Our June Release is almost here, and there really is nothing I like better than a little sneak peek. This is the final release for the Hello, Lovely! collection — where has the time gone? We are already working on Spring 2016, yikes! All the work that goes on “behind the seams” is pretty incredible, and I want to share with you the inspiration behind one of my favorite pieces in this release. I can’t wait to see what you all think.
The first piece of the line that I designed is a little beauty called the Always Twirling Dress. I started there because I have always loved summer, and I have also always loved DRESSES! What little girl doesn’t love a chance to twirl like a ballerina? One of my favorite things about Matilda Jane is that Denise and Sam created sooo many amazing, beautiful dresses.
When I started designing this release, I looked through all Matilda Jane’s fabulous past dresses and came across one line I particularly loved, Good Hart. I was trying to think of why it spoke to me so much, and it hit me — the bright colors reminded me of my favorite summer sundress from when I was a little girl.
My family had rented a little cottage on the lake, and I remember spending the day swimming and playing in the sand. I wanted to stay outside all day, but the one thing that pulled me inside was getting the chance to dress up for our family dinner. I can still remember my 7-year-old self feeling so proud and beautiful in my blue and red sun dress. One evening as I walked to dinner with my family, I remember a woman stopping us and saying how adorable I looked in my pretty dress. Although I was a little embarrassed, I definitely felt like a princess and it truly made my evening as I danced out of the restaurant. My mom couldn’t tear that dress off me the rest of the summer, I loved it so much!
The colors in the Always Twirling Dress are a new take on my favorite dress and those wonderful memories at the beach — brightly colored shovels, pails, and swimsuits on beautiful creamy sand. I hope this dress helps you think of summer too, and that it inspires many a stranger to tell your gal how beautiful she is (inside and out).
Check back soon to see more pieces that I hope will help your little one stand out and leave a little sparkle wherever she goes.
~ Madeline, MJC’s Design Director