And it’s Wednesday. And it’s the middle of April. How the heck does that happen. My life has been such a blur I’m not sure even what to focus on lately. Luckily Anne pulled me out of the house bright and early this morning for a nice long walk. I love my friends. I am so lucky to have so many great girls in my life. I’m a sucky friend. The friend that can’t say yes or no till the last minute, the friend that puts something on the calender months prior and then cancels the day of..yup, that’s me. And luckily my friends just know that about me and roll with it. Love those girls. Someday, I’ll find a great way to thank them all.

Sam and I have been working like crazy to get Spring 14 in full swing. Pretty much like my friend situation, that too get’s side tracked way too often. Kayla has been a rock star at keeping us in line and on track.This week was going to be the week we got at least got Collection One done. Not so much. We had a full day meeting scheduled yesterday with some consultants. Truth, I was not super stoked about it. So much has been going on at Matilda Jane ever since we moved into the new building. All good but just so much it is hard to stay focused and in the loop at the same time. Anyways, I really wanted to stay home and just design  but grabbed a few diet cokes and an iced coffee and walked in with an open mind. So glad I did. They were awesome and asked such great questions. I can hardly wait to dive in with them and start working.

I’m gonna be honest, Matilda Jane is hard. I’ve got the easy job when it comes to designing. There are so many variables that go into everything. I love nothing more than sitting at a table with season experts and just soaking in all their experiences. Sometimes I feel like I am drowning, so many times. I only know what I know. And we built Matilda Jane on trial and error. I had no clue how to make a pattern, how to source it out or even better what the content and weight of fabric should be. And that is just 1/100th of it. There’s shipping, duties, inspections, laws, billing, tech sheets, testing and 20 million other things. I didn’t know any of it. None. I just googled and learned what I could. No one ever just took me under their wing and handed me this knowledge. I have made so many mistakes. But so many great mistakes that taught me. They taught me the right way and the wrong way. I’m still learning.

I could go on and on about all the silly things. I remember being in Alabama when we took Joe to therapy and Lynette called me in a panic. I was in a bakery and Joe was picking out a cookie, and she was so stressed cuz we were doing a free bag promo and all the bags were gone. We had made like 500 of them.  This was a couple of years ago. I remember the stress perfectly. I hate to let you guys down, I hate to disappoint. I remember being at a hockey game and reading on FB how someone thought the mug give away was so cheesy and cheap. I was bummed. I thought it was cute and then I thought, it was free after all?  Sam has one on her desk she uses almost everyday.  I’m not even sure where I am going with this besides, I love you guys. I love everything you have taught me in the past years. I have grown so much and in so many ways. Sometimes it is really hard hearing negative things. I mean who wants to be told something they created is ugly?  But it is those thing, the negative things that have taught me the most. It is good. I mean if we were patted on the back all the time, what would we learn? That we did a good job?  I love that you have helped me become who I am, that you have stood by my side and supported so many things that I believe in. And right now, I am beyond over the moon that you have helped so much with the kids in Kitale. Right now, all I can think of is that in one week Kiara, Jenni, Denise W, and Jami will be meeting close to 100 girls who’s live will be changed because of you. Because of all you have taught me and all the growth you have helped me achieve. Thank you.

This blog totally took a different spin. I wanted to tell you all about the folks I met yesterday and how excited I am that they are going to help break down all the components of Matilda Jane so we can see what and where we need to learn, grown and focus on, So excited about this. I would have never in a million years called a consulting firm. I would have been way too nervous and intimidated. So a huge thanks to Jeff for loving MJC as we all do and stepping in to help us!

Lil - April 24, 2013 - 2:20 am

I see a few of us oldies posting and excited about this blanket. I can’t wait to get it. I hope there is away to get more b.c people with more than one girl weren’t able to get 2 at once. I got one for my dd. 🙂 we are good. Just worried about the rest of the word!

Natalie - April 18, 2013 - 7:29 pm

I just love you Denise. I really do.

clearance caps - April 18, 2013 - 6:55 pm

You are my inspiration , I possess few web logs and often run out from to post .

clearance caps - April 18, 2013 - 6:46 pm

I like what you guys are up too. Such smart work and reporting! Keep up the excellent works guys I’ve incorporated you guys to my blogroll. I think it’ll improve the value of my website :).

Amy McKay - April 17, 2013 - 10:00 pm

Love your clothing!!! There are so many ideas and opinions out there, but only one Denise/MJC:) Remember that those who criticize have probably never been in leadership or a position of influence. We all know they wouldnt critcise then huh?;) Keepdoing what you do bc you love it, not just bc ppl may or may not love what you do! Youve got this!!!!

Ida - April 17, 2013 - 8:28 pm

Denise I love when you share with us. I own a small company and am not nearly as successful as MJ. But I can so relate with all the growing pains you share. It is so scary sometimes, and we are all learning as we go. But your truthfulness and vulnerability encourages me so much. Its okay that we don’t know everything, we do the best we can, learn from our mistakes, and pray for the strength to go on. You do grow so much! And it takes courage to let things grow you. Thanks for being so real!

Tiffany - April 17, 2013 - 3:13 pm

I am soooo excited about this blanket, it has been non stop on my brain since the moment I saw it. We ALL snuggle our MJC (weather we admit it or not) so what better way than to snuggle an MJC BLANKET! I cannot wait to get mine, and yes its MINE! <3

Julie - April 17, 2013 - 2:59 pm

I do appreciate what each of you goes through on a daily basis to continue building and growing this company while still having the bandwidth to focus on customer service… I have been through those growing pains personally with my own company and they are the challenges that have helped us grow as individuals within a business that is rapidly expanding. What I would really like to see and hear on a blog is what measures you are taking to correct the mistakes of Good Hart so that we as faithful consumers can trust that changes are indeed in the works, and that we CAN expect better from future collections- the quality we used to be able to depend on- beginning with the fall line.

Hope Boyce - April 17, 2013 - 2:37 pm

Whew! That wore me out! Bless you and yours! The blanket is presh – can’t wait to have mine – I guess Lane (the lil sis) will beat her sisters out to use it when they are at my house – maybe they will take turns!! Are you talking about the You & Me Mug? I travel for work and not having my fave mug for my morning coffee is the pits – it’s just not the same. I have 6 and haven’t broken one yet … I’m hoping that stash lasts forever!

Betsy - April 17, 2013 - 2:10 pm

I love your transparency! It is so eye opening to hear how everything feels and goes from your perspective. You make beautiful things….always

Alison - April 17, 2013 - 1:34 pm

I am absolutely in love with MJC! I discovered you all after seeing some MJC listed on Ebay. I thought to myself, “I need to check this out.” So I got on your website and decided to “locate a trunk keeper in my area.” Denee’ Kochersperger’s name came up. So I emailed her. She was(and still is)very very pleasant and very helpful and super nice.
I was hooked after just seeing the pictures on your website. I took my five year old daughter with me to our first MJ trunk show. I was hooked doubled over hooked. I purchased my first MJ piece of clothing, the Firefly Knot Dress. Oh my goodness my daughter and I both could hardly handle ourselves. 🙂 Ok so that was just last Fall, let’s just say I have also discovered Platinum. 🙂 Oh man that Platinum. I LOVE it!
I will say it makes me sad to read all the comments people make on FB about how they are done with MJ and they are so upset about their clothes. I have bought tons of different brands for my two daughters and I will have to say that NONE of them brings a bigger smile to their faces than when they wear MJC. It shines bright their little girl cuteness and brings a smile to my face too. So thank you MJC for all you do. And there will always be critics unfortunately. Those critics will only make you stronger. So… how about some Platinum? 🙂

Rachel - April 17, 2013 - 12:33 pm

Well…Matilda Jane has grown quickly but you and your girls have done a great job handling it and growing it. I LOVED the mug- still use it regularly, it sits with my Anthro mugs and I love it. I somehow missed the bag promo but I remember it…and the blanket. It’s lovely and looks so soft. I could imagine my Kyles curling up in it. You can’t please everyone so do what you love- it’s worked so far!- and be yourself and everything will fall into place. I have been shopping MJC for 4 or 5 years now and I LOVE your company and what it stands for and more important my little girl loves your company and what it stands for. Thank you for being so different from the “J” word. (Justice)

Shari - April 17, 2013 - 12:31 pm

Hope there are enough for everyone!!! So cute.

Brandi Parker - April 17, 2013 - 12:26 pm

You will never please everyone. Learning as you go is all you can do. I assure you the good that mjc does far out weighs the mistakes you think you’ve made.

On another note. I am sitting here waiting to pick savannah up from school and I have seen 3 different preschool classes go by and each one had a little girl in mj. It makes me smile because I am so happy to be a part of the mj family.

Love you guys!!

Teresa James - April 17, 2013 - 12:17 pm

Love,Love this blanket!Love all that you girls do.I bet if you sat and read all the comments made about MJC.You would come up with more positive than negative.:)

E. Darling - April 17, 2013 - 12:16 pm

Great blog! So excited for the future of MJC! One word on consultants, we LOVE helping others grow and succeed!!!

Renee - April 17, 2013 - 12:12 pm

I have been been your friend for 35 years sweet girl and I can tell you this… you are not a sucky friend! XO

Suni - April 17, 2013 - 11:56 am

You are very brave and inspiring. Know that many of us think this of you.

Lynne H. - April 17, 2013 - 11:53 am

I have the mug and I use it EVERY day! 🙂

Gina - April 17, 2013 - 11:50 am

Every company has its ups and downs, but no company listens like MJ! I will continue to buy your adorable and beautiful clothing and thank you greatly for it. No other company has an owner who stays in contact with their loyal customers. We all know you by first name! That’s a big deal 🙂 you comment on the photos we send to face book, and by doing those that makes us feel great! The owner of Matilda jane said my dd looks cute, omg!!! I couldn’t imagin how stressful your job is, yet you still take time for all of us 🙂 no matter where we go or what we do, we will always have critics xo

Joy Williams - April 17, 2013 - 11:48 am

Your amazing company has grown so much, so fast. I know that you must be proud of what it has become, not just on the selling side, but how many amazing opportunities that you have helped others. You have showed that you have a good heart! I have several of the promotion pieces that I use often. My MJC mug is the best hot chocolate mug ever! I used my bag until it literally fell apart at Mardi Gras this year. My ever so excited kids stuffed too many items in it! I love the towels, pens, water bottles, etc. I can’t wait to get the beautiful blanket. I think it is awesome that you do so much and you started in your home! MJC and you still rock in my book! 🙂

Dee G - April 17, 2013 - 11:45 am

I absolutely LOVE the blanket, I cannot wait to get one for my daughters first birthday!

Stacie Petta - April 17, 2013 - 11:42 am

I can’t imagine having your job! I can’t imagine the stress you feel on a daily basis! You’re doing a great job and just know that someone somewhere will be unhappy at some point!

I love the new blanket! I hope this is a sign that you are dabbling into bedding! About what size is the blanket?

Brenda R - April 17, 2013 - 11:37 am

Thank you for all you do Matilda Jane Clothing! I’m sure it’s not easy to hear some of the negative things but we all keep coming back so y’all are definitely doing something right! 🙂 I’m so excited for this blanket! My daughter will be ecstatic!

A - April 17, 2013 - 11:36 am

Remember, at the end of the day (if it ever does end), there is only one of you. So take care of you, ok?

Susie - April 17, 2013 - 11:34 am

Oh this is the sweetest blanket!!!!