Model Citizen

The very best thing about Matilda Jane has got to be all of YOU. Our MJC gals not only bring our whimsical designs to life, you inspire us each and every day. Your smiles, your spirits, your twirls – it’s not only muse-worthy; it’s magical.

The magic of the MJC gal is absolutely what we hope to capture each and every photoshoot we do. We get asked – a lot! – how we pick our models. The truth is, it’s never quite the same. While we work with a number of agencies we love, it’s also important for us to find models who represent the diverse beauty in all of you. We have been a longtime partner with Changing the Face of Beauty, and we’re always looking for girls who are spirited and confident and true to themselves. That’s how we define the MJC gal!

This Fall, we got to meet one such special lady: 11-year-old Ava. This seventh-grader from London Ontario, Canada, made an instant impression the moment we met her. We didn’t just notice her mega-watt smile, but her poise and personality. After meeting her just once, we knew, this girl was going to be doing big things, and she’s starting now …

“Everyone needs to see that not everyone looks the same or has to be a certain way,” explains Ava, who was diagnosed with vitiligo (a skin condition resulting in pigment loss) at age 4. “I have vitiligo on 50 percent of my body, I look different, and that’s OK.”

Ava graced a number of our most favorite shots from our August and September photoshoots. She modeled our 435 by Matilda Jane tween collection just perfectly, and has caught the attention of almost everyone who has seen her pictures. One person in particular was our very own VP of Design Madeline, who was diagnosed with vitiligo when she was 9 years old.

“When I first saw Ava’s images – I thought she was absolutely adorable,” Madeline says. “She had this spunk, this spirit, that was so beautiful – that’s what I noticed first. Then looking closer, I saw that wasn’t just freckles on her skin. I am, of course, so proud to work for a company that would use a model with this condition, and I hope it lets little girls growing up with vitiligo today see that they aren’t alone.”

Ava didn’t just make an impact on Matilda Jane – but in her community as well. Check out this blog article she did with Living Dappled. And she’s not done yet. Just after shooting with us, Ava was signed with a Toronto model agency! What’s Ava looking forward to most with her blossoming model career? Impacting others, of course.

“I hope if there’s another little girl with vitiligo just like me that she can see I don’t hide because of my skin,” Ava explains, “I hope she would feel just as confident as I do!”

We do too, Ava. You are an amazing girl for sure!!

MJC - May 6, 2019 - 2:49 pm

Hi Samantha! Our models are typically chosen from agencies in the areas that our photoshoots are located in. If you’d like, you can send a picture and the area you are from to and we can pass it on to our Art Directors who have the tough job of choosing which models to feature. If they are ever in your area, they could potentially reach out!
Have a wonderful day! ~Kate

Samantha PAyne - April 29, 2019 - 11:53 am

How do I get my little girl to be a Matilda Jane Clothing model

MJC - November 5, 2018 - 2:56 pm

Hello Matthew! We typically choose models from modeling agencies in the areas that our photoshoots are located in. If you would like to send us a picture of her and the area you are from, I can pass it on to our Art Directors and they could potentially reach out if they are ever in your area! ~Kate

Matthew - November 3, 2018 - 1:30 pm

How can my daughters possible be a matilda Jane model

Julie Brown - October 3, 2018 - 12:38 pm

So proud of my daughter Ava!! Thank you Matilda Jane ❤️

MJC - October 1, 2018 - 3:21 pm

Hello Rachel! We typically choose our models from agencies in the areas that our photoshoots are located in. If you’d like to send in a picture and the area you are from, I can forward it on to our Art Directors who could potentially contact you if they are ever in your area! ~Kate

Rachel Dyer - October 1, 2018 - 10:25 am

When/how often do you do model casting calls? I believe my daughter would be a perfect fit for an MJ baby.

MJC - September 18, 2018 - 11:00 am

Hello Jacqueline! Thank you for your interest! We are committed to featuring girls of all abilities at any age! Follow the Facebook page “Changing the Face of Beauty” to be kept in the loop of any modeling opportunities! That’s where we’ll post our casting calls! Have a wonderful day! ~Kate

Jacqueline Tillman - September 11, 2018 - 8:24 pm

I also noticed the little girl with Down Syndrome in your banner pics. Would you be interested in an older girl with Down Syndrome?? I admire your openness to all of these capable girls!
I look forward to hearing from someone!

Madelyn - September 11, 2018 - 7:18 pm

I have vitiligo too – from the day I was born and I just turned 9! I don’t hide either so great to see Ava standing proud ❤️