Wear it Proud


A while ago one of my nurses was talking to me about how she was concerned over her granddaughter’s love for Matilda Jane. Of course, I chuckled a bit. She went on to explain that her granddaughter only wanted to wear Matilda Jane and when told my others she looked sweet she would reply “It’s Matilda Jane”.  My nurse thought her granddaughter was too young to be talking about “brands” and didn’t want her to become obsessed with only wearing popular brands.

Fully understanding her concern, I told her to look at it in a different way. To let her granddaughter know what it meant to wear Matilda Jane and the causes she supported by loving our brand. Whatever piece you love, part of it is going to support one of the many charities, clubs, or families that Matilda Jane partners with. Not only does she look lovely in her MJC but she should wear it proudly because she is making this small little world of ours a better place to be in.

I’m not all that great with words lately…but our website says it perfectly…..

Our core is our heart. It’s what makes us grow, share, and love. And trust us, giving gives us goosebumps. The success of Matilda Jane Clothing has created the opportunity for us to positively impact communities where we find need, from our own backyards to halfway around the world.

From the very beginning, we wanted this company to make dreams come true. To Spread the Love. And to make the world a little better place, any way we could.

We’re lucky enough to do all that (and then some) with programs and initiatives that range from the Mighty Acorn Foundation’s work finding sponsors for children and helping to build an orphanage in Kitale, Kenya to our work in helping to build homes locally through Habitat for Humanity.

This isn’t simply about sending in monetary donations, either. The extended Matilda Jane family rolls up its sleeves and we put our hearts—and our hands—into every project we are part of. After all, that’s who we are.

We couldn’t do any of this without the support of our incredible team of Trunk Keepers, as well as the terrific customers who believe in what our company stands for and strives to do. We are thankful they’ve made it possible for us make our own dreams come true.


Above: Alicia and her husband, Josh, teaching the children at Seeds Academy about being thankful. Sidenote, the little girls at the very top corner of this page is there 1yr old daughter 🙂


Jennifer Vess - May 9, 2014 - 3:01 pm

I love this. I often shy away from “advertising” what brand my daughter is wearing because I don’t want to seem like I think I’m better than others because of the brand my daughter wears quite frequently. I LOVE this perspective and will use it often going forward when people say, “I love that outfit. Where did you get it?” I can respond with, “Matilda Jane! It’s an awesome company…no community. If you have a few minutes, I can share all of the amazing work they do not just in their community, but around the world!”

Erica S - May 9, 2014 - 9:36 am

…and just wanted to say Congrats to the winner on the blog down under and I ADORE the photo of the kids with Sam…we had a horribly unexpected death in the family and I am catching up on my Matilda Jane today! Missed you all dearly.

Erica S - May 9, 2014 - 9:33 am

You are right on point. I was never into “brands” until I found Matilda Jane, and I am so proud that my daughter and I have been blessed enough to be able to wear it. Every time my daughter gets a compliment about Matilda Jane (which is EVERY time), we get a chance to talk about how GOOD TO THE SOUL you all are and lead them to you to join in! It’s the most inspirational clothing line EVER and just reading your stories reminds me to do something for someone else every day. I LOVE IT more than words can say and I love you all. My rock stars!

Jean Kennedy - May 9, 2014 - 7:50 am

Love the Cactus Flower Shasta Dress, very sassy. lol

Jean Kennedy - May 9, 2014 - 7:37 am

I love Matilda Jane so much, it is on my favorites on my computer, so I can view it fast. LOL

AmyS - May 9, 2014 - 1:03 am

How sweet! My daughter is the same way- will only wear MJ but I have no problem with that! It means so very much to wear MJ and she wears it proud!

Alicia - May 8, 2014 - 9:57 pm

You are the sweetest, Marla! It was such an incredible trip and has certainly changed our lives! 🙂 and that baby of mine…well she’s not a baby anymore. Time sure does fly!

Marla H. - May 8, 2014 - 1:48 pm

I love Alicia! And her daughter is just precious and growing up soooo fast! I am so glad she and Josh got to go on the trip together!!! Matilda Jane’s “heart” is amazing! you Denise and your company never cease to amaze me! Thanks for all that you do! Even the little things count!

Jama - May 7, 2014 - 10:55 pm

so agree!!! I’ve seen first hand the very generous nature of this company, and because of it thousands of lives are changed through their charitable giving. It’s a blessing to see a business that stands for so many beautiful things, spreading the beauty to all those around them.

Stacie Petta - May 7, 2014 - 3:58 pm

What a great way to look at it! You work with and we help support some great organizations just by wearing your beautiful clothes! I had a hard time at first when my now 7 year old slowly voiced how she didn’t want to wear MJ all the time. She started saying this in Kindergarten at age 6. What?! How can a Kindergartner not want to wear such pretty dresses!! I wasn’t ready for that! Up to that point from age 3 to 4K she wore MJ all the time! After some time of finding ways around it I accepted that she wanted to express who she was and if that meant skinny jeans with tees (and the occasional MJ top) I was okay with that. It made her happy and eventually made me happy too! Good thing I have a 5 year old who still loves her twirly dresses!!

Abby - May 7, 2014 - 3:08 pm

I love this blog post. It really is amazing what you ladies (and gentlemen) are able to do to reach out and help those in need and it makes feel good to be a part of such a wonderful community.

amy j. - May 7, 2014 - 2:41 pm

bless y’all!

Erica J - May 7, 2014 - 2:19 pm

Love that MJC gives back! One of the many reasons I buy!

Luvmi Webber - May 7, 2014 - 1:13 pm

Thanks for sharing. So sweet;)).

Stacey C - May 7, 2014 - 1:02 pm

I couldn’t agree more with this post… Matilda Jane is so much more than just another clothing brand to me. Matilda Jane puts passion in my heart, and I love having the opportunity to spread the love every time I’m asked about the clothes me or my daughter wear. Thank you for giving me the opportunity to invest the dollars I spend on clothing into more than just a name.

Melissa - May 7, 2014 - 12:45 pm

It’s so funny to hear all the positive comments where my situation is somewhat reversed. I love all the cuteness and softness of matilda jane and what it stands for and am trying to convince my daughter to wear some of her MJ pieces. So many girls at this age do not wear the cute,frilly, girly clothes. Although, I do not push name brands and would never want her to, I miss the days where she was little! She is such a beautiful girl and she gets complimented all the time and when she has her MJ pieces on and people ask me about it I try to explain all the neat things the company does and stands for.

Bridgette L - May 7, 2014 - 11:22 am

One of the many reasons I love Matilda Jane so much 🙂

Candace - May 7, 2014 - 9:45 am

What a great perspective!! I was a little embarrassed at the strawberry patch yesterday when I turned around to hear my 4 year old saying, “Thank you! It’s Matilda Jane!” I am reminded that along with the true beauty and detail in the clothing, there is a more important reason we can Wear it Proudly!!! Thank you so much for your giving spirit.

Gran - May 7, 2014 - 9:25 am

There are many other causes helped and people’s lives enriched by the goodness of Matilda Jane Clothing. There is not a shirt there for the boxes of Matilda Jane clothing that has been shipped for 2 or maybe more years with a youth group that goes to Africa. I found out about this through a presentation one of last years’ participants gave to our circle. There is not a shirt there for the many spread the love packages that brighten so many days. There is not a shirt there for the packages that specifically brightened days for nurses and teachers. The work of the Mighty Acorn Foundation in Kitale makes my heart swell. Just one of the dresses raised 70,000 for the work there. I’ll think of that each time my two little granddaughters wear it. This company, this family, this foundation……..Love you!!!!

Angie B - May 7, 2014 - 8:32 am

Love this. I also agree about a young child wanting a certain brand, but this is something I can stand behind. I think these clothes are soooo cute but I do love that I feel they represent something more. The giving this company does is the reason I cannot stay away.

KaMarlowete - May 7, 2014 - 12:20 am

This is why I save my money for MJC releases. Recently, when i was talking to a friend about it, she complained that it’s so expensive. I pointed out that it’s expensive because it’s making paths for children who otherwise would be left behind. I explained to her that teaching our children, boys or girls, to shop conscientiously is the wisest skill they can have as consumers. It gives us a sense of worth when the money we work so hard for goes toward an article of clothing that will be worn for 2-4 years and in conjunction bears the weight of responsibility upon the garment’s threads. How can I ever go back to inexpensive chain store’s clothing once I read about Deborah? Or heard the horror that awaits the lives of these children who just want safety. Not expensive trips or even name-brand clothes, but safety. It’s a very sobering realization to come to, and it’s why I’ve stuck with MJC. Cute clothes can be found anywhere, they can be made, they can be ordered, but that responsibility keeps me from drifting into greediness and perpetual desire. I buy responsibility, and if that means my daughter’s wardrobe is made of of very few, but honorable, pieces, then c’est la vie. Less laundry for me.