Character Counts

It would be wrong of me to say Fall 2012 was as easy as it gets. I guess they do say if it was “easy” then everyone would be doing it. That makes me feel a tad better!

As we were approaching the schedule to start designing Fall I kept telling Sam “I’m just not ready”. And as the deadline passed I muttered the same words. At least we did have most of the fabrics designed. I’m not exactly sure how it played out but I do know I woke up one night and went to the red table and Fall was done by morning.
My brain works on its own schedule and I know if everything is not ticking in sequence then I’m better off waiting than forcing it.

I was thrilled when Sam walked through the door and I could show her all my third shift work. Then I realized, dang it, we are a team and I totally stole the show. And that is certainly not the way I would ever want to play. We sat down at the table, went through each piece and fine tuned it together. It’s so perfect when that happens. Sam will see details I missed or fabric combos I didn’t think of or new styles to bring to the table.

But what I do remember is that I was thinking a lot about my life that night as I was sitting in the darkness staring at all these beautiful sheets of fabric in front of me. There’s so many times when I feel so overwhelmed or simply out of it that I forget I am just me. I may not be able to do everything right or please everyone but what I can do is believe in myself, put 110% into everything I do, never forget my roots, and remember that character counts.

This line has so many of our characteristic nestled into it. Each piece can stand alone on its very own. I don’t think we have ever had so many different fabrics in a collection before. I’m kinda at a loss for words and feel I should be writing some big inspirational note but truly this collection is just us, Sam and I and all the things we believe in. All the characteristics that make us who we are and you who you are. It’s what we want our children and your children to always believe in.

BeesHive - July 12, 2012 - 12:30 pm

I love the rooster on a pig!!!!! It’s what we have all over our house ,seeing that our last name is Cockerham, it totally fits…lol. Can’t wait!!!

Stephanie - July 11, 2012 - 8:24 pm

We’re new to Matilda Jane and I absolutely love what I’ve seen so far. Can’t wait to see the rest! Well, I’m sure my pocketbook can surely wait. Tee hee. 🙂

Emelie - July 11, 2012 - 3:17 pm

The shoes are from Livie & Luca 🙂

Meredith Blair - July 11, 2012 - 7:09 am

Is the name of the collection Character Counts? Just curious. Love the sneak peeks!

Joy Williams - July 10, 2012 - 10:05 pm

I love the colors! I’m hoping that you have a few new uniform pieces too! I’m also excited about the rumor that you may possibly have some XS pieces. I hope that all is well and that you are savoring the summer with your sweet family!

Kim Harmatiuk - July 10, 2012 - 8:33 pm

Love! Can’t wait to see more!

Amy Dodd - July 10, 2012 - 8:26 pm

Love love, with my 4 girls I can never get enough MJ just wish there was a twin discount:(
Can u tell me where the shoes are from / brand etc , the ones that are w the yellow pants- cant wait!

Stephanie garrison - July 10, 2012 - 8:10 pm

I want to see my Messy Jessy!

Brandy - July 10, 2012 - 7:24 pm

what sizes do you go to?

Moriah - July 10, 2012 - 7:10 pm

OH THIS MAKES ME SOOO HAPPY! like, heart happy. 🙂

Courtney Puhl - July 10, 2012 - 6:54 pm

Thank you for the peek! Love everything! The excitement is building for Fall!

Brooke M. - July 10, 2012 - 6:39 pm

LOVE the striped fabric….my imagination is wandering as to what it is. I can’t wait for the first release.

Renee - July 10, 2012 - 6:28 pm

Just can’t wait for that goodness that always counts!!!

Angie Ray - July 10, 2012 - 5:48 pm

So excited for the Fall collection!

Wendy McVay - July 10, 2012 - 5:41 pm

Very excited to host my very first trunk show!

Pam Phillips - July 10, 2012 - 4:36 pm

I live in on the Gulf Coast between Pensacola, Florida and Mobile, Alabama. Is there a Matilda Jane representative in the area or near?

Gran - July 10, 2012 - 4:19 pm

Now we can all get our excitement level building. Looking forward to seeing it all.

Farrar Lindner - July 10, 2012 - 4:12 pm

YAY! Finally a peek! I am soooo glad to see the blues! Keep up the good work gals!

Mindy - July 10, 2012 - 4:07 pm

Benny style pants!!!! So excited 🙂

Jamie Hicks - July 10, 2012 - 4:02 pm

meeeep, wood fabric! You know how I feel about wood fabric (sticks!!!!). Better start savin! 🙂

Gidget - July 10, 2012 - 3:55 pm

Liking it thus far….I am sure it will be spectacular….loving blues and greens and those pants…I need…these r my favorite colors….Maiya will be so pretty in this for our fall family pic…I love that I can use that color combination to take pictures …with her and her 2 brothers…thankyou for a peek:)

sara burke - July 10, 2012 - 3:46 pm

love it already!

Rachel - July 10, 2012 - 3:40 pm

Ha! I remembered you post a while ago and the only name I could remember was Milo…Found em’ 😉 I am sure when the fall line comes out I will need something adorable to go with said shoes ;D

Michell Setterberg - July 10, 2012 - 3:40 pm


Rachel - July 10, 2012 - 3:38 pm

Of course it’s going to be amazing but as always where on earth are those floral shoes from?! Those would be splendid for fall 😀

Katie Ogden - July 10, 2012 - 3:36 pm

Yay, I love who ya’ll are. . . obviously we all do! SO, this collection will be greatness. I can’t hardly stand it :))))

Jamie - July 10, 2012 - 3:33 pm

Already in love!!!!

Kourtney - July 10, 2012 - 3:29 pm

I’m loving all the fabric so far! Keep those sneak peeks coming!

Krystal Sorenson - July 10, 2012 - 3:23 pm

I am so excited for fall release!! My lil Stella loves her MJ!! I adore it too!!! I love what your company stands for!!! Denise you have the biggest heart & I hope to someday meet you!!!!!

Rachel - July 10, 2012 - 3:22 pm

HOLY CUTENESS Sam and Denise! I am LOVING it! I love that the Velmas are back. Kyles outgrew her last pair last year. Is it weird that I keep various pieces from past lines? I cannot WAIT to see what the stripes are. LOVE LOVE LOVE! Thank you once again for making super cute clothes my growing girl can wear

PS. I am TOTALLY digging the hat in the second shot and the shoes in the first shot

Lisa R - July 10, 2012 - 3:19 pm

Oh gosh… love! (can I also say how weird it is to be Lisa R now? I have been Lisa M my whole life)