Model Citizen

The very best thing about Matilda Jane has got to be all of YOU. Our MJC gals not only bring our whimsical designs to life, you inspire us each and every day. Your smiles, your spirits, your twirls – it’s not only muse-worthy; it’s magical.

The magic of the MJC gal is absolutely what we hope to capture each and every photoshoot we do. We get asked – a lot! – how we pick our models. The truth is, it’s never quite the same. While we work with a number of agencies we love, it’s also important for us to find models who represent the diverse beauty in all of you. We have been a longtime partner with Changing the Face of Beauty, and we’re always looking for girls who are spirited and confident and true to themselves. That’s how we define the MJC gal!

This Fall, we got to meet one such special lady: 11-year-old Ava. This seventh-grader from London Ontario, Canada, made an instant impression the moment we met her. We didn’t just notice her mega-watt smile, but her poise and personality. After meeting her just once, we knew, this girl was going to be doing big things, and she’s starting now …

“Everyone needs to see that not everyone looks the same or has to be a certain way,” explains Ava, who was diagnosed with vitiligo (a skin condition resulting in pigment loss) at age 4. “I have vitiligo on 50 percent of my body, I look different, and that’s OK.”

Ava graced a number of our most favorite shots from our August and September photoshoots. She modeled our 435 by Matilda Jane tween collection just perfectly, and has caught the attention of almost everyone who has seen her pictures. One person in particular was our very own VP of Design Madeline, who was diagnosed with vitiligo when she was 9 years old.

“When I first saw Ava’s images – I thought she was absolutely adorable,” Madeline says. “She had this spunk, this spirit, that was so beautiful – that’s what I noticed first. Then looking closer, I saw that wasn’t just freckles on her skin. I am, of course, so proud to work for a company that would use a model with this condition, and I hope it lets little girls growing up with vitiligo today see that they aren’t alone.”

Ava didn’t just make an impact on Matilda Jane – but in her community as well. Check out this blog article she did with Living Dappled. And she’s not done yet. Just after shooting with us, Ava was signed with a Toronto model agency! What’s Ava looking forward to most with her blossoming model career? Impacting others, of course.

“I hope if there’s another little girl with vitiligo just like me that she can see I don’t hide because of my skin,” Ava explains, “I hope she would feel just as confident as I do!”

We do too, Ava. You are an amazing girl for sure!!

MJC - May 6, 2019 - 2:49 pm

Hi Samantha! Our models are typically chosen from agencies in the areas that our photoshoots are located in. If you’d like, you can send a picture and the area you are from to and we can pass it on to our Art Directors who have the tough job of choosing which models to feature. If they are ever in your area, they could potentially reach out!
Have a wonderful day! ~Kate

Samantha PAyne - April 29, 2019 - 11:53 am

How do I get my little girl to be a Matilda Jane Clothing model

MJC - November 5, 2018 - 2:56 pm

Hello Matthew! We typically choose models from modeling agencies in the areas that our photoshoots are located in. If you would like to send us a picture of her and the area you are from, I can pass it on to our Art Directors and they could potentially reach out if they are ever in your area! ~Kate

Matthew - November 3, 2018 - 1:30 pm

How can my daughters possible be a matilda Jane model

Julie Brown - October 3, 2018 - 12:38 pm

So proud of my daughter Ava!! Thank you Matilda Jane ❤️

MJC - October 1, 2018 - 3:21 pm

Hello Rachel! We typically choose our models from agencies in the areas that our photoshoots are located in. If you’d like to send in a picture and the area you are from, I can forward it on to our Art Directors who could potentially contact you if they are ever in your area! ~Kate

Rachel Dyer - October 1, 2018 - 10:25 am

When/how often do you do model casting calls? I believe my daughter would be a perfect fit for an MJ baby.

MJC - September 18, 2018 - 11:00 am

Hello Jacqueline! Thank you for your interest! We are committed to featuring girls of all abilities at any age! Follow the Facebook page “Changing the Face of Beauty” to be kept in the loop of any modeling opportunities! That’s where we’ll post our casting calls! Have a wonderful day! ~Kate

Jacqueline Tillman - September 11, 2018 - 8:24 pm

I also noticed the little girl with Down Syndrome in your banner pics. Would you be interested in an older girl with Down Syndrome?? I admire your openness to all of these capable girls!
I look forward to hearing from someone!

Madelyn - September 11, 2018 - 7:18 pm

I have vitiligo too – from the day I was born and I just turned 9! I don’t hide either so great to see Ava standing proud ❤️

Pretty Powerful

One of the most special things about Matilda Jane is the love and care that goes into each and every piece. You can bet each new design we bring you has a story – some make us laugh, some make us cry, they all touch our hearts. The story we have for you today does all of that – and so much more!

Today our Platinum team is uploading a very special release of new pretties – with one dress we just know is going to steal your heart away. The dress, the Brave & Beautiful Bennett Knot Dress,  was named after one super special girl.

Little Miss Bennett passed away in October of 2015 from pediatric cancer, but her sparkling and radiant personality made a huge impact on everyone she met – including our friends at the American Childhood Cancer Organization. All proceeds from the dress they helped us design in Bennett’s honor will benefit the non-profit, the oldest and largest grassroots childhood cancer organization in the U.S.

“I was so honored to call Katie Anne, Bennett’s mom, and get to work with her on creating this dress,” Jamie Ennis Bloyd of ACCO explained. “When we were designing the dress we both thought it was so important to go over the top in all things super girly. Chemotherapy causes children to lose their hair and even their beautiful eyelashes – everything that makes a little girl feel like a little girl – so we wanted it to be pink and have ruffles and showcase the color gold, because that’s the color identified with childhood cancer.”

To show off Platinum’s newest pretty, Jamie and one of our Trunk Keepers, Julie DeGraff, planned a photoshoot for three little girls currently receiving treatment, who were joined by a few siblings of children impacted or lost to pediatric cancer. As you can imagine, it was a magical, magical day. There were so many laughs and smiles and twirls!

“This is something Denise, our founder, would have embraced and said yes to without hesitation,” TK Julie explains. “This was what drew me to our company many years ago and one of the many reasons we always say, Matilda Jane is not just clothing. It’s truly not about clothing – it’s about the little girl wearing it. I hope all the little girls who wear this dress want to twirl when they put it on. I hope it makes them feel happy, and strong, and special!”

Us too! You can shop this super special dress later today when the latest Platinum upload goes up on this afternoon. Be sure to check out the Marvelous Molly Ellie Dress, too – as it was named after another special little gal who showed marvelous spirit and courage in her fight against cancer.

MJC - September 11, 2018 - 12:35 pm

Hello Karen! This amazing dress sold out so quickly! But you can find more like it at ~Kate

Karen - September 7, 2018 - 7:22 pm

Hello ?❤️
How do I get one of these gorgeous dresses? Our oldest daughter has been battling a lot of brain tumors are two younger girls have been such a pillar of faith and strength for her. I would love for them to be able to wear these for just stresses and representation of their big sister. What an amazing idea for you to create such a wonderful and thoughtful dress. I am absolutely speechless!

Sweet September

Hi, everyone! I’m so excited to finally be able to let you in on a little sneak peek into our upcoming September Collection. You’ll see this month we start to really welcome the peak of the Fall season with some deeper hues, beautiful new prints, and longer sleeves and lots of layers. 

This release is a continuation of our Choose Your Own Path story. We were really inspired by all the characteristics of girlhood – curiosity, braveness, strength, and kindness. These are things we hope she carries with her always as she explores and finds her own path in this world. We loved them so much, we even created some adorable little creatures to go along with each one. You’ll see these a lot this month as we tell our seasonal story – and next month too, as they even pop up on some October items!

In this September release, there is a big focus on fall florals, which are so beautiful in those deeper, rich Fall colors. This collection has a really big print story, too, which gives her lots of opportunity for self expression. We love that! We really want her to be herself in our clothes and encourage her to be the best girl she can be. 

Everything in the collection mixes so well together, and we have a lot of family looks in this release. We love when mom, daughter, and sisters all look great together. Being part of those family photos and events is so special to us.

Overall, this release is all about exploration. There is so much variety – in terms of new colors and prints and styles. Whether she’s a super twirly little girl who likes the super-soft knit floral dresses or more of tomboy who feels best in a fun graphic tee and overalls, we wanted to have something for every one of your gals.

I hope you love it all as much as we do! It all arrives September 1.



MJC - September 22, 2018 - 5:54 pm

Hello Carol! We’re so glad you and your granddaughter love Matilda Jane! Any sales that we might have coming up will be announced via email or our Facebook page. Have a wonderful day! ~Kate

Carol.Kaufmann - September 21, 2018 - 1:07 pm

When is the MJ warehouse sale in Fort Wayne IN /Coliseum? I love all buttons & fabrics! My granddaughter wears so many outfits….one is cuter than the next!

Carol Kaufmann - September 21, 2018 - 1:03 pm

When is the Matilda Jane warehouse sale in Fort Wayne IN? Love all the fabrics & buttons! My granddaughter wears so much of MJ!

MJC - September 11, 2018 - 12:33 pm
Dot Johnston - September 6, 2018 - 1:01 pm

I need to know when the medium ladies yellowish print dress will be available …I want it.

SusanKelly Garrett - August 30, 2018 - 7:44 am

Love these stylish clothes..very cute and whimsical…like notes playing on a cool fall breeze!

Chloe Mccurry - August 30, 2018 - 2:58 am

Love what I see thus far. We love Matilda Jane children’s clothing line and accessories. Also the story behind it?

Dana Summerville - August 30, 2018 - 12:40 am

Loving all the sneaks!!

Lillie Tate - August 29, 2018 - 11:40 pm

Wow! This takes me back to when my daughter wore these clothes. Now going on 15. ? my granddaughter is wearing it and my dil is my tker. I do miss my old friends and chatting with them. Watching for Denise blogs. She was such a wonderful soul. God bless her!!
I’m getting sentimental. I best go?♥️ Thank you all…

Debbie Higginbotham - August 29, 2018 - 9:34 pm


Leyna Menefee - August 29, 2018 - 8:40 pm

I absolutely love Matilda Jane stuff!!! Love how soft the clothes feel.