Sweet Serendipity

noun: the occurrence or development of events by chance in a happy way

Every once in a while, a few special styles come along that steal our hearts away. And the feeling lasts long after Release Day. We love them. We pass them down. We hold on to them forever. This special spirit is exactly what we wanted to capture in our latest Vault Collection – a handful of remarkable remakes from one of our most favorite seasons: Serendipity.

Making its debut in Spring 2012, Serendipity was such a quintessential collection. It was everything we love about Matilda Jane – and everything we loved about our late founder, Denise DeMarchis. Every style was lovingly recreated to match its original sketch, fabric, color, and all the little details Denise herself loved about each one:

The idea to bring back these sweet styles came from the mind (or shall we say heart?) of our new Director of Merchandising, Brenen Miler. Her story is so beautiful, so serendipitous, we just had to have Brenen share it with you …

I discovered Matilda Jane during a really tough season in life. On one particularly difficult day, I was invited to my very first trunk show. I had no idea then how my life was about to change – all in the most wonderful way. The very first piece I bought was the Perfect Day Knot Dress from Serendipity. And a Perfect Day was exactly what that day was – a day spent meeting new people and learning about the brand, all through a special new friend called a “Trunk Keeper.”

 MJ was not well known in my area, and finding pieces to build our closet was like a needle in a hay stack … until I was told about this little community, MjAddicts. Little did I know at the time, in finding MJAddicts, I would found a group of women who would be in my life now more than five years later.

It was never just about the clothes – it was about a community that rose up to support one another. And together, we did motherhood. We’ve cheered through the milestones, cried through the triumphs, and have been there during the quiet moments moms find themselves in – nursing in the middle of the night, endless carpool lines, loss, heartache, carrying one another through the unimaginable. 

I remember years ago reaching out to Denise and telling her that one day, I wanted to work at Matilda Jane. Dreams come true, and I am humbled and thankful every day. With this re-release of the styles I first fell in love with, I am most excited to dress my daughter once again in Another Perfect Day Knot Dress – to see her twirling away, remembering the journey that led me here, and thanking my lucky stars for the community I still cherish to this day. It was all so … serendipitous. 

We would love to hear YOUR stories and memories of Serendipity, too. Be sure to comment below to share. And check out the Vault Collection pieces now at matildajaneclothing.com.

Colleen Dalton - May 27, 2018 - 7:02 pm

My granddaughter is 7 the peppermint lap dress was one of our first purchases. It is now being worn by the 3rd granddaughter and will be passed on to number 4 and 5 granddaughters I love the timeless clothes that MJ provides

Anna - May 26, 2018 - 7:20 am

Matilda Jane has never been the same after Denise passed. MJ now missing the talent she had combining fabrics. A comeback of her collection isn’t a surprise and I’m sure it’s well welcomed.

Carrie - May 24, 2018 - 10:29 pm

I went to my first trunk show in 2009 when I was pregnant with my daughter, and fell in love with every single piece of the Setendipity collection. I held onto the pieces for years. Just today when my trunk keeper sent me this blog link, my daughter came home from school in her peppermint lap dress. First as a dress, then s tunic and still 6 years later, a darling much loved top. That’s serendipity!

Stephanie - May 24, 2018 - 7:34 pm

Serendipity was my very first Matilda Jane release! I had never even heard of Matilda Jane and a friend invited me to her trunk show. I couldn’t go, but checked it out online and I loved what I saw. My very first purchase was finns for me, but eventually I bought girl pieces for my daughter as well. It will always be special because it was my first introduction to the amazing Matilda Jane world that I love. ?

Becky - May 24, 2018 - 6:23 pm

Thank you so much for honoring Denise and her legacy through Vault pieces. Serendipity is a wonderful representation of her charm and whimsy. I hope we will see more Vault remake collections in the future.

Melissa Troedel - May 24, 2018 - 6:18 pm

Serendipity will forever be my favorite, it was the first line I was able to bring down to Haiti and dress my little lady in when we met for the first time. That fine was precious and she was instantly a Matilda Jane girl!!!

Kendra Miller - May 24, 2018 - 5:31 pm

Serendipity was when I found Matilda Jane. It was a few releases in and I loved everything I saw. I’ve been a release day shopper ever since. It’s a dream of mine to work at Matilda Jane as well❤️

Cheri - May 24, 2018 - 5:31 pm

How fun! I found MJ well after Serendipity released, unfortunately, but I was lucky enough to find a Serendipity shabby top for my girl a couple of years ago and we LOVED it! Can’t wait to see these tomorrow! What a perfect way to celebrate my husband’s birthday. 😉