Meet Trunk Keeper, Kat K.

One of the most special things about Matilda Jane is our sisterhood of amazing Trunks Keepers. These special women get to build boutique businesses that are all their own, while spreading the magic of Matilda Jane. Each one joins us for different reasons that are as unique as they are.

Today we want to introduce Team Leader Kat K., who is chasing her dream of being an entrepreneur alongside being a mom.

“I fell in love with MJC when a friend’s daughter had on a Knot Dress,” Kat explains. “With a background in fashion design, I knew instantly I had to get my hands on this brand for my girls. I started hosting as soon as I found a Trunk Keeper near me and was so honored when she asked if I would think about becoming a TK.”

“My ‘why’ is for my girls! I am their role model —I am first and foremost, a mommy, but they see me working too. By sharing the heart of Matilda Jane, I am able to teach my girls about caring for others and how to impact our community one little girl at a time.”

Ten seasons in with Matilda Jane, Kat’s business is going strong. She is growing a team and helping other women find their own success, too.

“I am so passionate about sharing this opportunity with new TKs. I want every single one of them to be proud of what they accomplish and aim for big goals, to take their fear and turn it into fuel, and launch a successful business they can call their own.”

The very best part of her business success? Kat knows her little girls are watching.

“They know mommy works so I can give them everything. And I’m not just giving them things, I’m giving them memories,” she says. “I’m setting an example for them that you are going to be a woman when you grow up and that you can do anything you want to do – and you can be a great mom too.”

If you believe in our mission of keeping little girls little, and are an entrepreneur at heart, we would love for you to join us. Visit today to learn more and connect with us. We can’t wait to talk to you!


The Sweetest of Summers: Matilda Jane + Joanna Gaines

We are so happy to be collaborating once again with Joanna Gaines on the sweetest collection for summer. We love working with her so much! Not only is she someone we have long admired, but she’s an MJ mom, too. She and her girls have been wearing Matilda Jane for years, which makes everything she designs with us even more special. We thought it would be fun to sit down with Joanna and Madeline, our director of design, to get the complete scoop on the latest collaboration for June.

MJC: Tell us all about this new collection- what can we expect to see? 

Joanna: Much like I do when I’m designing a space, I love pulling inspiration from what’s around me. It’s been so fun to see how this translates into clothing. The whole inspiration for this new collection was summer here out on the farm. The long days, the hazy sunsets, kids running around just being kids.

Madeline: Right – we loved this idea of summer on the farm. We did a lot of silhouettes that are super simple and just perfect for summer. All the fabrics are really easy, too. And the palette is really pretty – with fresh greens, pretty pinks, and a deep blue we all love so much.

MJC: There are so many pretty prints! Tell us about them…

Joanna: We were really able to capture the farm feeling that we were aiming for with sweet floral prints and landscape scenes.

Madeline: There’s this lovely little farm scene, and then this sweet berry print, and some fun ones too, like this little horse print we loved so much we put it on everything.

MJC: Home is pretty amazing, too! Tell us about that…

Madeline: For home, we’re doing a room we’ve never done before: the playroom! We created the sweetest little storage bins, some fun poufs, and even wallpaper!

Joanna. The poufs are my favorite. They’re cute, comfy and perfect for the kids to settle in with a good book.


MJC: What special pieces are you most excited about? 

Joanna: There are so many special pieces in this collection. There is this spearmint dress – it’s actually a remake of a MJ dress I’ve had in my closet forever. We updated it with a really easy-going, go-anywhere knit skirt.

Madeline: Yes – the women’s assortment is so pretty – just really simple and feminine. Everything in it is on my wishlist! And for girls, there are some sweet dresses. I really love everything. I just love how it all coordinates together and gives families this whole complete look that they can wear together this summer.

MJC: We know a lot of heart goes into each and every piece in a collection like this. How do you hope it makes people feel? 

Joanna: At the end of the day, I hope people have fun with this collection. The whole idea of being inspired by life on the farm is really rooted in an effortless, easygoing lifestyle, and that’s the feeling I hope people have when they’re wearing these pieces.

Madeline: Agree! Summer is such a special time for families. I hope these pieces make summer even more fun and enjoyable!


You don’t have to wait long to see the complete collection. It all arrives tomorrow, June 1!




Martha smith - June 7, 2018 - 2:32 pm

Love MJ clothing

Amy Young - June 1, 2018 - 3:26 am

Yessss! Boys & Mens! ???

Wyndilyn - May 31, 2018 - 7:14 pm

I am so super excited about the collections. My daughter and I both love Matilda Jane from clothes,bows,bedding,bathroom decor,bags,dolls everything!!! We ❤️ It all !!

Michelle Coffey - May 31, 2018 - 6:18 pm

I’m fairly new to MJC & cannot begin to imagine it’s going to be better than ever with the collaboration with Joana! I do KNOW it won’t disappoint, as it NEVER has! I’m hoping to win a “voucher” for shopping in June, per my Trunk Keeper!
Ms. Joana, I love your style and show, completely. So now I cannot wait to see your line of clothing ❤️

Holly Price - May 31, 2018 - 5:33 pm

Super excited for this one!

Catherine Windham - May 31, 2018 - 5:17 pm

I have a 3 year old daughter with Down syndrome and I love that MJC is an inclusive company! Makes my momma heart happy!

Kayla Hammons - May 31, 2018 - 4:55 pm

Can’t wait!!!! We adored the last Joanna Gaines collection and know this one will be even better!

lorri Perry - May 31, 2018 - 4:22 pm

I’m obsessed with Joanna Gaines. Anything she touches is just perfect in my book. Can’t wait until tomorrow

Kammila Malarney - May 31, 2018 - 3:39 pm

Booked my show last week at a new coffee shoppe in town !
I can not wait !?? ?

Kimberly - May 31, 2018 - 1:46 pm

Being from Lexington, KY- horse capital of the world….cannot wait to get my hands on those horse prints!!!???

Stacey Carey - May 31, 2018 - 1:29 pm

I am SO excited for tomorrow! Ever since The Good Ones discontinued, I’ve been anxiously awaiting some perfect pieces for my little guy. Thank you all so much for thinking about our adventure-seeking boys. – Stacey

amy - May 31, 2018 - 11:16 am

can’t wait to see this whole collection!

Sweet Serendipity

noun: the occurrence or development of events by chance in a happy way

Every once in a while, a few special styles come along that steal our hearts away. And the feeling lasts long after Release Day. We love them. We pass them down. We hold on to them forever. This special spirit is exactly what we wanted to capture in our latest Vault Collection – a handful of remarkable remakes from one of our most favorite seasons: Serendipity.

Making its debut in Spring 2012, Serendipity was such a quintessential collection. It was everything we love about Matilda Jane – and everything we loved about our late founder, Denise DeMarchis. Every style was lovingly recreated to match its original sketch, fabric, color, and all the little details Denise herself loved about each one:

The idea to bring back these sweet styles came from the mind (or shall we say heart?) of our new Director of Merchandising, Brenen Miler. Her story is so beautiful, so serendipitous, we just had to have Brenen share it with you …

I discovered Matilda Jane during a really tough season in life. On one particularly difficult day, I was invited to my very first trunk show. I had no idea then how my life was about to change – all in the most wonderful way. The very first piece I bought was the Perfect Day Knot Dress from Serendipity. And a Perfect Day was exactly what that day was – a day spent meeting new people and learning about the brand, all through a special new friend called a “Trunk Keeper.”

 MJ was not well known in my area, and finding pieces to build our closet was like a needle in a hay stack … until I was told about this little community, MjAddicts. Little did I know at the time, in finding MJAddicts, I would found a group of women who would be in my life now more than five years later.

It was never just about the clothes – it was about a community that rose up to support one another. And together, we did motherhood. We’ve cheered through the milestones, cried through the triumphs, and have been there during the quiet moments moms find themselves in – nursing in the middle of the night, endless carpool lines, loss, heartache, carrying one another through the unimaginable. 

I remember years ago reaching out to Denise and telling her that one day, I wanted to work at Matilda Jane. Dreams come true, and I am humbled and thankful every day. With this re-release of the styles I first fell in love with, I am most excited to dress my daughter once again in Another Perfect Day Knot Dress – to see her twirling away, remembering the journey that led me here, and thanking my lucky stars for the community I still cherish to this day. It was all so … serendipitous. 

We would love to hear YOUR stories and memories of Serendipity, too. Be sure to comment below to share. And check out the Vault Collection pieces now at

Colleen Dalton - May 27, 2018 - 7:02 pm

My granddaughter is 7 the peppermint lap dress was one of our first purchases. It is now being worn by the 3rd granddaughter and will be passed on to number 4 and 5 granddaughters I love the timeless clothes that MJ provides

Anna - May 26, 2018 - 7:20 am

Matilda Jane has never been the same after Denise passed. MJ now missing the talent she had combining fabrics. A comeback of her collection isn’t a surprise and I’m sure it’s well welcomed.

Carrie - May 24, 2018 - 10:29 pm

I went to my first trunk show in 2009 when I was pregnant with my daughter, and fell in love with every single piece of the Setendipity collection. I held onto the pieces for years. Just today when my trunk keeper sent me this blog link, my daughter came home from school in her peppermint lap dress. First as a dress, then s tunic and still 6 years later, a darling much loved top. That’s serendipity!

Stephanie - May 24, 2018 - 7:34 pm

Serendipity was my very first Matilda Jane release! I had never even heard of Matilda Jane and a friend invited me to her trunk show. I couldn’t go, but checked it out online and I loved what I saw. My very first purchase was finns for me, but eventually I bought girl pieces for my daughter as well. It will always be special because it was my first introduction to the amazing Matilda Jane world that I love. ?

Becky - May 24, 2018 - 6:23 pm

Thank you so much for honoring Denise and her legacy through Vault pieces. Serendipity is a wonderful representation of her charm and whimsy. I hope we will see more Vault remake collections in the future.

Melissa Troedel - May 24, 2018 - 6:18 pm

Serendipity will forever be my favorite, it was the first line I was able to bring down to Haiti and dress my little lady in when we met for the first time. That fine was precious and she was instantly a Matilda Jane girl!!!

Kendra Miller - May 24, 2018 - 5:31 pm

Serendipity was when I found Matilda Jane. It was a few releases in and I loved everything I saw. I’ve been a release day shopper ever since. It’s a dream of mine to work at Matilda Jane as well❤️

Cheri - May 24, 2018 - 5:31 pm

How fun! I found MJ well after Serendipity released, unfortunately, but I was lucky enough to find a Serendipity shabby top for my girl a couple of years ago and we LOVED it! Can’t wait to see these tomorrow! What a perfect way to celebrate my husband’s birthday. 😉