Drumroll please…

Ava was so sweet.Β  Her mom made the mistake of telling her we had a “splash pad” if you know what that is. Me, I call it holes in the cement that squirt water. Well, she has been dying to come over. I should’ve had my camera when she jumped out of the car in her little MJC Knickers, sparkly shoes, Hammond Bay tee, hulla hoop and topped of with a big rose in her hair. Oh, Ava love that girl.

We played for a while then they invited my boys up to skate. I could go on about how proud I am of my boys but I’ll save that till another day, cuz today isn’t about me…or them.Β  It’s about the winners of the 435 contest. Oh, but first, let me just tell you how cute it was watching Miss Ava suit up for hockey, totally showing the boys up, and not just mine. The best part was watching her in the locker room get perfectly dressed in her MJC’s studying herself in the mirror as she placed her rose in her hair perfectly. It was so…, just neat, almost unexpected to see such a girly girl in a locker room surrounded by hockey stuff. Ahh..the Life of a Girl.

“From school time, play time, party time to anytime; the world of girls reminds me of Matilda Jane. Every last one of them, unique, full of color and always unpredictable.” – Jami Davis

And there you have it, the winner of the 435 Contest, Jami Davis and her video Life of a Girl. Congratulations Jami and we can hardly wait to meet you!!! And for my 2 runner up’ers you get a $300 gift card for some MJC goods. So head on over to 435 …. or order it up ….either way you get $300 on us. Oh, who are you?? Well, a huge congrats to “Beautiful” and “Mallory and Kate!!!”

I have to tell you, this was extremely hard. I seriously have been sitting here at this computer for over 2 hours trying to type this post. I wanted all of you to win, they were all so perfect in different ways. Thank you so much for all your time and effort. Thank you and we hope to see you all at 435!!!

Alyssa - June 16, 2010 - 6:58 am

any chance that you will be posting the winner and runner ups on the http://www.matildajaneclothing.com website? all of my friends are checking it to find out if we won! just a suggestion.

jenn - June 1, 2010 - 5:43 pm

Congrats to all~ I am more excited to see the picture of Ava..in her HOCKEY gear`! We are a hockey family and it is my dream for my daughter to play ice hockey..lol So sad I am not goning to be coming to 435 for the art fair and meet the boys and Ava.. πŸ™

Sundee - June 1, 2010 - 1:30 pm

Congratulations to the winner! Your video was so sweet and touching. Definitely worthy of the win.

Ashlee - June 1, 2010 - 12:54 pm


Tonya - June 1, 2010 - 11:43 am

Thank you Denise and everyone at MJC for this experience. Congratulations Jami! Your video was beautiful and your little girls are adorable!!

Janella - June 1, 2010 - 10:03 am

I really like the idea about using the song “Beautiful” on your site, let’s face it that song was truely a huge hit with all us MJ fans!! Jami, I’m so happy for you I really enjoyed what you did, you truely captured a day in the life of a MJ girl!! Your photos were so sweet especially the 2 girls sharing in some fun together. Have fun on your trip! Denise, I love that turquoise rug and trunk you have sitting on your back patio!! Very stylish!!

~love - June 1, 2010 - 9:57 am

congratulations to all the finalists! i really did love the winner’s a lot!

Day to the Oh - June 1, 2010 - 8:42 am

Congrats, Jami!!!!! So excited for you! Just an idea, Denise: I think it would be really fun and totally awesome to upload the “Beautiful” song to your website, for at least a little while, as part of being runner up. It really makes me happy and gets my feet tapping and my girls dancing… might even make me buy more… just saying!!! LOL πŸ˜‰ Anyhoo, nice to have a winner! Have a great day. xo

nammi - June 1, 2010 - 8:13 am

Congratulations to the winner – darling video. However, I have to say I was disappointed to see that the others that had made it to the final 5 (6) did not receive any kind of an award. Adjustments seemed to have been made along the way – 14 instead of the top 10; 6 instead of 5 finalists, and yet at the end, only the top 3 received any kind of an award or prize. I would have liked to have seen the other finalists receive a gift certificate also.

Chris - June 1, 2010 - 6:56 am

I knew one of the people that made it to the top 10 (top 12?) last year and all of them got some free clothing. Perhaps Denise plans to do that again this year as all of the top 14 deserve prizes!

Debbie - June 1, 2010 - 5:53 am

any chance that you will be posting the winner and runner ups on the http://www.matildajaneclothing.com website? all of my friends are checking it to find out if we won! just a suggestion.

JodiR - June 1, 2010 - 4:52 am

A huge congrats to the winner and runners up! You all did so great! Loved the entries. Have fun with your trip and goodies ladies. πŸ™‚

gran - June 1, 2010 - 4:22 am

Oops, sorry about adding the e to your name Jami. Think you will be so happy and excited you many never have noticed.

gran - June 1, 2010 - 4:20 am

Congratulations to Jamie. Lots of work went into so many entries to show how much we all appreciate Matilda Jane Clothing Company.
The Ava and Joe pic is great.
Denise what are you going to do with all your extra time now?

Lisa M - June 1, 2010 - 3:35 am

Congrats to Jami! You will have the trip of a lifetime!! Congrats to the other finalists too… I don’t know how Denise and crew selected πŸ™‚

Lisa and Crew - June 1, 2010 - 3:19 am

Denise, thank you so much for this opportunity and the $300.00 gift certificate! Ariana has been asking about the contest everyday. This has been so much fun for my whole family (even Papa was checking the blog everyday). Congrats to Life of a Girl and all the other participants-everyone really put their heart and soul into their entries!

Amanda Keeys - June 1, 2010 - 1:51 am

YAY!!! Congrats Jami, your video was so fabulous.

Terilyn Brown - May 31, 2010 - 10:15 pm

Congratulations!! So excited for all three of the winners!

Life of a Girl - May 31, 2010 - 10:00 pm

I am a lucky girl!! I feel so honored to have even made the top 10, but to actually win is just beyond me. I loved every one of the entries and wish we could ALL go just so I could meet the amazing women behind all of the soulful ideas. Thank you, thank you, thank you!! I just think it’s heartwarming to see so many people get behind such a wonderful company and give it their best shot. I don’t know that any of us did it for the prize in the end (well, maybe a little.) I like to think there are just a lot of “Loyal Royals” out there who want to share their love with a company that just keeps on giving. What an unbelievable group of women! I’m proud to be part of it.

Holly's Mama - May 31, 2010 - 9:53 pm

Congratulations winners!!!

Mary Kay - May 31, 2010 - 9:38 pm

Congrats to Life of a Girl! I love the quote from Jami Davis on this blog– it sure sums up MJ!! It has been such a fun week and an honor having been selected into the top 14!!! Thank you!! Denise, I’m glad you & the 435 crew enjoyed my Holly Hobby story & I hope others did, too!! Kaydra asked everyday to see herself on Matilda Jane!!

Connie Helm - May 31, 2010 - 9:31 pm

Congratulations to the winner and also to the other 4 runner ups. I don’t know what the ground rules where for the contest, but I thought the winner was chosen by vote after narrowing it down to 14 out of 400. Then the pick was down to 5 out of 400. I’m not sure why it was narrowed down to 5 and then only 3 received an award for their efforts. It seems like the final 5 could all have received some type of award. I was disappointed that 2 of the top 5 didn’t receive anything at all!!

Debbie - May 31, 2010 - 9:26 pm

Mallory, Kate, and I couldn’t be happier for Jami! We loved her “Life of a Girl” video – it was wonderful! We are so happy with our $300 MJC gift card. . .thank you for our prize. My girls are fast asleep right now, but they will have a great surprise in the morning!

vanessa diel - May 31, 2010 - 9:06 pm

Congratulations Jami, what an awesome opportunity it will be to make that trip and meet everyone behind MJ.

Good luck picking just one beautiful girl, that would be so hard to do. I see so many beautiful little girls.

God Bless!

Tina M - May 31, 2010 - 9:00 pm

Congrats to Jami!!! & Kudos to the runners up as well! Great job everyone!!! :0)

Beautifulclothing - May 31, 2010 - 8:59 pm

Congrats to Life of a girl! I downloaded that song as soon as I saw the video. I love the song and the video. You deserve the win for sure. If you need someone to go with you I will go. lol Anyway, congrats to you and the others.

Carol - May 31, 2010 - 8:30 pm

Congrats to all the ladies, especially the winner. I do think the other 2 who made it into the top 5 should get at least $100.00 to spend. They all put so much time and effort into their projects. It must be a bit of a downer when they were all so close!

tree*head - May 31, 2010 - 8:14 pm

Congrats to the runners up as well!! I have that Beautiful song in my head all the time!

tree*head - May 31, 2010 - 8:13 pm

Congrats to Jami…loved that video!!

Monika - May 31, 2010 - 8:07 pm

Congratulations to Jami!! Her video was beyond adorable!

And how cute is Ava hugging Joe, so darling!

Top 5

Yes, and I even read a book today, thanks to a wonderful customer. I am telling you when we opened these books at the the office we all freaked…and today I started putting one of them to good use! We lived on Pembroke Lane for 12 years. Loved that place, my house was awesome and the backyard was so small and cozy. We’d spend all day inside in the A/C and we’dΒ  hang out in the back all night till the wee hours.Β  Now that we have moved, we have been spending all day outside. It is glorious. I’m still trying to get the backyard together for the 435 Saturday night party (detail tomorrow, I promise).

And the best part about it is it is only 5 minute bike ride to Pembroke Lane. So it is still in the great ‘ole neighborhood!

Yes, I know you are waiting to hear the Top 5 (Top 6 actually…because 5th and 6th were within just 1 vote of each other). But for real, you gotta know how hard it was even to pick the top 14. WOW. We are so flattered by all the time and effort you all put into this contest, thank you. It means a lot to us. And of the top 14 you guys voted to make up the Top 5.Β  In random order let me present to you (drum roll)…..

Mallory and Kate, Compliments, Beautiful, Life of a Girl, Patchwork, and Dad

We got a lot of thinking to do and tomorrow we’ll pick ya a winner! And the CoverGirl, my gosh this is hard. I have gone through at least 8-900 photos, read some of the best comments and fell in love with the sweetest girls over the past few days. I still have another tub to go through. Wonder how I pick? Well, I open all the envelopes, read them, lay them out on a table for a while, do whatever, come back to the table, take a few away, and repeat. I then call Joe in to see what he thinks, and then Gabe and then David. We usually all end up at least picking one of the same in every round.Β  Here is a picture after about 10 or so rounds…of all the ones we agreed on together. It’s still on my table waiting to cut back more…and we still have at least 500+ pics to go through!!!

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Kylen's mom - June 1, 2010 - 4:26 pm

What a great surprise to see our daughter still in the running. The Matilda Jane Clothing scream the word “FUN”!

Tina - June 1, 2010 - 10:42 am

OOOohhhh…so exciting!! I hope one of my daughters gets chosen…or any of the girls I photographed πŸ™‚ EEEEeeee!! Good luck with choosing that lucky girl πŸ™‚

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Lil - May 31, 2010 - 10:45 pm

Thanks Denise <3

Terilyn Brown - May 31, 2010 - 9:58 pm

Sooo very honored to see my daughter on that table… pins and needles till the winner is announced!

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Tina M - May 31, 2010 - 7:42 pm

Look at all those cuties!!! I can’t imagine that being an easy job!!!
Congrats to the top 5!!! Good Luck to you all! :0)

Denise - May 31, 2010 - 7:13 pm

Hey Lillie-
I do believe Anthropologie!!!

Lil - May 31, 2010 - 6:54 pm

Lovely shots from what I can see.. πŸ™‚
can’t wait to see the winner of 435 contest…
Would love to know where your friend got those books. WOW they are amazing to look at, i have the Harry Potter ones like that I ordered from the UK they are so pretty i cant break the seal. πŸ™
What can I say?
Love the look of the back yard to!!!!!!!!!

Kristen Lloyd - May 31, 2010 - 6:51 pm

I can’t even imagine how hard of a job it must be to not only pick a winner for the Art fair contest but then to have to pick ONE cute girl for your cover girl contest! Shwooo! Now that’s some work. I don’t know how you are going to pick just one. Good luck to you and I hope one just pops out and says I’m your MJ Girl!

Debbie Turner - May 31, 2010 - 1:09 pm

wow. . .this is exciting! my daughters are so excited that their drawings got us into the top 5! when i told my little one she said, “well, i’m glad i worked so hard on the striped leggings!” so cute and so fun! thanks for bringing lots of smiles to my house!

Lisa M - May 31, 2010 - 11:46 am

Oooooh how exciting! Can hardly wait to see the winners!!

Erina - May 31, 2010 - 11:45 am

I hope the song “Beautiful” wins, because that’s a very nice dad & grandpa to write a song. And I just love the song, it’s catchy… it should be a hit.

laura - May 31, 2010 - 9:26 am

oooh how exciting to see the jumping girl and hugging girl on the table, monika you rock!!!

Kimberly B. - May 31, 2010 - 7:05 am

What a bunch of beautiful girls! So excited that I got to photograph 2 of the ladies on the table! Cannot wait to see who is chosen as the Cover Girl!

Jamie - May 31, 2010 - 6:21 am

Gorgeous girls, love the jumping pic!
No lil’ ones though! You should do 2 categories πŸ™‚ Wee ones and the older lasses πŸ™‚

Amanda Keeys - May 31, 2010 - 6:10 am

Woohoo I voted for life of a girl. Hope that one wins it was SOOOO gorgeous! Good luck to the top 5 πŸ™‚

christine - May 31, 2010 - 4:45 am

Congratulations to the top 5 but to all those who entered. I know how much we love MJ at our house and it all means alot to us!
So congrats to all of the MJ family out there:)

Leah Godfredson - May 30, 2010 - 10:31 pm

What a coincidence-I started reading (again)Pride and Prejudice this morning. Your books are much prettier than mine, though. And that Charles Dickens cover is to die for!
Congratulations to the Top 5! I’m on pins and needles waiting to see who won.

Holly's Mama - May 30, 2010 - 9:15 pm

I see a cutie that was at the party I went to for the Cover Model Contest. I wonder if that means you got to my little cutie and she is out. … πŸ™ Or, perhaps her pic is in another tub? She can only hope. Those books you have are gorgeous!!! Wuthering Heights is one of my favorite books!

Lisa and Crew - May 30, 2010 - 9:02 pm

We have been so excited about this contest! Not to mention so anxious to see the outcome!!! I can not tell you how thrilling it is to be in the Top 5, there were so many outstanding entries! We are so glad so many MJ fans enjoyed our song(thanks for the votes), we really tried to express how BEAUTIFUL all the little girls out there feel in their BEAUTIFUL Matilda Jane clothes!

Ana - May 30, 2010 - 8:56 pm

Hope you did not see Lola’s picture yet – but I am biased πŸ™‚

Monika - May 30, 2010 - 8:53 pm

Congrats to the top 5!!

Look at all the pretty girls… how are you ever gonna choose?? G is jumping up and down next to me right now, she’s so flippin’ excited to see her pic is still on the table.

Amber - May 30, 2010 - 8:50 pm

oh my goodness – that backyard is absolutely gorgeous!! Love it! And the books – so, so pretty…plus those little girls on top are too cute….can’t imagine how hard it must be to pick a cutie from all those entires – good luck!

Emma's*Mommy - May 30, 2010 - 8:50 pm

As for the photo contest, even though I think my Em is one of the cutest things around…I am not optomistic that we will win with the stiff competition out there. But oh how I would love to have her pic show up on your blog! That would make my day!

Bex - May 30, 2010 - 8:36 pm

Oh I spy a familar face on that table!! Yah G!!!

vanessa diel - May 30, 2010 - 8:16 pm

I just want to say it was such a blessing to be in the top 14 and an honor. Congratulations to the top 5. It will be hard for ya’ll to pick a winner I know. Best of luch to you all!

God Bless!

I just love 3 day weekends! Oops, make that 4 cuz we all took Friday off!! We had a fun party last night, the first one at our new homestead! And today we had clean-up and a whole lot of laying in the pool!!! But fear not we’ve got all the votes tallied for 435 and I’ll announce it tonite……I think. It was super close. Super…okay off to try to run with Chris and Chelsa. Wish me luck!

~love - June 1, 2010 - 9:55 am

laying in the pool….perfect! gabe is so cute….and clay wants to be a twin with that shirt, too! i need your favorite places to shop for a boy…this is so new to me after 4 girls!

Monika - May 30, 2010 - 7:36 pm

Gabe is such a ham =)!

Wendy - May 30, 2010 - 7:29 pm

Wow, love the new place, that pool looks fab!!

jenn - May 30, 2010 - 5:47 pm

I can’t wait to see won…I wore my “Mommy MJC”..as my Dear Husband(DH) calls it today and Kenna wore her springtime summer tank~! Can’t wait to sen you a picture of us in them:)
I love the pool and the back yard setting~

Ana - May 30, 2010 - 5:30 pm

How fun!
love the long weekend, planning our Disney vacation in November

we want to hear about the model contest too πŸ™‚

JodiR - May 30, 2010 - 5:28 pm

How exciting Denise! Can’t wait.