Paint By Numbers

It’s hard to describe how I feel about our collections. I spend a year of my life looking, creating, developing, and then….August 1 (or Feb 1st) it is set free. A year ago, I was up in Michigan with Denise. Our heads were really in the game, and we didn’t have a care in the world. Except that we had to make this one a real knock out.

Between the diet Cokes, late nights, and endless nonsense-filled conversations, we created some of the most beautiful fabrics I’ve ever seen. I’ve never been so proud of our creations before. The color combinations and just the prints themselves are truly inspirational to me. Still. And you know that’s a big deal! Because I’m already 100% in Spring 2014 and to be honest, I haven’t played with the samples of Fall lately.

I’m going to tell you the truth… Usually by release day I’m a little tired of seeing the collection. I know that’s awful and maybe I’ll get in trouble for saying that?! But I look at it for months and worry about it, and problems arise and problems are solved and it’s just a lot of work. Whew. But not Paint By Numbers. Now I’m not saying it didn’t have it’s trials and tribulations! Omg, it so did. PBN might have been one of the most difficult collections we’ve ever developed, but man, it was worth it. It’s like I can feel the love Yama, Kayla, Lauren, Jeff (YES JEFF, without him this collection might not have happened!) put into it. It’s like Denise and I birthed this beauty, then they took over for it’s terrible twos. And now it’s a full on adolescent ready to spread it’s wings. What a weird thing to say, Sam!

ANYWAY. I’m in Colorado with Denise’s love of her life, Joe. He really wanted to spend sometime with Reese Jami Davis’s uber sweet son. So I volunteered to fly him here and work on some final pieces of Spring surrounded by mountains and NO humidity! It doesn’t hurt that I love Jami Davis to death. So glad she opened her home to us. She’s a real class act, that Jami Davis! Ha and yes she’s one of those people you have to say both the first and last name every time. Like Matt Kelley! I never just say Matt. I don’t think any of us do at Matilda Jane actually?!

Back to Paint By Numbers… We made more fabrics than ever before with this collection and we also brought back a few classics and revamped them! It’s a collage of old and new. And the colors are so rich, vibrant, and sprinkled with bright details everywhere. Actually, we used MAGENTA this year. That’s a big first for us. I think you’ll be pleased with the end result.

Sometimes I wish we could show you the whole collection, and not have separate releases. The complete collection is a work of art and one of my proudest accomplishments at Matilda Jane. But until you can see the whole picture, each release will slowly fill your painting with color until it’s complete—which is what real paint by numbers are all about, right?

I truly hope you love and adore it. Like I do.



Rachel - July 30, 2013 - 9:43 am

Beautiful clothes but what is with all the depressed looking girls?? They should be happy children, excited to wear the clothes. I’m NOT into images of kids who look bored with life at the age of 8. I love the happy picture of them in front of the tent! THAT makes me want to buy the clothing.

Stephanie L. Espinoza - July 26, 2013 - 9:31 am

Yes, it’s all about the journey. The colors and light seen. The lessons learned. The friends met and kept. The ride … not the stop-overs … not the destination. It is the ride that counts.

Annie Ozinga - July 25, 2013 - 11:55 pm

Awesome! Love your heart and desire! So fun and can’t wait to share the love!xo πŸ™‚

Meggy - July 25, 2013 - 7:22 pm


Linda Larson - July 25, 2013 - 10:24 am

Collection looks great! Love color and Matilda Jane! I buy Matilda Jane for my 4 grands and they always turn heads when wearing it. They look adorable!

Kath - July 25, 2013 - 9:02 am

Great post!

In our family, we call those “firsty lasties” (names you have to say the fist and last name every time!).

Amanda - July 24, 2013 - 11:44 pm

A perfect fall collection. You girls did a great job, as usual! Enjoy your time in Colorado πŸ™‚

Shanna Sensing - July 24, 2013 - 11:01 pm

Cannot wait to see! Keep the sneaks coming, gets me more excited!!

Michelle Huesgen - July 24, 2013 - 10:33 pm

It looks insanely divine…. Oh sigh!!

Mama Hope - July 24, 2013 - 10:10 pm

Well, of course, I’m worn out after reading one of your heart wrenching soul searching blogs!!! I love everything … so I’m easy!! But I can’t wait … and I’m so excited for you all!! Give that Jami Davis a big ole hug from your Mama Hope!!

Rhonda - July 24, 2013 - 10:01 pm

Beautiful post, Sam.
We love you!! xoxox