By now, you’ve probably heard the news. We’re so excited about the release of our very first tween collection that we’ve been shouting it from the rooftops. 435 by Matilda Jane Clothing is almost here! We love sharing sneak peeks from our photo shoots, and we wanted to share a little bit about the heart and soul of the line. 435 is so much more than just clothes. It’s a community of smart, creative, unique girls who have grown up with Matilda Jane.
When we decided to develop a tween line, we knew we couldn’t do it alone. Designing for tweens is tricky – how could we develop a collection that girls AND their moms love? And how could we do it the Matilda Jane way – with creative and stylish designs that are still age-appropriate?
Well, the answer was obvious. All we had to do was look around. We have a group of amazing, creative, passionate tweens already in the Matilda Jane family – our Trunk Keepers’ daughters. We asked them if they wanted to help shape 435, and their answer was a resounding “Yes!” And so, our tween council was born.
Throughout this experience, our tween council has been a much-valued sounding board. They shared their likes, dislikes, and inspirations, and we got to know an incredible group of girls. You’ll get to meet these girls as our 435 journey unfolds. But for now, here are a few pics of our first group of tween council members. These gorgeous tweens stepped in front of the camera and let their personalities shine for our first ever 435 photo shoots in Savannah, GA, and Fort Wayne, IN.
Leave them a little hello in the comments, and we’ll send 20 of you a small treat – our special 435 bracelet.
**Contest is over. Congratulations to our winners – Erica Y, Michelle L, Roxanna, Tracey, Beth S, Meredith T, Lisa A, Amy H, Keely C, Abby B, Tammy G, Nicole M, Carrie D, Karmen L, Laurie S, Nina, Jerilyne J, Holly, Kari J, and Shelley P. We will be in touch with all the winners shortly. Thank you!**