A Crazy Little Thing Called Love…

Alright February, we’ve had our eyes on you and we are so glad you have arrived…no polar vortex can stop us from daydreaming about spring sweetness (and warmth). And we have to tell you, we are nothing but heart eyes for the swoon-worthy looks in the February release of Brilliant Daydream. They might just make your heart skip a beat and we cannot wait for them to arrive to a place they can call home.

With Valentine’s Day just around the corner, we were inspired to create a couple of crafty ways to celebrate this crazy little thing called love.Whether you incorporate these activities into class parties, during snow days or at your Matilda Jane Trunk Show, we hope these fun ideas help to keep the love and creativity flowing throughout the month and beyond.

One of the things we love most about the Matilda Jane community is seeing the pieces brought to life in your own creative ways. We love when you share your events, holidays, milestones or everyday magical memories! Be sure to use #matildajane to share these and all your special MJ moments and you might just see yourself showcased on one of our social media accounts.

Love is in the details and woven into each and every piece that adorns our new collection. So much dreamy sweetness is going to be had this season and we’re only getting started!

Fancy what you see? Just click here to shop the our newest release and click here to download our pretty printable today.

Ciao for now,


The Most Wonderful Time

A chill is in the air here in Indiana, the leaves are falling from the trees, and we are getting ready for our favorite time of all—the holidays! As you know, the only things we love more than coordinating family outfits are festive family outfits, and this November we are bringing you lots of them. We had so much fun creating beautiful pieces in all our favorite holiday colors. Just imagine seeing Matilda Jane at holiday concerts, visits with Santa, family get-togethers, and fancy parties—we were envisioning holiday cuteness everywhere.

This November we’ve weaved in gorgeous florals, fun gingham, and lots of original prints from Maggie! We also are excited for you to see updates to your past favorites and introduce you to some new styles, too.

Everything mixes, matches, and coordinates so well with each other this release. This line was truly inspired by our own experiences while growing up and matching with our sisters and moms, and sometimes even our little brothers.

Did we say brothers?! YES!  You will also see a shirt for those little guys in your life this release, too, with a fun Maggie-original print. It is so perfect for coordinating with the whole family!

Last, but certainly not least, we have four new cameo friends—and even more new outfits—for your gal to play with. We know what will be on her list this year!

We hope you love this year’s holiday collection as much as we do! It all arrives November 1.





Happy Feet!

This month, we’ve got a little extra pep in our step — and we can’t wait to tell you all why … we’ve collaborated on an exclusive collection with Livie & Luca! That’s right – you can now buy your (and our) favorite girls’ shoes in designs and colors exclusive to Matilda Jane!

Hands down the cutest collaboration you ever did see, it all started with a real-life friendship.

Our founder Denise first fell in love with Livie & Luca when she stumbled upon the classic Yellow Petal in 2012. After using the iconic mary janes in one of our photoshoots, the sweet style quickly sold out nationwide. Denise and Livie & Luca’s founder, Mitzi, met soon after. Wonderfully inspired by each other’s use of color, attention to detail, touch of whimsy, and passion to create and spread joy, the two became fast friends.

A true celebration of their friendship, this new collection celebrates all the very best things about Matilda Jane and Livie & Luca, making for some pretty special shoes you can’t get anywhere else.


What makes them so covetable … and collectable?

  • Each sweet shoe has an exclusive Matilda Jane + Livie & Luca logo on the footbed – AND an exclusive pink sole – eeek, so cute!
  • All the shoes feature a genuine leather exterior, an adjustable hook-and-loop closure (just right for little fingers) for a perfect fit, flexible soles, and a padded heel collar for comfort, too.
  • Our favorite part? Since these shoes were designed in collaboration with our design team and Livie & Luca, they are the perfect pretty complement to our entire Fall collection – giving your gal a complete head-to-toe look that’s bound to put a pep in her step and a little extra joy in every happy twirl!

The four new Matilda Jane + Livie & Luca shoes are available now, only at matildajaneclothing.com and through your MJC Trunk Keeper. Hurry – we have a feeling these darling designs will go super fast! Catch them while you can!!

Rebecca Brashear - October 22, 2018 - 12:24 pm

Love the new Fall 2018 shoes!

Nancy VanMeter - October 3, 2018 - 11:15 am

I love the clothes and shoes. I ordered the women’s and girls pajamas, the red shoes, harvest dress for my granddaughter! She models for trunkkeeper here. Her name is Cali!