#gogold

As we commemorate Childhood Cancer Awareness this month, we had the opportunity to connect with our friends at the American Childhood Cancer Organization to create another special piece to benefit this amazing non-profit. Matilda Jane Clothing has long been a company of creating pieces with a purpose and we couldn’t have been more excited and inspired when it came to dreaming up a beautiful dress that not only benefits so many sweet kiddos and their families but also one that your little ones will love and feel good in.

Last year our team had the opportunity to work with Julie, one of our sweet Trunk Keepers, Katie Ann, Bennett’s mother and Jamie with ACCO to release the Brave & Beautiful Bennett Knot Dress (see a little more about this here). This dress was inspired by and named after little Miss Bennett who passed away in October 2015 of pediatric cancer. Our AMAZING MJ community came together and within minutes the dress sold out… excited and grateful were just the start of the feelings that were running through all of us, and right then we just knew that another collaboration had to happen.

We were so excited to bring the team back together again to create a beautiful design for our 2019 Brave & Beautiful Bennett Knot Dress. Little Miss Bennett was in mind down to every last detail! The team wanted this sweet piece to radiate beauty, joy and all things girl from floral fabrics, ruffles, soft buttery hues (of course a little pink!) and pops of gold as it is the color for pediatric cancer awareness. The only thing really missing now is a twirl from your little girl to finish off the piece!

We hope you will join us this Tuesday, September 17 as we honor sweet little Bennett and release our second Brave & Beautiful Bennett Knot Dress. The latest Platinum upload will go up on matildajaneplatinum.com at 12pm EST and portion proceeds for this pretty piece will benefit ACCO, the oldest and largest grassroots childhood cancer organization in the U.S. There are so many little ones who have a strong, joyful spirit and show so much courage as they fight against cancer, and our thoughts and prayers are with each and everyone one of them. #gogold

xoxo,
The Plat Gals

     

Get Ready to Fall in Love

Although January is the start of the new year, August is the start of a new design year with fresh hues and pretty prints from our design team.  When you think of MJC, pattern play and whimsical prints are sure to come to mind and you’ll find many options in this season’s releases of Moments With You. 

From the prints, designs, photo shoots and more, there is so much thought that goes into a collection. When it came down to it, our story kept coming back to those special people in our lives that influenced and helped shape us into the people we are or will become. Whether it is a sibling, aunt, mom, dad, teacher or friend, the memories and experiences with these special people last a lifetime and will forever be treasured.  Moments with You just seemed right.

This fall, inspiration came from everywhere – from sporting events and pep rallies to those much anticipated field trips.  Oh, the sweet memories! The team had so much fun going down memory lane and also pulling out all our fashionable outfits (and hair styles) during our back to school prime time…where was all this MJC when we needed it! 🙈 We couldn’t help but think about all those interactions with friends, teachers, family and mentors that helped shape us into men and women.  Although these moments seemed ordinary back then, we realize now that they were truly extraordinary.

Now, you know we love a little pattern play and Maggie, our in-house artist, has outdone herself yet again as she has created another batch of pretty prints that will color your world the entire season. She is ever inspired by the beauty of nature especially of this season, which you will continue to see in future releases.

As with any collection, once the story is nailed down Maggie and the design team work together to dream up the most beautiful prints and patterns. The hues are carefully selected as they are crucial to bringing the story to life. Once the prints are sketched out and colored, they are added to the pieces that will soon adorn the closets of so many. It is a labor of love with many edits and color ways to make it just right.  It is something that is so near and dear to our hearts as a team here at MJC – to create a release you will love and make you and your littles feel good, inside and out.

This season you will see some great new items with everything from styles for your dapper dudes, fresh sneakers, a new Livie & Luca collaboration, and so much more. It is important to us to keep each collection fresh with just the right mix of patterns and colors that coordinate while working with heritage and new styles each release. We can’t give it all away, but stay tuned for all of the special items…and get ready to fall in love! 

With all this design in mind we thought your littles might enjoy joining in on the creativity. Any future MJC designers in your household? Well, we thought our latest pretty printables  are just the thing to getting those creative juices flowing. We are always inspired by our sweet customers and can’t wait to see how what your little artists will dream up!


Finding the perfect look this season won’t seem like an impossible task with all the MJC sweetness we have coming your way. These super soft and cozy pieces will be perfect as we head into those crisp fall evenings and winter chill. Dressing your littles from their bows to their toes in any season will be a breeze.

Life is fleeting and we love that we can be a little part of these moments – moments with you! We hope your fall is filled with moments of love, joy, exploration, celebration, growth and happiness. It is all these little moments that add up to the grand adventure that is a wonderful sweet life.

xoxo,

Your MJC team

     
Renee Nance - August 27, 2019 - 8:23 am

Hello, I tried to call and didn’t get anyone. I have a credit from my order, where one pair was not in stock for the size I needed.Then I saw your email about share the love by one pair give a pair to a friend. I would love to me the Heather gray in ex small and size 8 in girl in navy blue if possible . Just call me or email me back (336)528-7452. Thank you

The Perfect Equation

As those lazy, hazy summer days come to a close, we know just how busy this time of the year can be.  From attending meet the teacher nights, picture days, first day of school fun, and getting all those fresh, new school supplies, we sometimes wonder how it will all get done.

Never fear, it always does.  And we here at Matilda Jane just love seeing how you and your littles make their first days joyful, unique and oh-so-memorable!  Our 2019 Fall Collection is inspired by going back to school, field trips, fall markets, and more.  It’s all about those little moments that you and your kiddos will remember forever!

We just LOVE dreaming up the perfect pieces that will help you look great on the outside and feel confident on the inside. While we wish we were heading back to an exciting new school year, too (can you smell the pencil shavings?), we love helping our kiddos make their own wonderful experiences.

To help you get ready, we are sharing our perfect outfit equations to earn you an A+ for style!😉

435 Style

No question about it, these looks are knockouts! We know your older gals want to feel mature and comfy at the same time, and these outfits do just that. Our athleisure will be voted “most popular” with your tween!  Little touches of MJC pattern and color allow her to feel ready for whatever the day brings her way while still keeping her age appropriate. Oh, and did we mention we crafted a new pretty printable for our older MJ fans to help organize their activities, assignments, and projects for this school year.

For the little love in your life…

 

Your little lady will be all aflutter with these sweet selections! Whether she is in love with floral, prefers pretty polka dots (“spot on” might we add) or embraces being as colorful as the rainbow, these lovely looks will be picture perfect for their first school days. We’ve got layers and layers of sweet MJ goodness that are especially practical as the weather starts to change up a bit. Hello, Monday morning…

Your Dapper Dudes

Are you loving that your little man can coordinate more than ever with sis and mom this 2019-2020 school year as much as we are?!  These pieces were quite the hit with our sweet models.  There is no reading between the lines with how they feel with these soft and comfy little numbers. For the kid who is always on the go and ready for any adventure, he will be digging the pockets and easy movement of these pieces all year long.

Basic Beauties and A+ Accessories

Now, we know some of your little cuties spend their school days in the sweetest uniforms, but don’t fret we have so many beautiful basics with our Perfectly Paired Collection. Not only do these styles take their look to a new level but you can also mix and match for their weekend looks. Our team found the perfect pieces to help add a little MJC sparkle to those dress code looks in a variety of colors to show your school spirit.  These pieces are also perfect for those sweet gals who prefer a little something simpler. These pretty pieces truly do fit every style and personality!

And last but certainly not least, you can’t forget the accessories as the “cherry on top.” As you know, MJ is all about dressing your cuties from their bows to their toes and these made-to-match pieces are a great touch for any outfit.

We love getting our MJ delivery and seeing all the goodness inside that box. And, we know how much you want your kiddos to start the school year on the right foot.  We strive to give you the right clothing, supplies, lunch box treats, and more that will provide the perfect equation for a great school year. We hope these new pieces bring a little happiness to their school days!

So tell us, what are some things you have done that make the start of the year special or unique in your family? You never know, a special person or two just might win a little something that will surprise and delight you and your little.

Ciao for now,

 

     
Sonia Rego - September 8, 2019 - 7:17 pm

My granddaughter Fiona started 4-4. She loves i4-K and loves all her Matilda Jane outfits. She had her first sleepover at my sisters house . My sister pick out her outfit to wear. MJ bibs. She made comment to how cute they were. Fiona said, “They are Matilda Jane.” Booked my first party at my sisters. Niece Mia can’t wait to get some tween clothing from Matilda Jane..

Kaelynn Watson - August 24, 2019 - 6:09 pm

We always make a first day of school sign and a special breakfast it’s a tradition!! This year my son wore MJ to his first day of school, my daughter whom just turned a year old has been wearing MJ since I discovered you guys which was when she was two months. My oldest son has just shown interest in wearing MJ he is 8. My youngest son will hopefully come around!! Fingers are crossed!! 🥰

Katie Burwell - August 12, 2019 - 5:02 pm

Nothing super unique, tradition back to school to shopping, haircuts, first day pictures and breakfast!!!