The Special Meaning Behind Our Soda-Lightful Dress

At Matilda Jane, we are all about the details! Every dress, top and bow is designed with special attention and care, thoughtfully selecting the trims and buttons and perfecting the prints. Although we love every piece we design, certain styles hold an extra special place in our hearts — the Soda-Lightful Dress is one of those pieces. We chatted with Director of Merchandising, Brenen Miller, to hear firsthand how the Soda-Lightful Dress came to life.

“Our team for Girls and Baby is super special. As individuals we are uniquely different, but share so many common interests from the vision of the brand to our personal lives. Meagan (Design Director) leads with insight, experience, and creativity that is so whimsical and genuine, it comes across in all of her designs. Melissa (Designer) brings a beautiful perspective having worked directly for our founder Denise, and spending so many years designing and cultivating Platinum alongside her. I stumbled upon this dreamy little brand by happenstance over 9 years ago when my daughter was just a baby. I spent years hosting as a Jane every single release, my entire career as a merchant, and my dreams came true the day I received a call to join this incredible team as Director of Merchandising.

Our collections always start with inspiration and sharing stories with one another. Meagan had just returned home from her road trip with Madeline (Chief Creative Officer & President) around the Pacific Northwest and she was filling in Melissa and I on the incredible adventure. Just like most conversations, it spiraled into hours of storytelling, laughing, sharing and brainstorming about what our upcoming collection could be. At one point, we started talking about favorite pieces over the years and stories about Denise. We spoke of the creative genius she was, her style, and just her beautiful giving spirit. We laughed reminiscing about some of Denise’s blog posts over the years — so funny, raw, and true. We talked about her “beautiful mess” and style of designing, and her love for Diet Coke! Paging through one of the books Denise created we found pictures of her design tables and fabric, and sure enough, Diet Coke! 

The aha moment — the Soda-Lightful print was born, created by our talented Print Artist Maggie! Meagan and Melissa decided to place the print in one of Denise’s original silhouettes that has been part of the brand since the beginning. With a nod to Platinum, three rows of ric rac trim were placed at the hem of the dress. The smocked waist provides ease and comfort, perfect for play! We love her sweet puff sleeve, which can easily be layered under a sweater or denim jacket. The details of the soda bottles are so fun with stripes, dots, and colored straws. My favorite part might be the bubbles floating about!

Denise was a remarkable person and we love to pay homage and incorporate her quirky personality wherever we can!”


Brenen Miller, Director of Merchandising

You can find this playful print on both our Soda-Lightful Dress and as an accent on the Sing a Song Chrissy Dress!


Wear Now, Wear Later: Finest Hour Jumpsuit

August is the bridge between summer and fall. It’s one of those tricky months to dress for — that fall state of mind has started to take over, but the high temperatures tells us otherwise. It’s important to find pieces in your closet that help you transition from summer to fall with ease. Our latest one-piece, the Finest Hour Jumpsuit, is just that. Here’s how we recommend styling it now and when it starts to cool down.

wear now, wear later: finest hour jumpsuit

wear now

Our Finest Hour Jumpsuit is perfect for this time of year since the sleeveless silhouette is summer-appropriate while the olive hue evokes autumnal vibes. Make a statement with a bold necklace paired with gold and black accessories to elevate your look. Show off your summer pedi with some strappy wedge sandals. This look is equally perfect for that important work meeting and your long-anticipated girl’s night out.

jumpsuit - how to wear now

wear later

In September and October, the weather may begin to cool, but don’t put away your jumpsuit just yet! Layer up for the cooler temps with our Along the Way Kimono. The gorgeous floral print features all of your favorite fall colors like plum, mauve and cinnamon, which pairs beautifully with the olive jumpsuit. Mules are our go-to shoe for transitioning your wardrobe from summer to fall, while keeping your look effortless, yet polished. The neckline of this jumpsuit is well-suited for long necklaces, so go ahead and choose your favorite one! Lastly, keep your earrings minimal to let your pendant really shine. 

finest hour jumpsuit - how to wear for fall

How would you style our Finest Hour Jumpsuit?

Share below in the comments! 


Q&A with Madeline: August Inspiration

Last month was the official start to our Fall 2020 season, Wonderment. Our Chief Creative Officer and President, Madeline Katzel, sat down with us to chat all about our upcoming August release and the inspiration trip that helped her concept the season.

MJC: We know that you and fellow designer, Meghan, took a trip when concepting the Fall 2020 season. Tell us where you went!

MK: “We started in Portland, drove to Seattle and ended up in Vancouver!”

MJC: So fun! Why did you choose the Pacific Northwest?

MK: “We choose it mostly because we hadn’t been in that area much previously. We had heard it was beautiful and felt that a new perspective visiting places we weren’t familiar with was exactly what we needed to start the season with a fresh eye.”

fall 2020 pacific northwest inspiration trip - matilda jane clothing

MJC: What was your favorite part of the trip?

MK: “Discovering so many beautiful places, cool little shops, the landscapes, all of it!”

MJC: How did this trip reflect itself in the Fall 2020 line?

MK: “The color palette was specifically derived from some of the pictures we took of the landscape. There are quotes we discovered along the way that we incorporated into the assortment in fun ways. The florals were inspired from the beautiful baskets of florals we found at Pike Place Market.”

fall 2020 august color palette - matilda jane clothing

MJC: That’s so neat! Tell us a little about the August line.

MK: “July had some elements of back to school, but August is more about the fall season. Beautiful lush florals to be found in several silhouettes. There are lots of fun separates to mix, match, and layer up as the weather starts to cool down.”

MJC: Do you have a favorite style from this release?

MK: “The Wild and Free Hoodie has a saying on it that reminds me of our trip. It says “free as a bird, wild as the ocean.” It’s just a super easy style that any girl can wear no matter her age. It’s so versatile and has all the special MJ touches!”

MJC: We love that one, too! Which women’s style are you most excited about?

MK: “The Along the Way Kimono! I love the soft muted tones and the beautiful print (created by our talented Maggie) makes me feel like I’m wearing a work of art every time I put it on. It is also so versatile, which I love. I love being able to wear one style many different ways.”

Madeline Katzel