Once upon a time…Chapter Two

There is something so exciting and a bit magical about starting a new chapter! We are just a day away from the second release of our fall season, and we can’t wait to show you these pieces as we continue the magic and wonder of Once upon a time…

This collection is filled with novelty details and embellishments mixed with gorgeous prints created just for our fabulous customers. As we head in to the woods with our little white basket, you will notice a touch of Little Red Riding Hood weaved into the whimsical and playful feel that Matilda Jane is all about. One of the prints we are most excited about incorporates leaves, acorns, adorable woodland creatures and a few unicorns…yes, unicorns! How could we possibly create such a magical collection without a special appearance by these whimsical creatures? 😉

These amazing prints and patterns adorn the collection in both new styles as well as some favorites from past releases. You know we are always good for a twirl or two and we can’t wait to see your cuties bring these pieces to life. These new hues will highlight the shades of autumn while complementing the colors you saw in August.

And so as we turn the page, we hope you will join us for some fresh new pieces that will build on our MJC characters in the story of the season we call Once upon a time… Chapter two, here we come!

Ciao for now,