The Adventure Begins- April 2017

Rise and Shine, it’s trunk show time…get ready for a little squeeze of the lemon, tarts for two, a game of croquet and badminton too! As we transition from spring to summer, our design team has been very busy when it comes to creating each and every item, from those beloved MJC heritage pieces to some new exciting additions. One we are most excited about this month is our first-ever complete bedroom capsule! Home is a happy place for us, and the team loved expanding the collection to include the cutest bed skirt, a gorgeous quilt with rows of patterns and ruffles, pillows and more to add to your home.

As we prepped to head down to the Lone Star state for this photo shoot, bringing April to life was an amazing adventure! You’ll see how adorable the home collection will look in your little gal’s room and a summer party in the backyard. You might also see a nod to Serendipity in our croquet game photos. 🙂 From the delectable tarts to the outdoor games, our sweet models had such a great time making themselves at home in this beautiful space, and they loved wearing the bright, fun summer clothes. We can’t wait to show you all these details and more in our April Lookbook and throughout the month.

As you can see, the colors and the prints are just gorgeous, and as always you’ll find the softest fabrics and the sweetest details! All those little details were the key to bringing this collection to life, from the cookie tank and Lulu Dress (yes, a Lulu!) to the adorable accent pillow and flamingo print that you see.

April showers? Nah, how about April flowers! It’s that time of the year when we take off those extra layers and celebrate that sunny state of mind. Now, don’t forget to talk with your Trunk Keeper about a special promotion that we have just in time for those summer months. It might just be the perfect match to some poolside pieces coming your way in May. 😉 We hope these pieces knock your socks off and all those little details bring a smile to your face. May they be a little slice of the sweetness that life brings your way!

Ciao for now,

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

     
Christina - March 31, 2017 - 9:23 am

I CANNOT wait for this release…did you say flamingos?!?

Gabriela - March 31, 2017 - 9:41 am

That bedding is GORGEOUS!

Olivia Whiteside - March 31, 2017 - 9:54 am

So excited! This sounds amazing!

Sonya - March 31, 2017 - 9:56 am

Soo excited! It looks gorgeous 😍😍

Andrea M - March 31, 2017 - 9:59 am

Love everything! The colors and ruffles 😍

Paula NGO - March 31, 2017 - 10:04 am

Love

Suzi Lander - March 31, 2017 - 10:21 am

I love it all its gorgeous!!! And oh my the bedding is amazing! Now all we need is cute bedding in King Size for Mommas!

Cyndi - March 31, 2017 - 10:27 am

I can not wait to see what tomorrow brings. The bedding set is just perfect but I can not wait to see the Lulu!! You guys have killed it with cuteness this spring!!

Pamela - March 31, 2017 - 10:31 am

Love the release .

Kelly Doyle - March 31, 2017 - 10:34 am

Love love love! Such a bright and happy lift from chemo! Now, if I can find some money to buy it all…

Candace - March 31, 2017 - 10:42 am

I’ve been on pins and needles for this release!! Especially since we have a first birthday around the corner!! 😍🙂

Becky Smith - March 31, 2017 - 1:21 pm

I am so excited for this release and even more excited to host my first show! The stuff just keeps getting cuter and cuter 😍

Carmilla Butcher - March 31, 2017 - 3:12 pm

So excited about this release! I love this bedding! 💕

Christin Raley - March 31, 2017 - 5:38 pm

This is the most beautiful fabric in the history of forever!!!!! Every piece is perfect!!!!

Robin Vislosky - April 1, 2017 - 9:28 pm

Love it all !

The Adventure Begins- March 2017

Hopscotch and jump rope and four square, oh my! Spring is just around the corner, and so are all the backyard activities we LOVED as kids. Our March release is all about those fun-filled childhood days, hanging out in a friend’s backyard and having adventures. This collection features some gorgeous pieces that are perfect for everything from everyday backyard fun to special spring occasions.

“Don’t follow your dreams…chase them!”

This quote really speaks to our design team. One of their favorite things is to see snapshots of Matilda Jane girls from all around the country being little–fishing, running, painting, and PLAYING in their MJ!  Our March collection was inspired by those girls and their favorite Matilda Jane silhouettes — pearls, cookie tees, flutters, lap dresses — all those styles that are perfect for getting out there and chasing her dreams!

We took some time to sit down with MJC design team members Madeline (Design Director), Darci (Women and Tween Designer), and Maggie (Print Designer) to hear about their inspirations for this beautiful new release. It’s always so much fun to learn about their thought process and hear their stories!Lucia: Madeline, tell us a little about the collection and one of those special backyard memories with your girls that inspired this collection.

Madeline: My favorite memories of my girls are when they are being kids. They LOVE sports — everything from volleyball to badminton to soccer are things we do when the weather allows. The front side walk and driveway area is where we draw with sidewalk chalk, and I’ll walk while the girls’ scooter around the neighborhood. We wanted to make sure our March collection was filled with pieces that girls could run around in — lots of soft easy knit dresses and shorties in gorgeous, unique MJ prints.

Lucia: Maggie, do you have a childhood memory that inspired your gorgeous prints this season?

Maggie: My favorite memories are being on my grandmother’s farm in Poland, running through sunflower fields and picking wildflowers. Those memories definitely inspired feelings of everything being larger than life and surreal. You’ll see the floral patterns vary from small and shy to big and bold in this collection. I especially love the Backyard Oasis Dress — it is like the wildflowers are growing right on the dress.

Lucia: Darci, tell us a little about your 435 favorites this release and how your two beautiful daughters inspire you.

Darci: When I’m designing a piece of clothing, I think about my two little girls and what they need to feel confident and beautiful. Each piece has to be special enough for every one of our MJC gals but easy enough to move and play in. I want them to leave the house feeling like they can take on the world. My favorite piece in the March line is the Sharing Secrets Top. I love its simple pattern mixing with the playful little dot flower on the shoulders. It’s the perfect bridge between playful youth and letting an older girl show her growing style. The extra special touch of crochet makes it unique for her but it still lets her be a kid!

You know, kiddos have a way of seeing adventure everywhere they go — especially in their very own backyards! Whether it is digging in the dirt, examining a little creature in the tall blades of grass, or enjoying the latest neighborhood dodgeball game, we hope to be a part of these beautiful memories for you and your littles. We hope you will join us tomorrow at matildajaneclothing.com for the launch of our March collection!

Ciao for now,

Save

Save

Save

Save

Save

Save

Save

Save

Save

     
Laura - February 28, 2017 - 6:03 pm

LOVE!!!

Jackie Grabenhorst - February 28, 2017 - 6:38 pm

How do I get a catalog mailed to me?

Kelly - February 28, 2017 - 6:51 pm

Awww I can’t wait!! A little sunshine to brighten my day as I go through chemo

Erica Scott - February 28, 2017 - 9:42 pm

Love the collection!

Bundle of Beauty!

 

We are so excited to introduce some new baby items to the Matilda Jane collection this season! Our baby collection is ever-evolving and we love to see it grow with our customers, so we thought, why not add a little more for the home?Meagan, our amazing Senior Girls and Baby Designer, has been sporting a beautiful baby bump around MJC and is getting ready to go on maternity leave. Although we will miss not having her around the office for just a little bit, we are over the moon about the sweet addition to MJC and her family! We thought, what better way to celebrate her new little bundle of joy than to release these beautiful items?

Our designers went all out when it came to celebrating baby or really any event you fancy. Inspired from the beautiful Platinum Shower Kit last season, Meagan couldn’t help but take it to the next level when she found out she was expecting. These vintage inspired prints are beautiful, bright and exude the playful MJ spirit. The team worked hard at finding just the right textures for mom and baby to feel oh so happy and cozy!

“I remember seeing and swooning over the prints that I saw throughout my grandmother’s house when I would visit growing up as a child. You will see a version of these prints in some of the items! I really wanted mom or any celebration to feel special and help add to those amazing events that life brings our way. I felt it in my recent baby showers with my friends and family and just wanted to help create this special feeling for our customers. Décor should take a party to a new level and I hope this does for each of them.” – Meagan Miller, Senior Girls and Baby Designer

The options are endless when it comes to these pieces, from baby or bridal showers, decorating for Easter, or a fun addition to your cutie’s bedroom or playroom. These pieces were truly taken to the next level with both the table runner and pennants having a reverse option, all the bells and whistles with our new Over the Moon Baby Bag and the versatility of all these pretty pieces for any age or room. Oh, and you won’t want to miss out on the beautiful and crazy soft New Arrival Blanket. It is sheer perfection and you too might want one for yourself. 😉 Each item is sold separately, so you can customize the perfect bundle for you or that someone special in your life. So feel free to shop all these beautiful party items now at matildajaneclothing.com.

We can’t wait to see these pretty pieces brought to life through all those moments you share, and we hope they add that “special something” to each event. Get ready for a whole lot of cuteness and beauty with the newest additions to our baby and home collection! And PS: she’s having a boy!

Ciao for now,

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

     
Glenda Manis - February 17, 2017 - 10:50 am

Love these childrens clorhes and the naterials.

Shauna Robertson - February 17, 2017 - 11:07 am

I’m interested in maybe becoming a consultant but also having a show

MJC - February 17, 2017 - 11:19 am

Thank you so much for your interest in Matilda Jane! We would love to get you connected with one of our fabulous Trunk Keepers, feel free to visit us at matildajaneclothing.com to get started today. I have also included the link below for more information about joining the team. ~ Lucia

https://www.matildajaneclothing.com/pws/homeoffice/tabs/join-us.aspx