Pretty Powerful

One of the most special things about Matilda Jane is the love and care that goes into each and every piece. You can bet each new design we bring you has a story – some make us laugh, some make us cry, they all touch our hearts. The story we have for you today does all of that – and so much more!

Today our Platinum team is uploading a very special release of new pretties – with one dress we just know is going to steal your heart away. The dress, the Brave & Beautiful Bennett Knot Dress,  was named after one super special girl.

Little Miss Bennett passed away in October of 2015 from pediatric cancer, but her sparkling and radiant personality made a huge impact on everyone she met – including our friends at the American Childhood Cancer Organization. All proceeds from the dress they helped us design in Bennett’s honor will benefit the non-profit, the oldest and largest grassroots childhood cancer organization in the U.S.

“I was so honored to call Katie Anne, Bennett’s mom, and get to work with her on creating this dress,” Jamie Ennis Bloyd of ACCO explained. “When we were designing the dress we both thought it was so important to go over the top in all things super girly. Chemotherapy causes children to lose their hair and even their beautiful eyelashes – everything that makes a little girl feel like a little girl – so we wanted it to be pink and have ruffles and showcase the color gold, because that’s the color identified with childhood cancer.”

To show off Platinum’s newest pretty, Jamie and one of our Trunk Keepers, Julie DeGraff, planned a photoshoot for three little girls currently receiving treatment, who were joined by a few siblings of children impacted or lost to pediatric cancer. As you can imagine, it was a magical, magical day. There were so many laughs and smiles and twirls!

“This is something Denise, our founder, would have embraced and said yes to without hesitation,” TK Julie explains. “This was what drew me to our company many years ago and one of the many reasons we always say, Matilda Jane is not just clothing. It’s truly not about clothing – it’s about the little girl wearing it. I hope all the little girls who wear this dress want to twirl when they put it on. I hope it makes them feel happy, and strong, and special!”

Us too! You can shop this super special dress later today when the latest Platinum upload goes up on this afternoon. Be sure to check out the Marvelous Molly Ellie Dress, too – as it was named after another special little gal who showed marvelous spirit and courage in her fight against cancer.

MJC - September 11, 2018 - 12:35 pm

Hello Karen! This amazing dress sold out so quickly! But you can find more like it at ~Kate

Karen - September 7, 2018 - 7:22 pm

Hello ?❤️
How do I get one of these gorgeous dresses? Our oldest daughter has been battling a lot of brain tumors are two younger girls have been such a pillar of faith and strength for her. I would love for them to be able to wear these for just stresses and representation of their big sister. What an amazing idea for you to create such a wonderful and thoughtful dress. I am absolutely speechless!

Sweet September

Hi, everyone! I’m so excited to finally be able to let you in on a little sneak peek into our upcoming September Collection. You’ll see this month we start to really welcome the peak of the Fall season with some deeper hues, beautiful new prints, and longer sleeves and lots of layers. 

This release is a continuation of our Choose Your Own Path story. We were really inspired by all the characteristics of girlhood – curiosity, braveness, strength, and kindness. These are things we hope she carries with her always as she explores and finds her own path in this world. We loved them so much, we even created some adorable little creatures to go along with each one. You’ll see these a lot this month as we tell our seasonal story – and next month too, as they even pop up on some October items!

In this September release, there is a big focus on fall florals, which are so beautiful in those deeper, rich Fall colors. This collection has a really big print story, too, which gives her lots of opportunity for self expression. We love that! We really want her to be herself in our clothes and encourage her to be the best girl she can be. 

Everything in the collection mixes so well together, and we have a lot of family looks in this release. We love when mom, daughter, and sisters all look great together. Being part of those family photos and events is so special to us.

Overall, this release is all about exploration. There is so much variety – in terms of new colors and prints and styles. Whether she’s a super twirly little girl who likes the super-soft knit floral dresses or more of tomboy who feels best in a fun graphic tee and overalls, we wanted to have something for every one of your gals.

I hope you love it all as much as we do! It all arrives September 1.



MJC - September 22, 2018 - 5:54 pm

Hello Carol! We’re so glad you and your granddaughter love Matilda Jane! Any sales that we might have coming up will be announced via email or our Facebook page. Have a wonderful day! ~Kate

Carol.Kaufmann - September 21, 2018 - 1:07 pm

When is the MJ warehouse sale in Fort Wayne IN /Coliseum? I love all buttons & fabrics! My granddaughter wears so many outfits….one is cuter than the next!

Carol Kaufmann - September 21, 2018 - 1:03 pm

When is the Matilda Jane warehouse sale in Fort Wayne IN? Love all the fabrics & buttons! My granddaughter wears so much of MJ!

MJC - September 11, 2018 - 12:33 pm
Dot Johnston - September 6, 2018 - 1:01 pm

I need to know when the medium ladies yellowish print dress will be available …I want it.

SusanKelly Garrett - August 30, 2018 - 7:44 am

Love these stylish clothes..very cute and whimsical…like notes playing on a cool fall breeze!

Chloe Mccurry - August 30, 2018 - 2:58 am

Love what I see thus far. We love Matilda Jane children’s clothing line and accessories. Also the story behind it?

Dana Summerville - August 30, 2018 - 12:40 am

Loving all the sneaks!!

Lillie Tate - August 29, 2018 - 11:40 pm

Wow! This takes me back to when my daughter wore these clothes. Now going on 15. ? my granddaughter is wearing it and my dil is my tker. I do miss my old friends and chatting with them. Watching for Denise blogs. She was such a wonderful soul. God bless her!!
I’m getting sentimental. I best go?♥️ Thank you all…

Debbie Higginbotham - August 29, 2018 - 9:34 pm


Leyna Menefee - August 29, 2018 - 8:40 pm

I absolutely love Matilda Jane stuff!!! Love how soft the clothes feel.

Lunch Box Love

Who doesn’t love a little lunch box love? There is really nothing better than getting a little sweet nothing from some of your favorite people to surprise and delight.  ‘Tis the season for pencils, notebooks, your MJC favorites ?, and all things back to school, therefore we thought another Pretty Printable is just the thing to top off the start of the season.  Can you feel the love….the lunch box love that is?

So, whether you are receiving these pretty little numbers or the one dishing out the sweetness, we hope it brightens your day and brings a smile to your face. Click here to download your lunchbox love today. From all of us here at MJC, have a great school year and enjoy!

Ciao for now,