Summer Sneak Peek

Hi everyone! I’m so excited to finally be able to give you a first look at our April Collection – Wish You Were Here! For us, April really kicks off our summer season, which is always one of those releases that’s so fun to design. And for this release, that was especially true as we found our inspiration in this idea of a classic family vacation.

When we started to design, we were all planning our own family vacations, which was perfect. And we drew inspiration from our own childhood memories, too. Lara brought in pictures of this grand hotel in Michigan she used to go to as a girl with her family, and we just all fell in love with the bright, playful colors and the mixed-and-matched vintage prints and all the sweet little details and touches.

Our color palette this time is so fun – really sunny and summery. There’s a really bright yellow we’ve never done before, but it’s so great. It’s just like the sun shining – it just makes you feel happy.

As far as styles, we wanted to give everyone what they needed for every part of vacation. I know when I’m packing my own girls, I like to pack a special dress for dinner, something comfy to run around in during the day, and of course their cutest P.J.’s for those late-night pajama parties with cousins.

There’s so many new pieces we just love so much – including some really exciting styles for tween! My own girls wear our 435 Collection, and I really wanted to give them the trendy styles they want … but in an MJ way of course! They can’t wait to get their hands on this gingham romper we’re doing. It has the most-fun faux peekaboo cutout details – so cute!

Another thing we’re really excited about is baby. As you know Meagan recently had a little baby — and those tiny fingers and toes just melted our hearts. So we thought, why don’t we do little baby? So we are! All our baby styles, including some new layette-type styles, are going to be available in sizes 0-3 months with this release!

That’s not the only surprise either. We have some amazing women’s styles (some brand-new silhouettes, some returning favorites), new home arrivals, and a promo we’re pretty sure you are going to love. I can’t wait for you to see it all.

Wish You Were Here arrives April 3!





Hannah Schoenbeck - April 20, 2018 - 5:57 pm

Hi Matilda Jane! Random thought, but I LOVE the MJC backpacks. If you decide to make some more for the 2018 back to school season, could you make some big enough for Jr. High/Middle School and High School?


Sandy - April 14, 2018 - 6:25 pm

I found Matilda Jane when I googled “who designs the Gaines girls’ clothing?” I just love that family and have always loved how precious Ella and Emmy Sue look. As a designer myself, I appreciate seeing fabrics and trims joined and combined to make clothes that seem to be one of a kind. Who wants to dress or dress your kids like everyone else does? I used to love being at at event and seeing a little girl wearing one of the creations I designed and sold through The Blue Daisy Boutique in Lake Grove, Oregon. I still have a beautiful stash of fabrics that would lend themselves to making this type of clothing for kids and am hoping I have the chance to do so while I’m still on this earth.

MJC - April 4, 2018 - 3:29 pm

Christa, our models are in a couple different brands of sandals, if you can let us know which shoes you were loving we would be happy to pass along the brand. Thank you!

Sara Jaquish - April 3, 2018 - 5:17 pm

Matilda Jane is the Bomb!

Christa Spiker - April 3, 2018 - 6:47 am

I was wondering if someone could tell what sandals the little ladies are wearing in thr latest release?

Robbie - April 3, 2018 - 1:11 am

I love your clothes….

Margot Lillibridge - March 31, 2018 - 5:09 pm

I’m so excited to see a great Tween Collection! Thank you for keeping the big girls in mind ?

Becky - March 30, 2018 - 10:34 am

I can’t wait for April release!! It all looks so pretty!

Sara Jaquish - March 29, 2018 - 11:01 am

Love Matilda Jane