The Writing is on The Wall

1How could it be? How could a little side hobby become a business? Crazy.

As you know, or may not know, Platinum was pretty  much created so I would stop driving Lynette nuts! And she may or may not admit to that. It’s the truth. When we started doing Trunk Shows I would design the season then be done for a few months. I got bored. I needed a hobby. A side job to design. At first I think I’d make a few random pieces and try to throw into the Trunk Show line-up but it wasn’t a great idea. We never had enough and I kinda created chaos to the organized line-up. I’m so good at chaos. Not on purpose. I just get BORED. So we chatted it through and decided to do a little website that sold the few miscellaneous pieces I designed.

Platinum had a cutting table and one shelf.


Platinum got it’s own room within 435 which turned into it’s own building at 433. Kiara was our first Platinum girl. Carrie was our second. When we moved Matilda Jane into the huge ginormous space at 4031, Platinum got it’s very own area and logo.  Kiara left to join The Mighty Acorn Foundation. Carrie become Platinum Lead. I could go on and on about these girls. I come in at night, leave notes and stacks of fabrics. Everyday from 9 to 5 the Platinum girls make the stacks of fabric come to life. They do a pretty good job at it. They do an above SPLEN-TASTIC job at it. They do such a FANTABULOUSLY GINORMOUS job at it that they now have their very own building! They are now the girls of 6409 Highview Drive.

3How could this be? A long time ago I used to paint. I had a great business. I did a ton of art fairs. I sold to lots of boutiques and department stores. I could not keep up with the demand. I could not delegate. I had to make a decision.

Learning how to ask for help was the best decision I ever made. Trusting others to do a great job was a leap I took. Being able to confidently delegate was tough. I did it. I asked for help, delegated and trusted others.  A few of these “others” are my Platinum girls. It is SURREAL what happens when you share your dream with others. To watch “others” carry your dream and make it their own is nothing short of beautiful.  In the end, I can’t explain how happy I am. How much joy I feel when I see what these girls do every day.

And to think it was just a hobby.

2….and now I can’t wait to go see 6409 and make it beautiful for the Platinum girls. Ridiculously Cute. Yes, I have not even seen it yet. How could that be?

And the writing on the wall? Look up and you’ll know who you are.  I think Lauren can help you out by sending you 4 free pieces from Spring 14 Collection One. She just need your name, address and size along with what pieces you’d like by February 2nd. Her email is

PS. I had to put Fixer Upper on the poster cuz I love that song. I hope you have all seen frozen by now.


Liz - January 29, 2014 - 6:52 pm

So inspiring! Fun to hear!!! My daughter and I love your clothes!!!!

Stephanie - January 29, 2014 - 5:32 pm

We have become obsessed with your adorable dresses! Can’t wait to see more! I was a mini “Frozen” dress maker myself this Christmas when Elsa dresses sold out and my nieces were certain Santa’s Elves would make them some that were “less scratchy anyways”.

Jodilea Kids - January 29, 2014 - 4:32 pm

See what happens when you put your mind to something. You are an inspiration. Thank you for sharing this post.

Mary S. - January 28, 2014 - 11:23 am

Congrats! Looking forward to more of your gorgeous pieces.

Christine V - January 27, 2014 - 3:18 pm

Great news Denise and Platinum girls. What an excellent spot for Art Fair ’14!! Time to invest in a comfy sleeping bag!! 🙂 Excited for the memories ahead.

Mary - January 27, 2014 - 2:50 pm

How about some Frozen inspired apron dresses? The apron dress style really lends itself to something with the feel of a traditional Norwegian folk dress or “Bunad”. I’m just in love with the cute embroidered little flowers. Would be super cute and something fun for Platinum or as part of a main collection.

Abby - January 27, 2014 - 11:41 am

So excited about platinum’s growth!!! My very favorite obsession! 😉 congrats ladies!

Mindy - January 26, 2014 - 7:27 pm

So exciting!!!! It’s fun to see things grow! But I love when they are small 🙂

Nicole Bowen - January 26, 2014 - 7:21 pm

Still trying to figure out what Kate from Marlows Loft has to do with expanding Plat? Is she blogging about it? Part of the move? Becoming part of the team??? Her blog is down… 🙁 Excited for everything, and everything that comes out of MJC! Awesome to think that it’s from the mind of a Mom of boys!

Lauren - January 26, 2014 - 6:50 pm

You are so inspiring 🙂

Janelle - January 26, 2014 - 5:38 pm


Jen D - January 26, 2014 - 12:22 am

Congratulations on the new space! And aren’t all spaces and dhs fixer uppers. 😉

Brandi P - January 25, 2014 - 10:44 pm

I love that MJC continues to grow and touch so many lives!! Kudos for letting go Denise… It’s never easy to hand over our dreams and hope someone else will carry on the torch but as I have come to know the girls of mjc I can tell you have surrounded yourself with the best! We love platinum and adore Carrie!! We aren’t always quick to catch it but we have been lucky to own a few pieces!!

Good luck on the move change is a good thing!

Congrats kamarlowete!!!

AMB - January 25, 2014 - 10:43 pm

That is amazing, so exciting!

Jennifer L - January 25, 2014 - 5:53 pm

Wowzers – that is so exciting!! Congrats to the Platinum ladies and what fun it will be to decorate such a cool new space! We love MJ – can’t wait for February 1st
🙂 !!

Laura - January 25, 2014 - 4:06 pm

!!!!! Exciting!!!!! And I hear “Do you want to build a snowman?” 3500012x a day 🙂

Sarah S. - January 25, 2014 - 11:44 am

Congrats on the expansion! I love platinum. My daughter (who is 4) loves Frozen…but I have to admit…I think I liked the movie more! I’m the one wanting to go see it again! 🙂

JulieC - January 25, 2014 - 11:19 am

Congrats on the expansion of your business! Platinum is one of my favourite part of Matilda Jane. The thrill of catching one of these elusive pretties is amazing, it never gets old!

It always amazes me just how much you give back through donations to charities, volunteer work and to us fans!

Congrats KaMarlowete and good luck with the big move!

Carissa - January 25, 2014 - 11:19 am

This is terrific! Congratulations!!

Courtney Puhl - January 25, 2014 - 10:17 am

Wow! Congrats Platinum Gals! This is awesome!

Marla - January 25, 2014 - 10:13 am

Congrats to all! I love to hear that Platinum is still growing. 🙂 I love the pieces. It’s an online “Art Fair”! I will always love Platinum. Great job Denise, Sam, and the Platinum gals! High 5s all around!

Cheri - January 25, 2014 - 10:09 am

Congratulations to the Platinum girls!!! What an exciting move. And congratulations to you for the amazing dreams you have fulfilled, your own and so many other people’s. Love it!!!

Heather Lake - January 25, 2014 - 9:28 am

Congratulations on your expanding success! We adore MJC at our house and am the lucky Momma of 2 dd’s who are the best of friends. Your props to Frozen are spot on…the first Disney movie that has put sister before misters! My husband even said he would pay over and over to see that with our girls in the theater! Keep them little, loved, and kind…I feel this way whenever I look at your clothing and think of my girls ( 5&8). They aren’t growing up to fast, just right. Thank you for your beautiful work and congratulations! <3

Lisa F. - January 25, 2014 - 9:27 am

How fun! A new space to design and inspire dreams and creations. Hope it feels like the adult equivalent to the feeling you’d get as a kid with a brand new set of pens and pad of paper in front of you (although that still makes me giddy). Congratulations!

Marcy Schneider Hoffman - January 25, 2014 - 9:14 am

So exciting! Denise, you have affected and changed so many lives for the better! Bless you! I’m sure the new space will be super cute in no time!

maggie kessler - January 25, 2014 - 9:06 am

To say that my two girls are obessed by Frozen is not a strong enough word. And that is how I am about MJC – obessed. Have had 2/1 circled on my calendar for a long time now – can’t wait for the new release!

Sarah yang - January 25, 2014 - 8:23 am

Ok- I could not let this one go- congrats marlowe’s loft!! How awesome- love your blog as well!

Gran - January 25, 2014 - 8:21 am

Oh my goodness!!!!!! Congratulations to all of you and BIG CONGRATULATIONS to all of you platinum team. Better than good news.

Gina - January 25, 2014 - 8:18 am

Congratulations!!! Plat has such a special place in our hearts! I treasure every single piece I own! Keep up the amazing work! xo

Sarah Yang - January 25, 2014 - 8:17 am

How exciting! Catching plat is one of my favorite things! It’s like the excitement of getting Mj twice – first when it’s carted, then when it arrives 🙂 congrats KaMarlowete!

Veronica Berrian - January 25, 2014 - 7:56 am

Wow! Firstly, I would like to congratulate the winner- what a fantastic prize! Secondly, the plat girls!! Everytime there is an upload (and I smell one just around the corner.), everything is chaos trying to cart and buy and etc etc., because everything is always so beautiful! So glad you have your own new space to keep those creative juices flowing! Last, and definitely not least I would like to congratulate and send warm wishes to Denise for winning this battle with cancer- too many people lose that fight, and I am grateful that we didn’t have to say goodbye to you! I just discovered MJ last year, and my dd loves wearing the comfortable, cute clothes you ladies provide. I cannot wait to see the spring line, I know the sneaks are beautiful, and I cannot wait to get some for my little lady (and maybe myself, too)!

Anyway, congratulations to everyone once again!! 🙂

allison s - January 25, 2014 - 7:51 am

I remember our first platinum from 2009 and when I was officially hooked! YOU CAN’T CONTROL BEAUTY and this is a wonderful example! congratulations to all!

allison s - January 25, 2014 - 7:47 am

And congratulations !!! 🙂

allison s. - January 25, 2014 - 7:40 am

I remember our very first platinum and when I was hooked back in 2009! you can’t control beauty and this is a wonderful example!

Abby F. - January 25, 2014 - 7:36 am

Wonderful to read your insights – a lovely story indeed! Congratulations and we are frozen obsessed too!!

Holly t - January 25, 2014 - 5:10 am

Oh my, all those bolts of fabric just waiting to be brought to life…can’t wait to see who they turn out to be:)!

Holly V - January 25, 2014 - 4:48 am

YAY!! Congrats on the new building! With love, all things grow <3

Melissa - January 25, 2014 - 3:09 am

Yay!!!! More goodies for us. Can’t wait to see what you come up with P.S., what’s the kitty’s name? If it dosent have one…..we’ll it should be Stiches, lol!

Quincy B - January 25, 2014 - 2:52 am

Eep! My kids are obsessed with Frozen as well! Even my son! Can’t wait to see what the new space puts out…. Maybe there will be some Frozen inspired dresses coming soon! We need Name it Thursday back! Congrats on the expansion!

Lisa B - January 25, 2014 - 2:24 am

How exciting! Cannot wait to see the new space all decked out.

Jennifer - January 25, 2014 - 2:09 am

KaMarlowete, toy store of fun, unique designs…how fun! It’s so fun reading this blog and buying “Mary Jane” dresses as my daughter calls them. Congrats! Love your generous heart!

Patricia - January 25, 2014 - 2:05 am

Congrats on the new building. Such a great inspiration for all. Proof that if you build it they will come. ( baseball fan here) I feel so blessed that I accidentally came across Matilda Jane just about a year ago. The kindness and generosity is just so amazing. You deserve your success. Looking forward to the new release. God bless

Erica S - January 25, 2014 - 1:03 am

My heart sunk as I started to read. I thought you were about to say platinum had just become too much. How could I think that. You are all super girls! Congrats to Ka Marlouete…congrats to the Platinum girls…and the space looks like the perfect blank canvas for creativity!

Shelly - January 24, 2014 - 11:44 pm

I think it is so amazing that this wonderful business started out as a hobby! True meaning of “anything is possible”.

Nicole - January 24, 2014 - 11:12 pm

Congrats what an amazing business! Love all the platinum pieces! So gorgeous! Best wishes on the address and building!

CA mama - January 24, 2014 - 11:11 pm

Congratulations on the new space girls. Creative spaces can make for visionary work.

Beth - January 24, 2014 - 11:01 pm

Eeeek!!!! This is beyond exciting! Congratulations to the moon and back!

Stacey c - January 24, 2014 - 11:00 pm

That’s fantastic, congratulations Denise! You and you team are inspirational (in more ways than one)…proof positive the American dream is alive, well, and there for anyone with the vision and guts to make it happen.

Erica J - January 24, 2014 - 10:53 pm

Congrats on the new space!!!

Jenny b - January 24, 2014 - 10:37 pm

Awesome 😉 congrats to the momma 🙂

Alyssa p - January 24, 2014 - 10:32 pm

Frozen is an amazing movie! Congrats to K, the writing on the wall!

Jill Clifton - January 24, 2014 - 10:26 pm

I love seeing your blog entries! It is so inspirational to get a peek behind the scenes of Matilda Jane! I am a long time lover, but fairly new consistent customer of MJ. I am a HUGE believer in supporting companies that I firmly believe in. Matilda Jane is now one of those companies!!! As a business owner myself, I appreciate all of the effort that your company puts into every aspect of the customer experience. You can tell how much you love your clothes and your customers! My girls and I are now life long fans! Thank you for what you do. Jill Clifton

Courtney Wilson - January 24, 2014 - 10:19 pm

Frozen is THE BEST movie – my daughter just fell asleep to “Do You want to Build a Snowman?” Did you know the sing along version is coming out? Can you imagine the comraderie of an entire theater of strangers singing together???

And – if you wanted to make a Frozen inspired platinum dress, I just kept thinking of how beautiful the colors were in Anna’s dress…

Loretta C - January 24, 2014 - 10:18 pm

Congrats to all the Plat girls on their new space! Cant wait to see all the amazing pieces you all are making… And, the wall of fame winner, rock on with your bad self!!

Stephanie D - January 24, 2014 - 10:11 pm

I just wanted to send a big congrats on the new space!! We are just approaching the one year mark of our very first MJ purchase! I cannot thank you all enough for the beautiful clothing you create. Nothing will ever top the look on my daughters face when she plays dress up…and it’s often…lol. I love the way she twirls in her dresses or the fact that she insists on saying good night (yes…every to her “Janie Clothes” … So, thank you ladies… Thank you to the seasonal line girls and thank you Platinum Gals for giving us that extra special treat in between. I’m looking forward to the upcoming Spring Line and of course the next Plat load… Hurry ladies…we need a fix…lol
-Stephanie (mommy to silly Miss Madison)

Carmen Elijah - January 24, 2014 - 10:11 pm


Jennifer V - January 24, 2014 - 10:05 pm

This is amazing! I hope this means that they’ll be making more than ever. I’ve never been quick enough to “score” a platinum piece. 🙂

Christy - January 24, 2014 - 10:04 pm

So awesome!!!

Kari - January 24, 2014 - 9:54 pm

I have no idea about the name, but I LOVE Frozen! Disney was magical with this one!

Jennie - January 24, 2014 - 9:54 pm

What a dreamy place to work! My 4 year told me today age wants to “make” Matilda Jane when she grows up! She plays at her toy sewing machine, creating masterpieces for her dolls. Maybe Madeline will be a Plat girl in 20 years 🙂

Nicole - January 24, 2014 - 9:53 pm

I love how much you love your job! I love how you love your customers! I just got Ito Matilda Jane and I can’t wait to see what’s in store!

Samantha - January 24, 2014 - 9:53 pm

Hooray for a new space for the platinum gals! I’m in need of a platinum fix! As for the writing on that wall why does that look familiar? Someone’s blog that I’ve read maybe?

PJB - January 24, 2014 - 9:50 pm

I think a design competition is in order:-) Winner gets a few free plat pcs.

Mama Hope - January 24, 2014 - 9:50 pm

My hubby shakes his head and says, “All because of that little clothing company!” You are getting too big for your britches!! And post an eyebrow picture! Just for fun!!

Tracy D. - January 24, 2014 - 9:45 pm

The amazing platinum girls get there own building!!! Now give up the goods…when and where is Art Fair?!? We need to know where all the beautiful will be sold.

Erica J - January 24, 2014 - 9:45 pm

So excited for the spring release :)! Only 7 days!!!!

Lindsey Langhans - January 24, 2014 - 9:43 pm

I love platinum and the creative hearts behind it! I have been so lucky to catch a dress or two from platinum and they are special treasures to me and my daughter! As a seamstress myself, I especially love imagining the creativity that must ooze out of that space! Each platinum piece tells such a unique story and that inspires me to push myself to think outside the box in my own creative process! Keep up the amazing work! Xoxo

Stacie Petta - January 24, 2014 - 9:39 pm

That’s excited and fun! It would be fun to design & decorate a new blank space to inspire, make you smile & make you feel all warm and fuzzy inside! Oh, and I LOVE that couch!!

Monika M. - January 24, 2014 - 9:38 pm

I love this post! You probably don’t even realize how many of your readers get encouragement from the fact that you turned a hobby into a successful business. Hugs & congratulations on yet another building! I feel like MJC was just a baby when I fist layed my eyes on it… and I watched it grow up. Much like you watched our babies grow up too.

Jessica - January 24, 2014 - 9:36 pm

I am somewhat of an MJ newbie, having bought our first pieces about a year ago-and haven’t stopped since! I am really loving learning about your business, where it came from and watching it grow. Your clothes keep my little girl “little” and I love that. Today while trying on a new top from you she said, “This shirt makes me want to dance!” Congrats on all your success, what an inspiration!

Amy S - January 24, 2014 - 9:35 pm

What an awesome story! They do a wonderful job on platinum and I know you must be so proud! And congrats to “LeMarlowete”!

Becky H - January 24, 2014 - 9:32 pm

My husband would echo the same things about me…I have a very hard time asking for help too. So very glad your vision became big enough to make it to my little corner of rural Kentucky. I hope this new building means Art Fair 2014! Good Luck with the new stomping ground.

lauren - January 24, 2014 - 9:32 pm

I’m confused is this a riddle with a giveaway? 😉

Brittney - January 24, 2014 - 9:32 pm

Very exciting!!!! Can’t wait to see how you “cute-ify” Plat’s new home <3

Kasey Chrismond - January 24, 2014 - 9:31 pm

That is awesome!!!

Danielle Storm - January 24, 2014 - 9:30 pm

It is amazing that you get to have your dreams come true. We all have dreams and some are striving everyday to try and have them come true. Some people just sit and think that it is just going to happen with no effort at all and then there are the ones that work hard at what it is they really want and enlist others to follow and aren’t afraid to ask for help and are not afraid of failure. Those are the ones that make their dreams come true. Those are the ones that wake up and love what they do. Those are the ones that spread joy and are truly happy themselves and spread it to everyone around them.

My hubby says that a creative mind can be a dangerous thing. It can get you in a lot of trouble but it can also take you to a lot of places.

Yours definitely took you to a lot of places. Places that some of us only dream about. Congrats on the success and I pray that you dreams take you to many more places for many more adventures!

Katherine Merritt - January 24, 2014 - 9:29 pm

Such a sweet post! I love platinum, even though I rarely catch it! 🙂 Such beautiful and unique pieces.

Lisa L. - January 24, 2014 - 9:28 pm

So awesome!! Love hearing the back stories! Congrats on the new building and continued success! Can’t wait for Feb 1st!

Michelle Gresham - January 24, 2014 - 9:26 pm

Yay! Go Platinum girls! Woot woot! Plat. is my most favorite ever! (No offense to the line items-I LOVE those too!) Keep those beautiful peasants, ellies, knots, ballerinas and cute ruffles comin’!

Jayme Barker - January 24, 2014 - 9:26 pm

That’s awesome!!!

Sarah L - January 24, 2014 - 9:24 pm

How exciting?! Can’t wait to see all the new pretties that come out those doors!

Suzanna Jorel - January 24, 2014 - 9:23 pm

I don’t know many who people who are able to turn their hobby into a career but boy am I glad you did! It warms my heart to learn the back story and see how far you guys have come.

Samantha hall - January 24, 2014 - 9:23 pm

I’ve been buying MJ for about a year now, I’m still trying to learn the tricks to
Catching a plat load but love reading all of y’all’s blog post! Keep them coming! Congrats on all your success!!!

Missy J - January 24, 2014 - 9:22 pm

oh and congrats on another expansion!

sara - January 24, 2014 - 9:22 pm

And THANK YOU trunk keepers and MJ for keeping us all stylish in a timely manner! You ALL rock!

Missy J - January 24, 2014 - 9:21 pm

you are the coolest person-in every way…that’s all!

sara - January 24, 2014 - 9:20 pm

Great post!! Thank you platinum girls for making the MJ world go round! Beautiful clothing.. beautiful people.! 🙂 And keep that LOVE of art alive!! best talent ever! make the world a beautiful place!

Angela Benavides - January 24, 2014 - 9:18 pm

Your story is such an inspiration. And I love the clothes too. So does my daughter. I can’t wait to see more of the new line. And as a photographer I can’t wait to get more kids in front of my lens wearing your amazing outfits! They are so fun and truly capture the personality of children everywhere!

Katie - January 24, 2014 - 9:17 pm

Frozen obsessed at our house. If we are not watching You Tube videos of it, we are listening to the soundtrack. Love hearing my 2 year old son singing Let It Go. 🙂

Jamie Hicks - January 24, 2014 - 9:17 pm

crazy! I remember when the plat site launched!
Huggles btw, miss you! *Jams

Brie - January 24, 2014 - 9:17 pm

That song is my favourite one!!! 😉

Jackie - January 24, 2014 - 9:16 pm

Thank you for the chance to get some of your amazing creations. We Love our MJC 🙂 And can’t wait for first release.

Kiley Palmertree - January 24, 2014 - 9:15 pm

Such an awesome story! Love what’s become of MJ!

Sarah L-B - January 24, 2014 - 9:15 pm

Congrats on the new building! Looooove Frozen! My 17 year old daughter loves it even more-she’s seen it 3 times! She and my youngest two (5 & 7) dance and sing with her to the soundtrack…which, considering their age difference, is wonderful to watch 🙂

Amber - January 24, 2014 - 9:13 pm

I love platinum – Congrats ladies! You deserve it!