Meant to Be

There are just some things that are meant to be….like peanut butter and jelly, Luke and Lorelai and Alexander Graham Bell and the telly! ?  These things, people and yummy delights just go together, no question about it.  Well, this season we have just a few pieces that could fit amongst these historic combinations as we introduce our Perfectly Paired Collection.

That’s right! This is the perfect chance to find those must have pieces, stock up for those school dress codes aaannnddd best of all catch a little peak into the hues that adorn the fall collection that we will be bringing your way in just a few short weeks! These pieces are not only going to be the perfect selections for all the pieces that are currently in you and your little one’s closet but be careful, they just might become your new go-to favorites!

We caught up with Madeline, our VP of Design, Product Development & Sourcing, here at MJC home office. Madeline gave us the skinny on our newest collection and the pretty pieces that make their debut in the release.

Q. Where did the initial inspiration come from for the Perfectly Paired collection? And how did you and your team bring these ideas to life?

A. The inspiration for our basics collection came from our Trunk Keepers! We are constantly looking to create an amazing assortment. Whether it is a mom working with uniform guidelines and dress codes or everyday outfitting, we are always hearing that the TK’s needed cute solids. One reason is to help customers mix and match their favorite pieces and another is to entice new customers to the brand that might lean towards the solids. And so our Perfectly Paired collection was brought to life!

Q. Uniforms are something that our little MJ fans have to work around, how did you and the team go about designing to support these dress codes?

A. When it came to designing our uniforms, we took cues from our friends and customers whose littles require them. We thought it would be so fun to have uniform friendly clothing, following all the rules but with the quintessential MJ feel. We added collars to some of our favorite pieces and colored them up in uniform friendly navy, pink and cream.

Q. Matilda Jane is an unpredictable clothing company…what makes our pretty pieces special and unlike the rest?

A. Even our solid items have all the special details that you would find in our trunk line. From ruffles, unique buttons and super soft fabric….all of the things that make MJ customers love our product are included in these styles as well.

Q. Why is this round of pretty pieces different from our past basic collections?

A. This time we took all of our learnings from our first two basic releases and incorporated them in to this one with the hopes that we can solve to all of our customers’ needs. Seriously, the knit fabric that we use for our Perfectly Paired collection is one of the best qualities you will find in kids wear. We take a great knit jersey and add a finishing process to it to achieve the super soft and thick hand feel that MJ has been known for since our beginnings. They pair beautifully with the upcoming fall line up and as well as our past collections as well! We all love that about MJ.

Q. How do you plan to bring these Perfectly Paired women’s pieces to your style?

A. Oh my goodness! I live in the women’s basics line. I am constantly in our bottoms, who doesn’t love a good knit pant?! Especially when they are so soft and comfy. I also have all of the maxi dresses and can’t wait to layer in some of the solid tees. They will be perfect under any of my sweaters or jackets when we start to head into those cooler months.

Thanks, Madeline!

When it comes to our newest pieces, our Perfectly Paired collection truly coordinates with everything in our fall collection that we are so excited to launch on August 1st. Click here to see all the goodness we have to offer in baby, girls, tween and women’s so you can start styling away today. We’ve got you covered from her bows to her toes….talk about a fool proof equation for the perfect look on their first day school!


Jennifer Stegall - July 19, 2019 - 3:23 pm

I love the new colors that I have seen so far for fall

MJC - July 11, 2019 - 9:54 am

Hello! Thank you for your interest! Please visit us here to learn more about becoming a Trunk Keeper -> ~Kate

Sharon. Skipper - July 10, 2019 - 6:34 pm

Love these clothing for little girls.

Leesa Kassler - July 10, 2019 - 6:31 pm

Interested in having your designs in my boutique

Kaylyn Jade - July 10, 2019 - 2:46 pm

I love this! Matilda Jane has ALWAYS been our favorite clothing to shop for ? Its whimsical, beautiful and as y’all say always unpredictable! I don’t know how you guys come up with these brilliant andorable patterns, but your clothing is truly the BEST!

Sandra L Spevak - July 10, 2019 - 1:09 pm

Love buying clothes for my granddaughters Jaeyln, Taylor and Payton. Looking forward to new collection.

Alison Prentice - July 10, 2019 - 8:04 am

I can’t thank you enough for thinking of us uniform wearing
girls! I’m beyond excited about them!!!! ❤️❤️❤️

Sunshine on my Mind

We all know finding the perfect summer looks that are both beautiful AND comfy can be quite a task…everyone is looking for just the right pieces that can take you from a day at play to an eventful evening in an effortless way. Well, our June collection is just that and more as another round of father/son pieces have been added for the whole family to coordinate in this colorful collection- cue your sweetest summer family photos yet! ?

Our newest collection was brought to you courtesy of the team’s fondest memories of fun in the sun, not only from their past but also as their families grow and adventure themselves. Life is meant to be enjoyed and we think these pieces both for your family and home will make this your best summer yet! Tis the season to explore, celebrate and spend some quality time creating and sharing memories that will last us a lifetime, so we thought a couple fun ideas might be the perfect way to start the summer out right.

1. When you feel like getting crafty:

Not that kiddos ever get bored during the summer…? We thought those two beach essentials of sand and shells would be the perfect ways to get a little crafty during this time of the year. Whether you use paint brushes/pens or markers, the sea shell art will definitely bring out your cutie’s inner artist! And well, who doesn’t love bright colorful sand!? Simply have them layer up their favorite colors and top off the container with a lid and MJC tag for the perfect beach room decor for something else to try.

2. When their stomach starts to growl:

Those littles humans are quickly growing, as are their appetites! With the kitchen at the heart of the home, what better way to make a few summer memories than with a little food. Happy bellies = happy humans…We made the cutest clam croissants and filled them with chicken salad. If you or your kiddos fancy another flavor you can also fill it with meats and cheese, chocolate spread and fruit, seafood salad or other fillings. We created a little beach scene for a little extra fun!

Now, if you are looking for something on the sweeter side, why not set up a little lemonade bar or even an ice cream sandwich bar. Making it interactive in selecting the options helps your littles create unique flavors that will be sure to please.

3. When you want add a little more MJ in your life:

Back for another month of fun, our pretty printables are designed to bring just a little more MJ in your every day life. This month we have created party table tents, flags and paper chains in the beautiful June prints created by our very own in-house artist, Maggie. Feel free to cut the tents in half and use as tags, it is totally up to you and can be printed time after time for parties, your home or for some quiet time activities with your kiddos.

You know that feeling you have when you are out relaxing and enjoying your getaway? Well, we hope our newest pieces, printables and fun ideas inspire you to your most memorable and fabulous summer yet. Enjoy!

Ciao for now,


Summer Lovin’

The thought of nothing but pool days, endless weekends and frozen delights with a splash of adventure sounds pretty fabulous right now, am I right? Well, it’s time to grab those summertime sunnies and make this brilliant daydream a reality! For all of us here at Matilda Jane, this season is all about family, friends and the magical moments created when we spend our time with the ones we love.

Summer is full of celebration…graduations, weddings, recitals, lake time, cookouts, long weekends and all those vacations that remind you to celebrate those everyday moments. This collection was created with all of this in mind! This summer you can be a little bit fancy with a whole lot of comfy in our lightweight fabrics and you’ll be turning heads all summer long with these dreamy summertime and Americana hues! How about we just call it your family summer uniform. Who doesn’t love that?

We are also excited to bring you a second swim release as we thought one set of bathing beauties just wasn’t enough this season. Not only are these suits full of all your favorite MJ details, but they also have a UV Protection of 40+ to keep you and your cuties safe in the sun! And with our FUN-ctional cooler promo you will be set (and the most stylish we might add) for the next wave of fun planned for the water. As you are out and about living your sweet summertime we create these pieces to make life easy when it comes to the perfect look that makes feel good both inside and out. Plus these easy breezy looks will mix and match with our past collections as well as pieces that you already have in your closet to create an ever-expanding wardrobe.

Now, summer time just wouldn’t be the same without taking a moment to document those memories, so we thought a couple pretty printables that just might help your littles get creative and just have some good old screen free fun. This season is calling for a forecast of gorgeous hand drawn florals, bright beautiful colors, summertime stripes and a slight chance of MJ cheekiness all summer long.

Hear that? That might just be the beach calling you. ?

Ciao for now,