The Perfect Equation

As those lazy, hazy summer days come to a close, we know just how busy this time of the year can be.  From attending meet the teacher nights, picture days, first day of school fun, and getting all those fresh, new school supplies, we sometimes wonder how it will all get done.

Never fear, it always does.  And we here at Matilda Jane just love seeing how you and your littles make their first days joyful, unique and oh-so-memorable!  Our 2019 Fall Collection is inspired by going back to school, field trips, fall markets, and more.  It’s all about those little moments that you and your kiddos will remember forever!

We just LOVE dreaming up the perfect pieces that will help you look great on the outside and feel confident on the inside. While we wish we were heading back to an exciting new school year, too (can you smell the pencil shavings?), we love helping our kiddos make their own wonderful experiences.

To help you get ready, we are sharing our perfect outfit equations to earn you an A+ for style!?

435 Style

No question about it, these looks are knockouts! We know your older gals want to feel mature and comfy at the same time, and these outfits do just that. Our athleisure will be voted “most popular” with your tween!  Little touches of MJC pattern and color allow her to feel ready for whatever the day brings her way while still keeping her age appropriate. Oh, and did we mention we crafted a new pretty printable for our older MJ fans to help organize their activities, assignments, and projects for this school year.

For the little love in your life…


Your little lady will be all aflutter with these sweet selections! Whether she is in love with floral, prefers pretty polka dots (“spot on” might we add) or embraces being as colorful as the rainbow, these lovely looks will be picture perfect for their first school days. We’ve got layers and layers of sweet MJ goodness that are especially practical as the weather starts to change up a bit. Hello, Monday morning…

Your Dapper Dudes

Are you loving that your little man can coordinate more than ever with sis and mom this 2019-2020 school year as much as we are?!  These pieces were quite the hit with our sweet models.  There is no reading between the lines with how they feel with these soft and comfy little numbers. For the kid who is always on the go and ready for any adventure, he will be digging the pockets and easy movement of these pieces all year long.

Basic Beauties and A+ Accessories

Now, we know some of your little cuties spend their school days in the sweetest uniforms, but don’t fret we have so many beautiful basics with our Perfectly Paired Collection. Not only do these styles take their look to a new level but you can also mix and match for their weekend looks. Our team found the perfect pieces to help add a little MJC sparkle to those dress code looks in a variety of colors to show your school spirit.  These pieces are also perfect for those sweet gals who prefer a little something simpler. These pretty pieces truly do fit every style and personality!

And last but certainly not least, you can’t forget the accessories as the “cherry on top.” As you know, MJ is all about dressing your cuties from their bows to their toes and these made-to-match pieces are a great touch for any outfit.

We love getting our MJ delivery and seeing all the goodness inside that box. And, we know how much you want your kiddos to start the school year on the right foot.  We strive to give you the right clothing, supplies, lunch box treats, and more that will provide the perfect equation for a great school year. We hope these new pieces bring a little happiness to their school days!

So tell us, what are some things you have done that make the start of the year special or unique in your family? You never know, a special person or two just might win a little something that will surprise and delight you and your little.

Ciao for now,


Sonia Rego - September 8, 2019 - 7:17 pm

My granddaughter Fiona started 4-4. She loves i4-K and loves all her Matilda Jane outfits. She had her first sleepover at my sisters house . My sister pick out her outfit to wear. MJ bibs. She made comment to how cute they were. Fiona said, “They are Matilda Jane.” Booked my first party at my sisters. Niece Mia can’t wait to get some tween clothing from Matilda Jane..

Kaelynn Watson - August 24, 2019 - 6:09 pm

We always make a first day of school sign and a special breakfast it’s a tradition!! This year my son wore MJ to his first day of school, my daughter whom just turned a year old has been wearing MJ since I discovered you guys which was when she was two months. My oldest son has just shown interest in wearing MJ he is 8. My youngest son will hopefully come around!! Fingers are crossed!! ?

Katie Burwell - August 12, 2019 - 5:02 pm

Nothing super unique, tradition back to school to shopping, haircuts, first day pictures and breakfast!!!

Class is in Session

So, are you in total back to school mode? Well, it is time to snag those new set of supplies, goals, shoes, backpack and of course your newest selection of A+ looks to start your little ones first day of school with a bang. The anticipation, nervousness and pure joy of this time of the year has us feeling a little nostalgic from when we were young!

We thought these few back to school tips might be just what you need to create a smooth and fun start to the school year

1. Make a List. We all know just how crazy this time of the year can be – meeting the teacher, school supply shopping, school pictures, labeling each and every item, etc, etc, etc. Does that list really end? Before the end of the day we have found that taking a note pad and jotting down the five most important tasks you need to do first thing the next morning is key.  These notes jump-start your day and helps with productivity for the next 24 hours. This will not only help you feel better but also less likely to forget these important tasks as we know they are many these days. Oh, and who doesn’t love checking off those to dos…it can be oh so gratifying, right?

2. Color their world! We all love color and know your littles have their favorites when it comes down to it! Whether it is in their school supplies or their adorable first day outfits, have the kiddos help in the process of selecting the colors of the rainbow around them. We all respond to our favorite beautiful hues and boy can they help provide a source of inspiration, productivity and mood. Who doesn’t love it when those creative juices are flowing!?

3. All in the family…Each family has their own set of traditions, photos and activities as they prepare for the school year. We know just how special these are to each and every one of you and the memories of these will last a lifetime. This year we created a few pretty printables that are just a few of our home office favorites to bring a little MJC fun into your school year. From first day signs and checklists to lunch box love notes, we hope these designs will help start the year out right. Those pretty prints you see might just be another little sneak into the fall collection arriving on August 1.

Now, don’t forget to share your first day memories with us by using #matildajane and you never know when you or your cutie will be featured on our social platforms! We can not wait to share our newest collection (coming August 1!) with you and see all your cuties as these begin another exciting school year.

Every school year has its own story, and we can’t wait to see just how amazing this year will be. We have a feeling it is going to be full of extraordinary memories! ✨ 

Ciao for now,


Meant to Be

There are just some things that are meant to be….like peanut butter and jelly, Luke and Lorelai and Alexander Graham Bell and the telly! ?  These things, people and yummy delights just go together, no question about it.  Well, this season we have just a few pieces that could fit amongst these historic combinations as we introduce our Perfectly Paired Collection.

That’s right! This is the perfect chance to find those must have pieces, stock up for those school dress codes aaannnddd best of all catch a little peak into the hues that adorn the fall collection that we will be bringing your way in just a few short weeks! These pieces are not only going to be the perfect selections for all the pieces that are currently in you and your little one’s closet but be careful, they just might become your new go-to favorites!

We caught up with Madeline, our VP of Design, Product Development & Sourcing, here at MJC home office. Madeline gave us the skinny on our newest collection and the pretty pieces that make their debut in the release.

Q. Where did the initial inspiration come from for the Perfectly Paired collection? And how did you and your team bring these ideas to life?

A. The inspiration for our basics collection came from our Trunk Keepers! We are constantly looking to create an amazing assortment. Whether it is a mom working with uniform guidelines and dress codes or everyday outfitting, we are always hearing that the TK’s needed cute solids. One reason is to help customers mix and match their favorite pieces and another is to entice new customers to the brand that might lean towards the solids. And so our Perfectly Paired collection was brought to life!

Q. Uniforms are something that our little MJ fans have to work around, how did you and the team go about designing to support these dress codes?

A. When it came to designing our uniforms, we took cues from our friends and customers whose littles require them. We thought it would be so fun to have uniform friendly clothing, following all the rules but with the quintessential MJ feel. We added collars to some of our favorite pieces and colored them up in uniform friendly navy, pink and cream.

Q. Matilda Jane is an unpredictable clothing company…what makes our pretty pieces special and unlike the rest?

A. Even our solid items have all the special details that you would find in our trunk line. From ruffles, unique buttons and super soft fabric….all of the things that make MJ customers love our product are included in these styles as well.

Q. Why is this round of pretty pieces different from our past basic collections?

A. This time we took all of our learnings from our first two basic releases and incorporated them in to this one with the hopes that we can solve to all of our customers’ needs. Seriously, the knit fabric that we use for our Perfectly Paired collection is one of the best qualities you will find in kids wear. We take a great knit jersey and add a finishing process to it to achieve the super soft and thick hand feel that MJ has been known for since our beginnings. They pair beautifully with the upcoming fall line up and as well as our past collections as well! We all love that about MJ.

Q. How do you plan to bring these Perfectly Paired women’s pieces to your style?

A. Oh my goodness! I live in the women’s basics line. I am constantly in our bottoms, who doesn’t love a good knit pant?! Especially when they are so soft and comfy. I also have all of the maxi dresses and can’t wait to layer in some of the solid tees. They will be perfect under any of my sweaters or jackets when we start to head into those cooler months.

Thanks, Madeline!

When it comes to our newest pieces, our Perfectly Paired collection truly coordinates with everything in our fall collection that we are so excited to launch on August 1st. Click here to see all the goodness we have to offer in baby, girls, tween and women’s so you can start styling away today. We’ve got you covered from her bows to her toes….talk about a fool proof equation for the perfect look on their first day school!


Jennifer Stegall - July 19, 2019 - 3:23 pm

I love the new colors that I have seen so far for fall

MJC - July 11, 2019 - 9:54 am

Hello! Thank you for your interest! Please visit us here to learn more about becoming a Trunk Keeper -> ~Kate

Sharon. Skipper - July 10, 2019 - 6:34 pm

Love these clothing for little girls.

Leesa Kassler - July 10, 2019 - 6:31 pm

Interested in having your designs in my boutique

Kaylyn Jade - July 10, 2019 - 2:46 pm

I love this! Matilda Jane has ALWAYS been our favorite clothing to shop for ? Its whimsical, beautiful and as y’all say always unpredictable! I don’t know how you guys come up with these brilliant andorable patterns, but your clothing is truly the BEST!

Sandra L Spevak - July 10, 2019 - 1:09 pm

Love buying clothes for my granddaughters Jaeyln, Taylor and Payton. Looking forward to new collection.

Alison Prentice - July 10, 2019 - 8:04 am

I can’t thank you enough for thinking of us uniform wearing
girls! I’m beyond excited about them!!!! ❤️❤️❤️