Introducing … *Not So* Basics!


Who said basics have to be boring? Certainly not us!! We’re so super excited to finally introduce a project we’ve poured our hearts and happy souls into — a brand new line of best-loved basics we’re aptly calling *Not So* Basics! Because of course, our basics are anything but — featuring our signature super-soft knits, unpredictable colors, and so many delightful details. They are the perfect way to sweeten your every day — in so many ways!

You know those perfect pieces? The ones you reach for again and again – because they work with anything and can be paired with everything? The go-tos, the must-haves, the forever favorites? These are the ones that made it into our super special assortment.

There is so much goodness to love – classic tees, sweet little dresses, and lots and lots of MJC classics like Big Ruffles, Shorties, and Leggings. It’s all those pieces that make you feel happy and twirly and good!

The very best part? Each and every piece mixes and matches with ease. Our motto? Mix, match, love. Repeat!

This must-have, must-love collection arrives Monday, July 16. Plus, as an extra special treat, we’re planning to offer a Just for July special offer of 15% off your purchase of $150 or more. The offer starts the same day *Not So* Basics launches – July 16 – and runs through the end of the month.

See and shop all the styles at

MJC - July 27, 2018 - 10:01 am

Hello Carolyn! We are so sorry about the basic shorties and any issues you have experienced with other bottoms. We have high quality standards and have been working hard to ensure to all of our items meet those standards. We hope you give us another chance to show you that we care! ~Kate

MJC - July 27, 2018 - 9:59 am

Hello Tiffany! We love these shirts! We got ours directly from the Mighty Acorn Foundation. Have a wonderful day! ~Kate

Tiffany - July 19, 2018 - 11:04 pm

Will you be releasing the mighty acorns tee pictured above? I’m in 😍 with it!

Wyndilyn Murphy - July 15, 2018 - 1:10 pm

I absolutely love Matilda Jane!!! Everything is is always so beautiful and well made. I am looking forward for the new line and more backpacks more everything is even more fun!!! Thank you so much for all of your hard work!

Carolyn Craven - July 15, 2018 - 12:59 pm

Have these been triple checked for quality issues? I’m so hesitant after the two pair of “basic” shorties that were just recalled and refunded. To be honest, loads of us have not wanted to buy any leggings or bottoms since the release last year that had subpar material. One release was paper thin and had holes right away. I will happily pay for quality, but it’s hard to buy your leggings when Cat and Jack has reinforced knees and is a third of the price.

Veda Dalton Hamrick - July 15, 2018 - 10:22 am

Can’t wait!😍

Spreading a Little Love

Generous, creative, talented, caring … those are just a few of the many words that come to mind when many think of our founder, Denise DeMarchis. There is a Maya Angelou quote that hangs on a wall at our Home Office, and oh does it speak to just what she was all about …

Whether it was through her Spread the Loves, her heartfelt designs and creativity, her stories on the blog, or her determination to make the world a better place, she was and still is an inspiration in bringing beauty to life through creativity while always finding a way to give back. We just love the stories we hear about her, and for some of us, we have stories of our own about  how this wonderful woman touched our hearts in countless ways throughout the years!

Today and every day here at MJC we celebrate all the magic that Denise created and continues to inspire. We want you, our amazing customers, to join in celebrating Denise and sharing one of the things she would do so often, Spread the Love.

So simple and yet, oh-so-sweet …

  1. Time for you to nominate that special person in your life! It can be anyone that brings a little magic in your everyday or someone who could use a little surprise to brighten their life. Be sure to include their name, mailing address, and clothing size. We hope you will also tell us a few things they fancy whether is is gardening, swimming, Peppa Pig, crafting or whatever, as we LOVE to include a few extra goodies that they might enjoy.
  2. Send your completed email to And that’s it!

Now, be sure to send in your nominations by July 1. We cannot wait to select a few nominations and send along a little box of MJC goodness!

Sara - July 28, 2018 - 10:53 pm

Did you pick the winners yet?!

Rilla - July 8, 2018 - 1:04 pm

When will winner be posted?

Nora Adcock - July 3, 2018 - 9:38 pm

I’m new at this so if anyone can help me out on using this blog or boards. I very much appreciate all you wonderful people. I started buying MJC almost 6 years ago. My Granddaughter “my precious Lulu “ Jessie Marie was born as a severe special needs little princess. She’s almost 6 now and she “Rocks” MJC more then anyone I know of. My daughter and I buy her MJC, as she’s absolutely beautiful and adorable and we are blessed to be able to afford MJC for her. I’m so blessed to have Jessie and her Mommy in my life. If only I had a chance to share her and my Daughters whole story!! You would absolutely fall to your knees 🙏

Lola - June 30, 2018 - 11:26 pm

I’ve been trying to post a text about a special person that I know, who wasn’t born in the USA who cares about the education in New Mexico. My friend Karen Weigle a great mom and teacher who deserves to be nominated for this reward. Thank you

Mitzi biggins - June 28, 2018 - 11:28 pm

I nominate Courtney Peros! She has 2 children and is a very busy mom! She would love this

Lola Whiter - June 28, 2018 - 6:20 pm

I would like to nominate my dear friend Karen Weigle, who has been a great mom of two precious girls 4 1/2 and 6 yrs old. She was a great neighbor but since we moved, it has been very difficult to talk like before. She is a great teacher at her school, where she teaches Spanish to all the Spanish community in her school. She is very dedicate to all her community. I like when she organizes activities to involve the whole community. She deserves this nomination, which she is Matilda Jane follower all them time. Please consider this amazing friend for your nomination.

Suzanne Scheule - June 24, 2018 - 9:42 am

I Nominate Michelle Burns of Jefferson Ga. She is an amazing Person, wife, mom , neighbor. She gives herself 1000% to her Students who love her. Endless hours, creativity , and her towards them each year. She has had a rough year with a new baby, (#3) , a passing if her father in law and family Illnesses galore. She exemplifies what a teacher and mentor to children should be… In this day and age we need more peopke like her. She gives of herself so much it would be nice to give something back to her. Please consider this wonderful lady. TY , Suzanne Scheule

Chrisma Shelton - June 24, 2018 - 6:54 am

I LOVE Matilda Jane and it is stands for and does for others. Not only do I get to dress my girl to look like a little girl but also know I’m helping a company who helps others!!

Michelle Turpin - June 23, 2018 - 2:02 pm

Felicity Young is an inspiration to her family and a joy to all who know her. A busy mom of 4 she still takes time to be an active volunteer in her community, help those in need, minister to the sick and be a positive role model to youth. She even don’s the Josh the Other costume to teach water safety to children.😉

Meet Trunk Keeper, Kat K.

One of the most special things about Matilda Jane is our sisterhood of amazing Trunks Keepers. These special women get to build boutique businesses that are all their own, while spreading the magic of Matilda Jane. Each one joins us for different reasons that are as unique as they are.

Today we want to introduce Team Leader Kat K., who is chasing her dream of being an entrepreneur alongside being a mom.

“I fell in love with MJC when a friend’s daughter had on a Knot Dress,” Kat explains. “With a background in fashion design, I knew instantly I had to get my hands on this brand for my girls. I started hosting as soon as I found a Trunk Keeper near me and was so honored when she asked if I would think about becoming a TK.”

“My ‘why’ is for my girls! I am their role model —I am first and foremost, a mommy, but they see me working too. By sharing the heart of Matilda Jane, I am able to teach my girls about caring for others and how to impact our community one little girl at a time.”

Ten seasons in with Matilda Jane, Kat’s business is going strong. She is growing a team and helping other women find their own success, too.

“I am so passionate about sharing this opportunity with new TKs. I want every single one of them to be proud of what they accomplish and aim for big goals, to take their fear and turn it into fuel, and launch a successful business they can call their own.”

The very best part of her business success? Kat knows her little girls are watching.

“They know mommy works so I can give them everything. And I’m not just giving them things, I’m giving them memories,” she says. “I’m setting an example for them that you are going to be a woman when you grow up and that you can do anything you want to do – and you can be a great mom too.”

If you believe in our mission of keeping little girls little, and are an entrepreneur at heart, we would love for you to join us. Visit today to learn more and connect with us. We can’t wait to talk to you!