The first release of Hello, Lovely! is tomorrow, and we couldn’t be more excited. We know that you’ll fall in love with the soft colors, beautiful patterns, and fresh designs just like we have. To introduce the collection, here are a few words from Denise DeMarchis, MJ’s founder, on her inspiration for Hello, Lovely!
When I was 15, I went to San Francisco to meet one of my dearest friends. It was the first time I had flown alone and the first time I went to the West Coast. The air force base we stayed at, the hip crowd in Santa Cruz, and all the Volkswagen buses I saw had me at “hello.”
One crystal clear memory sticks out in my head from that trip. It is the vision of my Great Aunt Althea and her husband dancing in a hotel lobby. Funny the things you remember. We made a weekend trip up to Petaluma to visit my aunt. She met us at a grand historical hotel for lunch. We walked in and gasped. We were in awe of the marble floors, the high ceilings, and the clean plastered walls that hung with beautiful art work. But still, it was the sight of my aunt gracefully dancing while holding her dress as her husband swirled her around that remains crystal clear.
When Sam and I sat down to design the Spring 2015 line, I knew I wanted flowing, smooth, beautiful colors, almost like a clear lake on a spring day. Or that hotel lobby. I also knew I wanted this collection to feel as graceful as my Aunt Althea looked that day.
Everyone knows my grandma has always been near and dear to me. She was as elegant as a ballerina. Her was skin was smooth as glass. And so was her sister, my great aunt Althea. Without trying, I always end up having a design reminiscent of my grandparents and my memories with them. Always. I guess it shows what I’ve always known; they’re a huge part of who I am.
In the Hello, Lovely! collection, it is definitely the swans that symbolize the ones I love. The graceful yet strong silhouette of the swan; it is my grandma and her sister who will sweep you away at first sight or perhaps on the ballroom floor. And it is the fabric in the Beautiful Swan Knot dress that I hope will sweep you off your feet and have your little one dancing across the living room floor.