Q&A with Madeline: August Inspiration

Last month was the official start to our Fall 2020 season, Wonderment. Our Chief Creative Officer and President, Madeline Katzel, sat down with us to chat all about our upcoming August release and the inspiration trip that helped her concept the season.

MJC: We know that you and fellow designer, Meghan, took a trip when concepting the Fall 2020 season. Tell us where you went!

MK: “We started in Portland, drove to Seattle and ended up in Vancouver!”

MJC: So fun! Why did you choose the Pacific Northwest?

MK: “We choose it mostly because we hadn’t been in that area much previously. We had heard it was beautiful and felt that a new perspective visiting places we weren’t familiar with was exactly what we needed to start the season with a fresh eye.”

fall 2020 pacific northwest inspiration trip - matilda jane clothing

MJC: What was your favorite part of the trip?

MK: “Discovering so many beautiful places, cool little shops, the landscapes, all of it!”

MJC: How did this trip reflect itself in the Fall 2020 line?

MK: “The color palette was specifically derived from some of the pictures we took of the landscape. There are quotes we discovered along the way that we incorporated into the assortment in fun ways. The florals were inspired from the beautiful baskets of florals we found at Pike Place Market.”

fall 2020 august color palette - matilda jane clothing

MJC: That’s so neat! Tell us a little about the August line.

MK: “July had some elements of back to school, but August is more about the fall season. Beautiful lush florals to be found in several silhouettes. There are lots of fun separates to mix, match, and layer up as the weather starts to cool down.”

MJC: Do you have a favorite style from this release?

MK: “The Wild and Free Hoodie has a saying on it that reminds me of our trip. It says “free as a bird, wild as the ocean.” It’s just a super easy style that any girl can wear no matter her age. It’s so versatile and has all the special MJ touches!”

MJC: We love that one, too! Which women’s style are you most excited about?

MK: “The Along the Way Kimono! I love the soft muted tones and the beautiful print (created by our talented Maggie) makes me feel like I’m wearing a work of art every time I put it on. It is also so versatile, which I love. I love being able to wear one style many different ways.”

Madeline Katzel

Back to School Checklist

Going back to school may look a little different this year. Some students may be returning to the classroom. Some might be e-learning from home full-time, while others may be doing a hybrid of both. Regardless of their setting, going back to school is so special for our kids each year, even in strange times. Getting ready for the new school year is always half the fun, so we made a handy back-to-school checklist so you can make sure you have everything your kiddo wants and needs for the upcoming school year.

back to school checklist

How to Style Big Ruffles

how to style big ruffles

Is there a more iconic Matilda Jane women’s style than Big Ruffles? We think not! With the comfort of pants and the unmistakable swish of a skirt, our beloved Big Ruffles have become a long-time customer favorite. We love this versatile style for that exact reason — there are so many ways to style them. Today we’re going to share our favorite ways to dress them up and down!

Dress Up

The end of July into August is always a tricky time to dress. We’re starting to have autumn on the mind, but the weather still feels very much like the height of summer. Our favorite way to feel more like fall during the end of summer is through jewel tones. These deep, rich hues just exude all of the fall vibes, even in summer-appropriate silhouettes.

That’s why we love pairing our Moonlit Ocean Big Ruffles with the Making Memories Tee!  Since this bold pairing makes a big statement, go ahead and keep the accessories simple with earth tones and gold metals. Mules are the perfect footwear option to transition your wardrobe from summer to fall, and instantly elevate your look for date night or work.

Tip: Have your favorite denim jacket on hand when it gets chilly in the evenings.

how to dress up matilda jane big ruffles

Dress Down

One of the top reasons we love Big Ruffles? They’re as comfortable as pajamas, but look so much more polished! Big Ruffles are perfect for the days when you just want to be comfy, but need to look put together. Keep your look casual and cool with a tied-up tee and some summer slides. No need to fuss with jewelry — keep it simple with some tortoise hoops and a scrunchie. 

how to style big ruffles

How do you wear your Big Ruffles? Share below in the comments!