Matilda Jane Clothing Rocks

Hi everyone! I can’t believe May is almost here. While last month’s release was all about the family vacation – for this release of Wish You Were Here, we are taking you on a summer road trip. This collection was really inspired by the Design Team’s collective girlhood memories — packing the up car, being in the backseat with our siblings, stopping all along the way – getting there really was so much of the fun!

This new assortment is all about easy summer styles. You are going to see lots of super-soft knits, and even the wovens have this nice soft wash. We really wanted to give everyone those effortless pieces they could just live in this summer.

We also tried to capture the free-spirited fun of summer with our new prints. There are some red, white, and blue patterns for those festive summer celebrations like Memorial Day. There’s also this really cute camera print that just screams summer. Our in-house artist, Maggie, made it even more special by using our own prints in each little camera – so sweet!

But my favorite new print has to be this little stamp print. It was designed to look like an old vintage suitcase – the ones with all the stickers of everywhere you’ve been. Ours is super special because each little stamp is a past MJC season logo. If you’ve been with the brand for any amount of time, or you’re just starting out, this is one you have to have.

In girls and baby, we have lots of sweet sister sets – dresses, tops, shorties (even a pair for baby – our first ever!) to make for easy picks and pairings all summer long.

For tween, you are going to see more athletic-inspired styles. These pieces were inspired so much by my own two girls as they are in that tween group right now, and in the summer, they have so many activities and camps – they live in easy knits and shorts. And of course, we made ours really special with some custom prints and extra-cool details.

Mom is getting lots of new options, too. It’s a mix of heritage styles we know she loves and some new introductions that she can dress up or dress down. I love the palette we’re giving her. There’s classic navy, a touch of red, a light blue gingham, and then there’s this sunny ochre that looks good on everyone and works with everything.

I can’t wait for you to see it – it all arrives May 1!

Madeline