It’s a Wonderful Parade


We’re so excited for a new year, full of new opportunities and the chance to make new memories—together.  We speak for the entire Matilda Jane Clothing family when we say, “Onward!”

It’s the heart of winter now—especially since we’re writing from the wintry wonderlands of northern Michigan and Fort Wayne, IN.  But today, we squint our eyes and we see colorful flowers and a bright blue sky!

Because today, we get to talk about SPRING.

 Spring, and all it brings!  Butterflies, vacations, and a calendar full with wonderful to-dos.  And of course, a new collection from Matilda Jane Clothing.

And that collection is called It’s a Wonderful Parade.

a wonderful parade 2

Designing this collection was an experience like no other.  We sought to capture the special kind of joy, wonder and friendship one finds in a full-swing celebration.  We wanted to bring our own rose-tinted memories to life.

And today, as we flip through our rack of perfected samples and look through the proofs from our recent photo and video shoots, we can feel the entire collection dance off the screen.  We see imagination and exhilaration.  We hear laughter and, off in the distance, a marching band.  Every photo says, “Today is the day!”—and smiles beam across our faces.

Mark your calendars for February 1, 2014—just a little under a month away.  The first release is Parade Day!

a wonderful parade 1

Let’s make memories.

Happiest new year,

Denise, Sam, and the Matilda Jane Clothing family

Lovesmatildajane - January 8, 2014 - 6:03 pm

So excited for my first spring release!)

Mama Hope - January 8, 2014 - 5:01 pm

I love a parade,the tramping of feet,
I love every beat I hear of a drum.
I love a parade, when I hear a band
I just want to stand and cheer as they come.
That rat-a tat-tat, the blare of a horn.
That rat-a tat-tat, a bright uniform;
The sight of a drill will give me a thrill,
I thrill at the skill of everything military.
I love a parade, a handful of vets,
A line of cadets or any brigade,
For I love a parade.

A MJC Parade – bring it on!!

karli - January 8, 2014 - 3:25 pm

eek!! Always simething to look forward to… can’t wait!

Candice Dancer - January 8, 2014 - 2:38 pm

Oooh, love the colors! Can’t wait! 🙂

Carli - January 8, 2014 - 2:09 pm

Love this!

Janelle - January 8, 2014 - 1:43 pm

My three littles can’t wait <3

Jessica - January 8, 2014 - 12:50 pm

I’m so excited for this collection! Love the colors and all the sneaks! :)))

susan - January 8, 2014 - 12:45 pm

the colors are all the sneaks so far. More please!!

Stephanie - January 8, 2014 - 12:31 pm

Love, love, love! Can’t wait for 2/1!

christy - January 8, 2014 - 12:11 pm

I am SO excited. The colors look amazing and with these negative temps in my area it is refreshing that this is just around the corner

Erica S - January 8, 2014 - 11:43 am

My daughter is going to love it. She was just asking for a pink Tilda Jane! Looks like she got her wish!

Kea - January 8, 2014 - 11:39 am

Oh my gosh!! This looks so Awesome.. I can’t wait!!

Nicole - January 8, 2014 - 11:05 am

I love everything about this! WOW its amazing!

Ann - January 8, 2014 - 10:58 am

It looks amazing! I am so excited for those color combinations! Reminds me of Hotline!

Cheri - January 8, 2014 - 10:42 am

Looks lovely, as always Denise and Sam! I have one excited girl at my house!!

Michelle Gresham - January 8, 2014 - 10:36 am

Love the name! So vibrant and fun! Can’t wait! Please keep the sneaks coming! 😀

Lauren - January 8, 2014 - 10:29 am

Oh my word!! I’m so excited! Not sure if it’s because I may get to become a part of this wonderful little realm or if it’s just seeing the smiles on my girls when they get their new pieces!?

Abby - January 8, 2014 - 10:11 am

So excited! I can’t wait for Feb1