Main Entry: ser·en·dip·i·ty
Pronunciation: ser-en-dip-i-ty
Function: noun
: the gift of finding valuable or agreeable things not looked for

Is it so crazy that one can be filled with so much happiness to share something that she can not possibly find the words? And as we are about to launch Serendipity, I find that may be the only word that I can use  to describe it.

As my brain wanders to 10 yrs back, I was walking out of the beauty shop (funny word, I know) with my newly dyed pink hair and holding the CUTEST business card I had ever seen. So excited all the way home because I knew I was going to call that guy Matt, who designed the card, and get some of my own for some clothes I just started doing for art fairs.

 I got home, looked at his site (One Lucky Guitar) and totally got nervous. Yup, he is amazing, and picking up the phone to call someone like that freaked me out. I mean he had CD covers and stuff on his website, and my ipod is empty. There would be no common ground.

But I did call and I was wrong.

Matt says it best and more professionally…. ” One Lucky Guitar’s marketing relationship with Matilda Jane Clothing dates back to 2004 — when the soon-to-be thriving clothing company was a side-project-(to-a-side-project) steadily gaining steam in a spare room of Denise DeMarchis’ home, and the nascent OLG was a side-project-(in-case-the-whole-music-thing-didn’t-work-out) in the kitchen of Matt Kelley’s Columbia Avenue apartment. Sparks flew. It’s no understatement to say that OLG’s work for MJC put the company on the map in a big way. (How you read that is up to you; both ways are true.) These days, the two companies are neighbors in downtown’s Bricktown quadrangle (Clay/Brackenridge & Lafayette/Douglas).  “

And today here we are working side by side, Me, Matt and Sam. Our very own company. Our very own gig and a whole lotta of unknowns.  What I do know is OLG and MJC have a tried and true recipe for stirring up passion. Passion in all of us who create the pieces, photograph it, or be the one photographed. A passion is the driving force behind The Good Ones Clothing line.

 With my whole heart and soul I would have to say The Good Ones is serendipitous.

A meeting. A chat. A text.  Here we are ready to share a clothing line for boys that will have them chatting it up with the mailman waiting for their package. I cannot wait to share it with you.

So many details to share: a website, a Clothing Line launch, and many, many friendships. Stay tunes to the new The Good Ones site, FB page, Twitter for all THE GOOD information.

And when you go to One Lucky Guitar’s site, you will also see they have a place in their heart for Turnstone too!

And there’s my secret!

and on a side note, and a very girly one at that!

To clarify, Megan B is Megan Blackburn

Michelle Huesgen - February 2, 2012 - 8:30 am

Love it! And I love The Good Ones!! Can’t wait for it’s debut!

beautifulclothing - February 1, 2012 - 10:44 am

If you want to give just one more away we would qualify. Cant afford it!

Dawn - February 1, 2012 - 9:56 am

I don’t mean to beg Denise but please! I spent so much time and I guessed the right answer! I really can not afford to get these outfits!!! Please one more!

Megan B - February 1, 2012 - 5:39 am

Yeah!!! I am so excited! Jumping out of my skin right now! What an awesome day! And what an awesome prize! Even better serendipity starts today. Getting my list together already :0) thank you very much Denise! I called Chris already too. Excited to see the Good Ones! It will be fun to spoil Matthew a little bit in the spring. Thank you very much!

Vanessa Blevins - January 31, 2012 - 9:43 pm

Tori on the board! Love to see that. And when will the boys stuff come out? More hints please.

Courtney voss - January 31, 2012 - 7:41 pm

Oh, man….such a stinky prize…if any of you don’t want to claim it, you can send it my way in a 6 or 8. Congratulations, ladies! 😉

goodideamomma - January 31, 2012 - 7:20 pm

Congrats to the winners?
Where is the penny?

Tigger Gore - January 31, 2012 - 7:05 pm

In the words from some great woman in a commercial years ago “OPEN, OPEN, OPEN” – ok so staying up late that’s all I have to say about that!

Jill L. - January 31, 2012 - 6:51 pm

Love Gabe’s little Oilily boots too! 😉

Jill L. - January 31, 2012 - 6:50 pm

Wow, website looks awesome! Can’t wait to see it all come together. Josiah loves the video and wants to see more! Love that boot poster!

Kim K. - January 31, 2012 - 6:49 pm

Hi! Yay! I am SO excited to win this contest!
Those are GORGEOUS outfits!
My daughter is going to be THRILLED!!! Thank you so, SO much!!!!

summer - January 31, 2012 - 6:45 pm

Wow!!!!! That was so fun to see my name!!!! Thank you so much!!!

Tonya Welty - January 31, 2012 - 6:43 pm

Here’s to hoping our Baby #3 will be a boy so he can have a lovely wardrobe…..and you’re one of the first to know….haven’t even announced it to my family yet :0)

Kelley Cagganello - January 31, 2012 - 6:43 pm

Love it so exciting ! Thanks :o)

Susan Hickey - January 31, 2012 - 6:31 pm

Can’t wait to see! Cool collaboration!

Linsey - January 31, 2012 - 6:30 pm

sooo sooo excited!! its hard to find really great boy clothes!!

Robin B - January 31, 2012 - 6:28 pm

My son is so excited! Finally clothes in the mail for him!

Michaela Stanberry - January 31, 2012 - 6:26 pm

I absolutely can’t wait to see TGO!!! I truly LOVE MJC…it’s too cute for my sweet 3 year old boy though. Luckily I can wear it or I would have to buy it and give it away…I’m obsessed! I read the blog regularly (especially this time of year to get sneak peeks) and couldn’t believe my eyes a week or so ago when the rumblings began about the boys line. I called my AMAZING trunk keeper here in Bossier City, Louisiana—Suanne McConathy—and let me tell you how excited I was to know that it was a totally separate clothing line-GENIUS!!! Thank you for making precious clothes for me, for all the cutie pie little girls I know & now for my Sweet Mathis…we are going to ROCK TGO!!!

Leigh - January 31, 2012 - 5:41 pm

Can’t wait to see TGO! Hope it comes in tween sizes for my 8 year old!

Kate Shephard - January 31, 2012 - 3:06 pm

Fantastic! My little guy will be thrilled! Can’t wait for the launch.

Pamela R. - January 31, 2012 - 2:59 pm

I SO WANT A COWBOY BOOT POSTER FOR ISAIAH’S ROOM!!! He talks about everyone all the time, he had so much fun!! Can’t wait to see all the results!!

Kersten - January 31, 2012 - 2:15 pm

OMGGGGGG about OLG!:-) congrats…..very very cool news!

beautifulclothing - January 31, 2012 - 2:08 pm

Nice! Boys can be decked out as well in some awesome clothing.

Ashley - January 31, 2012 - 2:02 pm

What a great story! My boys will be excited to sport the new line. Excited for the whole company to expand.

jennifer cain - January 31, 2012 - 1:18 pm

didnt see it coming! My dude and I are sooo ready! And yes, he already chats up the delivery man, so this will fit right into his schedule! Ha

Betsy - January 31, 2012 - 1:15 pm

I guess my boys clothing budget is about to get as big as my girls clothing budget!! So glad I have two of each to enjoy all you make!!!

Paula T. - January 31, 2012 - 1:10 pm

Ok..fireworks are totally already in my heart!,,

daydreambelieverneverhomecomingqueen - January 31, 2012 - 1:07 pm

i knew it! i knew it! i knew it! very much looking forward to suiting up my lad in these fine and fun items…he is one of the good ones. infact, in my humble opinion, THE BEST! have fun with your new project…will be supporting you in more ways than one.

Rya - January 31, 2012 - 1:01 pm

Whooo Hoooo, no more stressing, going store to store searching for the coolest clothes for my Cruz!!! Congrats on your new adventure;)

Paula T. - January 31, 2012 - 12:59 pm

Yea! Hoping for bigger tween sizes too!

the nut doc AKA the banker - January 31, 2012 - 12:53 pm

neat! looking forward to it!
(FYI you spelled available wrong in your header…)

Brandi Samm - January 31, 2012 - 12:49 pm

Can’t wait!!

yoga_lat_te - January 31, 2012 - 12:48 pm

Congrats, Denise and Matt! So excited for you all … and my 7-year-old … he will be so excited … especially after years of tagging along with me and his 9-year-old sister to all the trunk shows!

Meghan Vashko - January 31, 2012 - 12:38 pm

I’m so excited to dress my boys in more of your clothes!

But does this mean no more Mighty Acorns? My boys get so many compliments (the name is so sweet and clever) and we love the, “it’s what’s on the inside that counts message”.

Christy Campbell - January 31, 2012 - 12:37 pm

I can’t wait to see all of it come to life!! And of course Owen’s pictures 😉 thanks again for such a fun awesome experience!!!! This is going to be great for you all I just know it!!!! 🙂

Karli - January 31, 2012 - 12:36 pm

Holy cow. Now WE ARE ALL in DEEP Trouble!! but, soooo awesome to learn this. I can hardly wait. I’m giddy!! lol YEAY!! Congrats!

Amber Vaughn - January 31, 2012 - 12:33 pm

Thank you..I can’t wait..this is so exciting:)

sonia - January 31, 2012 - 12:32 pm

Reading this gave me chills. Exciting partnership news.

Amy Engelsman - January 31, 2012 - 12:31 pm

I am SO excited for this! Any time you feel like posting more sneak peeks….I will be waiting paitently!!:)

Jamie S - January 31, 2012 - 12:31 pm

If this was the story we were waiting to hear, totally worth it!! LOVE this 🙂

Alyssa - January 31, 2012 - 12:30 pm

Yeah! What a fun secret!

Tamara - January 31, 2012 - 12:30 pm

I can’t contain myself!!! I’m SOsososososo excited! I’ve been waiting on this for a while. Thank goodness my boy is only 20 months and prime for some TGO clothes!

Carrieanne - January 31, 2012 - 12:29 pm

I am SOOO excited, finally my little man can have something different and original and hopefully photo friendly!!Can’t wait to see more!

Hope Boyce - January 31, 2012 - 12:29 pm

How fun! Last night I followed you faithfully to all three sites … and there was nothing there … I hit “Like” anyway … because, hey, it was you! I should have known there was … the rest of the story! I can’t get any of the pictures ot load, but I’ll keep trying. I thought you were going to announce the Charity and the dress! Ha! ‘Cause I love that word (you use all the time – even in your interview) even more than … Ya!

Janis Wyllie - January 31, 2012 - 12:29 pm

Yay!! I have 2 boys that can be dressed equally as awesome as their little sis is in her MJ!!

Heather D. - January 31, 2012 - 12:28 pm

I can’t wait!! What a wonderful story…and serendipitous meeting all thanks to pink hair. 🙂 I hope the new line will go up to size 10-12 so my almost 9 year old will be able to get in on the action. And where was the top pic taken (boulders and water shot)? It looks like a beautiful place! An Indiana state park by any chance? Thanks!

Chapel Kershaw - January 31, 2012 - 12:28 pm


Jamie Hicks - January 31, 2012 - 12:26 pm

I am SO jazzed for this! EEEEP!

LJTate - January 31, 2012 - 12:25 pm

Awesome!!! <3