trunk show and met some great ladies who appreciate it the same way I do!

Jamey - February 1, 2012 - 11:51 am

You knocked it out of the park!! Honestly I wasn’t sure what to expect, based on some of the sneak peeks, but WOW – I love it aLL!!!! 🙂

emily - February 1, 2012 - 11:31 am

I just wish it was easier to get! Btw, how do you pick your models?

It's me, Betsy! - February 1, 2012 - 11:21 am

I just love it allllllllllllll! Double swoon! Yay!

Amanda Altizer - February 1, 2012 - 11:19 am

I have only seen the pictures. Haven’t been able to put my hands on the sweet pretties. I AM so excited to be having my show next week. I already placed an order with my TK this AM. You all did a GREAT job as always. Be proud of yourself. You will have lots of happy customers. Love the colors. Congrats and looking forward to seeing the boys line.

Tracy and Abigail D - February 1, 2012 - 11:19 am

I love everything about this line!! I really like the Hotling, but I think this may take the cake!!!!!

Janis Wyllie - February 1, 2012 - 11:17 am

Love Love all of the new stuff!!! I can’t pick a favorite, it is all so stinkin cute!! Take a deep breath and give yourself a pat on the back!

tc - February 1, 2012 - 11:15 am

Sam! Yes! Your clothing is so refreshing and has so much thought and love put into it. It is so clear that you all are so passionate about what you do. It is really frustrating to see negative comments, I can’t help but think that I would take them so personal since you put your heart and soul into Mj. On the positive—the GOOD outweighs the bad-tenfold!

Joy Williams - February 1, 2012 - 11:13 am

Breathe! It has launched successfully! 🙂

Cheryl - February 1, 2012 - 11:11 am

I, for one, LOVE it. I wish there was more for me, the mommy but I think I’ll spend enough on my little one to make up for that! Thank you for wonderful clothing!!

Charlotte - February 1, 2012 - 11:10 am

Absolutely gorgeous, Sam! You guys once again exceeded all expectation and soared way above and beyond. You definately created wearable LOVE!!

Courtney voss - February 1, 2012 - 11:08 am

It is all gorgeous! I would be buying it all up like the rest of mjc land, but I spent all my extra $’s on platinum. At least my Aimee in a 8, and nadine’s in a 6 will be here any minute to deflect my coveting 😉

Alicia Derrough - February 1, 2012 - 11:06 am

Definitely focus on the good.. you certainly can’t (and shouldn’t have to) please everyone! There will always be someone out there that is willing and able to criticize your hard work.. but what matters it that there are a lot of people out there that love your clothes because they are beautiful.. not because the models are wearing a lot (or a little makeup).. people like, and don’t like things all the time – take pride in the fact that there were thousands of people that were just WAITING for you to push that button this morning to share the beautiful goodies with us – and that people sit at their computers and refresh on the Platinum site DAILY in anticipation for what you’re cooking up next!

Jamie Hicks - February 1, 2012 - 11:06 am

eheh I have seen you all over today Sam! You know I am in love, just wait man, my order will be coming as soon as certain gov. agencies allow me to have some $ ahahaha

beautifulclothing - February 1, 2012 - 11:05 am

Sam, it is all so beautiful. I just wish that I was able to buy it all! We can not afford much. Yes, relax it is a hit for sure.

Tanya Gregg - February 1, 2012 - 11:05 am

I love the collection! It is my favorite in quite awhile. I don’t like the makeup on the models though… my daughter said it was scary. Maybe just a little too grown up?

Hope Boyce - February 1, 2012 - 11:05 am

Awwww … sweet, sweet post! You can breathe … you guys did good … really, really good! If there is a picture of LOVE … it’s these darling girls wearing Serendipity! And you also used “Ha!” It’s my new favorite word because you can use it for every emotion or explanation! I used it with my husband and he said, “Ha? What’s that mean?” I replied, “Just that. Ha!”

Courtney C - February 1, 2012 - 11:04 am

It is all absolutely beautiful! The more I look, the more I know I cannot live without…and that is just about everything! You have nothing to worry about, and no reason to hold your breath…except, that just shows MJC and this line truly are your passion…straight from the heart. I hope you have a wonderful day, and enjoy every sweet breath of success 🙂

Emily - February 1, 2012 - 11:04 am

Your clothing is adorable. I can’t wait until my little girl is older and can wear it. 🙂

Brandi Samm - February 1, 2012 - 11:04 am

Still working on my wish list!!!

Natalie - February 1, 2012 - 11:03 am

I LOVE you guys! And the beautiful clothes you create. Yes, I have fallen in love, time and time again. Still haven’t caught my breath yet though 😉

Bridget Hansen - February 1, 2012 - 11:03 am

I just want to tell you that I love it all! I think there is stuff for every age and that is what I love! There are always going to be the ones that hate it but just remember it’s not everyone. Have a great day and just breath:-)

Chapel Kershaw - February 1, 2012 - 10:59 am

Wonderful Job!!! & Focus on the good comments!!!!

Kylie L - February 1, 2012 - 10:57 am

Enjoy every moment! It will fly and be gone well, “before you can catch your breath!” ENJOY!