Introducing Matilda Jane with Joanna Gaines

It has been many months in the making, and we are so excited to release our December collection with Joanna Gaines tomorrow! Filled with all kinds of special touches, these beautiful pieces are truly unique and are a look into life on the farm, the Magnolia Market and some of Joanna’s favorite things to do with her sweet girls.

From the prints and colors to the designs, nothing was held back during this sweet collaboration…… (and when we say sweet we also mean AMAZING cupcakes from the Silos Baking Co.! One of each, please….?) The last several months, our team has taken several trips down to Waco to meet with Joanna and her team on the all the design details, planning and bringing the collection to life with photo shoots. As many of you know, Joanna and her girls have known and worn MJ pieces throughout the years, and what started as mutual admiration has grown into a collaboration that we couldn’t be more honored and excited about to share with you.

We’re always experimenting to bring you new and reinvented pieces, and this collection is no different. Original MJC prints are mixed throughout our baby, girls, tween and women’s pieces that will be sure to please and sweeten up any adventure or activity. Now, a Joanna Gaines collection wouldn’t be complete with a little something to add to the home, don’t you think? Adorned with our one-of-a-kind prints, our apron, tea set, tent and bedding will truly add that something special to each room in your home.

What a fairytale season this has been for us. I guess you could say this just might be the perfect final chapter to our little MJC season of Once upon a time… We had so much fun partnering with Joanna, and we hope these pieces will help you set a little time aside for a little cooking, bedtime stories, adventures and more with the ones you love. Join us tomorrow as we preview the last chapter of this enchanted season and live our happily ever after.
Ciao for now,

Wendy Koontz - September 15, 2017 - 4:18 pm

Love them all‼️

Beth h - December 1, 2016 - 9:02 pm

Anyone know if the dresses her girls had on in very beiginning of recent episode are Matilda Jane they were a gray maxi dress with ruffle sleeve !?!?!?

jb - December 1, 2016 - 12:34 am

I’ll take a look!

MJC - November 29, 2016 - 4:04 pm

Brandi, thank you so much for your interest! Feel free to visit us at to learn more and find an application about becoming a Trunk Keeper or to find a Trunk Keeper today. ~ Lucia

Susan B - November 29, 2016 - 3:37 pm

I can’t even imagine the creativity that flowed from this collaboration.

Brandi Everton - November 29, 2016 - 3:06 pm

Would love to be invited to a trunk sell!

Kristin Z - November 29, 2016 - 1:02 pm

What are the chances that I can convince my husband that I need to redo our girls’ bedroom just so that we can use these comforters?! The color palette is INCREDIBLE. You’ve outdone yourselves, ladies and gents!! Can’t wait to see the rest! xoxo

Melanie - November 29, 2016 - 1:01 pm

The sneaks have been amazing, I can’t wait for tomorrow!!