When I Grow Up, I Want To Be A…

With summer winding down, and the Target school section busier than ever, we almost can’t handle the excitement we have for our newest collection, Choose Your Own Path! This little bundle of love will speak to you and even give you that little pep in your step. It will inspire you to reach for the stars and to explore all kinds of possibilities. Something we so love is hearing the hopes and dreams of all your kiddos and even you. It not only inspires us here at home office, but also inspires the clothing in future collections, and that is just what this season is all about.

What do you want to be when you grow up? Surely you have heard or been asked this question countless times, and we can’t help but think of the sparkle in that cutie’s eye when she starts to elaborate on her grand plans. There is something so special and really quite inspiring to hear how these amazing little people want to change the world! Today we are inviting you, our amazing customers, to share with us your hopes, dreams, aspirations and more with our first pretty printable of the season. We had such a blast with this with our models at the photo shoot and cannot wait to see what your cuties want to be when they grow up. You never know, they might just might be showcased by us. ☺

Click here to download your printable today! Be sure to snap your own sweet pics of your gal with it, and share them with us on Instagram by tagging @MatildaJaneClothing & #ChooseYourOwnPath. For now, we’d like to leave you with some great words from F. Scott Fitzgerald,

“For what it’s worth… it’s never too late, or in my case too early, to be whoever you want. You can chance or stay the same. There are no rules to this thing. We can make the best or the worst of it. I hope you make the best of it. I hope you see things that startle you. I hope you feel things you never felt before. I hope you meet people who have a different point of view. I hope you live a life you’re proud of, and if you’re not, I hope you have the courage to start all over again.”

Ciao for now,


Choose Your Own Path

Hello, everyone! I’m so excited to give you a little sneak peek at our new Fall collection. This season is so, so special because we got our inspiration from our most favorite place: all of your gorgeous gals!

It all started a little over a year ago. We were at our Fall TK conference, Dress Rehearsal, prepping for our big fashion show. One of us was getting a little model dressed and lovingly called her a “princess.” She turned right back around and said, “I’m not a princess; I’m a superhero.” We all instantly fell in love with her and her spirited spunk.

It was such a moment for all of us. We loved this idea that little girls can become anything they wanted to be, that they have all the choices, all the paths. From there, our “Choose Your Own Path” story was born.

The first part of the story you will see unfold is back to school. Even as a kid, I’ve always loved back to school – getting your new notebooks and pencils, backpack and sneakers. With our back-to-school collection, we wanted to give her all the tools she needs for a successful year.

That sentiment really comes across in the prints. You’re going to see so many special prints Maggie created for us. There’s a scientist print, a musician print, an artist print – again, they all go back to inspiring her to explore her interests and find her own path.

The story absolutely is part of new arrivals for Baby and Tween – and even Women. Our Women’s assortment is really strong this season – with so many new pieces for Fall. There will be a few fun surprises, too. Look for jeans (real denim jeans!) and some favorite heritage silhouettes, too.

We can’t wait to see all your littles in the new collection!

It all arrives August 1!!

~ Madeline

MJC - August 1, 2018 - 2:14 pm

Hello! Thank you for your suggestion! I will pass that on to our Design Team! ~Kate

MJC - August 1, 2018 - 2:14 pm

Hello Christi! We do! We have XS-XXL sizing for women! ~Kate

Denise Stallings - July 30, 2018 - 3:27 pm

Can’t wait to see the Collection..

Tammy singleton - July 28, 2018 - 9:57 pm

Love ur outfits

Neta Duke - July 27, 2018 - 11:04 pm

I live in Yukon Oklahoma and I’m looking for someone close who sells Matilda Jane.

Joan Tibai - July 27, 2018 - 7:29 pm

LOVE this thought pattern! Keep it up!!!!

Becky - July 27, 2018 - 5:27 pm

You hit it out of the park for August!!

Christi Williams - July 27, 2018 - 3:05 pm

Do you have adult clothing?

Hemangi - July 27, 2018 - 2:01 pm

Any chance MJC will consider releasing petites for women?
I am barely 5′ and 100 lbs. Even XS looks roomy on me. I love the women’s styles and prints but can only consider the tween collection just due to sizing! PETITE please! ~HS

Stacey Carey - July 27, 2018 - 12:35 pm

Absolutely in love! Every time August comes around I remember the times my Grandma would take us back-to-school shopping. She would let us pick out any outfit we wanted and it was this little-girls most anticipated shopping trip of the year. 🙂 I am so excited to see the new prints! My daughter desires to be a missionary when she grows up, but loves to dance, paint, and do science experiments. I’m sure she will have a hard time choosing. Much love!

Introducing … *Not So* Basics!


Who said basics have to be boring? Certainly not us!! We’re so super excited to finally introduce a project we’ve poured our hearts and happy souls into — a brand new line of best-loved basics we’re aptly calling *Not So* Basics! Because of course, our basics are anything but — featuring our signature super-soft knits, unpredictable colors, and so many delightful details. They are the perfect way to sweeten your every day — in so many ways!

You know those perfect pieces? The ones you reach for again and again – because they work with anything and can be paired with everything? The go-tos, the must-haves, the forever favorites? These are the ones that made it into our super special assortment.

There is so much goodness to love – classic tees, sweet little dresses, and lots and lots of MJC classics like Big Ruffles, Shorties, and Leggings. It’s all those pieces that make you feel happy and twirly and good!

The very best part? Each and every piece mixes and matches with ease. Our motto? Mix, match, love. Repeat!

This must-have, must-love collection arrives Monday, July 16. Plus, as an extra special treat, we’re planning to offer a Just for July special offer of 15% off your purchase of $150 or more. The offer starts the same day *Not So* Basics launches – July 16 – and runs through the end of the month.

See and shop all the styles at matildajaneclothing.com.

MJC - July 27, 2018 - 10:01 am

Hello Carolyn! We are so sorry about the basic shorties and any issues you have experienced with other bottoms. We have high quality standards and have been working hard to ensure to all of our items meet those standards. We hope you give us another chance to show you that we care! ~Kate

MJC - July 27, 2018 - 9:59 am

Hello Tiffany! We love these shirts! We got ours directly from the Mighty Acorn Foundation. Have a wonderful day! ~Kate

Tiffany - July 19, 2018 - 11:04 pm

Will you be releasing the mighty acorns tee pictured above? I’m in 😍 with it!

Wyndilyn Murphy - July 15, 2018 - 1:10 pm

I absolutely love Matilda Jane!!! Everything is is always so beautiful and well made. I am looking forward for the new line and more backpacks more everything is even more fun!!! Thank you so much for all of your hard work!

Carolyn Craven - July 15, 2018 - 12:59 pm

Have these been triple checked for quality issues? I’m so hesitant after the two pair of “basic” shorties that were just recalled and refunded. To be honest, loads of us have not wanted to buy any leggings or bottoms since the release last year that had subpar material. One release was paper thin and had holes right away. I will happily pay for quality, but it’s hard to buy your leggings when Cat and Jack has reinforced knees and is a third of the price.

Veda Dalton Hamrick - July 15, 2018 - 10:22 am

Can’t wait!😍