Summer Lovin’

The thought of nothing but pool days, endless weekends and frozen delights with a splash of adventure sounds pretty fabulous right now, am I right? Well, it’s time to grab those summertime sunnies and make this brilliant daydream a reality! For all of us here at Matilda Jane, this season is all about family, friends and the magical moments created when we spend our time with the ones we love.

Summer is full of celebration…graduations, weddings, recitals, lake time, cookouts, long weekends and all those vacations that remind you to celebrate those everyday moments. This collection was created with all of this in mind! This summer you can be a little bit fancy with a whole lot of comfy in our lightweight fabrics and you’ll be turning heads all summer long with these dreamy summertime and Americana hues! How about we just call it your family summer uniform. Who doesn’t love that?

We are also excited to bring you a second swim release as we thought one set of bathing beauties just wasn’t enough this season. Not only are these suits full of all your favorite MJ details, but they also have a UV Protection of 40+ to keep you and your cuties safe in the sun! And with our FUN-ctional cooler promo you will be set (and the most stylish we might add) for the next wave of fun planned for the water. As you are out and about living your sweet summertime we create these pieces to make life easy when it comes to the perfect look that makes feel good both inside and out. Plus these easy breezy looks will mix and match with our past collections as well as pieces that you already have in your closet to create an ever-expanding wardrobe.

Now, summer time just wouldn’t be the same without taking a moment to document those memories, so we thought a couple pretty printables that just might help your littles get creative and just have some good old screen free fun. This season is calling for a forecast of gorgeous hand drawn florals, bright beautiful colors, summertime stripes and a slight chance of MJ cheekiness all summer long.

Hear that? That might just be the beach calling you. ?

Ciao for now,