The Perfect Equation

As those lazy, hazy summer days come to a close, we know just how busy this time of the year can be.  From attending meet the teacher nights, picture days, first day of school fun, and getting all those fresh, new school supplies, we sometimes wonder how it will all get done.

Never fear, it always does.  And we here at Matilda Jane just love seeing how you and your littles make their first days joyful, unique and oh-so-memorable!  Our 2019 Fall Collection is inspired by going back to school, field trips, fall markets, and more.  It’s all about those little moments that you and your kiddos will remember forever!

We just LOVE dreaming up the perfect pieces that will help you look great on the outside and feel confident on the inside. While we wish we were heading back to an exciting new school year, too (can you smell the pencil shavings?), we love helping our kiddos make their own wonderful experiences.

To help you get ready, we are sharing our perfect outfit equations to earn you an A+ for style!?

435 Style

No question about it, these looks are knockouts! We know your older gals want to feel mature and comfy at the same time, and these outfits do just that. Our athleisure will be voted “most popular” with your tween!  Little touches of MJC pattern and color allow her to feel ready for whatever the day brings her way while still keeping her age appropriate. Oh, and did we mention we crafted a new pretty printable for our older MJ fans to help organize their activities, assignments, and projects for this school year.

For the little love in your life…


Your little lady will be all aflutter with these sweet selections! Whether she is in love with floral, prefers pretty polka dots (“spot on” might we add) or embraces being as colorful as the rainbow, these lovely looks will be picture perfect for their first school days. We’ve got layers and layers of sweet MJ goodness that are especially practical as the weather starts to change up a bit. Hello, Monday morning…

Your Dapper Dudes

Are you loving that your little man can coordinate more than ever with sis and mom this 2019-2020 school year as much as we are?!  These pieces were quite the hit with our sweet models.  There is no reading between the lines with how they feel with these soft and comfy little numbers. For the kid who is always on the go and ready for any adventure, he will be digging the pockets and easy movement of these pieces all year long.

Basic Beauties and A+ Accessories

Now, we know some of your little cuties spend their school days in the sweetest uniforms, but don’t fret we have so many beautiful basics with our Perfectly Paired Collection. Not only do these styles take their look to a new level but you can also mix and match for their weekend looks. Our team found the perfect pieces to help add a little MJC sparkle to those dress code looks in a variety of colors to show your school spirit.  These pieces are also perfect for those sweet gals who prefer a little something simpler. These pretty pieces truly do fit every style and personality!

And last but certainly not least, you can’t forget the accessories as the “cherry on top.” As you know, MJ is all about dressing your cuties from their bows to their toes and these made-to-match pieces are a great touch for any outfit.

We love getting our MJ delivery and seeing all the goodness inside that box. And, we know how much you want your kiddos to start the school year on the right foot.  We strive to give you the right clothing, supplies, lunch box treats, and more that will provide the perfect equation for a great school year. We hope these new pieces bring a little happiness to their school days!

So tell us, what are some things you have done that make the start of the year special or unique in your family? You never know, a special person or two just might win a little something that will surprise and delight you and your little.

Ciao for now,


Sonia Rego - September 8, 2019 - 7:17 pm

My granddaughter Fiona started 4-4. She loves i4-K and loves all her Matilda Jane outfits. She had her first sleepover at my sisters house . My sister pick out her outfit to wear. MJ bibs. She made comment to how cute they were. Fiona said, “They are Matilda Jane.” Booked my first party at my sisters. Niece Mia can’t wait to get some tween clothing from Matilda Jane..

Kaelynn Watson - August 24, 2019 - 6:09 pm

We always make a first day of school sign and a special breakfast it’s a tradition!! This year my son wore MJ to his first day of school, my daughter whom just turned a year old has been wearing MJ since I discovered you guys which was when she was two months. My oldest son has just shown interest in wearing MJ he is 8. My youngest son will hopefully come around!! Fingers are crossed!! ?

Katie Burwell - August 12, 2019 - 5:02 pm

Nothing super unique, tradition back to school to shopping, haircuts, first day pictures and breakfast!!!