Platinum by Matilda Jane Clothing

Hello, everyone! One of my favorite places to walk by in the MJC home office is the Platinum area. I tend to be a fast mover, but whenever I pass by Platinum, I take my time meandering through the bolts of beautiful fabrics, trims, buttons, and neatly folded stacks of unique pieces. These beauties decorate the shelves until they make their way into your closets and onto your darling little girls! Nestled in the center of our space is where all the brainstorming, fabric cutting, and finishing touches are done to these darling pieces of art.

The Matilda Jane Platinum line began as a way to feed the wonderful Denise DeMarchis’s creative hunger. Platinum is a way for our designers to keep their creative juices flowing by producing limited edition pieces all year long. And because we love surprises here at MJC, new Platinum items are uploaded to randomly. You never know when you might snag a Plat pretty!

Another special thing Platinum offers is our Name the Dress contest. You might have already heard about this, or maybe you even submitted a name idea! Name the Dress is where we have you, our fabulous customers, submit name ideas for a new dress design. If we choose your name idea, we send you the dress as a thank you. We love when our customers are a part of the creative process, and we love hearing your thoughts.

Although the majority of Platinum pieces are made in the USA, we are not ones to be wasteful. If we have leftover fabric from overseas production, we put it to good use in our Platinum designs. This is also a wonderful way to pick up a unique piece that coordinates with our Trunk Show line.

Now, without further ado, it’s my pleasure to introduce you to the wonderful team behind Platinum by Matilda Jane Clothing!

Left to Right: Patty, Melissa, Jessica, and Taylor

Keep a look out for new Platinum pieces to crop up on! (Shhh, don’t tell anyone I told you this, but it might happen soon than you think. 😉 ) We are so excited to see your little ones dancing, singing, playing, and smiling in their Platinum pieces this summer. Oh, and while we are talking Platinum, we think it is time to send some special Platinum packages to a few of you! Comment below and tell us what your favorite Platinum piece is, and you might be a winner.


Ciao for now,

Analiese Towns - April 12, 2015 - 6:24 pm

The flutters and sara tops 🙂 I have never owned one! I am not quick enough!!

Kelly S. - April 11, 2015 - 2:56 pm

My favorite platinum piece is Spring Forward. It got its name from the Name the Dress Contest. I love the hopscotch fabric, soooo cute!!

Abbey Bridges - April 10, 2015 - 2:21 pm

No plat pieces yet in our closet! We need some bad!

Kory - April 10, 2015 - 12:33 pm

I absolutely LOVE our Ever After 4 Paneled Ellie and our Almost Spring Puffer!! Can’t wait to see what is new!! <3

Regan - April 10, 2015 - 7:29 am

I love all the ballerina styles. But if I have to pick a favorite it’s the Miss May 🙂

Amanda Hester - April 9, 2015 - 10:55 pm

I’m very new to Matilda Jane…like 2 weeks in. I’ve purchased a lot, but haven’t gotten my hands on any platinum, yet. I don’t think I’ve seen one piece of platinum I didn’t like!

By the way, I probably refreshed the platinum page a couple thousand times today hoping to score my first piece.

courtney brown - April 9, 2015 - 9:56 pm

My all time favorite platinum piece is the sunflower stew flutter

Halley - April 9, 2015 - 6:57 pm

Sunny in Miami is number 1!

Kellie Snodgrass - April 9, 2015 - 6:13 pm

All Pink Everything tiered Ellie 🙂

Courtney - April 9, 2015 - 3:59 pm

Whale Done puffer!!

Lianne Gayler - April 9, 2015 - 2:36 pm

My daughter absolutely loves her Platinum Emelia Ellie dress. I wish I could post a photo because it is just gorgeous. She loves the colors and the twirl factor (she used to say when she twirled that it “spooked out”). That will always be her first choice, but she is about to outgrow her size 6 and I don’t think it was made in size 8. We’ll have to start looking for a new favorite.

Erica Carrothers - April 9, 2015 - 2:27 pm

Jewel ballerina! ****LOVE IT***

Justine - April 9, 2015 - 2:14 pm

My favorite is our first play piece that has been worn by my older daughter and is now being worn by the baby. It’s the beautiful knot vallarta. We love that it works in every season.

Jenelle - April 9, 2015 - 6:23 am

My favorite platinum piece is the Alice ellie. I just saw it recently and am in love!

Brenda - April 9, 2015 - 3:05 am

We are new to MJ but so in love! Thank you for such amazing clothes, my daughter LOVES it and so do I. She has been wearing the Peach Tea ellie non-stop, can’t wait to grow or collection!!

Shannon - April 9, 2015 - 2:55 am

Hands down my favorite is the Hanna Loo dress. Runners up would have to be Poolside, and the Serendipty and Landybug Ellies. I cannot wait for my newest little one to wear Plat 🙂

K. Bishop - April 9, 2015 - 2:07 am

My fondest childhood memories were spent out fishing and sailing with my father.. He passed away when I was 25. I searched a long time for a sailboat Ellie top from art fair.. It is still our most treasured piece 🙂 thank you for all te beautiful pieces of art you create.

Traci - April 8, 2015 - 11:39 pm

Gracie’s Smile

Nicole Gerson - April 8, 2015 - 5:00 pm

So hard to choose! Without staring into the closets Id have to say sunnyside! Such a stunning piece. Love all my flutters so much

Natalie - April 8, 2015 - 4:54 pm

tank dresses and flutter dresses! Peaches and Cream Dress, Madison Dress, there are so many that are so beautiful!!

A. Renken - April 8, 2015 - 3:19 pm

The Ingrid Knot dress. After all these years and wear from two girls…it is still one of our favorites.

Jessica - April 8, 2015 - 2:03 pm

I love all the new plat pieces!! It is so hard to pick one – but the Karma hobo was my first bag – so I am selecting that. Thank you!!!

Lindsey D. - April 8, 2015 - 10:25 am

Fall into Indiana Flutter dress! Where it all started 😉

amie smith - April 8, 2015 - 10:01 am

I love the Pembridge Ellie.. but it is very hard to pick one

Lori Bowen - April 8, 2015 - 8:55 am

TIED!!! Too. Hard. To. Choose.
Piper Peasant, Tangerine Tea Roundabout, Fresh Flutter (and only about 30 more)…plus ALL of the last two loads!!!! GORGEOUSNESS!!!!!

Katie - April 8, 2015 - 8:53 am

Icing on the cake is our fav! We have more plat than the regular line! Just can’t say no to plat!!!!!

Brittney Jones - April 8, 2015 - 8:16 am

I have loved November in New England and Marmalade – but always looking for new ones to love!

Rachel Touchstone - April 8, 2015 - 2:17 am

My absolute favorite piece is from a little while back. The surf n turf… It makes me so happy to just look at it! The colors are absolutely gorgeous, and it is what got me addicted to Platinum!

Kristen - April 8, 2015 - 1:02 am

LOVE pretty much all ballerinas but my fave currently is Frozen Coke. I have it in two sizes!

Roxi S - April 8, 2015 - 12:03 am

All flutters! But our current faves are the Bonjour Ellie, your Grace roundabout, and Cecelia Yama.

Lena P. - April 7, 2015 - 11:20 pm

The Little Paisley Lulu. We love the lulu’s. Size 4 in case I’m picked 🙂

Kathleen - April 7, 2015 - 10:58 pm

Palmyra Ellie or the Art Fair Ballerina top from maybe 2013 with brownish olive bodice and cream skirt with maroon design and goldfish tone. Never found a name for it.

Jenny - April 7, 2015 - 8:41 pm

bobby knot is my all time fave!!!!

Jenny O. - April 7, 2015 - 7:16 pm

Little Helpers Flutter!

Tara - April 7, 2015 - 6:04 pm

love moonstruck peasant

Marcy Berakovich - April 7, 2015 - 5:32 pm

We love them all but Emerald City is a new favorite!

amanda Brynn young - April 7, 2015 - 5:20 pm

Professor Plum
Love all Platinum
Love the flutters

Jessica H - April 7, 2015 - 4:49 pm

We are newer to Plat but absolutely love the Avery Sara Top! Keep up the beautiful work!

Emily - April 7, 2015 - 4:30 pm

Modern Marie peasant top is my favorite… Probably because it was the first platinum I got to see and own in person and it absolutely takes my breath away every time I see it!

Amanda - April 7, 2015 - 4:17 pm

It’s so hard to pick! My daughter just wore All Aboard on a vacation and it was just so perfect by the beach.

Jill - April 7, 2015 - 4:08 pm

My 4 y/o’s favorite style is the tiered ellie, while I love all things flutter and lulu! The Is it Fall Yet tiered ellie is a favorite for sure though, the colors were made for my Ava!

Cassidy Thomas - April 7, 2015 - 3:52 pm

Crystal Faith has been my favorite so far. I love it!

Megan Karcher Jeffery - April 7, 2015 - 3:29 pm

The Miriam knot is my hands down, absolute favorite plat piece. The colors are so rich, I found it irresistible! My sweet Priscilla Grace is about to outgrow it, though – will have to attempt to get something just as gorgeous next time and tuck the Miriam into her Hope chest for her little girls.

Lisa B - April 7, 2015 - 3:26 pm

Love ellies for my sweet girl and hobos for me!

Susan Welch - April 7, 2015 - 3:17 pm

They are all so gorgeous it’s hard to pick! The Clover Flutter is my ISO right now and my favorite plat piece in our closet right now is either the Calamity Jane puffer or Mirabelle flutter.

Jill - April 7, 2015 - 2:54 pm

I love the Candy Hearts Flutter Dress! It’s so cute & sweet, just like my daughter. I love plat!

Rose - April 7, 2015 - 2:32 pm

I have always loved Platinum, and always appreciated all the hard work the Platinum girls (or fairies as I like to refer to them) put in each Plat piece making them look so unique and beautiful. My faves are always the baby platinum pieces. Little Red back in 2013 has been one of my all time favourites. I always say, once you go Plat, you won’t go back 😉 xox

Colleen - April 7, 2015 - 2:13 pm

Love the sweet florals on pembridge and patriotic (even though we don’t have them!). The cherry cheesecake dress has the same floral look and my daughter should be able to fit in it finally this summer.

Tara B - April 7, 2015 - 2:10 pm

Passport Ellie w/ the city names.

Erica Donaldson - April 7, 2015 - 2:09 pm

Blooming Tiered Ellie!

Heidi - April 7, 2015 - 1:57 pm

My favorite is the Francesca Roundabout Ellie dress! Ooh, La La!

Jennifer Baxter - April 7, 2015 - 1:52 pm

It’s so hard to choose one favorite, but I’d have to say “Mint Julep” Ellie. “Bonjour” would be a close second. We love our Platinum!! <3

Kirsten Hamilton - April 7, 2015 - 1:50 pm

Every and any platinum piece is amazing to us! We love them all! But the July ellie dress was probably the best so far!! Keep up the good work! 🙂

Stephanie - April 7, 2015 - 1:38 pm

How can you name just one!! They are all always so beautiful!!! Riviera Ellie was one of our favorites! Keep it up Melissa and the team!!

Noelle - April 7, 2015 - 1:37 pm

The Blog Ellie! Even though I don’t own it (but hope to someday), I designed my daughter’s nursery around it and made her crib bedding with the same fabrics…and her name just happens to be Matilda Violet

Noelle - April 7, 2015 - 1:36 pm

The Blog Ellie! Even though I don’t own it (but hope to someday), I designed my daughter’s nursery around it and made her crib bedding with the same fabrics…and her name just happens to be Matilda Violet

Raquel Dalton - April 7, 2015 - 1:33 pm

I love love love the Ellafun knot top and the Circle of Love ellie! Oldies but goodies

Steph Fogle - April 7, 2015 - 1:25 pm

I LOVE ” Icing on the Cake ” !!!

Christy Lukasewycz - April 7, 2015 - 12:40 pm

How can I pick! I guess has to be Calliope-love it so much!

Summer Childress - April 7, 2015 - 12:30 pm

I have a few of the Art Fair peasant tops. We wear them as dresses for now. So cute and girlie! I am still new to MJC, but can’t wait to buy more Platinum.

Krystal Colon - April 7, 2015 - 12:29 pm

FAvorite Platinum Piece? That’s like asking us to choose between our kids! AWH! I would have to say one of our top favorites is the Classic, Alice Ellie. One of the best!

Angelia - April 7, 2015 - 12:19 pm

Pristine and Way Up High are my favorites! I really can’t choose just one though!!

Jenn Tupps - April 7, 2015 - 12:18 pm

Be Nimble wrap top was our favorite!!!!

Stephanie Yudelson - April 7, 2015 - 12:06 pm

The Sweet Adeline smart Ellie top – it is so pretty and feminine.

KELLY PATTERSON - April 7, 2015 - 11:34 am

We love our Professor Plum Platinum Set!!! The colors are so perfect….

Kaitlin Petersen - April 7, 2015 - 11:02 am

The Adele Peasant was our first piece of Platinum that I purchased, and it holds a very special place in our hearts.

Emily Pressler - April 7, 2015 - 10:33 am

Palmyra Ellie. All time favorite. My current favorite is the little creatures Shasta dress.

Tracy - April 7, 2015 - 9:47 am

Miss sophisticate flutter, my mighty acorn ballerina, or almost any ballerina for that matter, hard to pick just one, there are soany awesome pie es!

Samantha Bradley - April 7, 2015 - 9:38 am

We have so many favorite plat pieces which makes it difficult to pick just one. However, if I had to pick only one, it would have to be the Let it Shine ballet tank.. That dress literally took my daughter’s breath away when she first seen it.. I love all the bright fun colors of the recent Platinum pieces. The ladies that create these pieces of art habe done such an awesome job lately.. Super impressed… 🙂

Rickiann - April 7, 2015 - 9:26 am

Bonjour although we didn’t own it.
We do love all the play pieces we own though .

Sara Winegar - April 7, 2015 - 9:16 am

I Love the Moonflower Peasant Top!

Christina - April 7, 2015 - 9:11 am

Britton Ballet dress…although my baby loves anything from MJ that has a little extra twirl!

Nicole G - April 7, 2015 - 9:03 am

Loooooove the Sweet Scoop flutter! And the Sunnyside flutter! Different palettes but the same level of fabulousity!

Heather D. - April 7, 2015 - 8:58 am

I’d like to take the opportunity to request tween sizes for platinum loads. This is our 4th year of buying MJC and we now need size 12 ellies, which don’t seem to be available any longer. Her all time favorite platinum ellies are the Dreamweaver and Pixie Roundabout. Both are keepsakes!

Erica - April 7, 2015 - 8:39 am

Love Cottage in the Woods flutter.

Jennifer V - April 7, 2015 - 8:36 am

I love Francesca and city lights. Gorgeous !!

Rebel Judge - April 7, 2015 - 8:34 am

I especially love the pieces made with left over trunk show fabric. Love the extra pieces to mix and match! And… love anything in bigger sizes!!! 10s or 12s… love seeing items pop up for my growing MJ girl! And…can’t forget the Hobo Bags!!!!

Tonia H - April 7, 2015 - 8:33 am

Loved seeing my 2 granddaughters in the knot dress Topped with a Bow Christmas 2 years ago. But the Sweet Melissa flutters they wore this Easter
may be my new fav!

Nikki S. - April 7, 2015 - 8:14 am

Can I have 2 fav’s? Who can choose just one Plat piece to cherish? My fav is Bella Botanical. She hangs in the closet and reminds me of Denise and the legacy she has built through MJC and Mighty Acorns and Plat. Auntie Keys Bakery is my daughter’s personal favorite and it is worn weekly.

Tiffany - April 7, 2015 - 8:06 am

Short circuit! My son loved that baby sister could wear robots too!

Patricia - April 7, 2015 - 7:46 am

My first plat I bought was the sunny peasant. I think that was the name. But it had gnomes on it. We love gnomes. I would love to purchase another one.

Elaine Armstrong - April 7, 2015 - 7:15 am

dots of love flutter!

Jane Smale - April 7, 2015 - 6:42 am

I haven’t yet snagged a Plat piece… I’m the wrong side of the Pond for uploads…. but I have especially fallen for the new Lulus ♡

Nicole G. - April 7, 2015 - 5:06 am

Although I love the Lauralee sara top, I love all the melsa tops, and ellies, and sara tops too! I would love to win!

Sofie B - April 7, 2015 - 1:47 am

Whale ellie! It’s the most gorgeous plat!

barbie harwell - April 7, 2015 - 1:36 am

Postage Paid knot dress – our first piece – I will always keep it!!!

Hillie W - April 7, 2015 - 1:20 am

Our fave is Palmyra!

Traci - April 7, 2015 - 1:20 am

A recent favorite was the Odette ellie top! (Was unable to cart it… but I certainly tried!)

Natalie - April 7, 2015 - 12:41 am

We love PLATINUM!!! There are so many beautiful pieces, but “So Blue” ballerina dress is our most favorite.

sara Lindsay - April 7, 2015 - 12:12 am

There are so many ! I think my favorite ever was the Aquarius because it was our first !

Laura Greer - April 6, 2015 - 11:59 pm

I’m a MJ newbie so I’ve never been able to snag any Platinum pieces but would love some for my daughter.

Kristine Knobloch - April 6, 2015 - 11:58 pm

Pleasant pheasant !

Dawn - April 6, 2015 - 11:43 pm

It’s so hard to choose, please don’t make me….. 🙂 I absolutely love the hopscotch Ellie, and probably the Tokyo hobo since Bailey was born in Japan. Actually any fabric you use that has the little geishas I have to have.

Danielle Molloy - April 6, 2015 - 10:56 pm

We love Kentucky Quilt and Geisha just to name two!

Beth E - April 6, 2015 - 10:44 pm

I absolutely love the Art Market tank dress! Although it’s hard to choose a favorite 😉

Nicole - April 6, 2015 - 10:25 pm

I love platinum I love the Fresh Flutter or any flutter! My heart “flutters” for plat!

Kelli F - April 6, 2015 - 10:19 pm

My two favorites are Sweet Sally & Follow the Sun. We LOVE plat!

Chrissy - April 6, 2015 - 10:13 pm

It doesn’t get much buzz, but we’ve worn our Nanette knot dress for years, and I still melt. The muted colors and sweet fairies are just as sweet as can by in my eyes. Thanks for a fun contest! 🙂

Danusia Coumans - April 6, 2015 - 10:07 pm

My Sweet Ellie 🙂

Amanda H - April 6, 2015 - 10:03 pm

The Fruitopia flutter is one of my favorites! I also love the Flirt bag. I can’t get past the Hammond Bay ethel I see in the pic of the lovely Plat ladies…. Love that too!

Tricia Z - April 6, 2015 - 9:45 pm

We’ve been fortunate enough to own a few Platnium pieces. The Emerald City top is by far my favorite. I love everything about it! It made for a precious Easter outfit. We will wear it all year long!

Tabatha Boyes - April 6, 2015 - 9:39 pm

Purple ice knot dress!

Neryssa Crisp - April 6, 2015 - 9:37 pm

The Pineapple ellie is my favorite for my 2 year old and the Bon Bon II is my favorite for my 6 year old. Swoon and drool!!!

Lauren Marcu - April 6, 2015 - 9:35 pm

It’s so hard to choose, but Hundred Acre Wood ballerina has my heart. You ladies do such amazing work!

Rebekah Daday - April 6, 2015 - 9:33 pm

AF nest dolls hobo. I was an exchange student to Russia when I was 14. I come from a family of 8 children and money was not something we had a lot of. The opportunity to go to Russia was such a special one to me. In August 2014, with a 2-month old daughter, I discovered Matilda Jane. Shortly after, I discovered Platinum and all of the beautiful pieces. I fell in love with the nest dolls and I have been adding them to my collection. I have searched for several months for the AF nest dolls hobo, and Friday night I got one – NWOT.

Kim T - April 6, 2015 - 9:18 pm

My favorite for beauty would be the Darby Ellie. But I will always have a memory snapshot in my mind of my daughter at 3 twirling on the beach in the Bahamas wearing the Cranberry Pie dress. It wasn’t rare like some pieces but it brings me back to those years so I love it so.

Jennifer N - April 6, 2015 - 9:08 pm

Just bought (second hand) the sora smart ellie dress and it is gorgeous. Probably my favorite so far!

Abby - April 6, 2015 - 9:06 pm

I have been a lover of all things platinum for years, but my all time favorite ever has got to be the Sleeping Beauty Ellie. Classic, sweet, girly and true to the core platinum glory. 🙂

Sandra K - April 6, 2015 - 9:04 pm

We Love Platinum!! My daughter loves wearing her aprons while helping in the kitchen and takes a Joey bag with her wherever we go. Her favorite dress to twirl in is All the Pretty Horses. Thank you for making such beautiful Platinum pieces!!

Amiee S - April 6, 2015 - 9:00 pm

My favorite is a dress i bought at AF 2013. It was never named as I only saw the one on the rack, which I bought and love. It was all browns with black lace. I posted a picture on your fb post. I will be so sad when she out grows it.

We love all the platinum ladies.

Leigh Ann Morgan - April 6, 2015 - 8:57 pm

I recently purchased the Derby 4 paneled knot, and it is so precious! A must have since we live on a horse farm in Kentucky. My 5 year old absolutely can’t wait to wear it with her cowgirl boots. And we have new pink livie and luca sandals that will look precious with it all summer long too. Thank you platinum ladies for these beautiful pieces you create! ❤

Steffanie Garcia - April 6, 2015 - 8:55 pm

My absolute favorite piece ever made is the Sly Knot Dress – mostly because I am obsessed with vintage aprons and yellow gingham and also because it was the first load when I finally figured out how to cart Platinum and I stayed up until 3 am that night until I finally carted it in my daughter’s size — and it worked perfect for a Halloween dress-up party where I had this stubborn plan to have my whole family dress as a modern fox family — all matching the dress of course — with bowties for the boys in the same fabric. And it is a perfect family memory to me because everyone went along with it even though the boys really wanted to be super heroes! I love that they agreed to my idea because I fell in love with an MJC Platinum dress!!!

Margaret Rosene Robinson - April 6, 2015 - 8:51 pm

It’s hard to choose a favorite because they are all so beautiful. Two of my favorite are the Adore Roundabout Ellie and the Chateau Paneled Smart Knot Dress. My daughter wore the Adore Roundabout Ellie for Easter and she looked amazing. Everyone just loved her in it.

Janella McGarry - April 6, 2015 - 8:50 pm

I have been in LOVE with Platinum pieces for quite sometime and there are so many Beauties to choose from! My latest craze Shastas My Girl Fancy is one that I would love to have, so feminine and pretty! Keep up all the fantastic work Platinum girls!!

Courtney S - April 6, 2015 - 8:49 pm

Always had a soft spot for the Swept Away Dress. 😉 Love your creativity!!

Wendy Jackman - April 6, 2015 - 8:47 pm

I love the Ghastly hob!

Sarah M - April 6, 2015 - 8:46 pm

Pink is My Favorite Color tiered dress! <3

Krystal Millican - April 6, 2015 - 8:40 pm

My favorite is he lemon drop flutter. We are all about the flutters!

MaryLynn J - April 6, 2015 - 8:40 pm

I’m pretty sure that every dress is my favorite! The seersucker Loves Me tops are my current. We adore Platinum and look forward to every load. Keep em’ coming ladies, you ROCK!

TERESA MANN - April 6, 2015 - 8:35 pm


Jordan McGaughey - April 6, 2015 - 8:33 pm

We love the look of the flutters and the knots!

JulieC - April 6, 2015 - 8:31 pm

Oh and the Western flutter is a classic beauty!

JulieC - April 6, 2015 - 8:29 pm

Tangerine Tea (flutter) is the prettiest dress I have ever seen!

Nickole Cory - April 6, 2015 - 8:28 pm

i only have one plat as of now. I don’t know the name of my fave. It is a knot that has trees in the bottom and pink Rick rack. With a big purple button in the top.

Sarah Lynn - April 6, 2015 - 8:25 pm

We love our Quinn Knot Dress!

Tiffany Slatter - April 6, 2015 - 8:14 pm

A favorite is the lemon flutter I love the colors!!!!!

A. Kurtz - April 6, 2015 - 8:12 pm

I am in love with some of the new styles! The macaron melsa flutter top, and the cape cod loves me top are 2 of our favorites right now! ❤️

Michele Jehning - April 6, 2015 - 8:09 pm

Sweet Adeline! So pretty and girly!

Lindsay H. - April 6, 2015 - 8:09 pm

Our first daughter is about to be born any day so I’ve stocked up on a few pieces of MJ, but have yet to add any platinum to her collection. I’ve seen tons of pics, though, and love almost every single one! Am waiting to get my hands on an Ellie or a knot dress and if it’s platinum and even more unique the better!

Glenda Alberti - April 6, 2015 - 8:05 pm

My daughter LOVED her Nantucket ellie! It was made a couple of years ago, but the nautical prints mixed with crab-boil fabric and the famous forks & spoons fabric was sensational. She outgrew that one and has had many Platinum pieces since, but we always keep our eyes open for another dress as gorgeous as that one was. ❤️

Melissa S. - April 6, 2015 - 8:02 pm

We love, love, love Platinum at our house! With four girls to dress-I can pretty much make any size work! Often more than one of them can wear the same piece! I love finding Platinum with my girls’ names. We currently own three “Adeline” pieces- and our latest and FAVORITE is the Sweet Adeline knot top. Now you ladies just need to make some with my other girls’ names ( hint..hint..)

Shirley Van Engen - April 6, 2015 - 8:01 pm

Professor Plum is my Ultimate ISO! But I also LOVE Van Gogh and Let’s Posy Along!

Sarah Leger - April 6, 2015 - 7:59 pm

Loving the Kizzy Melsa and Doxie Paneled Ellie right now. Our mini doxie just had puppies last week so I’m looking forward to photos of them with my daughter in her doxie Platinum!

Casey Mlinar - April 6, 2015 - 7:49 pm

I love all the pieces but my favorites are the Ellies, tops or dresses! I like the fabrics to be bold colors and awesome accents! I also love it when they go with that season too!

Deanna P - April 6, 2015 - 7:46 pm

I’ve never scored Platinum and have always been fine with it b/c there was always plenty to love in the releases…until a recent upload when I saw the Avery tank top/dress with the Kentucky Pearl print on top. I would love this for my daughter!!

Tammy Martin - April 6, 2015 - 7:43 pm

We love the Let it Go! knot top!

Becky Simerly - April 6, 2015 - 7:39 pm

I love all of the Hobo bags. I can’t wait for a new round of Platinum to load because I like to see all of the fabric and color combos. Always so beautiful!

suzanna - April 6, 2015 - 7:36 pm

CRAYOLA ELLIE! Everything about it screams childhood to me. The twirl factor, the colors, the NAME. MJ has always been about letting our girls be little and nothing says little like Sawyer wearing a bright top with shorties showing her skinned up knees.

Ashley Kenton - April 6, 2015 - 7:33 pm

I honestly don’t think there is a platinum piece I’m not in love with!! I’m obsessed with the Melsa tops right now..but I’m also hoarding a size 4 Halloween piece for the past year!! Fingers crossed it fits this year!! Thank you ladies for making such amazing pieces to add to out closets!!

Jodi schrock - April 6, 2015 - 7:32 pm

Cupcake lap dress amazing!!!!!!

holly v - April 6, 2015 - 7:25 pm

I don’t think I could ever pick just 1! A few of my favs are… Pacific knot top, Serendipity ellie top, House of Dreams dress, Mrs. Warners peasant, True Love ellie, Sleeping Beauty and many more! My most recent favorite is the AVERY SARA top! LOVE <3

Traci Eppstein - April 6, 2015 - 7:21 pm

My favorite piece is the Two Peas knot top. I prefer Smart Ellies but the bright fun colors of Two Peas make it my forever favorite!

Eva Zelinsky - April 6, 2015 - 7:21 pm

Santa MOnica!!! several family pics in that one!

Ashley Kick - April 6, 2015 - 7:18 pm

I LOVE the Lemondrop Flutter.

Amy Anderson - April 6, 2015 - 7:17 pm

hundred acre woods ballerina 🙂

Robin Moore - April 6, 2015 - 7:16 pm

My all time favorite platinum piece ever is the Strawberry Pie flutter! I got lucky enough to buy one from a BST friend recently. This flutter will go in our forever box!

Michelle Lamothe - April 6, 2015 - 7:14 pm

Any roadshow piece! Love that fabric!

sara brotherton - April 6, 2015 - 7:10 pm

My favorite is “home for the holidays”….because it is a Beautiful dress, and because there really is nothing better than being HOME for the holidays.

Joanna Bentley - April 6, 2015 - 7:07 pm

i am totally new to MJ but and really loving all the stuff. Can’t wait to get something Platinum USA made for my daughter!

Erin Murray - April 6, 2015 - 7:06 pm

Santa Monica Ellie Dress and Off For An Adventure Ellie Dress

Sarah Driscoll - April 6, 2015 - 7:05 pm

My all time favorite is our Jasmine ballerina. My daughter wanted to wear it everyday for a month when we first got it.

Phoebe - April 6, 2015 - 7:02 pm

I have a hard time remembering names, but I love the tank dresses

Adrienne M - April 6, 2015 - 7:02 pm

The Professor Plum dress is my favorite because: 1. my daughter loves it and the colors are beautiful and it fits perfectly 2. I lucked into naming it and won it so we all get excited all over again every time she wears it. I also have a hobo bag made with tiki fabric that I love and one made with a fabric that has vintage pennants all over it that I adore. You all inspire me to sew, and then when I sew, it inspires me to buy some platinum, because your dresses are amazing and must take so much work!! I’m only sad that my girls are size 10 and up now!

Serenity - April 6, 2015 - 7:01 pm

Cupcake Lap dress.

Stephanie - April 6, 2015 - 7:00 pm

I love the Evangeline Roundabout Ellie! The colors are so fresh and beautiful, plus it’s my DD’s name! 🙂

tarra smith - April 6, 2015 - 6:57 pm

Pleasant pheasant is adorable

kendra miller - April 6, 2015 - 6:51 pm

I love the lemonade stand puffer so much that I decided to take up sewing (after I bought 3). Turns out I’m not very good at making kids clothes, so good thing platinum exists

Michelle Gresham - April 6, 2015 - 6:48 pm

Wish I could post a pic in these comments! Since I couldn’t, I put one on your Facebook post. =) It is hard to choose just one favorite…we have SO MANY: Monarch peasant top, Almost Spring puffer top, Enchanted ellie top, Marta’s Parasol ellie top…we have a thing for tops LOL Keep up the gorgeous work ladies! <3 <3 <3 These last few loads have been STUNNING! <3

Kristen Martin - April 6, 2015 - 6:47 pm

Fields of flowers ellie!

Angie R - April 6, 2015 - 6:46 pm

Sunny in Miami, Icing on the Cake, Darby Ellie, hostess top, the new lulus this year.

Ashley harris - April 6, 2015 - 6:43 pm

Hands down my favorite plat piece is and will forever be the birthday knot. I earned a plat pass from my tk in 2012 (this was also my first score!!!) This knot is classy and gorgeous – it was perfect for macies 2nd birthday pictures and circus themed party. I would LOVE to be able to own this again at some point. We love mjc and plat! Love ashley and macie

Cheri - April 6, 2015 - 6:43 pm

Favorite Plat piece? So hard! The first one I ever carted holds a special place in my heart, though–the Pink-a-Boo ellie is beautiful and still a favorite. Can’t wait until it is warm enough here in MN to have my daughter wear it again. 🙂

Brittany Webb - April 6, 2015 - 6:42 pm

Kentucky Quilt knot dress. Love it!

Michelle Gresham - April 6, 2015 - 6:40 pm

Love, love, LOVE our Platinum! Nice to meet the Platinum ladies too! Melissa’s designs are especially gorgeous!!!! <3 <3 <3

Isbel Cruz-Chaudhry - April 6, 2015 - 6:39 pm

I am a relative newbie to Platinum, so my favorite Plat piece is one I have not had the pleasure of holding in my hands, the unicorn ‘Blog Ellie’, a work of art!! My fav pieces in my dd’s closet are my first plat purchase, ‘Where the sidewalk ends’ peasant top & the stunning Mistletoe smart ellie dress – nothing compares to Platinum! Thank you ladies for the amazing works of art!!

Malissa - April 6, 2015 - 6:38 pm

Zelda Lulu!

Tonia gouge - April 6, 2015 - 6:37 pm

My favorite was the Le carousel lulu, but now I want the Avery Sara so badly, please, please, please make more of those, I would buy one right now on the spot!!!!

jody - April 6, 2015 - 6:37 pm

I love all platinum…..addicted to the hobos personally and hope they keep coming! As my girls get older their tastes have changed but they have always loved the round about ellie dresses….and your most recent delectable delights really hit the mark! It is pure perfection in a dress! Thank you for all you do!

Sarah - April 6, 2015 - 6:36 pm

Ummm, like everything! 🙂 I absolutely love all of the platinum clothes!!

Jennifer Kennedy - April 6, 2015 - 6:35 pm

I love the swept away cher!

Kelly mitchell - April 6, 2015 - 6:34 pm

Bonjour Ellie

shannon stahl - April 6, 2015 - 6:32 pm

Professor plum!

Nicole Dalton - April 6, 2015 - 6:30 pm

We love Liberty flutter!

Jillian - April 6, 2015 - 6:30 pm

Pembridge Ellie hands down!!!

Sarah - April 6, 2015 - 6:27 pm

We adore Plat but our VERY fav was the Darla ellie:_)

Lisa - April 6, 2015 - 6:27 pm

Palmyra Ellie! Best Platinum Ever!!

Kippy Gross - April 6, 2015 - 6:25 pm

We’re new to Matilda Jane and loving it! We adopted a six year girl last May and a few months later were introduced to MJ! She came from a rough background and seeing her look like the innocent little girl she deserves to be in your clothing has been so fun for her and I! We haven’t had the pleasure of experiencing your Platinum line as of yet but we can’t wait! Last month the big hit on our house was her matching dress for her American Girl doll! Can’t wait to creat more memories for her in your clothes! Thank you!!!

Stephanie - April 6, 2015 - 6:24 pm

I love the Melsa style the best, my daughter got so many compliments this Easter in her top and ruffle leggings from you guys! The colors were amazing!!!!! Thanks MJC

Martha - April 6, 2015 - 6:24 pm

Art Fair Tank dress

Kristen Leonard - April 6, 2015 - 6:24 pm

Older: callie flutter, circle of love. Newer: all the pretty lulus!

Olivia Brinkley - April 6, 2015 - 6:23 pm

Definitely the “sugar” flutter!

Beth - April 6, 2015 - 6:22 pm

My oldest’s absolute favorite piece of MJ is the tangerine tea flutter! She paired it with the starlight shorties, and has worn it many times! We will keep it forever!

Nicole G - April 6, 2015 - 6:22 pm

Ooh, too many to choose from! Gloria’s favorites (nothing that ties): Seashore flutter, Doll face Ballet dress, Lorax, Babs and Buster AND Meows the Time Peasant! We love it all!!

My current favorites: Z is for Zombies and Soliloquy

Lisa - April 6, 2015 - 6:22 pm

Bonjour Ellie, we wore it yesterday for Easter. The colors and style are just so adorable!

Jennifer Vail - April 6, 2015 - 6:21 pm

It is hard to narrow it down to just one, but we have loved the Strawberry Pie Flutter Dress from the first time we caught one on Platinum! The bright colors and bold prints are beautiful! Every time my daughter wore that dress she received tons of compliments…her cousin wanted to take it from her for her own! 🙂 My daughter has sized out of it and can no longer wear it, but it still holds a special place in our hearts!

Katie - April 6, 2015 - 6:21 pm

One of my favorties was Professor Plum.

Rachael - April 6, 2015 - 6:21 pm

it is impossible to pick a favorite and I am terrible with names so I put a picture on Facebook of one of my favorites! Keep the beautiful and fun coming!

Allison Conley - April 6, 2015 - 6:20 pm

i have so many favorites! Asking me to choose a favorite is like asking me to choose a favorite child:). My current favorite is the Vegetable Garden Ellie. I can hardly wait to do some gardening this summer with my little gal all dolled up! Thank you, Platinum for designing such beautiful, timeless treasures, my daughter and I can enjoy!

cole Harris - April 6, 2015 - 6:19 pm

Cabana puffer! Beyond precious! And of course, we have to buy EVERYTHING MJ that has a pocket. You know, for all our treasures.

kyra rine - April 6, 2015 - 6:19 pm

My favorite plat piece is our keroppi melsa top we wore it for my daughters first birthday pictures 🙂 and then many more times since. plat is always my favorite mj and i am never sad when we get a piece in the mail!! i love each and every piece we have it was very hard to choose just one. thank you for making amazing dresses for my beautiful daughter

Meredith Hutchinson - April 6, 2015 - 6:19 pm

I loved the Elsie flutter!

Cynthia - April 6, 2015 - 6:17 pm

The Lovebird puffer top was our very first platinum piece and I absolutely LOVE it! Thankfully I have a younger daughter that will be wearing it next 🙂

Amanda Boyd - April 6, 2015 - 6:17 pm

I love old school platinum like Palmyra Street, but of the newest releases Le Carousel Lulu is just beautiful!!

Amber Hill - April 6, 2015 - 6:16 pm

Absolutely love the Neverland Flutter dress

Stephanie - April 6, 2015 - 6:16 pm

My first ever plat love was Blooming.

Lindsey Brown - April 6, 2015 - 6:15 pm

Cuteness Ellie top

Suzanne - April 6, 2015 - 6:15 pm

splendid knot!!

Jennifer - April 6, 2015 - 6:12 pm

Malibu flutter!!

Teresa Beeler - April 6, 2015 - 6:11 pm

i absolutely loved professor plum!