There is something so exciting and a bit magical about starting a new chapter! We are just a day away from the second release of our fall season, and we can’t wait to show you these pieces as we continue the magic and wonder of Once upon a time…
This collection is filled with novelty details and embellishments mixed with gorgeous prints created just for our fabulous customers. As we head in to the woods with our little white basket, you will notice a touch of Little Red Riding Hood weaved into the whimsical and playful feel that Matilda Jane is all about. One of the prints we are most excited about incorporates leaves, acorns, adorable woodland creatures and a few unicorns…yes, unicorns! How could we possibly create such a magical collection without a special appearance by these whimsical creatures? 😉
These amazing prints and patterns adorn the collection in both new styles as well as some favorites from past releases. You know we are always good for a twirl or two and we can’t wait to see your cuties bring these pieces to life. These new hues will highlight the shades of autumn while complementing the colors you saw in August.
And so as we turn the page, we hope you will join us for some fresh new pieces that will build on our MJC characters in the story of the season we call Once upon a time… Chapter 2, here we come!
Ciao for now,
Once upon a time… Don’t you just love those words? Some of our very best childhood stories start this way. Those words lead us to a world of faraway lands with the sweetest and bravest characters to guide the way. They take our imagination to places we have never been before and tap into the magic of possibilities, creativity, and discovery. What could be more perfect for our fall 2016 collection? We are so excited to bring you Once upon a time…
From vibrant and original prints to beautiful designs, you and your little one will be sure to think happy thoughts when you see this special collection. Once upon a time… was inspired by vintage fairy stories, folksy florals, and expressive art. The Design Team worked their magic to capture that special childhood wonder with gorgeous and twirly styles, perfect for every story and every adventure! Each month, you will find a little something special… What fun would it be without a few surprises from time to time?
To kick off the season, we are offering a backpack promotion throughout the entire month. Your kiddos will be back-to-school perfection with these new pretty pieces. This year, there are TWO beautiful designs to choose from! What girl doesn’t love options, right? 😉 So make sure to contact your Trunk Keeper right away to book your trunk show. You won’t want to miss out on this promotion, or on a chance to host the perfect gathering of friends, fun, and fashion!
As the summer sails away and autumn falls into place, we hope these pieces will help enhance all the moments, both big and small, that are so magical they stay with us forever. Life itself truly is the most wonderful fairytale, and we cannot wait to see the moments and memories you capture this season!
Ciao for now,