noun: the occurrence or development of events by chance in a happy way
Every once in a while, a few special styles come along that steal our hearts away. And the feeling lasts long after Release Day. We love them. We pass them down. We hold on to them forever. This special spirit is exactly what we wanted to capture in our latest Vault Collection – a handful of remarkable remakes from one of our most favorite seasons: Serendipity.
Making its debut in Spring 2012, Serendipity was such a quintessential collection. It was everything we love about Matilda Jane – and everything we loved about our late founder, Denise DeMarchis. Every style was lovingly recreated to match its original sketch, fabric, color, and all the little details Denise herself loved about each one:
The idea to bring back these sweet styles came from the mind (or shall we say heart?) of our new Director of Merchandising, Brenen Miler. Her story is so beautiful, so serendipitous, we just had to have Brenen share it with you …
I discovered Matilda Jane during a really tough season in life. On one particularly difficult day, I was invited to my very first trunk show. I had no idea then how my life was about to change – all in the most wonderful way. The very first piece I bought was the Perfect Day Knot Dress from Serendipity. And a Perfect Day was exactly what that day was – a day spent meeting new people and learning about the brand, all through a special new friend called a “Trunk Keeper.”
MJ was not well known in my area, and finding pieces to build our closet was like a needle in a hay stack … until I was told about this little community, MjAddicts. Little did I know at the time, in finding MJAddicts, I would found a group of women who would be in my life now more than five years later.
It was never just about the clothes – it was about a community that rose up to support one another. And together, we did motherhood. We’ve cheered through the milestones, cried through the triumphs, and have been there during the quiet moments moms find themselves in – nursing in the middle of the night, endless carpool lines, loss, heartache, carrying one another through the unimaginable.
I remember years ago reaching out to Denise and telling her that one day, I wanted to work at Matilda Jane. Dreams come true, and I am humbled and thankful every day. With this re-release of the styles I first fell in love with, I am most excited to dress my daughter once again in Another Perfect Day Knot Dress – to see her twirling away, remembering the journey that led me here, and thanking my lucky stars for the community I still cherish to this day. It was all so … serendipitous.
We would love to hear YOUR stories and memories of Serendipity, too. Be sure to comment below to share. And check out the Vault Collection pieces now at matildajaneclothing.com.