We had so much fun this week hosting our sweet #SnappedForACause winners. Do you remember seeing this photo contest on our pages last month? It was the cutest! We partnered with Platinum and our very dear friends at Livie & Luca and beloved fans at MJ addicts – all to raise money for the Mighty Acorn Foundation!

You all jumped in with so much heart! We had more than 200 gorgeous gals submit photos and over 30,000 votes. Together we raised $31,264.92 for Mighty Acorns! In the end, the competition ended ever so close.

Our sweet winner, 5-year-old Piper, and her mama thought it was too close – so they invited our runner up to share in the big prize: a trip to MJC headquarters to star in a Platinum photo shoot and to design their very own Platinum dresses!

Not only is Piper’s mom super generous, she is the amazing photographer behind our winning shot. Her grand prize was having the opportunity to lead and photograph our latest Platinum shoot. Just check out this sweet shot she captured! (If you’re in the Nashville area, you have to check out Gretchen Lee Photography!)

Upon arriving in Fort Wayne, it became abundantly clear that Piper, who traveled up from Tennessee, and 6-year-old Jada from Florida were just destined to become the best of friends. They had a ball smiling with pride at the Platinum shoot and later touring the MJC offices. But if you ask the girls – both longtime MJ fans – there was one huge highlight: designing their dress!

No girly detail was spared for these sweet girls who left with an experience and friendship to remember.  Their energy and enthusiasm and great big smiles certainly lifted our hearts and encouraged our spirits. In the words of our little muse, Piper …

“I love MJC – it just feels so good!”

You make us feel good too, Piper! And if any of YOU are looking for a new pretty piece to spread some goodness of your own, we have very good news – Platinum is all set to release brand-new pretties later TODAY … so be on the lookout!

MJC - February 26, 2018 - 8:51 am

Thank you so much for your interest in Matilda Jane Platinum! Although we already used the unicorn fabric in one of our sweet Ellie dresses about a year ago, be on the lookout as we always have new unicorn fabrics popping into our website (matildajaneplatinum.com). Have a wonderful day!

Nicole Padgett - February 22, 2018 - 8:12 pm

I have a question about the fabric and sketch posted above. Will there by any pieces with the unicorn fabric? I have a unicorn obsessed princess! ?

Janes Give Back in 2018


Matilda Jane Clothing has deep roots in giving back. It is such a part of our company and who we are. From our own backyards to half-way around the world, we are always looking for ways to give, partner, and volunteer as much as we can to those causes and charities that have touched our hearts.

Because giving back is such an important part of who we are, we want to help YOU give back as well. Janes Give Back is Matilda Jane’s way of supporting all the great charities and organizations that YOU care about.

When you host a trunk show between the dates of February 14 – 28, Matilda Jane will donate up to 20% of the show’s proceeds to the organization of your choice.


The Perks of Hosting a Show!

$500 – $750 …………………..5%

$750 – $1,000 …………………10%

$1,000 – $1,250 ………………..15%

$1,250 – $5,000 …………….… 20%

Maximum show size for matching is $5,000.


Last year, Matilda Jane raised more than $330,000 for more than 1,000 different organizations through our Janes Give Back program. More than 1,000 non-profits, schools, charities, hospitals, families, and children benefited from YOUR generosity in 2017. We are so excited to see how many organizations your trunk shows will benefit this year.

Contact your Trunk Keeper today to book your Janes Give Back show so that we can make 2018 the best year yet! Need a Trunk Keeper? We would love to introduce you to one! Visit our Host a Show page to learn more.