Tween Dream: An Inside Look at 435

We see you! All of you beautiful girls in our 435 Collection, you are absolutely rocking it, and we love, love, love your unique looks! Your one-of-a-kind style is exactly what inspires us every day to bring you pieces to mix, match, and truly make your own.

Just how does that spirit make its way into each and every new piece? We sat down with Mary, our director of tween & women’s design, to get the inside scoop on all the newest arrivals …

Q: What inspired this fun new collection for tweens? 

A: This new summer collection was really personal for me. I was thinking about my own tween nieces and what they like to do and wear in the summer. I wanted to give our girls pieces they could move and run around in and just feel good.

Q: Can you tell us about the athletic-inspired pieces we are seeing (and loving)? 

A: The athletic trend is everywhere – and we definitely wanted to give it to our tweens in a fun way. Like with the leggings … we know she loves leggings, and we made ours extra special with the color blocking (that we’re really good at) and with fun details like the cover-stitch detail in a pop color and the feminine floral print at the ankles.

Q: What about the heart tee – what’s the story behind this one?

A: We really wanted to give our girly girl something special – and this tee is it. The heart graphic – created by our own in-house designer, Maggie – is so pretty. The ruffle sleeves and tie at the waist make it super fun, too!

Q: How do you hope these pieces make the girls who wear them feel? 

A: I just want her to feel really good. We tried to give her the trends she’s seeing – like the cutout details and the strappy backs – but in a very Matilda Jane way. We want her to feel super cute … and super confident and totally comfortable – totally her.

Kay Fisher - April 8, 2018 - 8:40 am

Love these

Sweetsavvysarah - April 7, 2018 - 3:14 pm

I love these styles. This season is one of the beat I’ve seen yet from the prints to the design it will be one of the best talked about for years.