The Tag

4I know a few of these key tags have snuck out of the building already.  And I am certain a few of you are confused.  I am also certain a few of you know quite well what they are for.  Let me help fill in the blanks. All orders placed after February 20 will receive a key tag until supplies run out. This is very special key tag. A key tag that you may want to keep close at hand. A key tag that may get you a Platinum Hobo Bag. Yup. A Hobo Bag for simply holding your key tag. And of course there would be an “and”.  So here’s how it goes. Once a week we will announce a key tag number on FaceBook. If you have that number please post a photo of your key tag and let us know what you have done lately to be in the DayMaker’s Club. You will also need to email Lauren at laurenw@matildajaneclothing and give her your address so she can send out your gift card.

Good thing I don’t write instruction manuals, huh? I take forever to explain something. It seems I can never explain something in a straight forward manner. I chat too much.

5I really want to make a huge coffee table book with all things Matilda Jane. I have been searching through old photos and my gosh….love. I made a book a few years back with Blurb but this time I really want a HUGE 500 pager. You know what they say. Dream big or go home. I dream big. I dream big all the time. That’s my problem. That’s what keep me from sitting still.

Two things before I sign out. One, I know you have all been asking about Art Fair. We’ll have those details out soon. There’s been lots of thought and planning going on around art fair and bringing it back to it’s roots. So stay tune. Fun stuff ahead.

Two, Cy Souligne you won the $50 gift card. Shoot Lauren at and email and she’ll get it mailed out to you.

Talk to you soon. -Denise

Lori Bowen - February 13, 2014 - 7:27 pm

You are always keeping things so fresh and fun. We all need that in our stagnant lives at times….brings out the kid in us. So what if when my order gets here there is no tag…the excitement of wondering until it does was rewarding enough. Thank you Denise and the rest of you for taking care of us Mamas. 🙂 <3

Brooke Blattner - February 13, 2014 - 12:39 am

what a fun game!

Catherine Schrumpf - February 12, 2014 - 12:13 pm

Definitely interested in coming to Art Fair…all the way from Missouri! Can’t wait to hear more…hoping my daughter, sister, niece and I can come together and make it a family trip! Thanks Denise for making it so fun to shop!

KP - February 12, 2014 - 9:29 am

Yay! Congrats Cy! So excited about
The key tags! Hope I get one soon

Eve Mock - February 12, 2014 - 8:39 am

I also am not on Facebook. Any way we could participate via IG instead??

Emily H - February 11, 2014 - 10:08 pm

I’m loving the games!! I hope a key tag comes in my trunk show box Thursday! So excited. I got the best email today from Libby Brady Photography that I won the $50 gift card for MJC for sharing and commenting on the blog of her beautiful pictures from Afica. I am so incredibly excited. I Love your company!

Joy l - February 11, 2014 - 9:37 pm

What is day maker’s club?

Amanda Lancaster - February 11, 2014 - 5:29 pm

Love the idea, and so excited to find a tag in the order I received today! But I’m kinda a Facebook “conscientious objector.” Any way to participate for those few of us not on FB?

Lynne H - February 11, 2014 - 5:23 pm

Very excited that you are working on another book! Go girl!

KaMarlowete - February 11, 2014 - 4:53 pm

Congrats to Cy, and what a cool name. Now I’m inspired to place an order on the 21st, lol. Can’t wait to see pics from Art Fair this year!

lindsey bessing smithers - February 11, 2014 - 4:17 pm

SO excited for Art Fair. I can’t think of anything I would rather save up a whole bunch of money for! Thanks Denise and I am excited to see what you and your “roots” have in store for us mjc addicted gals=)

Richele Caporelli - February 11, 2014 - 2:41 pm

Spent $400 on this release I better get a key tag lmao Jp if its meant to be its meant to be if not o be it ill just order agin 😉 can’t wait to hear about AF!!! Ty or being so wonderful! I eat, sleep, and breath mj!

Michelle Gresham - February 11, 2014 - 10:50 am

I was intrigued by your “roots” comment, so I decided to do a little digging during my lunch and went back to your old blog. And I stumble upon Art in the Park in Plymouth?!?!?! Say what? That is 15 minutes from me! That’s the art fair we arrange vacations around so that I don’t miss it! =/ Of course back in 2009 I had no daughter nor husband nor knowledge of MJC. =/ If only I knew then what I know now! =/ Grrrrrr! Why must life be so unfair! =P LOL! =) I really enjoy learning about the “roots” of your company and can’t wait to hear all about this year’s art fair!

Laura - February 11, 2014 - 9:55 am

I didn’t get one in my order. Better luck next order, right? :)))

Ashley harris - February 11, 2014 - 12:32 am

How fun!!! Can’t wait to place an order 🙂 it’s like a mini powerball!!!!

Gayle brothers - February 11, 2014 - 12:22 am

Thank you for all the beautiful clothes. And prayers for you and your family for keeping things so pretty!

Christa Mcginty - February 10, 2014 - 11:59 pm

Love Matilda Jane! Love all the giving back the company does!

Esther - February 10, 2014 - 10:59 pm

Yay! I love games….will keep my eye open for a lucky (hopefully) tag 🙂 congrats Cy on your win and have fun creating your dream coffee book Denise ❤️ Maybe you can make a “mini” version available for purchase (proceeds to Mighty Acorn?). I know I’d buy one!

Ida - February 10, 2014 - 10:59 pm

Day makers club?

Portia - February 10, 2014 - 10:41 pm

So exciting!! Now I need to go shopping again so I can get a tag 😉

Holly H - February 10, 2014 - 10:37 pm

Oooh, can’t wait to hear about Art Fair!

Amber hill - February 10, 2014 - 10:37 pm

Yay!! Can’t wait!! Y’all are awesome

Melanie Martin - February 10, 2014 - 10:03 pm

Excited about hopefully getting a key and a chance to have a hobo. ..would be a first. Congrats to winner of gift card- so lucky!

Jill Clifton - February 10, 2014 - 10:01 pm

Such a unique and fun way to celebrate your clients and keep us on our toes! This company just keeps becoming more and more amazing to me. My girls and I have found our “clothes home”. So proud to wear and represent Matilda Jane!!!

Adrienne - February 10, 2014 - 9:45 pm

Aack!!! I love these old school key tags–I’ve been close to ordering some with my own fake hotel name on them but a Matilda Jane one will make me and my keys very happy!

Erika - February 10, 2014 - 9:40 pm

Exciting!! Can’t wait to hear all about Art Fair! 🙂

Kolbi - February 10, 2014 - 9:24 pm

Was crossing my fingers that I would have one in my order that arrived today, but there wasn’t one. Oh well! I guess that means that I will just have to place another order! And thanks for the cute little notepad swag- my daughter immediately jumped on it and has carried it around all day long! 🙂

Jordan - February 10, 2014 - 9:21 pm

Denise, have you considered a scrapbook? I LOVE photo books, but I just picture all the beautiful fabrics, trims, buttons, Art Fair tickets, inspirations, etc as an amazing backdrop for pictures from that time in MJC’s history. Just strikes me as capturing more of the personal “feel” of the company. I’m obviously a dreamer, too 😉
Such a sweet idea with the key tags and the Daymaker Club!

Stacie Petta - February 10, 2014 - 9:15 pm

I loved when you did this for Hammond Bay (I still have my tags) Now I hope to get some pretty turquoise ones to go with them!

Luvmi Webber - February 10, 2014 - 9:11 pm

That’s cool. Weird so many on Fb say they called and got an answer that it’s just swag …sure hope no one have the key away believing this. :(. Oooops

Casey Ritchey - February 10, 2014 - 9:05 pm

So fun….thanks!!!

Trish Rhynold - February 10, 2014 - 8:54 pm

How exciting!
Can’t wait

Tina haag - February 10, 2014 - 8:36 pm

I can’t wait to receive my order to see what special comes in it! Thanks Denise for keeping things exciting!

Sarah Halbesma - February 10, 2014 - 8:31 pm

You are such an amazing company! Only wish I lived closer and could work for you 🙂 You are amazing people!

Kristi Williamson - February 10, 2014 - 8:29 pm

So excited to hear about Art Fair details!

michelle gresham - February 10, 2014 - 8:27 pm

Art Fair…back to its roots? Hmmmm…very intrigued! Can’t wait! =)

Amber Mills - February 10, 2014 - 8:18 pm

So exciting!! What a fun idea! Thank you for all that you do!!!

Erica J - February 10, 2014 - 8:08 pm


April - February 10, 2014 - 7:50 pm

What a awesome way to surprise your loyal friends 🙂 how unpredictable and fun!

Erica - February 10, 2014 - 7:50 pm

Yay! Can’t wait to hear about Art Fair! Congrats Cy! Love the name. Saving up for my order, and the timing is perfect!

mary goldberg - February 10, 2014 - 7:40 pm

Congratulations Cy! Exciting news about the keys. 🙂

Alyssa P - February 10, 2014 - 7:25 pm

I have a key tag! I am so excited, I was wondering what it was! Awesome

Jennifer Brooks - February 10, 2014 - 7:14 pm

Your amazing!! Always thinking of how to do something special for others! Thank you for letting me be a small part of your big dream ❤️

Heather Sorensen - February 10, 2014 - 7:14 pm

What a fun idea!

Amy Salisbury - February 10, 2014 - 7:00 pm

Eeeek! So exciting!!! Everyone was wondering about those!!! 🙂 Thank you for the fun “game”!

Reagan Gibbs - February 10, 2014 - 6:56 pm

Ok so why did some get a key tag and not others? Because I spent over $250 on the last release and didn’t get one yet others who spent less than I did got one. And apparently a canvas bag too? How do you pick and choose who gets and who doesn’t? Apparently I was the only one in the order that didn’t get one.

Jennifer Romano - February 10, 2014 - 6:56 pm

Exciting!! I hope I get one!

Jill - February 10, 2014 - 6:55 pm

I’m giddy with delight! You are out doing yourself this year and it’s only February! I’m thinking I’m inspired. 🙂

Kerry - February 10, 2014 - 6:54 pm

I didn’t receive one with my order?!?

Maria Bellot - February 10, 2014 - 6:22 pm

sooo excited to hear Art Fair will happen! Thank you Denise!!!! Can’t wait to hear the details!

Brittney B - February 10, 2014 - 6:17 pm

Yay!!!! I am so excited to hear that details for Art Fair are coming 🙂

and I hope I to discover a tag in my order! how fun!